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REAL TEA makes its mark

Botswana’s quest to empower her citizens to become business owners of note — though snail-paced — seems to be yielding results.

Motherwell Investment, a 100 percent citizen-owned company, last week awarded its competition winners prizes at G.S.S grounds in Gaborone.

Motherwell Investment is a company that started operating in 1997, supplying chicken. It ventured into tea production in 2018, producing hot and cold beverages; their popular product is REAL TEA.

The venture was funded by CEDA and is accommodated by Botswana Investment and Trade Centre (BITC) in Block 3 Industrial Gaborone, where they operate. Packaged in Block 3 Industrial and distributed across larger chain stores in Botswana, the company has employed 38 Batswana.

The company started a competition dubbed REAL TEA WIN A MORAKA, launched on the 16th of August 2021. Entrants had to buy any Real Tea product worth P20.00 or more. 1st Prize was one bull and five heifers won by Tlhoriso Motshabi; while 2nd prize was five goat heifers won by Sentsheng Letsile; 3rd prize was three heifers won by Neo Doctor.

Chief Executive Officer (CEO) at Business Botswana, Norman Moleele, said it is their desire to see this company grow to greater heights. He said they are so deliberate in ensuring a smooth way for businesses in the country.

“We have worked on removal of impediments to business” he noted. Therefore encouraged Batswana to board in their digital platform dubbed “Market Information Intelligent System” that has on board at least 5000 enterprises linking them to other African Countries platforms.

For his part, Acting Chief Operations Officer (COO) at the BITC Malebogo Morakaladi said Motherwell Investments is a company which BITC prides itself.

“This compettion goes a long way in improving the livelihoods of Batswana.This competition came at an opportune time when the government is coming up with measures to help Botswana become food-self-sufficient,” she noted.

The Deputy CEO Operations at Citizen Entrepreneurial Development Agency (CEDA) James Moribame explained that their journey with Motherwell Investments dates back to the inception of the idea of producing tea.

He said they did not as CEDA lose patience when the company hit a number of snags in the process, as the company was the first of its kind.

“We provided mentorship in form of technical expertise in different areas of business. Mostly with Financial Management and Marketing so that out-reach is realized within the country,” he stated.

Moribame applauded the company for choosing to give away prizes that are generational and would help grow the agricultural sector.

Deputy Permanent Secretary in the Ministry of Agricultural Development and Food Security, Tiny Diswai said, this competition is significant to the winners as well as the economy of the country.

She urged the winners to take care of the livestock. She further noted the significant role the company plays in the economy of the country.

“This company produces approximately 50 000kg of tea per month and this has to some extent reduced the country’s import bill of tea” she explained.

Diswai noted that agricultural produce is key to any country’s economy and her ministry is trying to encourage existing farmers and emerging ones to increase their production.

She further noted that, in 2020 Agriculture contributed 2.14 percent to the country’s Gross Domestic Product (GDP), Manufacturing 25.03 percent while 63.04 came from the services sector. She emphasized that they were gathered to witness a product of partnership between agriculture and manufacturing sectors.

Director of Motherwell Investments Gibson Ntibi said their intention is to become manufacture of repute, not only of cold and hot beverages but agro-processed products and to sell across borders, at an affordable price.

“At the bare minimum different parastatals, ministries and government related entities should procure at least 70 percent of our tea” he said.

The competition was intended to create awareness of their brand, build loyalty in their customers and an act of Corporate Socially Responsibility.

Ntibi appealed to different stakeholder, amongst them CEDA, BITC, Business Botswana, retailers and government.

“We have passed the test, we have shown our tenacity, and it’s time you invest with confidence, knowing that the money will be put in good use,” he said.

“We passed the toddler stage, we are ready to fly with you across borders, we can fly and you won’t be disappointed and we will trade where the big guys are swimming”

Ntibi said for three years their products has been in the market, it has made a mark therefore appealing to retailers, wholesalers to give their product the seriousness it deserves.

We would like you to take this message to the government, we request the Government to give us 70 percent of all its tea procurement, we have got the capacity, we have got the knowledge, and we can make it,” he said.

“Taking into consideration that we are the only local tea manufacturing company, 100 percent owned by citizens. We are short of you government, support us. Given your support we promise to double our numbers of our employees.”

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TatsoConnekt Leading Women Brunch

14th October 2022

On Saturday 29 October 2022 (11:00- 15:00) Bash Connektor will be presenting their 1st TatsoConnekt Leading Women Brunch which will be hosted by Basadi’Bash’Masimolole. Tatso. A Setswana word. Taste  .Tatso / ta-tso/. verb.

The Brunch will be held at Myhomecafe by Mogobane Dam and tickets are selling at P650 per person. Only 50 tickets available and sold through pre-booking. The value of the offering will be a brunch meal + bottomless mimosas + connekting conversations that matter with leading women in corporate and entrepreneurship. This is an inspirational / empowerment connekting session for Women.

Bash Connektor is a Marketing Company with a twist founded in March 2022 by Basadi Bash Masimolole who has 15 years plus Marketing Experience. The INTENT of Bash Connektor is to Link People, Experiences, and Brands. The K instead of C is INTENTIONAL. We are all about contributing towards AMPLIFYING brand and country messages through curating experiential offerings and connekting conversations that matter, said Basadi Masimolole.

With a sponsor or funding, Basadi Masimolole’s ultimate goal is to have visual podcasts and empowerment connektor sessions at villages as part of cultural tourism and contributing towards the Botswana Government’s Rural Areas Development Program (RADP).

Individuals interested in purchasing the limited number tickets or Brands interested in participating on the TatsoConnekt Leading Women Brunch through sponsorships/ brand placement opportunities can reach Basadi’Bash’Masimolole on +267 7140 6660 / masimololebasadi@gmail.com / Bash Connektor Facebook page.

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