The negotiations involving Botswana Football Association (BFA) and Kgalagadi Breweries Limited (KBL) over elite league sponsorship have suffered a setback as the local brewer this week took what it termed a ‘difficult’ decision to shut down operations.
This effectively means that football sponsorship is back in?its dark corner as all efforts to go back to the field take another nasty twist in the midst of ravaging COVID-19 pandemic.
“It is regrettable that this latest total ban on alcohol sales has resulted in the suspension of KBL operations, which will remain in place for as long as the alcohol ban persists. KBL continues its efforts to engage government on this critical issue, which is having an enormous impact on the industry and its extensive value chain,” the company explained.
Although not proudly maintained at Lekidi Football Centre, the company is said to have abandoned talks on explanations revolving around ‘lack of funds.’In the initial agreement, sources say that it was settled that KBL would sponsor the Botswana Football League at a tune of P30million for a period of three years.
It is maintained that the deal was to be relooked and redefined to fit the sponsorship modalities of today’s game.Highly placed sources speaking with this publication however state that BFA is assisting BFL to cajole other companies to come on board as football is about to return to the field.
Top of the list is ABSA Bank who have remained afloat despite the impacts of the virus. The bank is said to be committed to football but sources say it will take a considerable amount of persuasion to see the bank increasing sponsorship.
KBL, in the first phase, were willing to commit without much difficulties but after the storm of COVID-19, the company was to take a back seat and played a waiting game. They reasoned that the continuous lockdown the country has gone under has left them with little income than expected.
But according to sources, KBL is still expressing pleasure to engage with the association again and will further illustrate their willingness to come on board as soon as the corona virus situation subsides.It is said KBL has requested further information regarding sponsorship value from the association and once satisfied, negotiations will resume.
However, some administrators within the National Executive Committee believe KBL’s parting message does not inspire confidence. “KBL‘s phase is over, they gave us hope but it is difficult to keep track of them, COVID-19 has affected every plan,” one member shared.
At the close last season, way before the corona virus impacted the country negatively; BFA revealed that it had long compiled its situation analysis of sponsorship value for the local game. It was understood that the property that is the Premier League could be purchased at a value P 15 million over 43 premier league games.
Athletics is one of the sporting activities that for many years has been consistently performing extremely well in international competitions. One of the reasons is the availability of qualified and experienced coaches, who have been working tirelessly on the ground to ensure that they scout talent and develop more athletes.
For the first time after eons, football clubs plying their trade in the elite league are walking in the shadow of the undefined with nothing concrete agreed and on sight before the commencement of the football season.