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Online job portals define recruitment in the new era

Publishing Date : 02 July, 2019

Author : TLHABO KGOSIEMANG

Local technology entrepreneurs have developed online job portals designed to afford employers a platform to source, track and accomplish talent recruitment.These platforms match eligible candidates and proprietors through a range of psychometric, intellectual and aptitude filters to improve employer’s probabilities of engaging the right applicant.


Young tech guru Alexis Leinane developed iBranch recruiters, a recruitment platform that is the first of its kind in Botswana due to its business and social networking orientation. Since its inception in 2018, iBranch has seen over 200 unemployed Batswana aided to unemployment, engagement with seven students placed for attachment and eight to internship. IBranch seeks to simplify job seeking on a continental scale by placing match maker between skill needed and skill attained. 



The founder, Leinane revealed that they intended to bridge the unemployment gap and promote cross boarder employment. “As iBranch, we strive to forge strategic partnerships with key stakeholders, to facilitate a seamless access to employment opportunities for the physically challenged, degree and non-degree holding job seekers in Botswana, especially young people. iBranch also cultivate a knowledge driven and well informed community through real time information dissemination,’’ Leinane told BusinessPost.


To achieve its core mandate, iBranch has established collaborations with key stakeholders, employers and educational institutions that need to place their students for attachment opportunities. Index wallet, University of Botswana, Leintel Codemasters, Botswana Innovation Hub, Limkokwing University as well as Companies and Intellectual Property Authority CIPA. Leinane indicated that the platform is operational across the globe with over one hundred companies registered with them in thirteen different countries.


“Enlisting with us puts your company in a position to network with potential contributors, investors and more on a global space, enhance your online presence, affords you a platform to interact with the rich content from around the world such as tenders, business insights, trends and also engage with other business minded people,’’ he explained. Furthermore, for job listing service, Leinane underlined that enlisting vacancies using their platform puts an employer in a position to access potential workforce in real time, analyze performance reports of vacancies in real time, interact with the applicant and vet out unwanted applicants.


He noted that for tender listing, there is an enhancement of supply chain on a global scale, engagement of bidders and performance analysis of tenders in real time. iBranch recruiters also have put in place capacity building initiatives such as The Associates program that is strategic alliance of various key stakeholders whose role is to work collaboratively together to ensure that iBranch deliver to its mandate through their capacity building initiatives.


‘’We also have the youth empowerment campaigns aimed at curbing unemployment and through this initiative, we make the public aware of our services and its benefits by fielding empowerment sessions in various areas of the country. Within six months, we have impacted a positive change in the lives of six hundred and forty-three people in Gaborone, Letlhakane, Mohembo, Serowe as well as Jwaneng,’’  Leinane said.


‘’To this date, we have over one hundred thousand registered employments, internship and attachment seekers, one hundred registered companies, over one thousand downloads on goggle play store. The app has aided over 200 unemployed Batswana to employment engagement and over 18 attachment seekers placed.”


For his part, seasoned Public Relations and Marketing specialist Christopher Bareki says he has started an influential initiative dubbed #EmploymentAlertBW aimed at transforming the landscape of recruitment and unemployment amongst youth in Botswana.
The main interest is on the use of social media for personal and career development.


More like iBranch recruiters, #EmploymentAlertBW avails a platform for a wide range of issues mainly to find job opportunities for youth in Botswana, network with recruitment agencies, talent acquisition managers, Human Resource personnel at companies that individual is interested to work for, as well as seek interactive conversational career advice.


“This platform also has a collaboration with education and training providers to assist people develop the skills they need in the world of work and promote lifelong learning. We foster entrepreneurship by supporting start-ups and small enterprises,’’ Bareki said.
‘’Solving youth unemployment cannot be the responsibility of employers alone but our ongoing strategy of focusing on employability and education in a responsible, well-timed, and can benefit students, communities and young people. Let’s open new opportunities for students to develop employability skills earlier, including an online employability skills clinic, skills seminars and career showcases at school’’ he added.


Further, Bareki said #EmploymentAlertBW is more than just about vacancies but provides an opportunity for mentorship image consultancy for job interviews as well as collaborative venture with #BWBizconnec which is a virtual marketplace for local small, medium enterprises to promote their products and services as well as share tenders.


It seeks to drive dialogue with regards to the business landscape of Botswana. #BWBizconnec is an entrepreneurial arm of #EmploymentAlertBW and the hashtags run concurrently. It is meant to bridge the gap between business and consumer in an inexpensive but effective manner. Bareki explained that the use of hashtags are a way of grouping and linking topics with a post. ‘’Hashtags increase engagement and add additional relevance to a post.


Through hashtags, you can reach people outside of your followers. Some have also found that it gives and additional voice to their posts and you can also filter through and see posts only by those you follow. They also increase retweets significantly’’ However, Bareki said the major concern is that Botswana brands have minimal presence on social media to acquire such initiatives for the development of communities.


He lamented that going forward, he is interested in formulating collaborative efforts with organizations, individuals and SMEs to adopt the use of hashtags as in when they are posting available job vacancies.  “The use of hashtags when sending out a vacancy will enhance a strong identified reach, not only for the movement, but for the organisational,” he said.


brand mileage and presence on social media’’ he concluded

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