The Government of Botswana through the Ministry of Youth Empowerment, Sport and Culture Development, has expressed its underlying desire to reawaken and improve sport policy.
This is also in line with the declaration made by President Mokgweetsi Masisi in his third State of the Nation Address (SONA) this week about the need to improve sport performance in the country.
The sport policy was first enacted in 2001 when the Department of Sport and Recreation was under the Ministry of Labour and Home Affairs.
The review of this policy is expected to commence soon and strive to address all socio-economic problems bedevilling sport. The examination will start from the elements that speak to the direct processes of national dialogue of sport and come up with recommendations for improvement.
As things stand, the Sport Ministry has coordinated a task force to deal with the taxing issue of school sports where teachers have downed tools demanding special kind of payment for partaking in extracurricular activities. The government through various means has been made aware that sport forms an integral part of the country’s vision.
If the policy is finally revised, the country and other stakeholders will eventually achieve national development, unity and continued economic growth. “The national Sport Commission Act is also being reviewed to facilitate sport to contribute to the economy through commercialization and professionalism, as well as to improve the welfare and the rights to our sportspersons,” Masisi said in his address.
The review will once again take a long route of extensive consultative processes where critical factors were initially identified as continuous constraint to sport development. There is a wide ranging view that sport is solely for recreation. This anomaly is fast becoming a matter of yesteryears as more athletes are making a living out of sport.
In October of 1997, a discussion paper on sport policy development was prepared. At the time, the workshop brought together policy and decision makers. The discussions precisely centred on issues of sport participation and development. Participants included among others, Botswana National Sport Commission (BNSC), Botswana National Olympic Committee (BNOC) Botswana National Youth Council (BNYC) and National Sports Associations.
There was the discovery of limited funding in sport and poor sporting facilities in the country. This has negatively impacted on the performance of national sports associations, particularly on the global stage. As a measure to this problem, the government has decided to build 10 mini stadia to up participation and performance.
In 2001 when the policy was formulated, there was an agreement that the national guiding principles of democracy, development, unity, self-reliance and botho are cardinal to the development strategy of socio-economic development planning. The Ministry believes that sport and recreation in Botswana have a close relationship with all these national principles.
When speaking to this publication, the Chief Executive Officer of BNSC, Tuelo Serufho said there is indeed an overwhelming appetite to improve sport performance and participation in the country.
“Yes we need to engage both BNSC and BNOC to improve and review the sport policy more because it has been overtaken by time…it needs to be aligned with modern sports trends,” Serufho briefly shared.
Some disgruntled Botswana Football League (BFL) shareholders are planning to petition the BFL board led by Gaborone United director and chief financier Nicolas Zackhem and his treasurer Jagdish Shah. Furthermore, they want to challenge the Botswana football Association (BFA) leadership over the deteriorating status of football in the country.
Botswana Football Association (BFA) is poised to benefit from FIFA’s forward development programme. The Association will receive over P80 million to be used during the course of the next four years, as the world football governing body is strengthens its commitment to building a stronger foundation and the growth of football.
The Forward 3.0 funds â€“ to be accessed by all 54 CAF members for the next four years have seen an increase of USD 2 million compared to Forward 2.0 cycle and Forward 1.0 cycle when the programme was launched.
According to FIFA President Gianni Infantino, the third cycle of the programme will be launched this month and it will dedicate more financial resources than before to developing football nations as there is an overall increase of approximately 30% compared to Forward 2.0.
â€śIt is vital that we are now strengthening our commitment to building a stronger foundation for the growth of football,â€ť Infantino noted.
The 62 page report by FIFA-Forward-Development-Programme-Forward-3-0-regulations also reveals that for travel and equipment, each member association, subject to compliance with the regulations, will receive an additional USD 1 million to cover the cost of travel and accommodation for their national teams. It further states that the remaining funds may be used to cover the cost of travel and accommodation for domestic competitions organized by the member associations.
â€śA contribution of up to USD 200,000 for the four-year cycle (2023-2026) to cover the cost of any football equipment related to the training of players and organization of matches (e.g. full kits for the national teams, balls, mini goals, bibs, substitution boards and refereesâ€™ communication systems) for those member associations that are identified as needing the most assistance,â€ť the report indicated.
FIFA President, Infantino and his team said the member association is identified as needing the most assistance, for the purpose of the contributions, where their annual revenues (excluding Forward Programme funds as well as funds from any other FIFA programme/ initiative) do not exceed USD 4 million as the figure shall be reflected in the latest annual statutory audit report submitted to the FIFA general secretariat within six months after the closing of the relevant financial year.
Nevertheless, the contributions for travel will be released in four equal installments of USD 250,000 each in January every year, whilst those for equipment will be released in four equal installments of USD 50,000 each in January every year provided that the member association has fulfilled the conditions.
For the specific projects â€“ in the case of Botswana and Namibia â€“ there is an ambition to host the AFCON 2027 and if the joint bid succeed, the two nations will need to build new stadium to meet the requirements of CAF as the Bid technical committee has alluded before; therefore the two associations could make an appeal for extra funds to FIFA.
The report further says where a member association uses funds allocated for specific projects to improve or build new football infrastructure for its direct benefit or for the benefit of another entity (e.g. regional associations or clubs), the member association shall also provide, as part of the supporting documents, the FIFA general secretariat with the relevant national land registry certificate or extract confirming that the member association or the other entity is the owner of the land or the agreements confirming the donation, transfer or other form of provision to, or use of land by the association.
When contacted for comment, local sports analyst, Jimmy George said; â€śOurs is more a lack of vision, than money to finance programs. Regrettably when you lack vision not even USD 8 million can bail you out. Its pity the funds might be used to pay for the past projects that have yielded very little success.â€ť
MultiChoice Botswana rewards Francistown branch Customer Service Agent an all-expense paid trip to the FIFA Qatar World Cup
With the just ended excitement of the 2022 FIFA World Cup, MultiChoice Botswana helped to make a few of their employeesâ€™ dreams come true with an all-expense paid trip to the most celebrated football event in the world. Â Tebogo Marks, a Customer Service Representative employed at the MultiChoice Botswana Francistown Branch, was one of the few selected to win an all-expenses paid trip to the FIFA World Cup in Qatar alongside other top performing members of the pay-TVâ€™s direct and indirect network of employees.
Marks was selected to attend this once-in-a-lifetime event, based on the outstanding performance she displayed over the years as a Customer Service Representative, since joining the brand in 2018. Tebogo Marksâ€™ role entails assisting potential and existing customers with understanding the products and services offered by MultiChoice, promoting and selling DStv content and hardware, solving technical problems that customers maybe experiencing and handling general customer queries and complaints.
Having to deal with an array of distinct customers at MultiChoice Botswana, Tebogo leaves no stone unturned as she ensures that she gives the best service to her clients. â€śI have made a choice that helping people is part of who I am. As a result I am always looking for solutions to make my customers happy. In everything I do at work, I go an extra mile to elevate the MultiChoice Botswana brand. I believe in helping the customer in a timely manner as I need to show that I value them, even if it means helping a customer at odd hours. For me it doesnâ€™t matter because my aim is to represent my organization well, but most importantly, to give customers a memorable experience,â€ť noted Tebogo.
Bursting in excitement and enthusiasm Tebogo Marks, recalls the highlights of being selected as the winner of the FIFA World Cup Qatar 2022 trip courtesy of her employer, â€śThe moment for me was surreal and I could not believe it, the selection of the competition was based on work competency and job satisfaction. Over the years, my dedication to my work, my ability to exceed customer service expectations and, most importantly, my active driving of internal activities for MultiChoice Botswana won me the trip to Qatar,â€ť she adds. The selection of Tebogo Marks to attend the World Cup games in Qatar was also largely driven by her commitment to pushing MultiChoice Botswanaâ€™s JIKA Campaign. The JIKA Campaign, a customer-service focused campaign which looks at educating peers and external stakeholders on the businessâ€™ digital self-service options, was heavily dominated by Marksâ€™ efforts and initiatives.
â€śIt was a pleasure to be in Qatar, MultiChoice Botswana had made everything possible for the trip to take place. My employer went all out in making sure that we were comfortable and that we thoroughly enjoyed the entire experience during my short stay at Qatar. What was more exciting was being in the stadium and watching the live game of Ghana and Portugal. It was a heart-warming experience seeing Cristiano Ronaldo live. This was an experience I will never forget,â€ť shared Tebogo.
â€śWe are so sad to see the FIFA World Cup end but we are so glad that we were able to treat those that make it possible for Batswana to experience such amazing sport and entertainment on DStv daily, our employees, with the experience of seeing the games live in Qatar,â€ť says Stephanie Pillay, MultiChoice Botswana Managing Director. â€śFor us, our employees are truly at the core of everything we do. Without them, none of the magic we make through bringing the best in entertainment to our subscribers would be possible.â€ť
Though the FIFA World Cup Qatar 2022 has ended, MultiChoice Botswana is committed to bringing more world-class sport and entertainment on DStv and Showmax this festive season and always. For more information visit www.dstv.com/en-bw or download the MyDStv App on Apple Ios and Google Play stores.