Connect with us
Advertisement

The Bulb World readies for SA market

The Bulb World CEO: Ketshepaone Jacob

Local Bulb Manufacturing Company, The Bulb World operating from the special economic zone of Selibe Phikwe is preparing to enter the South African market, the company Chief Executive Officer told journalists at a media tour in Phikwe last week. Ketshepaone Jacob said the only stumbling block in South Africa is COVID-19 induced cross border travel restrictions.

“We have been allocated a factory space in Mogwase by the North West Provisional Government in South Africa. As soon as travel between Botswana and South Africa is back in full swing we beginning production that side, to supply the South African market.”  Officially launched last year, The Bulb World started operating in 2018 as one of the companies earmarked for resuscitation of the economy of Selibe Phikwe and the entire eastern region.

The town has been adversely impacted by the closure of BCL mine in October 2016. The mine which employed over 5000 people was the town and the region‘s economic nucleus for over 5 decades.  Founded by Ketshepaone Jacob, a youthful entrepreneur and innovator, Bulb World manufactures Light Emitting Diode (LED). The company currently employs 30 young Batswana at the factory in Selibe Phikwe and additional more administration and marketing personnel at their Gaborone office as well as Regional Area Managers in Ghantsi, Tsabong, and Maun amongst other regions.

PERFORMANCE OF THE PRODUCT IN THE MARKET

Mr Jacob told the media that since the products hit the market, they have been well received by consumers. “Like any new entrant we had to work extra hard to establish our share in the market, we also had to hand out bulbs for free for consumers to appreciate the uniqueness of our products,” he said.  Further narrating the infant stages of a company that is today well known and celebrated countrywide, Jacob said the demand has since reached impressive levels within a relatively short space of time.

“Batswana have truly humbled us and with the way they receiving the product, we have listed in almost all major retail outlets in the country and the products are moving fast from the shelves.”  Jacob said their major breakthrough client was Boitekanelo College. The Gaborone based health sciences trainer procured the bulbs in bulk which in turn boosted the business’ cash flow and picked the demand curve.

The Bulb World CEO said during the COVID-19 lockdown, demand for their products went significantly up. “We realized during the lockdown that our products are truly essential, sales went significantly up, as people stayed home energy demand increased and people needed to renew their bulbs, giving space for some to try our products as they visited the shelves.”

EXPANSION PLANS

Mr Jacob said his company’s vision is to be the leading provider of LED lighting solutions in Botswana and the SADC region for commercial and industrial factories as well as private residence. Bulb World lights are said to be designed to save energy by 80% on lighting costs and have a production span of up to 50,000 hours and a 36-month guarantee. Coming at a time when residents of Selibe Phikwe are still hard hit by the aftermath of BCL Mine closure, Jacob underscored Bulb World’s capability to contribute meaningfully to the revitalization of Phikwe and entire SPEDU region.

“Our ambition as Bulb World is to employ as many young people as possible in our bid to create employment and we do absorb our recruits straight from tertiary institutions and offer on the job training, we can and are going to create over 5000 jobs,” he said. Furthermore, Jacob said his team is currently working tirelessly to penetrate the SADC regional market. “The plan is to list with all major retail outlets in Southern African by March 2021.”

Recently The Bulb World launched the “Lesedi Ke Mpho”, a nationwide campaign to light up boarding schools in Botswana. “We launched this initiative because of the sad state of boarding schools in Botswana, we had went to market our products but to our shock we found devastating circumstances that are not conducive for l earning at all,” said Jacob.

The company has thus far partnered with First National Bank Botswana (FNBB) through the FNBB Foundation to power up and refurbish lighting network at Lobatse Senior Secondary School. “We are looking for more partners so that we power up all junior and senior secondary schools with poor lighting around Botswana,” The Bulb World CEO said.

Continue Reading

Business

Pula smiles at COVID-19 vaccine

25th November 2020
COVID-19 vaccine

A squeaky and glittering metaphoric smile was the look reflected from the Pula against the greenback this week and money market researchers lean this on optimism following Monday’s announcement of another Covid-19 vaccine which is said to have boosted emerging market economies.

With other emerging market currencies, the Pula too reacted to optimism and fanfare on the new Covid-19 vaccine against the weakening US dollar which has been losing its shine since the uncertainty laden US elections.

This content is locked

Login To Unlock The Content!

 

Continue Reading

Business

Choppies high on JSE rollercoaster volatility

25th November 2020
CHOPPIES

After bouncing back into the Johannesburg Stock Exchange (JSE) last week Friday, following a year of being in the freezer, the Choppies stock started this week with much fluidity.

Choppies was suspended in both the Botswana Stock Exchange and its secondary listing at the JSE for failure to publish financial results. Choppies suspension on Botswana Stock Exchange was lifted on 27 July 2020. On Friday last week, when suspension was being lifted, Choppies explained that this came into fruition “following extensive engagement with the JSE.”

Choppies stock, prior to suspension, hit a mammoth decline in value of more than 60 percent, especially in September 2018. Waking from a 24 month freezer, last week the Choppies share price was at R0.64 and the stock did not make any movement.

However, Monday was the day when Choppies stock moved vibrantly, albeit volatile. Choppies’ value was on a high volatile mood on Monday, reaching highs of 200 percent. At noon, the same Monday, the Choppies share had reached R1.05. Before taking an uphill movement, Choppies stock slightly slipped by 2 cents. But the Choppies share rode up high and by lunch time the stock had reached the day’s summit of R2.00 and that was at 13:30 when investors were buying the stock for lunch.

The same eventful Monday saw gloom on the faces of Choppies rivals, when Choppies gained by 220.31 percent around lunch time its rivals in the JSE Food & Drug Retailers sector were licking wounds. Spar lost 2.94 percent, Pick Pay fell by 2.43 percent, Shoprite 7.52 percent and Dis-Chem 1.98 percent. The only gainer was Clicks by a paltry 0.51 percent.

In an interview with BusinessPost, Choppies sponsors at the JSE PSG Capital Managing Director Johan Holtzhausen explained that the retailer’s stock was in high demand after a long suspension. He said when a company list or a suspension is lifted the market needs to find itself on the pricing of the share.

“Initially when the suspension was lifted there were more buyers than sellers. As far as we could see this created a shortage of shares so to speak and resulted in the price at which the shares traded going to R1.20 and eventually R2.05 before finding its level around R0.80 sent from a JSE perspective.

This is marked dynamics and reflect that there are investors that are positive about the stock in the long run. This is a snapshot over a short period and one requires a longer period to draw further conclusions,” said Holtzhausen in an interview talking about the Choppies stock.

On Monday this week where the Choppies value grew by 200 percent, the stock took a turn looking down, closing the day at R0.87 from a high of R2.00. According to local stockbroker Motswedi Securities on Monday while there was no movement by Choppies in the local stock exchange as the retailer appeared on the board as 141,000 shares traded at P0.60 each.

However in Choppies’ secondary listing the stock price rallied to over 200 percent during intraday trading on Monday before losing steam and declining to around R0.87 share.

Before press yesterday Choppies opened the market with the stock starting the day at R0.80 then went flat for few hours before taking a slide downward, dropping 5 cents in 30 minutes. Choppies then went flat at R0.75 for 50 minutes yesterday before going up at 10:20 am where it nearly recovered the open day price of 80 cents, but was shy of 1 cent. From 79 cents the price went flat until noon.

Continue Reading

Business

Foschini-Jet merger, a class and rivalry conundrum dissection

25th November 2020
Foschini

Competition and Consumer Authority (CCA) has revealed that in its assessment of the Jet take over by Foschini, there were considerations on possible market rivalry and a clash in targeted classes.

According to a merger decision notice seen by this publication this week, high considerations were made to ensure that Foschini’s takeover of Jet is not anyhow an elimination of rivalry or competition or if the two entities; the targeted and the acquiring enterprise serves the same class of customers or offer the same products, to elude the anti-trust issues or a stretch of monopoly.

The two entities are South African retailers whose services stretched to Botswana shores.  Last month local anti-trust body, CCA, received an acquisition proposal from South African clothing retailer, Foschini, stating their intentions to take-over Jet.

South African government’s Business Rescue Practitioners earlier this year after finding out that Jet’s mother company, Edcon, is falling apart, made a decision that Foschini can buy Jet for R480 million. This means that Foschini will add Jet to its portfolio of 30 retail brands that trade in clothing, footwear, jewellery, sportswear, homeware, cell phones, and technology products from value to upper market segments throughout more than 4085 outlets in 32 countries on five continents.

However the main headache for the CCA decision which was released this week, is distinguishing the targeted and the acquiring entity businesses and services.

When doing a ‘Competitive Analysis and Public Interest’ assessment, CCA is said to have discovered that Foschini is classified as a “standard retailer” which targets middle-to-upper income consumers and it competes with stores such as; Truworths and Woolworths. The targeted entity, Jet, is on the lower league when compared to its acquirer, it serves customers of lower classes and is regarded as a discount/value retailer targeting lower income consumers or a mass market. This makes Jet to be in direct competition with Ackermans, Pepkor, Cash Bazaar and Mr Price.

“Therefore, a narrower view of the market is that Foschini through its stores trading in Botswana is not a close competitor to Jet. Additionally, there exist other major rivals who will continue to exercise competitive constraints on the merged enterprise post-merger,” concluded CCA this month.

The anti-trust body continued to explain that in terms of the Acquisition of a Dominant Position, the analysis shows that the acquisition of the target business by Foschini Botswana will result in an insignificant combined market share in the relevant market.

This made CCA reach to a conclusion that there is no case of an acquisition of a dominant position in the market under consideration or any other market on the account of the proposed transaction.

What supports the merger according to CCA is that it is in compliance with regards to ‘Public Interest Considerations’ because the findings of the assessment revealed that the transaction is as a result of the need for a Business Rescue by the target enterprise. This is so because in the event that the proposed transaction fails, it will translate into the loss of the employment positions at the target business.

“On that note the Authority (CCA) found it necessary to ensure that the proposed merger does not result in any retrenchments or redundancies. In light of this, the assessment revealed the critical need to protect the employees of the merged entity from possible merger specific retrenchments/ redundancies,” said CCA.

Before making a determination that the recently proposed transaction is not likely to result in the prevention or substantial lessening of competition or endanger the continuity of the services offered in the relevant market, CCA said it then moved into a concern for public interest which is a protection enshrined in the Competition Act of 2018.

CCA’s concern was mostly loss of livelihood or employment by 126 Batswana workers at Jet stores, stating that possible retrenchments or redundancies may arise as a result of implementation of the proposed merger.

Much to the desire of trade union or labour movements in Botswana and across Southern Africa where the Jet stores are stemmed-who also raised concerns about the retail’s workers job security- CCA subjects Foschini to keep the target entity 126 workers.

“There shall be no merger specific retrenchments or redundancies that may affect the employees of the merged enterprises. For clarity, merger specific retrenchments or redundancies do not include (the list is not exhaustive): i. voluntary retrenchment and/or voluntary separation arrangements; ii. Voluntary early retirement packages; iii. Unreasonable refusals to be redeployed; iv. Resignations or retirements in the ordinary course of business; v. retrenchments lawfully effected for operational requirements unrelated to the Merger; and vi. Terminations in the ordinary course of business, including but not limited to, dismissals as a result of misconduct or poor performance,” said CCA.

CCA also orders that Foschini informs it about all the details of 126 Jet employees within thirty (30) days of the merger approval date. CCA should also know information of when Foschini is implementing the merger, within 30 days of the approval date.

Other conditions include Foschini sharing a copy of the conditions of approval to all employees of the Jet or their respective representatives within ten (10) days of the approval date.

“Should vacancies arise in the target, the merged enterprise shall consider previous employment at one of the non-transferring Jet stores to be a positive factor to be taken into account in the consideration of offering potential employment,” said CCA.

According to CCA, in cases of any job losses, for the Authority to assess whether the retrenchments or redundancies are merger specific, at least three months before (to the extent that this deadline can be practically achieved and in terms of the prevailing and legally required employment practices) any retrenchments or redundancies are to take place, inform the Authority of:  i. The intended retrenchments; ii. The reasons for the retrenchments; iii. The number and categories of employees affected; iv. The expected date of the retrenchments.

Continue Reading
Do NOT follow this link or you will be banned from the site!