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BFA appoints first ever female CEO

New BFA Boss

Botswana Football Association (BFA) National Executive Committee (NEC) has appointed Goabaone Taylor as the new Chief Executive Officer (CEO) — replacing Mfolo Mfolo who was sacked last year following Botswana under 17 boys’ team scandal.

The under-17 team was kicked out of the regional COSAFA competition after they failed the Magnetic Resonance Imaging test (MRI) which led to his sacking ultimately.
The new BFA boss has signed three-year contract with BFA and she will resume her new position from April 5th 2021 taking a reign from Thabiso Kebotsamang who has been acting as CEO of the local governing body.

Taylor joins BFA joins with more than 18 years of corporate and commercial professional experience backed by a distinguished track record of identifying the uniqueness of brands, accentuating their appeal, taking them to market, and maximizing their value. Talyor brings a unique set of skills, perspectives, and relationships to lead the BFA into the future.

“Building on what the BFA has already accomplished, under her leadership, the Association hopes to hone its strategic direction, grow, and develop, as well as strengthen its partnerships and build new relationships,” reads press statement from Lekidi.

Taylor has previously served as Country Manager of Econet Media, she also led the commercialization of the Pay-Tv and Free-to-Air content platforms, implementing go-to-market strategy, driving brand awareness, partner and customer acquisition as well as enhancing customer experience.

Prior to Econet Media, she worked in the Wholesale Business arm of BTCL, spearheading business development efforts, managing complex international relationships with strategic business partners within the framework of an international body charged with maintaining practices and standards; a similar arrangement to that which exists in football, with both FIFA and UEFA.

Her previous roles have also required reaching down into grassroots organizations to encourage the development of local capability.  The new BFA female boss holds a Bachelor of Business Administration with a major in marketing from the University of Botswana (UB), including an array of professional courses in the areas of Digital Marketing with the University of Cape Town (UCT), Senior Development Program with USB-Ed and Enterprise Risk Management with Botswana Accountancy College (BAC) among others.

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