Glotto to showcase at New York Fashion Week
WeekendLife

The country’s Afrocentric and most popular youth fashion brand, Glotto, continues to dominate the fashion industry and shape fashion trends. It is reaching heights and staying relevant in a fast-paced and ever-changing landscape. Without doubt, the youthful fashion brand has revolutionized the fashion and lifestyle industry in Botswana.
Not only that, its iconic logo and tagline have become synonymous with style and sophistication, and Glotto’s influence extends far beyond the world of fashion. Haute couture, elegant designs and ready to wear is what Glotto has to offer.
New York Fashion Week (NYFW), a semi-annual series of events in Manhattan typically spanning seven to nine days when international fashion collections are shown to buyers, the press and fashion enthusiasts is coming up, and Glotto has been invited to showcase at the same top fashion event.
This is one of four major fashion weeks in the world, collectively known as the “Big Four”, along with those in Paris, London and Milan. This year’s NYFW schedule includes a range of runway shows and presentations for both men’s and women’s clothing lines.
Designers such as Marc Jacobs, Ralph Lauren, The Blonds, Proenza Schouler and Carolina Herrera will be showcasing their upcoming collections in a variety of different formats ranging from traditional runway shows to virtual showrooms and digital activations.
NYFW organizers say every great designer began as an “unknown”, so in addition to some of fashion’s most storied names, their schedule includes independent and emerging designers, many making their appearance on the runway for the first time.
“This is where NYFW becomes a true journey of discovery, the perfect opportunity to discover emerging designers who are pushing the boundaries of fashion and style. Some are new, and others are successful designers in their home country making an appearance at NYFW for the first time.”
Talking about making an appearance at the NYFW, WeekendLife had a conversation with the creative behind Glotto, Mboko Basiami this week, who unpacked how she was invited to showcase in New York and how things are unfolding.
When speaking to this publication, Basiami said a series of invitations were sent via email and social media, inviting her to be a part of the fashion week, something that she wouldn’t trade for anything.
She expanded a bit on collections that she will be showcasing, saying “It’s a seven-look collection and this is our first time participating in the NYFW. Glotto was founded seven years ago and everything is going to come altogether and of course, our attention to detail and texture and a lot of storytelling is what fashion lovers should expect.”
Quizzed if this is a self-sponsored trip to New York, Basiami stressed that in the business of fashion, one can’t expect to have talented runway models, hair, makeup and two assistants sponsored, therefore the trip will be taking money from her pockets. “It is heavily subsidized but there is still a 7000 US Dollar bill to it.”
Networking, global reach and exposure is what is motivating Glotto to go and shine in Manhattan. This is predominantly because New York Fashion Week has been there for so many years, having established itself as the most reputable fashion week in the whole world.
There is the media, right buyers, great location, investors and scholarships. “It will also allow me to compare the quality of my garments with that of designers all over the world. This adds on our unique product offering and what makes Glotto competitive, something that we have been striving for even though we are a local brand.
In preparing for this phenomenal opportunity, a lot needs to be done and thus far, everything is on track. According to Basiami, “I’m trying to balance not worrying about the business and accounts side of things, but rather about the looks and integrity of garments and fashion sustainability. We have reached out corporates who are willing to support us on the journey, the moral support is beautiful and heartwarming.
Meanwhile, Glotto recently showcased at the US-Africa Business Summit in Gaborone. The fashion brand hosted President Mokgweetsi Masisi, who was introduced to ready to wear collections and Glotto live mannequins.
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