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BOMU, MYSC kiss and make up

BOMU-VEE

Early December last year, scores of disgruntled artists congregated at GSS grounds seeking government to address their plight in the face of the COVID-19 restrictions.

2020 was a depraved year for the local entertainment industry. Music festivals, large gatherings and concerts were given a rain check as a precautionary measure to curb the spread of the deadly Corona-virus. As for an industry that depends solely on events for survival, the move to shelf gigs was literally kicking a dog when it’s down.

There was no revenue coming in, and depression found its way into the already devastated industry. Minister of Youth Empowerment, Sport and Culture Development, Tumiso Rakgare, was fingered in this muddle. He was censured for being hushed. The relief fund also sparked controversy, with many creatives of the belief that it’s prejudiced and impractical.

Early December last year, scores of disgruntled artists congregated at GSS grounds seeking government to address their plight in the face of the COVID-19 restrictions. The situation became chaotic as police officers told the artists that the gathering is illegal and that they should get a permit first. Artists decided to go the right way, applying for a permit to hold their meeting, and this time around in Old Naledi.

Creatives (most of which are BOMU members) came out swinging as they packed Old Naledi grounds in a show of strength against the COVID-19 Task team and politicians. But gathering a large crowd at the Old Naledi grounds was like playing a game of Russian roulette, as most of the attendees were potentially exposed to the Corona virus because there was no social distancing, wearing of masks, nor sanitization.

Artists however were clearly making their voices heard – they wanted their industry opened, but by the look of things the Task Force team will have to pull a rabbit out of the hat for this to be given the greenlight before another year comes to pass. Till date, the creative industry is still abandoned.

Following a series of protests, the custodian Ministry (MYSC) came up with virtual gigs and engaged artists for performances. However, this fuelled tension between upcoming artists and those who are already household names. In late December 2020, a group of young artists demanded answers from the Youth Ministry on how the so called ‘Big Artists’ secured virtual gigs from the Ministry.

A new BOMU Executive Committee was ushered in August last year which saw the Union and the custodian Ministry smoke a peace pipe. Botswana Musicians Union (BOMU) is an organization that works as an intermediary between registered artists and the Youth Ministry.

On Friday (16th April 2021) at a press conference to launch the 10th BOMU music awards, BOMU President Phemelo ‘Fresh’ Lesokwane said the Union has effectively managed to rebuild and earn back trust with its stakeholders, including MYSC and De Beers.

“These two entities have been BOMU music awards’ top sponsors for the past 10 years. We have managed to revive the awards and appoint a person who I will refer to as a brand marketing specialist. There has been a lot of miscommunication peddled around and as a leader of BOMU, I will be irresponsible to ignore all of it,” Fresh said.

Fresh is definitely not MYSC nor Minister of Rakgare’s spokesperson, but he had this to say: “It is very important I clear up the distortion of facts out there. MYSC and BOMU leadership have been hard at work, and in the previous year, we managed to push 90% of our members to register with COSBOTS so as to benefit from the subsidy. For the matter of fact, this did happen.

BOMU says it managed to convince MYSC to fund their 2020 Annual General Meeting (AGM). “The Ministry accommodated, paid all costs of accommodation and food for all the delegates who attended the AGM. This was a first for BOMU for as long as anyone can remember. I was so happy to see Minister Rakgare attending our AGM, which was for the first time also.”

Rakgare and his associates have been given a pat on the back for the national consultative meetings they took last year. They met with industry representatives and discussed calendar of events and how they should be rolled out. BOMU also pleaded with the Youth Ministry not to cancel events this year, and according to Fresh, the Ministry agreed.

“This is why they are helping with BOMU music awards and in due course, we will be calling the media to reveal the sponsorship. And on top of that, BOMU has access to the Minister and his circle of associates. They have their doors open for us, and we can’t be fighting with the Ministry while we see how welcoming it is to us. Lot of noise is made by non-BOMU members, which should be condemned in any way possible.

The Youth Ministry however, says it will engage on consultations with organizations, not individuals. This is why it is very important for artists to join BOMU now.”

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In May 2014, controversial pint sized musician, Odirile Sento married his longtime girlfriend, Kagiso Sento in a glamorous wedding, not knowing that eight years later, the two will be fighting until the very end of their holy union.

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TatsoConnekt Leading Women Brunch

14th October 2022

On Saturday 29 October 2022 (11:00- 15:00) Bash Connektor will be presenting their 1st TatsoConnekt Leading Women Brunch which will be hosted by Basadi’Bash’Masimolole. Tatso. A Setswana word. Taste  .Tatso / ta-tso/. verb.

The Brunch will be held at Myhomecafe by Mogobane Dam and tickets are selling at P650 per person. Only 50 tickets available and sold through pre-booking. The value of the offering will be a brunch meal + bottomless mimosas + connekting conversations that matter with leading women in corporate and entrepreneurship. This is an inspirational / empowerment connekting session for Women.

Bash Connektor is a Marketing Company with a twist founded in March 2022 by Basadi Bash Masimolole who has 15 years plus Marketing Experience. The INTENT of Bash Connektor is to Link People, Experiences, and Brands. The K instead of C is INTENTIONAL. We are all about contributing towards AMPLIFYING brand and country messages through curating experiential offerings and connekting conversations that matter, said Basadi Masimolole.

With a sponsor or funding, Basadi Masimolole’s ultimate goal is to have visual podcasts and empowerment connektor sessions at villages as part of cultural tourism and contributing towards the Botswana Government’s Rural Areas Development Program (RADP).

Individuals interested in purchasing the limited number tickets or Brands interested in participating on the TatsoConnekt Leading Women Brunch through sponsorships/ brand placement opportunities can reach Basadi’Bash’Masimolole on +267 7140 6660 / masimololebasadi@gmail.com / Bash Connektor Facebook page.

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