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Revitalizing the creative sector with DJ Fresh

In an effort to rejuvenate the creative sector post the COVID-19 contagion, government has introduced a new youth centric initiative dubbed the Department of Broadcasting Services (DBS) National Tour. This is a tour aimed at empowering the creative transport, hospitality and tourism sectors. It is however expected to be a legacy impacting project, outlining current times.

Government has leveraged on the 30th anniversary of RB2 as a vehicle to inject life back into the creative industry across the value chain. The project will result in fifty roadshows across the country, giving grassroots creatives an opportunity to shine on TV as all the activities will be documented and showcased on television once the project is completed. Clearly, these roadshows will stimulate the growth of the ailing sector.

Further, all the young artists who will be on stage will be compensated through the Botswana Musicians Union (BOMU), just so they have something to take home. Approximately, 250 artists comprising of performers, comedians and poets will be engaged and directly benefit in the process.

Recently, government announced that there should be an enforcement of an 80% quota for local artists in all media platforms for local artists, especially on TV and radio. In partnership with Copyrights Society of Botswana (COSBOTS), government conducted workshops geared towards enabling Batswana to benefit from their creative products.

The value chain or spill over benefits will accrue to local businesses including more than 80 citizen owned accommodation outfits across Botswana.

DJ FRESH SPEARHEADS THE DBS NATIONAL TOUR

In order to effectively implement the national tour project, government through the Ministry for State President has engaged renowned radio personality, Thato Sikwane to spearhead the two and a half months project.

DJ Fresh, as he is famously know, is a Motswana media mogul based in South Africa, Johannesburg. He is the Founding Director of Big Dawg Productions. He is well known for his career at South African leading private radio stations, Metro FM, 5FM and YFM.

DJ Fresh is a colossal in the creative industry in South Africa, having started his career at RB2 nearly 30 years ago. He has jumped on board to share expertise with local creatives on how they can improve their talent as well as monetizing it.

DJ Fresh, who is returning to radio in April 2023, told the media that even though he hasnt been on radio for quite a stretch, he is cashing in more than he was on radio before. These are some of the real experiences that he will be sharing with young creatives, to take up space, be change makers and global players.

CREATIVES URGED TO TAKE UP SPACE

When addressing creatives in Kanye this week, DJ Fresh encouraged them to make use of the opportunity, saying they should attend workshops and apply takeaways to their work. The former Metro FM presenter said hard work pays and that perseverance is critical in any creatives journey.

You will meet other talented artists and start thinking that you are not good enough. Work on yourself, believe and trust in what you do, empower yourself and aim for the stars. If so many otherd did it, you can also do it. Be unique in your style of art. Do not ever try to copy anyone: yes you can get inspiration from people, but your execution has to be peculiar to you and interesting to the world. The market and your clientele have to resonate with your offering.

COLLABORATION WITH OTHER CREATIVES

When setting the record straight, DJ Fresh said he will go over and beyond in identifying and supporting the very best of Botswanas untapped and unearthed talent in the creative industry.

I am more than ready to get in studio and cook up a song with those who will demonstrate excellence and the right attitude to what they do. By the time the project comes to an end in December, we should be in a position to show those that we have worked with in these projects.

CORPORATE SOCIAL RESPONSIBILITY

In travelling across the country, DJ Fresh will impact positively lives of many people. He has incorporated an element of social program where he will be given back to the community. He donated twenty wheelchairs to a campaign run by Kitso Motshidisis foundation dubbed 60 for sixty. Motshidisi who is a professional cyclist will be handing over sixty wheelchairs to children in six districts. He recently turned 60 years of age.

In our previous project, we donated about 40 wheelchairs. So for this project, I encourage people to buy wheelchairs and donated them over. It can also be a donation in monetary terms, so really, anything is appreciated, Motshidisi said in an exclusive interview with DJ Fresh this week.

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WeekendLife

Mrs Botswana’s ‘MO’ to gender parity

18th March 2024
Mrs. Portiah S Mokgathong

Mrs. Portiah S Mokgathong, an illustrious beacon brightening the corners of Botswana, wields her vision for gender equity and empowerment like a torch, illuminating paths for her community. Standing at the helm of the Anaya-Tlhwatlhwa Foundation, and donning multiple hats as an international personal wellness coach, a savvy business magnate, and the esteemed Mrs. Botswana 2023/24, her mission is to cast rays of change into the lives she touches.

Her strategy for bridging the gender divide is both comprehensive and visionary. Mokgathong, understanding the vitality of lifting women and girls, equally champions the cause of young boys and men. She advocates for a culture of mutual admiration and understanding across gender lines, fostering a society unbound by the shackles of conventional gender roles—a society where balance and harmony reign supreme.

 

In her magnum opus, a collaborative venture with entities like NAPHA, Men and Boys for Gender Justice, the Botswana Police Service, and Girls for Girls Botswana, lies a quest for familial empowerment. Her goal is to fortify the foundation of families, supporting parents and guardians, sons and daughters alike, equipping them with the capabilities to forge strong intrapersonal and professional bonds.

 

“My project is family oriented, we want to focus on the family as a whole, we want to help both parents or guardians, men and women and the children of households both boy and girl. I am passionate in doing so because lately women and the girl child have been given a pedestal, they have been given a lot of help and a lot of recognition while men are considered as perpetrators and young boys are neglected, therefore we want to groom both the girl and boy child so that they grow up to be able to interact with each other and when they get to relationships, be it personal or work wise,” she said.

 

Mokgathong’s reach extends further than mere intervention; she invests in the empowerment of individuals through education, skill development, and the allocation of resources crucial for autonomy and enduring triumphs. By nurturing innate capabilities, igniting the flames of innovation, and promoting entrepreneurship, she sets the stage for marginalized communities to emerge from the shadows of dependency, crafting their own realms of prosperity.

 

“As we educate a girl child to be strong and independent, we also enable a young man or boy to be able to accept that strong independent woman, ensuring that the equation is balanced. I also want to help stop gender-based violence while protecting our children. When I began my initiative, it was based on GBV and child protection, but it developed into campaigning for the less fortunate and vulnerable,” she stresses.

 

Her journey, fraught with hurdles, including early disappointments in her pursuit of the Mrs. Botswana title, stands testament to her resilience and indomitable spirit. Gratitude fills her heart for mentors, sponsors, kin, and comrades whose support has sculpted her into the powerhouse she is today.

 

She says: “People want to be involved with you when you are a top finalist or the reigning queen. When I first started, I was only a person, and it was difficult and time-consuming to generate cash, solicit donations, and obtain obligation, particularly in rural areas. But right now, as the reigning queen it is a bit easier to reach out to collaborators and sponsors and I pray to God that as I am continuing with my project after crowning the new queen it will continue to be so and growth and more people will be willing to invest and help out.”

 

Juggling her myriad roles demands the prowess of a maestro, yet Mokgathong thrives by weaving her family into her philanthropic endeavors and mastering the art of time management. She empowers young aspirants to self-reflect, establish objectives, harness mentorship and sponsorship, and gear up for the trials that lie ahead.

 

As Mrs. Botswana, her ambition soars beyond personal accolades; it’s tethered to the upliftment of her nation through the empowerment of women, the nurturing of men’s talents, and the preparation of the youth for a flourishing future. She envisages expanding the Anaya-Tlhwatlhwa Foundation’s influence, delving deeper into rural engagements to sow seeds of empowerment and hope for generations yet to come.

 

“For charity work to be more effective, I believe we need to empower other than just giving. We need to empower the less privileged and the vulnerable, with the right skills and knowledge so that they can sustain themselves in the long run. We need to help those who are talented and innovative. I am proud to say my work is doing wonders, the kids that we are mentoring are able to find direction in life, they now know what they want to be as they grow up and they are able to identify subjects they want to study and career they want to pursue. Families that we have been in contact with, families that are from different background are able to identify their skills and they are able to grow and turn them into businesses.”

 

In essence, Mrs. Portiah S Mokgathong stands as a pillar of strength and a source of inspiration in Botswana. Her unwavering commitment to fostering gender equality, community upliftment, and personal development lights the way for others. Through her relentless endeavors and steadfast dedication, she renders a profound impact on her community and beyond, etching a durable mark of empowerment and optimism.

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WeekendLife

The narrative of joy’s true roots unfolds

18th March 2024
Happiness Research a Game Changer for the Environment

 

 

 

 

AUBREY LUTE

STAFF WRITER

 

Happiness research is proving to be a game changer for the environment, as it challenges the traditional notions of success and well-being that have led to environmental destruction. Author Jeff Golden, in his book Reclaiming the Sacred, highlights the findings that money and possessions account for only a small percentage of people’s happiness. Beyond meeting basic needs, additional money does not significantly increase happiness and can even undermine well-being by compromising relationships, leisure time, and gratitude.

 

This luminous work, crowned as the pinnacle of environmental literature by IndieReader and hailed across genres at the Nautilus Book Awards, shares prestigious laurels with luminaries such as the Dalai Lama and Brené Brown. It delves deep into the heart of happiness, revealing a threadbare connection to material wealth that has been our misdirected pursuit since the twilight of the 1940s.

 

The decline in happiness in the United States and other industrialized nations since the 1940s can be attributed to the emphasis on economic growth and consumption as measures of success. This focus has led to environmental destruction and a disconnect from the joy and wonder inherent in the world. By shifting our relationships with money and possessions, we have the opportunity to elevate our quality of life and reconnect with what truly matters.

 

One of the key insights from happiness research is that people living in serious poverty are still satisfied with their lives, while wealthy individuals often struggle to find happiness. Money does not equate to happiness, and the pursuit of wealth can actually diminish the ability to savor positive emotions and experiences. Even lottery winners find that their happiness levels return to baseline within a few months.

 

The optimal amount of work to maximize happiness is around 8 hours a week, highlighting the importance of balance and leisure time in well-being. By reevaluating our priorities and shifting away from materialism, we can create a more sustainable and fulfilling way of life.

 

Further explorations in Golden’s magnum opus present a paradox of satisfaction amidst scarcity, with a significant majority finding contentment in the face of poverty, juxtaposed against the fleeting happiness of wealth. The narrative delves into the diminishing returns of affluence on the ability to cherish life’s fleeting moments and the ephemeral nature of fortune’s favor. It posits a provocative thesis on the optimal engagement in work for harvesting happiness, challenging the sanctity of the 40-hour workweek.

 

 

Jeff Golden, with his background in sustainable development and environmental advocacy, brings a unique perspective to the discussion of happiness and its impact on the environment. Through his book Reclaiming the Sacred, he encourages readers to reconsider their relationship with money and possessions and embrace a more holistic approach to well-being.

 

The happiness research is a powerful tool for promoting environmental sustainability. By recognizing that true happiness lies beyond material wealth, we can make choices that benefit both ourselves and the planet. It is time to reclaim the sacredness of ourselves and the world around us, and create a more harmonious and fulfilling future for all.

 

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WeekendLife

LESEGO CHOMBO FOR MISS WORLD TITLE

6th March 2024

The outgoing Miss Botswana Lesego Chombo says her participation at the on-going Miss World beauty competition has grown her to be an ambassador of Botswana and the African continent at large.

Chombo has made history as the first participant from Botswana to perform exceptionally well at Miss World, with former Miss Botswana Emma Wareus being the second best after placing first runner up in 2010.

The Miss World Top 4 finalist is the first to place in all Miss World Fast Track events, and winning some in the process.

She is also the first Miss Botswana to perform at the Miss World Beauty-with-a-Purpose Gala Dinner.

Further, Chombo is the only Miss Botswana participant at the pageant to have her Beauty-with-a-Purpose project in the Top 10.

Chombo is the first Miss Botswana to place high in Talent Fast Track event.

Meanwhile, Miss World finale will be broadcasting live this Saturday on BTV and the Miss World website and YouTube.

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