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‘Miss Botswana failed to use her crown’

A beauty pageant is a competition that has traditionally focused on judging and ranking the   physical attributes of the contestants.

However, most contests have evolved to also incorporate talent, and a contestant’s ability to answer judges’ questions on various subjects as judged criteria. They became more popular in the 1880s and the oldest pageant still in operation today is the Miss America pageant, which was organized in 1921. Well, that is a story for another day.

Prominent beauty queens are assigned tasks they are supposed to fulfill during their reign. In most incidences, if a queen fails to fulfill her duties, she is dethroned and the first runner up replaces her. In the same way, Miss Botswana has duties and responsibilities she should live up to.

The reigning queen Oweditse Phirinyane was crowned the winner of the controversial ‘Miss Botswana’ last year, literally two months before the novel Corona-virus hit and swept the entire world. To a certain degree, the deadly pandemic had an impact on her reign, a negative impact I must say!

In an exclusive interview with Weekend Life, prominent beauty pageants enthusiast and analyst who is also a public relations practitioner, Morekolodi Smith says Miss Botswana 2019/2020 Oweditse Phirinyane portrayed high level of incompetence, saying this has been a trend in Miss Botswana.

‘’As much as we hate to admit this as a fact, one would think it is hereditary. Phirinyane did not make a sustainable or traceable impact in her community. The expectation was that she was going to be influential but she fits nowhere in the hierarchy. She took part in Miss World and she clapped, she did not place. Her incompetence makes her undesirable.’’

Smith revealed in an interview that Miss Botswana projects are half cooked, saying he queen failed to implement her projects efficiently. Her project dubbed ‘rough diamonds’ is not well documented and there are missing pieces and there is no assurance that it is fruitful Smith said.

‘’There is no record of her project’s history, the current situation and the results. What was supposed to be done was, a narrative background, what was the situation like before groundbreaking of the project, and then what could be done which is the solution. This is the stage where Miss Botswana should have been hands on and recruit as many volunteers and sponsors as she could.

How many children have actually graduated from her program? There is no record. I assume she is solo on this project. Well, I must say Phirinyane failed to reach out for aid, she did not use the platform of Miss Botswana to drive change and she did not effectively use a crown for a purpose,’’ Smith said.

According to this beauty pageants analyst, it has been a norm that after competing at Miss World, Miss Botswana goes into a complete eerie silence. ‘’In my opinion Miss Botswana should have been a front liner during this COVID-19 crisis. Social media is very interactive but her pages are dry and mind-numbing. It is a shame really.

There are no messages that raise awareness about the virus, let alone no videos of her interacting with fans. Both the queen and the organization should be doing online educational campaigns or a donation drive but they are just silent.’’

Smith indicated that this is not what Miss Botswana, Miss World or beauty with a purpose stand for, saying that the Miss Botswana has been subscribing to a concept they cannot adhere to. ‘’This really jeopardizes the integrity of the organization because it does not leave a foot print in building communities and changing lives.’’

Miss World 2020 will be the 70th anniversary of the Miss World pageant. Toni-Ann Singh of Jamaica will crown her successor at the end of the event. As of 3 August 2020, 11 contestants have been selected. Several national pageants have been rescheduled due to the COVID-19 pandemic until further notice.

Smith stressed that Miss Botswana organization would not be hosting the pageant this year due to the pandemic, but first runner up will represent the country in Bangkok, Thailand. He however indicated that Miss World has not issued a statement to license holders to appoint runner ups.

Miss Botswana as a reputable organization and brand is weak and dying, Smith said. ‘’Miss Botswana is already deteriorated. There is always controversy year in and out. National directors come and go. It seems like no one can keep that brand stable. Miss Botswana has lost its credibility and many do not want to associate with it anymore.

I blame the management and they are robbing this country it’s branding and position space in Miss World. The management needs to know what Miss Botswana and Miss World stands for and create a winning formula. Unless they learn that it will continue to be a cook off show, and the results will be continuous loss streak at Miss World,’’ Smith said.

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All roads lead to Francistown for ATI’s concert

18th May 2022

Organisers of the much anticipated As One Music Concert say preparation for the much awaited as one of the music concert are at the peak, with ticket and merchandise sales at a high just 13 days before the event.

In a statement Kesego Okie, Managing Director of Blue Skies PR Agency and event coordinator “The Concert is a celebration of ATI’s journey in music. It is also an incredible platform for all stakeholders, particularly businesses that operate in Francistown, to show their commitment to the resuscitation of the City’s economy following the impact of Covid.

We are grateful for the reception by the city leadership and look forward to cooperate Francistown heeding our call to support the arts, which would in turn, be supporting many livelihoods and small business in the area”.

She expressed gratitude to the public for their immense support evidenced by ticket sales and talk ability, saying this is testimony that indeed As One the nation can go fa in the true spirit of boipelego (self-reliance).

The concert is partnership between Batho Bame Investment and Blue Skies PR Agency. “A lot of work has gone in to prepare for the highlight, and I am thankful to everyone who believes in the dream and supports us. I promise nothing but the very best of me and would love to express my utmost gratitude to all creatives and businesses that are a part of this Journey” Atasaone ATI Molemogi.

The concert will be the first music show taking place within the main pitch of the Obed Itani Chilume Stadium, which was chosen to host because of its distinct state of art ambiance, coupling Francistown’s position as a gate way to many strategic places in Botswana.

Francistown is not only rich in history, but also an enabler for economic activity for unearthed tourist destination surrounding it. It is an honour to have been given the approval by the city leadership and the people of Francistown to host this Concert in their backyard’ ATI.

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AMVCAs To Host Hollywood Stars At 8th Edition

18th May 2022

As part of activities for the 8th edition of Africa’s most prestigious award ceremony, the Africa Magic Viewers’ Choice Awards (AMVCAs), Africa Magic in association with MultiChoice Nigeria will host celebrity movie stars and film directors from Hollywood ahead of the awards ceremony taking place on Saturday, 14 May in Lagos.

The visiting Hollywood stars will be led by Tasha Smith, actress, director and producer, known for her role in the acclaimed films, ‘Why Did I Get Married?’ and its sequel, ‘Why Did I Get Married, Too?’. She will be joined by Bayo Akinfemi, a cast member of the popular television series, ‘Bob Hearts Abishola’ as well as Brandon Micheal Hall of the ‘God Friended Me’ series fame

Also expected are Sidra Smith, award-winning Producer and Head of Essence’s Film and TV Studio and Grant Housley, Hollywood Producer, Writer and Director currently at Paramount Pictures, where he has worked on some of the biggest films and most critically acclaimed television series in the world.

While in Nigeria, the stars will meet with the #AMVCA8 nominees and other industry stakeholders. This historic visit is in line with MultiChoice and Africa Magic’s efforts in sustaining the Africa film making and storytelling momentum, through deliberate global collaboration.

The eighth edition of the Africa Magic Viewers’ Choice Awards is brought to viewers by Africa Magic in association with MultiChoice and is proudly sponsored by Amstel Malta.
For more information, visit and follow all official handles of Africa Magic on Twitter, Facebook and Instagram using the hashtag #AMVCA8

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Of Musicians and No Shows

10th May 2022
Musicians and No Shows

There is a growing unpleasant of artists who do not pitch for events they have been booked for; or simultaneously, there could be another development – false advertising – where artists’ names are used to draw large crowds.

Musicians and promoters in their mission to put bread on the table seem to have resorted to obscene means of securing their means. To many, this is tantamount to fraud and deception to gain an unfair advantage over their unsuspecting fans who swoon at the mention of their name, their presence and entire existence.

The month of May has just begun and bottomless grievances are pouring in of no show musicians at gigs they have been booked and paid for. Instead of leaving the crowd stunned by a spectacular show they are leaving revellers disappointed.

Exhibit A; This past weekend Eswatini’s DJ Uncle Waffles was scheduled to perform in Botswana. She never pitched up for the shows and continues to be silent on her lack of presence at the show. Exhibit B; Maphorisa, Kabza De Small and Sha Sha were all set to perform on 29 April at the Victoria Falls Carnival 10th Anniversary but did not arrive in Zambia for the gig.

In a statement released on Sunday 1 May, Victoria Falls Carnival organisers confirmed that flights and accommodation were organised for DJ Maphorisa, Kabza De Small and Sha Sha.
The statement continued; “Confirmations were sent to them as agreed and emails were sent to them several times before, for some reason they did not show up at the airport on the day of travel…

Above and beyond we tried to communicate with the artists to change the date of performance but still we could not get hold of them despite all the effort and all means of communication from our side,” Organisers have demanded that the artists refund them the full booking fee and the payments made for flights and accommodation

“All three artists were paid in full and contractually bound to perform at the Carnival, and accommodated at every corner with their numerous flight and accommodation change requests.” Adds the statement. Exhibit C; South African artist Prince Benza’s passport was confiscated by the Deputy Sheriffs pending payment for damages on breach of contract.

He was scheduled to perform at Mogobane on the 31st of December at the Reflector Music Festival but did not appear as well. He nabbed when he came into the country for a separate event.
The President of Botswana Entertainment Promoters Association (BEPA), Gilbert Seagile this week had his company; Gilbert Promotions registered in South Africa.

This puts him in an ideal spot to become an intermediary and help solve the feud between Botswana and South African artists and their no show at events.  Seagile emphasized that it’s not only international artists that miss events but even the local artists have the same tendencies. He elaborated that reasons for artists not pitching up are many amongst them ; breach of contracts , promoters not paying deposits and some can be natural like artist testing positive for Covid-19.

The BEPA president also indicated that fly-by-night promoters are also a concern as they do not follow the BEPA Code of conduct, “BEPA members are well coordinated, they have the code of conduct which guides them to do things accordingly. The government is pushing for promoters to join BEPA they have already started refusing with permits when one is not a member of BEPA.” he emphasized

Seagile said that the association is in talks with the South African Music Promoters Association (SAMPA) to provide protection of Botswana Promoters that when artists miss shows they can be able to rope in their lawyers in South Africa through SAMPA and Botswana through BEPA to compensate for losses incurred as a result of this exploitation.

He said another way of dealing with this matter is for Promoters to issue a contract to the artist as currently the norm is that the artist produces the contract to the promoter so this solution can help the promoters to protect themselves.

In an interview with Weekendlife, Superintendent Tumediso of Urban Police Station enunciated that matters of no show artists are normally reported by the promoter who normally comes as the complainant. The matter is then taken forward taking into consideration the evidence, this will in turn assist in determining on whether the case is theft, obtaining by false pretence or fraud.
When it is all said and done, revellers love musicians to hate them and hate them to love them. It is an unending toxic relationship which no one wants to pull away from.

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