A study conducted by the Federation of International Football Association (FIFA), has revealed that a turnaround strategy is needed to make an elite league body, Botswana Premier League (BPL), a profitable entity.
The study piloted in June and completed in December of last year, depicts a picture of possible improvement where a total of 16 premier league clubs were examined and studied on how they conduct their football related businesses.
It comes out that 54% of premier league club revenue streams are from general sponsorship while a paltry 2% is generated from gate takings. A further 11% of profit is from broadcasting rights and that remains abnormal in a game that should be well known to be propelled by rich television agreement worldwide.
Moreover, BDF XI, Gilport Lions, Extension Gunners, Miscellaneous, Morupule Wanderers , BR Highlanders, Police XI and Prisons XI have all demonstrated a heavy reliance and dependence on sponsors, prices and monthly grants, while the quartet of Jwaneng Galaxy, Orapa United, Township Rollers and Gaborone United have all managed to source revenue streams outside the common and well known sponsor outlets.
Of all the 16 premier league clubs, Jwaneng Galaxy emerges as the top club that is able to attract moneyed sponsors. The study shows that the Jwaneng outfit rakes about P 5 million in sponsorship revenues, followed by their ‘rival brothers’ Orapa United who receive an approximation of P 3 million per football season.
The two clubs are at the fore front because of the footsteps and presence of Debswana in their leadership radar.Coming third is Security Systems whose purse get around P 2.5M from the parent company, GU is on fourth spot at around P 1.5M. Township Rollers is on a distant fifth position with about P 1M per season of individual sponsorship.
The rest of the clubs receive services in kind such as accommodation, playing kits, training kits, fuel and water and soft drinks. This further underlines the struggle to make profit as footballing team in the elite league, the study highlights.
However, from the report, it emerges that only Township Rollers has the capacity to make profit from a good football season. Much of the club revenues are from the sale of its replica jerseys. The club as powered by Jagdish Shah sells about 3000 replicas at a value of P 350 000.It is the only club that sells merchandise from sport chain stores (Studio 88) and according to the report, it is a reliable indicator that shows fans engagement level with the club.
While it emerges from this study that ticketing revenue has a low weight on club’s revenues varying from 2-9% depending on the club, Rollers again is the only club making profit from this front.
But to further underscore the issue of lack of business sense in the elite league, it comes to the fore that there is low fan attendance per home game and this is the major cause of low ticketing revenue.
Gunners however top the table, averaging a total of 5000 supporters per game. Gunners is followed by Rollers at 4000 followers while Miscellaneous comes third with 1700 fans per home game. On average, it shows that 75% of clubs have a fan base while the remaining 25% have absolute nothing.
The report further indicates that many of Botswana’s elite clubs are experiencing financial difficulties because of the model of ownership. “Clubs legal entity form is not homogenous and 25% of them are owned by the government,” the report shows.
The report therefore recommends that clubs should standardized ownership models as this will lose dependency on government.“Furthermore, legal conditions will be the same for all clubs and transparency of the BPL will be enhanced,” the report curtailed.
However, BFA says it knows nothing about the report but one member of the executive committee says the association is addressing all problems bedevilling Botswana’s game.
The member is adamant that all administrative loopholes of the game will be resolved and it is why FIFA project time for change is still on going at regional level.
8 – Numbers of clubs that make financial losses 4 – Clubs do not depend on gate takings 1 – club is self-sustaining
With just three weeks left before the World Athletics Championships kicks off in London, the Botswana Athletics Association (BAA) has set a modest target for its athletes, demanding a paltry two medals.
The members of the team that will be participating in the event are currently training. They are expected to leave on July 10. The Botswana team, which was composed of young athletes, was able to secure seven medals at the recently concluded Africa Senior Championships held in Mauritius. They were placed sixth out of 44 participating nations.
According to Oabona Theetso, the Vice President of the Botswana Athletics Association, the team’s goal is to secure two medals at the World Championships. On the other hand, the under-20 team’s goal is to bag at least four medals.
Nevertheless, Theetso said the team which is currently on training camp encompasses of Isaac Makwala, Nigel Amos, Anthony Pesela, Bayapo Ndori, Letsile Tebogo, Isaac Makwala, and Thalosang Tshireletso of High jump just to mention the few. Theetso noted that the training camp was not able to produce a female athlete due to the failure of the female athletes to secure a ticket to the event.
Theetso also noted that the BNOC gave the BAA about P500 000 to help fund the team’s preparations for the event. Besides the training camp, the organization additionally received the same funding for the Oregon World Champion team.
When asked about the presence of renowned athlete and 800m world record holder, Nijel Amos, at the training camp, Theetso revealed that he has never officially communicated his intention to become an independent athlete.
When further pressed about the outcome of the meeting between Amos and the Minister – Theetso said, “We are unaware that he ever meets with Rakgare. If they met without the presence of BAA official, it will be wrong and highly regrettable,” he said.
When contacted for a comment Tlhobo Tlhasana who is Public Relations Officer at Ministry of Youth, Gender, Sport and Culture confirmed to this publication that Amos met with Minister Tumiso Rakgare a few weeks after the 2012 Olympic silver medalist made known his intention to go solo.
“The minister is at liberty to meet any sport personality from different codes in his capacity as the minister. He doesn’t need the permission from BAA or let alone BNSC to have a meeting with Amos,” he noted. Meanwhile in 2019, BAA sent a strong team of 13 athletes, with five focused on individual categories, while others were to form part of relay team.
During that time two out of five athletes who were to represent this country within individual events were relegated to spectators owing to injuries. But the injuries on the two athletes had left one question on the lips of many within the athletics fraternity.
The duo of Nigel Amos and Galefele Moroko, who were undoubtedly team Botswana poster kids, saw their dream of sailing through in the competitions halted as they were forced out of tournament owing to injuries. Botswana eventually came home empty handed after failing to secure podium finish.
Botswana Football League (BFL) Chairperson Nicholas Zackem who is also a Gaborone United financier and director says Township Rollers should instead of being a hard-nut be remorseful on the Onkarabile Ratanang marathon case.
In an interview with WeekendSport this week, Zackhem says he has always had a good relationship with his Township Rollers counterpart, Jagdish Shah. However things took a nasty turn early this year when it surfaced that their left back Onkarabile Ratanang was not registered accordingly.
Again, the Rollers home game against GU played in February which resulted in a near stampede left him agitated such that Rollers should learn a lesson. “So with all these I think they should be remorseful and stop being militant,” he said.
His contention is, “this is recurring and with only one team – Rollers. Remember what happened in 2014 when BDF X1 was leading the log and they were docked points which in turn allowed Rollers to win.” In 2016 there was Ofentse Nato (Rollers player) saga where he was also not duly registered and now we are here again with Ratanang. This should be corrected to better our football.”
The Ratanang case has been dragging for months now and has created unnecessary chaos in local football. Of late the football league awards ceremony had to be postponed with those in the know saying it is because of the matter. A statement from BFL however says the postponement is a result of logistical challenges.
The BFL boss says he does not care what should happen to Rollers, which is arguably the most followed football team in the land. “Even if the relevant structure could fine the P100k or relegate or even be docked points I don’t care but I want them to respect football. My worry is they should be disciplined because they committed a heartfelt mistake.”
Some football commentators say there is high possibility of Rollers be axed from the elite league because they are facing a misconduct charge which means they can only plea for a lighter sentence like points docking.
When asked about reports of some players from other teams not registered accordingly just like Ratanang, Zackhem said it will be up to the relevant structures to decide because as far as he is concerned, the Rollers case is the only one that has been reported at Botswana Football Association (BFA).
ZAC ON BRIBING REFEREES
The 2021/22 football season was exciting but here and there it was blotted by allegations which were pointed at Zackhem himself as the league Chair of buying referees. He has vehemently dismissed those reports and rumours saying the current GU arsenal does not need any favors.
“We invested heavily on this team and if you have invested surely you are poised to win everything on offer. Look at the players that I have do you think I would need referees to win matches? Most of the players have also been called to the national team and that alone proves their mettle. I don’t remember the last time GU was awarded a penalty this season, it has been a team work and those referee talk is baseless.”
“I am a dreamer and perseverance is my name because after writing my Cambridge examinations a few years ago, I grouped young footballers in Francistown and started a youthful unregistered football team with them.
It was a difficult thing to do because the players were students and parents were not letting some of them to play football as they believed it might negatively affect their studies and some of the big clubs in the elite league will come and take my players.”
This is how Seemo ‘Sixteen’ Mpatane, a coach and founder of Eleven Angels football club which gained promotion to the elite league last weekend describe himself and the journey thus far. Barely two weeks ago, Mochudi Center chiefs failed to pluck Angels’ wings when they hosted them at Riverplate grounds during the first leg of the Botswana Football league promotional playoffs but this past Saturday Angels soared to a 5 – 0 win over them to reach the promised land.
The win meant Lekgamu la Bananyana (youthful side) as they affectionately known will now make a debut appearance at the apex of local league football. For a match characterized by a long stoppage time following clashes between Angels and Chiefs supporters, it was Angels who showed more battle to convincingly beat Chiefs and attain promotion.
Nevertheless, Mpatane said, “I continued to coach my team even when I was still studying at Botswana Accountancy College (BAC) in Francistown and it was a difficult journey because I had some school projects to do and I will divert my monthly allowance to some of my players; to feed them, provide transportation for them and also to buy them soccer boots,” he stated.
In 2013, he says, he decided to register the team officially with Botswana Football Association (BFA) in order to protect the players from other teams and to make income out of the team. He further said Lekgamu La Bananyana started in Third Division league when they got position one and gained automatic promotion to Second Division league although it was only their first season to play there.
“We struggled at Second Division because I had inexperienced youthful players and had limited resources like transportation, soccer boots and most of our players were sitting for their examinations, but we managed to avoid relegation as we finished in position four,” he alluded.
In 2017/18 season, he said the team won the Second Division League and qualified for the Debswana First Division North playoffs. During the playoffs, the team represented Francistown region, against other three teams from other regions, to be precise Chobe United, Maun Terrors and White Diamond from Boteti region.
In addition, the young tactician managed to produce quality players like Norman Mabaya who plays for Orapa united, Doctor David and Fortunate Thulare of Jwaneng Galaxy and Molaodi Tlhalefang of Security Systems who went and made their caps at the senior national team.
“I achieved one of my dreams; that is to take my team to the elite league and I’m left with one that is coaching at national level and I think after getting my license I will be ready to lead under 17, 20, 23 and even the national team cause it just requires humility, love, perseverance and commitment, but right I can offer my services cause football is in the heart,” he said.
Mpatane revealed his intention is to see more of his players participating at national level and overseas, as this week Zebras interim coach Mogomotsi Mpote called the 18-year-old Monty Enosa to be part of Zebras team which will compete for COSAFA tournament that is set to kick off next month.