AFRICA’S RECOVERY: Sports as game changer
Sport
The year 2022 witnessed unprecedented phenomena. Several Africans- Gotytom Gebreslase, Sharon Lokedi, Victor Kiplangat, Tamarit Tola and many others- swept the World’s marathons records.
However, the COVID-19 pandemic, and the resulting control measures implemented in several countries, led to many high-level sports competitions being cancelled or shelved, the Dakar 2022 Youth Olympic Games was moved to 2026.
Founder and Executive Chairman, African Sports and Creative Institute, Will Mabiakop, says the inability to hold traditional and amateur sports events have had a serious effect on public health overall, including mental health, sparking a revolution whereby athletes began to talk more openly about stress, mental overload and performance anxiety.
“Africa is home to the fastest growing economies before the crisis, no longer on track to meet the Sustainable Development Goals (SDGs). COVID-19 deepened interdependence between SDGs, making them harder to achieve, especially SDG 10 (reducing inequality) and SDG 5 (gender equality_ as the pandemic had a disproportionate impact on poorer countries, and heavier burdens (such as care work) fell to women.”
Mabiakop stresses that as policymakers contemplate actions to speed up recovery and build resilience, they must argue that sports and creative businesses should play a central feature in this effort.
“The sports economy worldwide is estimated at 5% of GDP, but only 0.5% in Africa. If exploited, Africa’s sports and creative industries can offer policymakers innovative solutions. Especially, as regards job creation, and providing employment to the 15 million people entering the job market annually.”
HOW CAN THE INDUSTRY DO THIS?
By leveraging the two-for-one concept: past studies shown that a 1% growth in the economy delivers a 2% job increment in this sector (these ratios are calculated using data from 48 African countries and adjusted to the reality of the sports economy in Africa by the authors). There are between 30 and 50 job types, in sports and creative industries, respectively. These jobs do not fade away with the first major shock.
Mabiakop indicated that policymakers can use these industries to tackle multiple crises- jobs, poverty, and climate risks. Sports diplomacy- defined as communication, representation and negotiation in or through the prism of sports- has proven effective in building inclusive and cohesive societies. Moreover, sports and the creative industry can support better mental health and well-being, both important for productivity.
“Policymakers can also be true to the game by leveraging culture and tradition to celebrate identity and reap commercial value in sports, textiles and jewelry. Creative sectors allow deeper connection with culture, are not easily copied and provide great economic potential.”
He said supporting grassroots sports has powerful distributional effects. “Fortunately, technology has made reaching wide audiences easier, generating higher rates of success when talent is discovered.”
However, Mabiakop held that potential pitfalls must be highlighted. “First avoid build it and they will come policies with infrastructures denuded from the rest of the ecosystem. Like the many sports stadiums left largely unused.”
“Policymakers must remain mindful of how these sectors move the needle in human capital development. Also, align the requisite public policies needed for progress from grassroots participation to professional sports, and even to international sporting events. They should also support investment instruments to render these sectors performant.”
Sport
It’s do or die for Zebras
The senior national team, the Zebras, is currently in Equatorial Guinea to for an African Cup of Nations Qualifiers tie. Before they departed, the team’s coach, Mogomotsi Mpote, had his troops train in Morocco. This was through the agreement between the two countries.
The agreement between the BFA and the Fédération Moroccan Football Association states that the two nations will work together to organize friendly matches between their respective national teams. It also allows the establishment of football camps for the youth categories (U-15, U-17, and U-20), this includes women’s national teams.
The national team has played over 180 minutes in its two qualifying matches against Tunisia and Libya. Currently, the Zebras, Lesotho and Liberia are the only teams that haven’t scored yet in the competition (this is correct by press time on Friday).
Before the match against Equatorial Guinea match, the local boys who were once known as the whipping boys of Africa in the early 2000s, were languishing at the bottom of the log standings in group J. They lost their first match away to Libya on June 1, 2022. However, they managed to salvage a point against Tunisia last year.
Before the team left for Equatorial Guinea, coach Mpote urged his players to focus on keeping their hopes of making a return trip to the AFCON finals alive after an 11 year absence since the maiden appearance in 2012. He noted that they would not allow their opponents to score and would ensure that they would get a draw.
Despite the various changes that have occurred in the two countries’ football landscape, the two teams have only met once before. In 2010, the local boys defeated the Equatorial Guinea team in a friendly match, which ended in an emphatic win for the visitors. Since then, the two sides have realised different fortunes in FIFA rankings, with Equatorial Guinea ranked 51 places above the Zebras.
Meanwhile, in their last six games, Guinea has only managed to win one of them. They drew with Rwanda and Togo in September 2022 friendlies. They have found the back of the net just twice in their six games. On the other hand, the Zebras, won one match against Zambia and lost four on their way to finishing at the bottom of the group with four points. At the conclusion of their previous AFCON campaign, the local boys traveled to Zambia and secured a draw.
MPOTE CONFIDENT
Despite the recent results of the Guinean team, which have only managed to draw with Rwanda and Togo in their last six matches, coach Mpote is still confident that his team will perform well against the hosts.
According to the head coach, the local boys have the necessary skills and resources to perform well against any country. He noted that the team’s coaches have been studying abroad to gain a deeper understanding of the various aspects of football.
“Tactically they should also be ready. We need your (Botswana fans) usual support, when we come back from Equatorial Guinea, we will go to Francistown, and we will need you. You are our 12th player, and you are very important to us.”
OBED ITANI CHILUME STADIUM CERTIFIED
This week, the Botswana National Sports Commission (BNSC) Tuelo Serufho revealed that the Obed Itani Chilume Stadium will host the return leg of the Africa Cup of Nations qualifier between the local boys and Equatorial Guinea. The venue had initially failed an inspection test conducted by the Confederation of African Football (CAF). However, following the completion of the necessary works, the stadium was allowed to host the match.
According to BNSC Chief, Tuelo Serufho, the various requirements that the stadium must meet included having a designated parking area for the media and spectators, as well as having signage that will guide the spectators. He also noted that the venue now has a world-class media area.
Sport
Jagdish Shah rejects Rollers society
Township Rollers, one of the country’s most decorated football clubs with 15 premier league titles, is finding itself in a precarious situation as its long-term chief financier, Jagdish Shah, threatens to dump them if the society does not bow down to his demand of forfeiting their 20 percent interest in the company.
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Sport
Orange injects P350 000 into Phikwe marathon
Mobile network Orange Botswana is committed to supporting the development of local sport. Through its sponsorship, the company will be able to promote and market the sport. According to Maano Masisi, the company believes that sport can unite people from different backgrounds.
He stated that through the sponsorship of the marathon, the company will help promote healthy lifestyles and unity among the people of Selebi Phikwe.
The Selebi Phikwe Marathon is scheduled to take place on July 29, 2023. It is expected that it will attract international, regional, and social runners. A total of P216 000 has been allocated for the prize money for the first ten places in the 42.2 km race. For the 15km and 10km races, the LOC will give away prizes to the first five places.