In an effort to rejuvenate the creative sector post the COVID-19 contagion, government has introduced a new youth centric initiative dubbed the Department of Broadcasting Services (DBS) National Tour. This is a tour aimed at empowering the creative transport, hospitality and tourism sectors. It is however expected to be a legacy impacting project, outlining current times.
Government has leveraged on the 30th anniversary of RB2 as a vehicle to inject life back into the creative industry across the value chain. The project will result in fifty roadshows across the country, giving grassroots creatives an opportunity to shine on TV as all the activities will be documented and showcased on television once the project is completed. Clearly, these roadshows will stimulate the growth of the ailing sector.
Further, all the young artists who will be on stage will be compensated through the Botswana Musicians Union (BOMU), just so they have something to take home. Approximately, 250 artists comprising of performers, comedians and poets will be engaged and directly benefit in the process.
Recently, government announced that there should be an enforcement of an 80% quota for local artists in all media platforms for local artists, especially on TV and radio. In partnership with Copyrights Society of Botswana (COSBOTS), government conducted workshops geared towards enabling Batswana to benefit from their creative products.
The value chain or spill over benefits will accrue to local businesses including more than 80 citizen owned accommodation outfits across Botswana.
DJ FRESH SPEARHEADS THE DBS NATIONAL TOUR
In order to effectively implement the national tour project, government through the Ministry for State President has engaged renowned radio personality, Thato Sikwane to spearhead the two and a half months project.
DJ Fresh, as he is famously know, is a Motswana media mogul based in South Africa, Johannesburg. He is the Founding Director of Big Dawg Productions. He is well known for his career at South African leading private radio stations, Metro FM, 5FM and YFM.
DJ Fresh is a colossal in the creative industry in South Africa, having started his career at RB2 nearly 30 years ago. He has jumped on board to share expertise with local creatives on how they can improve their talent as well as monetizing it.
DJ Fresh, who is returning to radio in April 2023, told the media that even though he hasn’t been on radio for quite a stretch, he is cashing in more than he was on radio before. These are some of the real experiences that he will be sharing with young creatives, to take up space, be change makers and global players.
CREATIVES URGED TO TAKE UP SPACE
When addressing creatives in Kanye this week, DJ Fresh encouraged them to make use of the opportunity, saying they should attend workshops and apply takeaways to their work. The former Metro FM presenter said hard work pays and that perseverance is critical in any creative’s journey.
“You will meet other talented artists and start thinking that you are not good enough. Work on yourself, believe and trust in what you do, empower yourself and aim for the stars. If so many otherd did it, you can also do it. Be unique in your style of art. Do not ever try to copy anyone: yes you can get inspiration from people, but your execution has to be peculiar to you and interesting to the world. The market and your clientele have to resonate with your offering.”
COLLABORATION WITH OTHER CREATIVES
When setting the record straight, DJ Fresh said he will go over and beyond in identifying and supporting the very best of Botswana’s untapped and unearthed talent in the creative industry.
“I am more than ready to get in studio and cook up a song with those who will demonstrate excellence and the right attitude to what they do. By the time the project comes to an end in December, we should be in a position to show those that we have worked with in these projects.”
CORPORATE SOCIAL RESPONSIBILITY
In travelling across the country, DJ Fresh will impact positively lives of many people. He has incorporated an element of social program where he will be given back to the community. He donated twenty wheelchairs to a campaign run by Kitso Motshidisi’s foundation dubbed 60 for sixty. Motshidisi who is a professional cyclist will be handing over sixty wheelchairs to children in six districts. He recently turned 60 years of age.
“In our previous project, we donated about 40 wheelchairs. So for this project, I encourage people to buy wheelchairs and donated them over. It can also be a donation in monetary terms, so really, anything is appreciated,” Motshidisi said in an exclusive interview with DJ Fresh this week.
In May 2014, controversial pint sized musician, Odirile Sento married his longtime girlfriend, Kagiso Sento in a glamorous wedding, not knowing that eight years later, the two will be fighting until the very end of their holy union.
Mental health is one critical element in someone’s life but gloomily, it is often overlooked. Topics centered on mental health and depression dominate the public discourse. The national conversation surrounding mental wellness, both online and offline has aided in the stigma of suffering from depression being removed, slowly but surely.
On Saturday 29 October 2022 (11:00- 15:00) Bash Connektor will be presenting their 1st TatsoConnekt Leading Women Brunch which will be hosted by Basadi’Bash’Masimolole. Tatso. A Setswana word. Taste .Tatso / ta-tso/. verb.
The Brunch will be held at Myhomecafe by Mogobane Dam and tickets are selling at P650 per person. Only 50 tickets available and sold through pre-booking. The value of the offering will be a brunch meal + bottomless mimosas + connekting conversations that matter with leading women in corporate and entrepreneurship. This is an inspirational / empowerment connekting session for Women.
Bash Connektor is a Marketing Company with a twist founded in March 2022 by Basadi Bash Masimolole who has 15 years plus Marketing Experience. The INTENT of Bash Connektor is to Link People, Experiences, and Brands. The K instead of C is INTENTIONAL. We are all about contributing towards AMPLIFYING brand and country messages through curating experiential offerings and connekting conversations that matter, said Basadi Masimolole.
With a sponsor or funding, Basadi Masimolole’s ultimate goal is to have visual podcasts and empowerment connektor sessions at villages as part of cultural tourism and contributing towards the Botswana Government’s Rural Areas Development Program (RADP).
Individuals interested in purchasing the limited number tickets or Brands interested in participating on the TatsoConnekt Leading Women Brunch through sponsorships/ brand placement opportunities can reach Basadi’Bash’Masimolole on +267 7140 6660 / firstname.lastname@example.org / Bash Connektor Facebook page.