It takes more than just having the body for the ramp to be an “it girl/boy” in the industry. A lot hows into being the cream de la cream. This includes intense coaching and being fortified to thrive in Botswana’s modelling industry as well as making a name for yourself beyond boarders.
No doubt that the likes of Kaone Kario, Mmina Gaebonwe and Emmanuel Kayenda are household names today because of their well-crafted talent. Which needs to be passed on even to aspiring models. Raymond Geofrey an Editor and Content Creator at Vogue magazine who is also known for his Pan African story telling through photography, shared with WeekendLife about what it means and what it takes to be an all-round model, who is capacitated to make a living from their craft.
“Models need good etiquette and good communication especially when dealing with clients reaching to them. They should be able to professionally communicate with them. They need to be efficient in their communication. Professionalism also entails time management during bookings, shootings and auditions. Models should always be early by 1 hour 30 minutes. Enquire about contracts and make contact with consultants. This also include seeking legal advice,” he said.
“Models should have business cards and business WhatsApp numbers. They should possess a good social media account such as Facebook pages with clear biographies. Posts should be sponsored.” Knowing how to transcend the ramp as a model is one of the things that is always a big deal to models and agencies. Geofrey highlighted that models ultimately must know how to walk spectacularly on the runway. When it comes to posing, models are often expected to kill it and bring their A game which in turn will help shine their personality.
Geofrey said models do not take time to read and study as well as research about posing. The more models are confident the more they are able to bring out their personalities on the shoot. He said self-awareness is also imperative, as models are required to be aware of themselves. When wearing heels and walking down the ramp, they should catwalk to the beat.
When it comes to the modelling industry in Botswana, they normally complain about numerous things which are pushing the industry backward. One of these he said is industrialization and policy making, the most lacking and key factors in need in the sector. “The modelling industry in Botswana is still not industrialized that is there are no laws or policies currently in Botswana to govern the trade of modelling in Botswana. Modelling is still not a legal registered profession in Botswana,” he said.
“Affiliation of local agencies to global/international modelling agencies; we have seen a rise in business revenue with regards to fashion modelling in Nigeria, Ghana, Uganda, Kenya etc, due to the fact that they are exporting a larger number of models overseas to walk at fashion shows like Paris Fashion Week. This is simply because they have affiliations, partnerships with agents/bookers/agencies based in fashion capitals of the world (Paris, London, Milan & New York).”
Lack of etiquette which he said is rather unprofessional, is one of the things that hold back local models. “A lot of models in the country still walk unranked at shows (New faces, freelance, full time, professional, international model etc). Also models lack training in the art of modelling (posing, runway, social media training, and business acumen.”
In the age of brand ambassadors, models have been key in this aspect in making brands known and marketable. Even so, they are many slots that define and categorize modelling work. “Fashion models are usually booked for shows or by designers. Editorial are more for official print/brand work such as for magazines (print/online), websites, blogs etc. Commercial are more on promoting business services of institutions, government or the private sector (including banking institutions, insurance, services providers etc). Fitness models are for promoting a healthy and active lifestyle, we see them booked by professionals sports/athletes/gym brands or the food & health industry (what is popular now is supplements such as herbal life),” he explained.
Like other countries, where models are paid a leg and an arm, the same should be incorporated in Botswana instead of exploiting them. “By respecting what models do and bring to the table; and you do that by paying them what they deserve on time,” Geofrey said. Geofrey is currently running classes for models called ‘Etiquette Class Models’ which offers runway coaching. It equips models with different types of walks. They also offer social media training and mentoring on running as a model entrepreneur.
A job, lucrative or not, is a job after all. Sometimes one has to compromise in order to make a living, few people get a job their dream jobs. But once in a while there is an emergence of people who listen to their inner calling to pursue their passion.
The founder and head designer of Butterfly Couture, Chawa July is one of those few people who left their job to pursue their passion. An inspiring fact about July is that she is a self-taught fashion designer, she used to copy patterns from her old clothes until she learnt how to draw them, and she also searched information from the internet to increase her knowledge and skills.
“It all started as a hobby from my love for beautiful dresses and I started adjusting and making clothes for myself. Gradually people around me started to take interest in my craft and the hobby slowly grew into a profitable business,” July said.
The 41 year fashion designer from Molepolole worked her way up in the Procurement space for over 10 years. She worked at Stanbic Bank, Kromberg & Schubert and Clover Dairy as a Procurement supervisor. Her last job before she entered the fashion industry was a Manager for Contacts & Sourcing at a Facilities Management Company.
She established her fashion house in October 2019 and it has become synonyms with elegant wedding gowns and exquisite evening wear. July said when designing she is inspired by various aspects such as the client’s personality, the mood of the event and the theme. She further mentioned that every opportunity is to show her craft so she always aims to please.
“Every Butterfly Couture piece must represent the elegance and the creativity the brand is about,” she said. Butterfly Couture has adorned beauty queens; Miss Botswana 2021/2022 Ambrociah Samboko at Miss Universe in South Korea and Miss Botswana 2019,Oweditse Fafah Phirinyane during her reign of which is the highlight of her career. They have also marked their presence in a few fashion events locally and in the neighbouring countries.”
They showcased at The Grand Palm Wedding Expo, Masa Fashion Show, Miss Botswana Fashion Show and Sacunda plus Size Fashion Show. The will also be showcasing at Gabs July Fashion Show on the 15th of July alongside the South African designer, popularly known as the King of glamour David Tlale.
July also identified that one of the challenges they face in the couture is that, it’s a seasonal business. “There are times in the year when the business is great and challenging. Winter in particular, is difficult time to stay afloat as there aren’t as many events that people are inspired to dress spectacularly for,” she said. She further said that her aim is to be a prime couturier of choice in Botswana.
“Craft like your life depends on it because every happy client is 10 more referrals” is what she said when asked to serve a word of wisdom to people hoping to make it in the fashion industry.
The Botswana Gospel Music Awards (BOGMA) and the Annual Gospel Awards (AGA) are said to be no longer in existence and a joint venture project has been put up that will carry out the awarding of gospel musicians.
The new entity has been established as Gospel Music Awards, which is a project at this moment is nearer to dishing out the first Gospel Awards under the leadership of the dissolved entities (BOGMA and AGA). “The difference is the same, it is just that the two projects were run by different minds which had differing objectives,” said the project coordinator, Letsweletse Moshabi when asked what the difference was between the two previous awards.
He added that at this junction their focus is on the future of the gospel musicians and they would like to direct their energies to the new project and forgo the past projects. “The Music market especially the gospel genre is too small and that basically means the very small market was experiencing the imbalance in the supply and demand forces. At that stage, supply was more than the demand so the reason for the joint forces is to allow the supply and demand forces to readjust and form equilibrium,” added Moshabi.
The mandate and objectives of the project are to recognize and award gospel music talent, to create awareness of the Botswana gospel music industry and to create a platform where fellow musicians may exchange ideas and network amongst themselves and approach international markets in cohesion.
The first of these joint awards will be held on the 27th August 2022 at Molapo Showcase under the theme ‘Cohesiveness to Build’ where about 18 categories will be up for grabs.
The Kumnandi Ekhaya musik festival will be held on the 30th September 2022 at Thamaga village. The event coincides with the release of famous host, Dj Ngwazi’s first album called ‘spring day’ on the 2nd of September 2022.
The Thamaga born and raised Lefika Lushen Kebatlege is a disc jockey and a music producer signed under WanitwaMos Entertainment in South Africa. Famously known as Dj Ngwazi and formally known as DJ superstar, he has really worked hard to become one of the finest export DJs the country has produced. Internationally, he is described as a DJ from South African because of his works with popular music artist Master KG.
Meanwhile, the music festival will feature South African artists, Makhazi, Master KG, Prince Benza and Mthunzi. They will also be joined by some of the big local artists, Franco, Vee Mampeezy, among others. “The tickets of the concert will be available at Spar stores, webticket and Kings bar. There will be three categories for VIP tickets, the one that goes for P1000, P1500 and P2200,” said the Kumnandi Ekhaya musik fest promoter Sadie Swartz of Saysay Entertainment.
“We have a new system to tackle the cry of promoters about security at the events. We will have a team of 100 security men, 10 horses and 15 dogs. We also agreed with the police to help with traffic control and no tickets will be sold at the gate to avoid circulation of money which can attract thieves,” said Kagiso Gaodumelwe from All Night Security.
“I started deejaying back in the days when I was still schooling at Kagiso Senior School and I never stopped working towards my career since then. I have a career in South Africa, since 2018 when Master KG took me in and his support as a brother has taken me to places,” said DJ Ngwazi describing his career journey.
“Kumnandi Ekhaya is Zulu language which means ‘go monate ko gae’ in Setswana. The name came about as a way of inviting my South African fans and supporters to my home village Thamaga to come experience the joy that comes with celebrating our freedom and independence. I used isiZulu because it’s the dominant language in South Africa,” explained Dj Ngwazi.
“The concert will be held in an open space which was used for agricultural purposes and we would like to call it ‘Ko Legoleng’. With this concert I want to redeem the dignity of our village because we once had the cases of youth who were terrorizing the community, beating up people in the streets and stealing and these was really a concern in our community because they were tarnishing the village name,” said Dj Ngwazi.
The purpose of this concert is to empower the community of Thamaga and local artist, more especially artist from Thamaga village like, Kgabo Sereto traditional group. There will be a litter picking campaign around the village before the launch of the concert .The sponsors which are already on board are Dladleng Entertainment and Kings bar and there are still more sponsors to be revealed.
”As the Kumnandi Ekhaya musik fest management, we are going to buy food combos and take them to Thamaga village Kgotla so they can be donated to the less privileged and orphans. Starting from October we will be donating pads to all Junior Schools in Thamaga,” said Dj Ngwazi. Dj Ngwazi’s motivational words to other artist and everyone else; work hard, be patient and be determined.