2020 has brought with it many changes to different industries, and all propelled by the Covid-19 pandemic. Recent reports show that – banks, like most companies, face an urgent imperative to reimagine themselves, with the pandemic accelerating consumer behaviour shifts and causing significant earnings challenges given, the tough macroeconomic environment and extensive risk of financial distress for both consumers and businesses.
As consumer behaviour continues to shift, this will push banks all over the globe to rapidly develop and implement continuous improvements to their customer value proposition in order to remain as agile as possible.
These improvements include establishing and growing digital banking platforms, constant and relevant engagements with customers and providing the appropriate and personalised offering to corporate and commercial banking clients. And done right, this will ensure customer retention and acquisition of new clients, every bank’s ultimate objective.
Bolstering customer value proposition through digital banking platforms
While branch networks will remain a crucial part of the banking industry’s value-chain, a continuous redefinition of the digital banking journey has now become the driving force in ensuring a customer-centric approach and addressing customers’ current banking needs.
Investing in the bank’s digital capability is imperative, in that it warrants streamlined operational and decision-making processes. Additionally, it ensures that banks enjoy extended industry reach and higher brand authority as well as allowing for better and more frequent B2B partnership opportunities.
Ensuring retention and acquisition of customers
As a new market entrant, acquiring new clients is always the primary goal, however for emerging industry players, success lies in the level of retention rates. As customer needs are constantly evolving, banks not only have to adapt to meet these needs but also navigate uncharted territory due to the Covid-19 pandemic, while also understanding that customers are struggling financially as a result of the current subdued economic environment.
Banks have had to come to the fore and secure customer loyalty by offering financial aid in the form of payment holidays, extending loan tenures as well as providing additional support to SMEs and retail customers in unfavourable economic conditions.
Ensure appropriate conversations with customers
Having conversations that are not only beneficial to the bank but to the customer as well, demonstrates a customer-centric approach that focuses on providing a positive customer experience. Therefore, in order to succeed in a market dominated by ongoing cost pressures, stringent regulatory requirements, and increasing competition between ‘new-born digital’ entrants, like fintech and digital banks, and established market leaders – the only thing that will set you apart and ensure competitor advantage is excellent customer service. A well-executed customer-centric strategy will assist in building trust in the brand and ultimately ensure an overall positive reputation.
Enhancing the corporate and commercial banking offering
Early 2020 reports showed that rising customer expectations, disruptive competitors, new technologies and increased regulation are just a few of the ongoing pressures forcing commercial banks to reimagine and evolve their business and operating models.
Aggressive investments to drive efficiency and enhance the client and employee experience will keep them in the lead. 2020 is seen as the year commercial banks went from digitisation to digital by building on these investments and truly unlocking the power of their data. Here are some trends that are due to take centre stage into the future:
Relationship managers are poised to grow revenues and customer satisfaction with vastly improved, digitally driven business insights
Market leaders are increasingly implementing AI and predictive analytics solutions, growing their businesses with real-time decisions at higher returns
Legacy systems can be reliable but stall change efforts. Innovation will kick-start migration towards full digital transformation
Data and integration options in Open Banking (banks providing greater financial transparency options for account holders ranging from open data to private data) enable a rich ecosystem to help banks differentiate products and provide customer-centric services
Customer-centricity is about more than just asking customers what they want and making good on it. It requires banks to re-evaluate what they know about customers with the aim to understand who their customers are, what interests them, what they value, and what drives them.
It’s about building a relationship that is more meaningful than the transactional one banks traditionally have with their customers — a relationship that looks more like a partnership, and that is attuned to the customer’s needs.
Addressing customer needs also encompasses digital transformation within the banking industry. The emergence of a reimagined customer-centric banking experience has proven that digital is key at every level of the banking value chain. The banking industry should thus keep adapting and repurposing itself in order to ensure it stays ahead of the curve and continues to innovatively meet customer needs.
Home of Table Mountain and Robben Island now has one more four-star national wonder on their list, Cresta Grande Cape Town.
Cresta Marakanelo Limited was proud to support and celebrate its sister company Cresta Hotels, as they opened their doors to the scenic Cape Town hotel, the first time the hotel chain has operated in South Africa’s internationally renowned global tourism ‘capital’.
Cresta Marakanelo Limited operates 11 hotels in Botswana and 1 hotel in Lusaka, Zambia. Sister Company Cresta Hotels, operates 5 hotels in Zimbabwe; making the Cape Town property the 6th Hotel in the Cresta Hotels portfolio The name Cresta Grande Cape Town is reflective of the magnitude and refinement of the 19-story establishment, which is situated in the heart of the Mother City.
“Cresta Grande Cape Town was formally opened on Thursday, April 15, 2021. We as Cresta Marakanelo Limited were very excited to be a part of the unveiling of the new addition to the Group.” stated Mokwena Morulane, Cresta Marakanelo Limited Managing Director.
Cresta Grande hotel has 242 elegant bedrooms, that provide scenic views of the Table Mountain and refreshing oceanic views a stone-throw away. A series of conference and banqueting rooms, a 24-hour café, bar and lounge, gymnasium, sauna and steam room, covered and access-controlled parking area, and outdoor swimming pool with sundeck make it ideal for both business leisure.
Travelers from all corners of the earth can now indulge in the beauty, class and exclusivity of yet another Cresta Group masterpiece. Experience authentic global modern metropolitan experience dovetailed with true African hospitality and bespoke service.
“If you yearn to savor scenic landscape views, aesthetic hotel features and superior service, then, come home to Cresta Grande Cape Town.” noted Jean Pierre Moggee, Cresta Grande Cape Town General Manager.
We are optimistic that the rollout of the COVID-19 vaccines will provide much needed stimulation of the local and international travel industry. Our priority as the tourism industry is to emphasise safety and get local and global economy firing again. This new addition to the Group will allow for experiences of True African Hospitality, where our guests can enjoy the scenic cosmopolitan Cape Town, enjoy a direct flight to, and stay with us at our Cresta Maun properties; providing the perfect Gateway to the Okavango Delta.
Travelers can further enjoy our Cresta Mowana Safari Resort & Spa, which is situated on the banks of the magical Chobe River. Our Cresta properties will continue to maintain extra cleaning protocols and minimal touchpoint experience and will ensure that staff and guests alike take all due COVID-19 precautions.” concludes Morulane.
BancABC, the BSE-listed bank, today announced the launch of its new brand promise, “We Understand You” to further encapsulate the Bank’s commitment to its customers and their needs.
The rationale for the launch comes at a time that requires innovative and agile financial solutions in order to improve customer’s banking experience, deliver consistent quality service and solidify relationships established over the years.
Commenting on the launch, BancABC Managing Director, Kgotso Bannalotlhe said, “The launch of our new brand promise follows a deep dive into our employees, customers, partners, and investors’ expectations, which was prudent in order to understand their evolving needs. We have taken heed of all the feedback received and remain committed to continuously seeking ways to offer improved products and services, reinventing financial solutions and above all, a seamless banking experience.”
The launch of the three year “We Understand You” campaign, comes on the back of the Bank’s 10th anniversary, and in these rapidly changing and tumultuous times, the Bank has moved with dexterity to fortify its value proposition to its customers. Through the launch of this new brand promise, the Bank seeks to strengthen its offerings within Retail, SMME and Corporate banking.
The Bank’s previous brand promise was “Changing For You” and has now evolved into the “We Understand You” that reflects BancABC’s commitment to understanding its customers’ needs, offering solutions for every stage of their life and business journey, as they strive towards achieving their financial goals.
In light of prioritizing customer experience, the Bank increased its transactional capabilities by launching a new 3D Secure programme called Verified by Visa. This online security protocol, which provides cardholders with an additional authentication layer that confirms the validity of their identity, prevents the unauthorised usage of payment cards. Additionally, BancABC introduced Contactless debit and credit cards, which give customers the convenience of making payments by simply tapping their card on contactless Point-of-Sale machines.
“These customer-centric solutions are a demonstration of our promise to positioning ourselves as the preferred bank for the people of Botswana. These are also proof points of the Bank’s efforts to enhance the transactional capabilities by offering customers hassle-free functionalities that encourage them to transact more; and as a result, improve the overall value proposition,” says Grace Setlhare-Mankanku, Head of Retail Banking.
BancABC also made significant efforts to increase its geographical footprint, by adding four new ATMs to its network at the various Sales and Service Centres across the country, to decrease traffic at the branches and services centres and provide customers with easy access to banking services.
To better serve customers who prefer remote banking and to promote social distancing practices, BancABC successfully its revamped mobile banking platform, SaruMoney which is accessible through USSD and as an App. The Bank continues to expand capabilities on the SaruMoney platform in line with its focus on innovative digital banking solutions.
Designed with the typical Botswana bank user’s needs in mind, SaruMoney has increased security features, ensuring safe, accessible, reliable, and universal movement of funds. Additionally, BancOnline, the state-of-the-art digital platform, tailor-designed for improving the digital banking experience for Commercial Banking customers has also helped spur growth in BancABC’s transactional volumes, further entrenching the Bank as Botswana’s bank of choice.
“We Understand You” is an outward expression to our customers and the communities we serve, and it affirms that we acknowledge them, hear them, and recognise their needs. This is particularly essential for us right now, as we are required to be nimble in order to adapt to market changes, trends, as well as customers’ dynamic needs.
I firmly believe that our new brand promise is a testament to our business’s ability to respond to the evolving market conditions while ensuring we deliver quality services for the next ten years and beyond,” concludes Bannalotlhe.
Giant Information and Communications Technology service provider, Huawei Botswana and Botho University have established a partnership to bring a cutting-edge ICT gear to Botswana for the future use of teaching and research.
As the world continues to choke on COVID-19 contagious waves and economies declining, knowledge and digitalization could be key powers critical in bringing stability and fast restoration for both social and economic challenges, post the COVID-19 fever.
This was said by Huawei Botswana Managing Director, Ye Huihui, at the launch of Huawei Academy at Botho University on Thursday in Gaborone. Huawei Botswana has invested in the academy that will see two hundred students enrolled for ICT studies and research every year.
“Setting up the Huawei ICT Academy in partnership with Botho University was not an option, rather a must to enable the young generation to learn and use the expertise to safe work and also to bring economical balance to everyone. Huawei, as a solution in the global ICT space, we carry a lot of expertise from technology.
We established through our digitally linked business platform to build a robust internal knowledge community. We will be grateful to share our global cases to this nation and its citizens to help them to ease the way to the recovery process,” said Huihui.
Minister of Tertiary Education, Research, Science and Technology, Dr Douglas Letsholathebe shared the same sentiments, saying COVID-19 has rapidly morphed into an unprecedented health, economic, sociocultural and geopolitical crisis. The education minister says the impact on the educational sector resulted in the disruption of learning at all levels of education (as evident by the poor performance in the BGCSE).
“The use of ICT has taken precedence in order for institutions to stay afloat in the space of training for the knowledge-based economy. The need to increase access to off campus online teaching and learning is seen as a measure which can support the learning never stops initiative.”
The Fourth Industrial Revolution has the potential to raise global income levels and improve the quality of life for populations around the world. Technology, Letsholathebe says, has made possible new products and services that increase the efficiency and pleasure of people’s personal lives.
Huawei has provided fully equipped labs for the new academy and training materials for various courses worth P350 000. Through these labs, Botho University will target to train more than 200 students per year in the latest technologies such as routing and switching, cloud computing, internet of things, 5G technology, big data, storage and artificial intelligence. Further, students who have demonstrated interest in the ICT sector will get a chance to enrol for the various courses at Huawei Academy for free. The academy will host multiple creative learning resources such as books, lab guides, e-learning and online tests, along with various simulation tools.