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Covid-19 steals diamond glitter

One of the most powerful men in the diamond business, De Beers CEO Bruce Cleaver, last year in The Diamond Insight Report foresaw engagements and weddings as one of the boosters of the precious stone business.

That was before Covid-19 came and put the fear of God in people and confined them to their homes while borders around the world shut down including the borders of diamond producing and selling countries like Botswana. Botswana diamonds contributes 70 percent to De Beers production and 90 percent of the giant miners precious stones have been sold in Gaborone since 2013.

The recent survey by De Beers on US diamond consumers, the diamond customer benchmark market accounting for 45 percent of global diamond demand, taking 48 percent of global polished diamond share by geography, has all the hallmarks of uncertainty and uneasiness.

According to the mining group, as they emerge from lockdowns as per different states of the US, the Americans believe Covid-19 will go down or be controlled after six months. Cleavers last year customer psychology and 2020 positive projections by Botswana government did not see this year coming.

As we head into the 2020s, with traditional marriage only one option for many couples, its vital for the diamond industry to understand the implications of, and opportunities that arise from, evolving social norms and traditions. Encouragingly, diamonds appear to hold the same relevance for couples, whichever way they choose to celebrate their commitment, said Cleavers last year speech.

Cleaver had said that in the US, more than 70 per cent of brides acquire a diamond engagement ring. He said China has less than half, but that proportion has been growing rapidly, especially in large cities. Cleaver last year said brands are increasing their share of sales of commitment jewellery in the US, and it now represents about two-fifths of those sales to track US consumers but widening the focus to include the experiences of retailers.

But this is the year of less luxury; social distancing, staying home, and wearing face masks which veiled all connections with aesthetics. Locally and internationally weddings and or any large gathering is banned.

According to the Diamond Insight flash report completed in June and released on Monday, at the US state re-openings, grew as a point of concern this week as 42 percent of Americans believe the COVID-19 peak is at least 6 months away.

In an online study of the general population age 18+ in the US, we see Americans continuing to live in a heightened emotional state as they emerge from, and in some cases re-enter a second stage of, COVID-19 lockdown. Generally, consumers are showing increased unease, said the recent diamond customer survey.

Now people in the US are growing strict in their spending and the survey sees Americans prioritizing buying cleaning products at the strongest level. This survey was done in a market with demand for diamond jewellery which increased by 5 percent to P360 billion, representing just under half of total global diamond jewellery demands.

De Beers also said since last month increase in appreciation for the things I take for granted has increased, from 20% to 26%. The diamond giant also said awareness of and gratitude for ones life and relationships are ever more top of mind.

As the fetish of the precious stones endures in the major market of US, 62 percent of consumers prefer to buy diamond jewellery at their local independent jeweller over buying online, as the in-store experience allows them to get expert advice and personal attention. According to De Beers this is on the provision that the environment in store is safe.

While consumers increasingly desire a diamond acquisition journey that blends the digital and physical, when it comes to making purchases, they still prefer the personalisation of the in-store experience, despite the pandemic.

Those retailers that are able to provide a safe and welcoming in-store environment for consumers in what is a strange and unsettling time will be best placed to benefit in the weeks and months ahead. It is heartening to hear initial reports of positive demand for diamond jewellery as consumers emerge from lockdown and the industry starts preparing for the important end of year sales season, said Cleaver on Monday.

De Beers in March 2020 launched a weekly quantitative survey to collect data on the attitudes, behaviours and expectations of consumers in the US. This is also a way to highlight the evolving consumer perspective in light of COVID-19.

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China’s GDP expands 3% in 2022 despite various pressures

2nd February 2023
China’s Gross Domestic Product (GDP) expanded by 3% year-on-year to 121.02 trillion yuan ($17.93 trillion) in 2022 despite being mired in various growth pressures, according to data from the National Bureau Statistics.

The annual growth rate beat a median economist forecast of 2.8% as polled by Reuters. The country’s fourth-quarter GDP growth of 2.9% also surpassed expectations for a 1.8% increase.

In 2022, the Chinese economy encountered more difficulties and challenges than was expected amid a complex domestic and international situation. However, NBS said economic growth stabilized after various measures were taken to shore up growth.

Industrial output rose 3.6% in 2022 over the previous year, while retail sales slightly shrank by 0.2% data show that fixed-asset investment increased 5.1% over 2021, with a 9.1% hike in manufacturing investment but a 10% fall in property investment.

China created 12.06 million new jobs in urban regions throughout the year, surpassing its annual target of 11 million, and officials have stressed the importance of continuing an employment-first policy in 2023.

Meanwhile, China tourism market is a step closer to robust recovery. Tourism operators are in high spirits because the market saw a good chance of a robust recovery during the Spring Festival holiday amid relaxed COVID-19 travel policies.

On January 27, the last day of the seven-day break, the Ministry of Culture and Tourism published an encouraging performance report of the tourism market. It said that domestic destinations and attractions received 308 million visits, up 23.1% year-on-year. The number is roughly 88.6% of that in 2019, they year before the pandemic hit.

According to the report, tourism-related revenue generated during the seven-day period was about 375.8 billion yuan ($55.41 billion), a year-on-year rise of 30%. The revenue was about 73% of that in 2019, the Ministry said.

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Business

Jewellery manufacturing plant to create over 100 jobs

30th January 2023

The state of the art jewellery manufacturing plant that has been set up by international diamond and cutting company, KGK Diamonds Botswana will create over 100 jobs, of which 89 percent will be localized.

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Investors inject capital into Tsodilo Resources Company

25th January 2023

Local diamond and metal exploration company Tsodilo Resources Limited has negotiated a non-brokered private placement of 2,200, 914 units of the company at a price per unit of 0.20 US Dollars, which will provide gross proceeds to the company in the amount of C$440, 188. 20.

According to a statement from the group, proceeds from the private placement will be used for the betterment of the Xaudum iron formation project in Botswana and general corporate purposes.

The statement says every unit of the company will consist of a common share in the capital of the company and one Common Share purchase warrant of the company.

Each warrant will enable a holder to make a single purchase for the period of 24 months at an amount of $0.20. As per regularity requirements, the group indicates that the common shares and warrants will be subject to a four month plus a day hold period from date of closure.

Tsodilo is exempt from the formal valuation and minority shareholder approval requirements. This is for the reason that the fair market value of the private placement, insofar as it involves the director, is not more than 25% of the company’s market capitalization.

Tsodilo Resources Limited is an international diamond and metals exploration company engaged in the search for economic diamond and metal deposits at its Bosoto Limited and Gcwihaba Resources projects in Botswana.  The company has a 100% stake in Bosoto which holds the BK16 kimberlite project in the Orapa Kimberlite Field (OKF) in Botswana.

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