After becoming Nokia Face of Africa, Kaone Kario has been making strides in international markets and has become a force to be reckoned with in the modelling industry.
The model has been signing deals left, right and centre with big brands such as Nivea, making it to billboards and television ads both locally and internationally. The petite beauty has made a decision to pay it forward by shaping and shining the rough diamonds that lay hidden within the modelling industry in the country.
For many years now models have been crying foul about the conditions in the industry. While only a few are finding breakthroughs, the majority of them are still fighting hard to make it as well as have a well-defined career and profile. “I am proud to announce that in association with Creative Chaos and Mossyde, I will be hosting a modelling workshop across Botswana at a date to be announced soon.
The purpose of the workshop is to use my professional experience in modelling to coach aspiring models on how to build a rewarding and sustainable career as a professional model. I am looking forward to engaging with you as we build our local modelling industry,” she said on her Facebook page.
In an interview with WeekendLife, the Chief Editor of African Vogue, who is known for working closely with local models, Raymond Geofrey, said he is glad that Kario is coming into the picture as she will help to shape local models. “This is actually interesting because this is the first time she will be doing something like this.
She has never really had workshops in Botswana. I am hoping she will be able to open up about her journey in the modelling industry and also share some insights into how models from Botswana can ultimately get booked for jobs in cities like New York,” he said.
Having spent a significant amount of time working with local models, Geofrey admits that the industry still has a long way to go as models are still struggling with the basics of modelling, which is a great concern. “The main issue is branding power. Most models don’t invest time and resources in building a brand for themselves.
Most of them also don’t understand that there is a real art to modelling. Modelling is a job, it’s a business and most models in Botswana are not running themselves as a business. They lack the basic knowledge and information about modelling. Models need to learn to research and investigate their craft and business,” he said.
“A lot of models lack the requirements needed, like updated Zcard and measurements. A lot of them are using old images for castings on their Zcards. Some don’t even have Zcards and Lookbooks. Most models are not using social media to market themselves. The content they put up online is not reputable or presentable.
The working conditions for models in Botswana is a joke. Models are forced to compete for jobs in Botswana where they get paid very little and their payments come after months sometimes after a year and the condition they work in are not okay at all.”
In May 2014, controversial pint sized musician, Odirile Sento married his longtime girlfriend, Kagiso Sento in a glamorous wedding, not knowing that eight years later, the two will be fighting until the very end of their holy union.
Mental health is one critical element in someone’s life but gloomily, it is often overlooked. Topics centered on mental health and depression dominate the public discourse. The national conversation surrounding mental wellness, both online and offline has aided in the stigma of suffering from depression being removed, slowly but surely.
On Saturday 29 October 2022 (11:00- 15:00) Bash Connektor will be presenting their 1st TatsoConnekt Leading Women Brunch which will be hosted by Basadi’Bash’Masimolole. Tatso. A Setswana word. Taste .Tatso / ta-tso/. verb.
The Brunch will be held at Myhomecafe by Mogobane Dam and tickets are selling at P650 per person. Only 50 tickets available and sold through pre-booking. The value of the offering will be a brunch meal + bottomless mimosas + connekting conversations that matter with leading women in corporate and entrepreneurship. This is an inspirational / empowerment connekting session for Women.
Bash Connektor is a Marketing Company with a twist founded in March 2022 by Basadi Bash Masimolole who has 15 years plus Marketing Experience. The INTENT of Bash Connektor is to Link People, Experiences, and Brands. The K instead of C is INTENTIONAL. We are all about contributing towards AMPLIFYING brand and country messages through curating experiential offerings and connekting conversations that matter, said Basadi Masimolole.
With a sponsor or funding, Basadi Masimolole’s ultimate goal is to have visual podcasts and empowerment connektor sessions at villages as part of cultural tourism and contributing towards the Botswana Government’s Rural Areas Development Program (RADP).
Individuals interested in purchasing the limited number tickets or Brands interested in participating on the TatsoConnekt Leading Women Brunch through sponsorships/ brand placement opportunities can reach Basadi’Bash’Masimolole on +267 7140 6660 / firstname.lastname@example.org / Bash Connektor Facebook page.