Mamelodi rejects BFA CEO post
Sport
Township Rollers first ever Chief Executive Officer (CEO), Bennett Mamelodi has reportedly turned down an offer from Botswana Football Association (BFA) to take over the reins at the association as the new CEO.
This comes to the fore following the ‘always expected’ suspension of Goabaone Taylor in December 2021, on account of internal investigations relating to the misappropriation of funds that transpired before her eyes.
Sources speaking to this publication indicate that Taylor will eventually vacate her position, barely eight months after her historic appointment as the first ever lady to lead the often stubborn BFA secretariat.
Masterminds behind her appointment and eventual fall from grace wanted to therefore give Mamelodi an opportunity to assume the role, but the soft spoken administrator is reported to have chickened out, opting to stay put at Township Rollers.
It is not yet known why an ambitious man like Mamelodi’s feet will turn cold over a job that commands respect across football circles.
However, it is reported that the once rejected Mfolo Mfolo will have a second bite on the cherry after BFA president MacLean Letshwiti confided to his close allies that he was misled at a time when Mfolo was sacked.
The equally soft spoken Mfolo, who too has footprints at Township Rollers was fired just after the October 2020 elections for allegedly failing to take charge when the national under 17 was disqualified from the COSAFA tournament after failing the MRI test.
All the while, reports indicate that Mamelodi is eyeing the Botswana Football League (BFL) post where he made his name, but close sources continue to deny that the brother to Ashford Mamelodi will want to go back to Lekidi Football Centre given the manner in which his dismissal was handled about six years ago.
At the time of going to print, he could not be reached for comment.
As things stand, Mamelodi has been appointed as the project manager of BFL while holding the fort at Rollers. He is anticipated to provide insight on how the league can source sponsors for itself and run smoothly without struggles. He is also expected to erect a working structure for the BFL.
Mamelodi has previously worked with Jwaneng Galaxy as well as interim spells with Orapa United to help both clubs turn professional. He is said to be in love with what he does at Popa and it is why he is no longer intrigued by BFA political positions.
However, sources mention that Mamelodi will be tried once again but are skeptical that the man will agree to the deal even if it is mouthwatering.

Mobile network Orange Botswana is committed to supporting the development of local sport. Through its sponsorship, the company will be able to promote and market the sport. According to Maano Masisi, the company believes that sport can unite people from different backgrounds.
He stated that through the sponsorship of the marathon, the company will help promote healthy lifestyles and unity among the people of Selebi Phikwe.
The Selebi Phikwe Marathon is scheduled to take place on July 29, 2023. It is expected that it will attract international, regional, and social runners. A total of P216 000 has been allocated for the prize money for the first ten places in the 42.2 km race. For the 15km and 10km races, the LOC will give away prizes to the first five places.

The National Stadium will be lit up with fireworks on April 29, 2023, as some of the best international athletes will participate in the maiden Botswana Grand prix.
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The year 2022 witnessed unprecedented phenomena. Several Africans- Gotytom Gebreslase, Sharon Lokedi, Victor Kiplangat, Tamarit Tola and many others- swept the World’s marathons records.
However, the COVID-19 pandemic, and the resulting control measures implemented in several countries, led to many high-level sports competitions being cancelled or shelved, the Dakar 2022 Youth Olympic Games was moved to 2026.
Founder and Executive Chairman, African Sports and Creative Institute, Will Mabiakop, says the inability to hold traditional and amateur sports events have had a serious effect on public health overall, including mental health, sparking a revolution whereby athletes began to talk more openly about stress, mental overload and performance anxiety.
“Africa is home to the fastest growing economies before the crisis, no longer on track to meet the Sustainable Development Goals (SDGs). COVID-19 deepened interdependence between SDGs, making them harder to achieve, especially SDG 10 (reducing inequality) and SDG 5 (gender equality_ as the pandemic had a disproportionate impact on poorer countries, and heavier burdens (such as care work) fell to women.”
Mabiakop stresses that as policymakers contemplate actions to speed up recovery and build resilience, they must argue that sports and creative businesses should play a central feature in this effort.
“The sports economy worldwide is estimated at 5% of GDP, but only 0.5% in Africa. If exploited, Africa’s sports and creative industries can offer policymakers innovative solutions. Especially, as regards job creation, and providing employment to the 15 million people entering the job market annually.”
HOW CAN THE INDUSTRY DO THIS?
By leveraging the two-for-one concept: past studies shown that a 1% growth in the economy delivers a 2% job increment in this sector (these ratios are calculated using data from 48 African countries and adjusted to the reality of the sports economy in Africa by the authors). There are between 30 and 50 job types, in sports and creative industries, respectively. These jobs do not fade away with the first major shock.
Mabiakop indicated that policymakers can use these industries to tackle multiple crises- jobs, poverty, and climate risks. Sports diplomacy- defined as communication, representation and negotiation in or through the prism of sports- has proven effective in building inclusive and cohesive societies. Moreover, sports and the creative industry can support better mental health and well-being, both important for productivity.
“Policymakers can also be true to the game by leveraging culture and tradition to celebrate identity and reap commercial value in sports, textiles and jewelry. Creative sectors allow deeper connection with culture, are not easily copied and provide great economic potential.”
He said supporting grassroots sports has powerful distributional effects. “Fortunately, technology has made reaching wide audiences easier, generating higher rates of success when talent is discovered.”
However, Mabiakop held that potential pitfalls must be highlighted. “First avoid build it and they will come policies with infrastructures denuded from the rest of the ecosystem. Like the many sports stadiums left largely unused.”
“Policymakers must remain mindful of how these sectors move the needle in human capital development. Also, align the requisite public policies needed for progress from grassroots participation to professional sports, and even to international sporting events. They should also support investment instruments to render these sectors performant.”