The unmatched beauty of the Chobe River, with its ever-breathtaking views that provide a panoramic view of nature undiluted and the charm of beautiful night life from well-appointed city hotels are no longer the only criteria for choosing destinations of travel. Safety and health protocols reign supreme as we approach a new age – the age of the smart traveler.
With the devastation of the international tourism industry in 2020 – hoteliers, academics and pracademics are still debating just how far the damage will be for the coming years. However, what is equally critical is just how much should today’s holiday maker adjust. Should there even be any travel at all in the upcoming festive holidays? Should Christmas be spent indoors with the same nuclear family? There is a limitation to just how much pleasure one may derive from images of past holidays and Pinterest artworks of places far and away.
We are in November. Exhaustion, fatigue and burn outs are a reality this time of the year. Sunday evenings present a whole new mental battle in preparation for another week of work. How much of that mental fatigue can be reversed by Cresta Mowana Safari Resort & Spa’s well-manicured gardens in a haven of green and rich bodies of water? The crisp, fresh Chobe river air presents an allure akin to the magic majesty of the Victoria Falls not so far away. Just what is the right call in the current day?
The Tourism Management Journal (2020) in what is termed a ‘critical discussion agenda for tourism’ highlights an emerging paradigm of the smart traveler by pointing out critical areas for further study in order to promote the industry whilst promoting safety – these include interrogating changes in destination image as impacted by infections, change in tourist behavior and a change in residents’ behavior with regards to today’s challenges. This may include understanding the number of infections in any given area, health protocols, medical care, road access and the destination (hotel) commitment to safety; which are all now a critical part of the new way to travel.
This is one of the many frameworks being explored in diverse markets with global thinkers publishing and contributing new knowledge and ready to solve the world’s biggest enemy at the moment. With a template of one of the rare success stories against COVID-19, some countries are capitalizing on the health balance sheet to position themselves for the future. China is reported to be back to economic growth with fears of the pandemic having been squarely put on freeze button.
The tourism industry can pick a page from other areas such as sport. In some economies what is termed the ‘bubble’ concept is being explored in different sporting sectors. A COVID-19 free environment is created in the bubble by ensuring all participants are tested and kept within the safety bubble in order for athletes to compete in sports without fear of external environment contaminating the bubble. Their discomfort in this ‘tailored’ environment – a form of safe zone quarantine – is our pleasure as we watch on. Case in point the recently ended NBA season which saw Lebron James and Lakers lift the season spoils.
Hoteliers who are a front and centre of providing the safest of environments, will attract the smart traveler who will actively evaluate, interrogate and challenge the nature of the service beyond courtesy but into something much more critical – health and safety. It is the primary role of the hotelier to guarantee the best they can to ensure their environment is well protected. Equally, the business traveler and holiday-maker should take the requisite steps in protecting their own safety as well by following the same exacting standards hotels are being exposed to.
“This past Independence holiday we experienced a high number of domestic travelers in places such as Cresta Mowana Safari Resort & Spa. Even before arrival, guests wanted assurance of the hygiene standards in our properties. Once we took them through our rigorous Standard Operating Procedure guidelines, this allayed their concerns and they checked in with us,” says Mokwena Morulane, CML’s Managing Director.
The smart traveler chooses properties that base their protocols on science and of course their sense of adventure.
“Our industry is continually disrupted by new trends, innovations, and ever- changing dynamics. Staying relevant to these emerging tourism trends can help keep the industry afloat. COVID-19 is one of the most significant challenges the tourism and hospitality sector has faced in decades. The latest trend in our industry that we have to swiftly catch up with, is the introduction of automation services so that guests and staff members experience a touchless experience which will reduce the touching of surfaces and spread of the COVID- 19 virus,” he notes.
Considering Cresta Hotels was one of the first hotels to adopt health protocols and hire expertise of medical professions before the spike of the virus in-country; their commitment to regulations and customer safety is a big winner for the smart traveler.
The state of the art jewellery manufacturing plant that has been set up by international diamond and cutting company, KGK Diamonds Botswana will create over 100 jobs, of which 89 percent will be localized.
Local diamond and metal exploration company Tsodilo Resources Limited has negotiated a non-brokered private placement of 2,200, 914 units of the company at a price per unit of 0.20 US Dollars, which will provide gross proceeds to the company in the amount of C$440, 188. 20.
According to a statement from the group, proceeds from the private placement will be used for the betterment of the Xaudum iron formation project in Botswana and general corporate purposes.
The statement says every unit of the company will consist of a common share in the capital of the company and one Common Share purchase warrant of the company.
Each warrant will enable a holder to make a single purchase for the period of 24 months at an amount of $0.20. As per regularity requirements, the group indicates that the common shares and warrants will be subject to a four month plus a day hold period from date of closure.
Tsodilo is exempt from the formal valuation and minority shareholder approval requirements. This is for the reason that the fair market value of the private placement, insofar as it involves the director, is not more than 25% of the companyâ€™s market capitalization.
Tsodilo Resources Limited is an international diamond and metals exploration company engaged in the search for economic diamond and metal deposits at its Bosoto Limited and Gcwihaba Resources projects in Botswana. Â The company has a 100% stake in Bosoto which holds the BK16 kimberlite project in the Orapa Kimberlite Field (OKF) in Botswana.
African heads of state and global CEOs at the World Economic Forum Annual Meeting backed the launch of the first of its kind report on how public-private partnerships can support the implementation of the African Continental Free Trade Area (AfCFTA).
AfCFTA: A New Era for Global Business and Investment in Africa outlines high-potential sectors, initiatives to support business and investment, operational tools to facilitate the AfCFTA, and illustrative examples from successful businesses in Africa to guide businesses in entering and expanding in this area.
The report aims to provide a pathway for global businesses and investors to understand the biggest trends, opportunities and strategies to successfully invest and achieve high returns in Africa, developing local, sub-regional and continental value chains and accelerating industrialization, all of which go hand in hand with the success of the AfCFTA.
The AfCFTA is the largest free trade area in the world, by area and number of participating countries. Once fully implemented, it will be the fifth-largest economy in the world, with the potential to have a combined GDP of more than $3.4 trillion. Conceived in 2018, it now has 54 national economies in Africa, could attract billions in foreign investment, and boost overseas exports by a third, double intra-continental trade, raise incomes by 8% and lift 50 million people out of poverty.
To ease the pain of transition to its new single market, Africa has learned from trade liberalization in North America and Europe. â€śOur wide range of partners and experience can help anticipate and mitigate potential disruptions in business and production dynamics,â€ť said BĂ¸rge Brende, President, and World Economic Forum. â€śThe Forumâ€™s initiatives will help to ease physical, capital and digital flows in Africa through stakeholder collaboration, private-public collaboration and information-sharing.â€ť
Given the continentâ€™s historically low foreign direct investment relative to other regions, the report highlights the sense of excitement as the AfCFTA lowers or removes barriers to trade and competitiveness. â€śThe promising gains from an integrated African market should be a signal to investors around the world that the continent is ripe for business creation, integration and expansion,â€ť said Chido Munyati, Head of Regional Agenda, Africa, World Economic Forum.
The report focuses on four key sectors that have a combined worth of $130 billion and represent high-potential opportunities for companies looking to invest in Africa: automotive; agriculture and agroprocessing; pharmaceuticals; and transport and logistics.
â€śMacro trends in the four key sectors and across Africaâ€™s growth potential reveal tremendous opportunities for business expansion as population, income and connectivity are on the rise,â€ť said Wamkele Mene, Secretary-General, AfCFTA Secretariat.
The Forum is actively working towards implementing trade and investment tools through initiatives, such as Friends of the Africa Continental Free Trade Area, to align with the negotiation process of the AfCFTA. It identifies areas where public-private collaboration can help reduce barriers and facilitate investment from international firms.
About the World Economic Forum Annual Meeting 2023
The World Economic Forum Annual Meeting 2023 convenes the worldâ€™s foremost leaders under the theme, Cooperation in a Fragmented World. It calls on world leaders to address immediate economic, energy and food crises while laying the groundwork for a more sustainable, resilient world. For further information,