It takes more than just having the body for the ramp to be an “it girl/boy” in the industry. A lot hows into being the cream de la cream. This includes intense coaching and being fortified to thrive in Botswana’s modelling industry as well as making a name for yourself beyond boarders.
No doubt that the likes of Kaone Kario, Mmina Gaebonwe and Emmanuel Kayenda are household names today because of their well-crafted talent. Which needs to be passed on even to aspiring models. Raymond Geofrey an Editor and Content Creator at Vogue magazine who is also known for his Pan African story telling through photography, shared with WeekendLife about what it means and what it takes to be an all-round model, who is capacitated to make a living from their craft.
“Models need good etiquette and good communication especially when dealing with clients reaching to them. They should be able to professionally communicate with them. They need to be efficient in their communication. Professionalism also entails time management during bookings, shootings and auditions. Models should always be early by 1 hour 30 minutes. Enquire about contracts and make contact with consultants. This also include seeking legal advice,” he said.
“Models should have business cards and business WhatsApp numbers. They should possess a good social media account such as Facebook pages with clear biographies. Posts should be sponsored.” Knowing how to transcend the ramp as a model is one of the things that is always a big deal to models and agencies. Geofrey highlighted that models ultimately must know how to walk spectacularly on the runway. When it comes to posing, models are often expected to kill it and bring their A game which in turn will help shine their personality.
Geofrey said models do not take time to read and study as well as research about posing. The more models are confident the more they are able to bring out their personalities on the shoot. He said self-awareness is also imperative, as models are required to be aware of themselves. When wearing heels and walking down the ramp, they should catwalk to the beat.
When it comes to the modelling industry in Botswana, they normally complain about numerous things which are pushing the industry backward. One of these he said is industrialization and policy making, the most lacking and key factors in need in the sector. “The modelling industry in Botswana is still not industrialized that is there are no laws or policies currently in Botswana to govern the trade of modelling in Botswana. Modelling is still not a legal registered profession in Botswana,” he said.
“Affiliation of local agencies to global/international modelling agencies; we have seen a rise in business revenue with regards to fashion modelling in Nigeria, Ghana, Uganda, Kenya etc, due to the fact that they are exporting a larger number of models overseas to walk at fashion shows like Paris Fashion Week. This is simply because they have affiliations, partnerships with agents/bookers/agencies based in fashion capitals of the world (Paris, London, Milan & New York).”
Lack of etiquette which he said is rather unprofessional, is one of the things that hold back local models. “A lot of models in the country still walk unranked at shows (New faces, freelance, full time, professional, international model etc). Also models lack training in the art of modelling (posing, runway, social media training, and business acumen.”
In the age of brand ambassadors, models have been key in this aspect in making brands known and marketable. Even so, they are many slots that define and categorize modelling work. “Fashion models are usually booked for shows or by designers. Editorial are more for official print/brand work such as for magazines (print/online), websites, blogs etc. Commercial are more on promoting business services of institutions, government or the private sector (including banking institutions, insurance, services providers etc). Fitness models are for promoting a healthy and active lifestyle, we see them booked by professionals sports/athletes/gym brands or the food & health industry (what is popular now is supplements such as herbal life),” he explained.
Like other countries, where models are paid a leg and an arm, the same should be incorporated in Botswana instead of exploiting them. “By respecting what models do and bring to the table; and you do that by paying them what they deserve on time,” Geofrey said. Geofrey is currently running classes for models called ‘Etiquette Class Models’ which offers runway coaching. It equips models with different types of walks. They also offer social media training and mentoring on running as a model entrepreneur.
Creativity is seen everywhere and these individuals did something recently thatâ€™s never been done before, and some are still killing it. We see creativity on streaming platforms, stages, runways, social media and boardrooms even. Some of them are revamping their businesses, and lately, clothing sale is thriving.
They love concept-driven designs, storytelling and they bring fresh ideas and new perspectives that will leave footprints in the sand. Post the COVID-19 pandemic, these creative minds utilized the drawing board and they became cognizant that monetizing content will actually take them far, which is frank nonetheless.
This is commendable though, but the creative industry will still need support from government in order for it to flourish further. Allocation of resources (funds, facilities and empowerment) should be done consistently, creativity must be raised and at the end of the day, the economy benefits from that kind of investment.
Ever since he parted ways with his former manager, DJ Bougee Sid, Mahalapye born-pint sized, multi-award-winning artist, Hanceford Magapatona has been taking up space, unapologetically so. Han C has shown a strong will to take over the entire world, and he is in the right direction. Heâ€™s solely organizing the annual Mahalapye Spring Festival, which is taking place next weekend.
The Pepetetsa hitmaker raked some monies from his savings to put together this event. Mahalapye Spring Festival will feature Paige, Ubuntu Band, Khoisan, Amantle Brown and Double Up among others. Even though it didnâ€™t come as a surprise, Han C was nominated at African Muzik Magazine Awards (AFRIMMA) in the US, under Best Male Southern Africa category.
However, the award was snatched by the late South African rapper, AKA. Its not all lost as Han C secured two nominations at the Yarona FM Music Awards (YAMAs): Peopleâ€™s Choice of the Year and Best Male Single.
This entrepreneur has turned his dreams into reality, and his promising apparel business is now a fashion destination. Matter of fact, Motswagole weathered the storms to be where he is now because through criticism and social media bullying, he still leads the pack in fashion.
His social media accounts got deleted but through his online store, KM Sales, Motswagole is able to rake in some profits. He initially started selling from his car but now owns a busy store and has employed a number of young people.
KM Sales has been offering fashionable items (shoes, t-shirts, pants) and has been participating in various lifestyle events such as Garden of Drip where it showcases its products.
If there is one young entrepreneur to draw motivation from is Koketso. The business started from humble beginnings, at the time when he worked part time at Ipelegeng as a casual labor. Indeed, good things come to those who wait, or well, work like a slave today, live like a king tomorrow.
KAGISO LUDO DE KLERK
Vee Mampeezyâ€™s ex-wife Kagiso De Klerk clearly did not sit and weep over their dramatic divorce. The famous social media influencer hurriedly picked up the pieces and went hard on promoting business online. She literally took social media influencing to the head and it is working for her.
This year saw her partnership with Shell reach greater heights, and obviously, she is raking lot of pulas from the deal. Kagiso has been making frequent appearances in top events in South Africa such as Bubbles in Spring and Gold and Diamond Experience.
After a long break from the limelight, renowned media and radio personality, Gaona Dintwe is back. She was missed by many on TV, and sheâ€™s back where she belongs, news anchoring on BTV. Gaona has also found a niche in podcasting. She is a host of her own podcast, Gaona Live Conversation, where various people share their stories on camera.
Some of what they discuss is Gender Based Violence (GBV), polygamy and drug addiction. This is highly commendable because even BTV doesnâ€™t have programs that discuss these crucial social issues. The Lentswelemoruti native is also seen in various corporate events where she is engaged as a host.
Now that one-man shows are made fashionable, traditional dance guru and ex-convict, Ditiro Leero is joining the crusade and he will be hosting his also. The show will be held next month at Zone 4 Farm in Selokolela, but the there are traditional dance music artists who have been lined up to perform at the show. Matshana, Morwa Leka and Maswailathota will be doing their thing and probably bring some heat too. Ditiro Leero will be making history as the first traditional artist to host a one-man show in Botswana.
With only two months before Miss World 2023, the reigning Miss Botswana, Lesego Chombo is having many irons in the fire, preparing for the much-anticipated beauty pageant. Miss World 2023 will be the 71st edition of Miss World pageant and it will be held in India. Chombo has been spotted toning her body at Jackâ€™s gym, a requirement that is taken seriously at the pageant. She has also been participating in charity events, something that should add to her profile at the Miss World.