She was the world’s most recognisable face since Muhammad Ali and Michael Jackson and was tipped to be the symbolic heir to Mother Theresa on account of her scintillating philanthropic passion. About 20 years ago, Diana Princess of Wales met her fate in a road mishap in a Paris underpass.
Was it really an accident or a tactical elimination? In a new series titled Lady Die, BENSON C SAILI with typical meticulous research peers behind the veil to expose a sophisticated plot woven together by British and French intelligence and aided and abetted by Mossad and the CIA.
Dear General Atiku,
It is said the good die young. Jesus, according to the dud, mainstream version, was nailed to the stake at 33. Alexander the Great too shuffled off his mortal coil at age 33. Thomas Sankara, Africa’s greatest son as you may be aware General, was cruelly cut down by the Devil-Incarnate Blaise He-Will-Go-To-Blazes Compaore two months before he turned 37.
Ernesto Che Guevara, forever the gold standard of revolutionary fortitude and zealotry, was killed in cold blood at the behest of the CIA barely four months after he attained his 39th birthday. Jack Kennedy, America’s finest president ever, was dispatched in a hail of gunfire when he was only 48 years old, still a spring chicken really. My own personal hero, Christopher Hani, was just on the cusp of 51 when he met his fate at the hands of that diabolical Pole whose name I will not deign to mention.
The subject at issue, Princess Diana Spencer, was sacrificed at age 36. The emphasis is deliberate General. Of course you may wonder, General, at my employment of the term “sacrifice”. Granted, it is a bold and audacious assertion. Am I laying it on a little too thick General? Am I recklessly stretching the truth? Is it all mumble jumbo, nothing more than unanchored speculation? Is it a classic case of peddling the sensational and the superficial?
Well, General, I elect not to go into the polemics of my standpoint, particularly at this early stage of the narrative when I’m just getting on my marks, when I’m just about to shoot off from the blocks. Rather, I leave it to you, and indeed to the wider readership, to draw your own, considered conclusions on the basis of the perspective I am about to set down. Just as beauty, General, is in the eyes of the beholder, whether a view that has been posited makes sense or belongs to the refuse bin is all up to the discerning, objective, and level-headed observer.
You will agree with me, General, that the death of any young person, particularly in chillingly tragic circumstances, is an apocalypse. The Bible, which I reference purely from a philosophical point of view and not as the inerrant and infallible “Word of God”, says, “The Lord giveth, the Lord taketh”. It is said the “Good Lord” often or invariably withdraws a soul from this reality when it has fulfilled its purpose early and not necessarily when it has attained the allotted Three-Score-And-Ten. Talk about hogwash!
Princes Diana as you well know General was a marvellous human being, arguably the sweetest soul amongst the ranks of people of her generation who strutted the public stage. True, she was not a Mother Theresa or a Dalai Lama: like you and I General, she was fraught with a whole host of shortcomings. A martyr she was; a saint she wasn’t. Pulchritudinally, she wasn’t even half as gorgeous as your greatest obsession Marilyn Monroe, nor was she a fraction the enchantress that is the inimitable Beyonce Knowles Carter.
Yet there’s no denying the fact that she simply was one of a kind. A legacy is etched into the hearts of others and the stories they share about you. Princes Diana was truly the Queen of Hearts: she carved her name not on tombstones, like George W Bush and Antony Blair, but on our hearts. Sadly, she was a flower that bloomed just as it wilted, that began its life with an all too early ending. Having burnt so brightly before she went to Glory, her brightness shines for all time anyway.
Certainly, by dying young, a person stays young in peoples’ memories. This is one of the most memorable moral precepts she enunciated forth: “Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.” The acts of kindness she wrought were multifarious, multifaceted, and therefore priceless. She had many more such acts to edify the world with in the fullness of time. She went too soon General. If there is a god who as some suppose prised her from the world when she hadn’t even reached the noon of her life, I’m afraid that god is a Devil finish and klaar.
Everyone, including you General, plays their own song in their pilgrimage in life. They sing their story to the world and leave behind a melody of memories. Diana left such memories galore General. To me, and possibly to you too General, her death was such a loss it remains an enduring bereavement: she was such a ray of sunshine who illuminated and buoyed up the spirits of many a depressed, dejected, and downtrodden people from across the length and breadth of the globe. Indeed, she was a beacon of genuine goodness that tragically is “frowned upon by people who reside on the opposite side of the moral spectrum”.
Yet I must hasten to underscore, General, that this series is not meant to canonise or otherwise deify her, that it is far from her apotheosis. In fact, it is not so much about her as about the intrigues of the Illuminati – the archontic forces who rule the world from behind the drapes. And since it is you General who proposed the series, I have the pleasure of informing you that it is not only dedicated to you: it is also addressed to you!
If you recall General, I did undertake to you during our brief dialogue on social media that in penning the saga and fate of the great Princess, I would sing like a canary. Well, here is my song General …
I remain General, Ever Your Boon Companion, Benson C Saili, Gaborone. January 2020
“MY HUSBAND WANTS ME DEAD”
You will be aware, General, that when the curtain closed on the infuriatingly short life of Princess Diana on August 31, 1997, it was in the context of a car accident. As she drew her last breath, the princess must have mentally sighed, “Well, it was certain to end like this wasn’t it?”
I intuit as such, General, because ten months before she died, Diana had been secretly tipped as to how her demise might unfold. In October 1996, exactly ten months after her divorce from Princes Charles was finalised, she wrote a note to her butler Paul Burrell in which she expressed anxiety that Charles was plotting her death. “This particular phase in my life is the most dangerous,” she despaired in the note. “My husband is planning an accident in my car – brake failure and serious head injury.”
Even earlier, in 1995, the princess had in a soul-baring note to her solicitor, Lord Mishcon, expressed the same fears: she forecast that she would die in a planned road crash in 1996. Lord Mishcon passed the note to Lord Paul Condon, the Metropolitan Police Commissioner, who sadly but deliberately sat on it. Charles wanted her dead, the princess went on in the Paul Burrell note, “in order to make the path clear for him to marry Tiggy.”
Tiggy Legge-Bourke was Charles’ royal nanny, curiously hired only a month after he and Diana separated in December 1992. She was employed under the pretext of looking after the young princes William and Harry, then 10 and 8 years respectively, but Diana was aware it was all a smokescreen. She would in due course let it be known through the British media that Tiggy, who openly admitted to having had a “schoolgirl crush” on Charles, had in fact fallen pregnant by him but had aborted the baby.
Of course Diana’s hypothesis, it turned out, was dead wrong: it was Camilla Parker-Bowles Charles was destined to marry after Diana and not Tiggy. In the same note the princess scribbled for her butler, she said she hoped he would guard it jealously and only avail it to the world in the event that her road accident death indeed came to pass. Burrell, however, was not the “rock” she deemed him to be General: when the princess was killed in the Paris car crash, he baulked at fulfilling her wish. It was not until 2003, six years too late, that he made mention of the note in his book A Royal Duty.
Although the accident in which she perished – prima facie, that is – did not happen in exactly the same way she envisaged it, it was close enough. In any case, the end result still was murder. But why was the princess murdered General? What crime did she commit against the forces that hold omnipotent sway in this world?”
DIANA’S BIGGEST SECRET
On March 17, 1997, Princess Diana, then the world’s most famous woman, fulfilled a long-held personal yearning when he met Nelson Mandela, then the most recognisable political face on the globe, at his holiday home in Cape Town. As the two socio-politico celebrities conferred, Diana poured out her heart to Madiba, recounting to him all the trials and tribulations that had been her daily potion since her divorce from Prince Charles.
Touched by what he had heard from the tear-sodden princess, Madiba recommended the great Zulu shaman, Credo Mutwa, for a form of spiritual therapy. Madiba himself had consulted Credo from time to time for spiritual illumination of some sort. No sooner had the princess returned to London than she called the great Zulu sanusi. In doing so, she took care to make the call from a telephone booth at Marks & Spencers, a major UK department store located in the vicinities of Kensington Palace, her home, with a view to circumventing the obviously MI-6-tapped domestic line.
“I was stunned when I got her call,” Credo told a Western journalist. “But the more I listened, the more I realised she needed help.” Exactly what was it, General, that Diana called the then 76-year-old Credo about? According to the prolific British author and researcher David Icke, a long-standing close friend of Credo, Diana told Credo that “she had something to reveal that would shake the world and she wanted his advice on how best to do it”.
When Icke asked Credo as to whether the dirt Diana wanted to dish was about the House of Windsor and its unabashed connection to global trafficking, the Zulu colossus laughed and shook his head. “Oh no, it was much worse than that,” he said. “She was about to tell the world something very important.” In his 1999 book, The Biggest Secret, Icke was guarded about hitting the nail squarely on the head in respect of Credo’s elucidation on the matter but in the closing chapters of the book, he finally came clean on the biggest secret Diana wanted splashed across the front pages of newspapers around the world and for which she had sought the legendary Zulu shaman.
This biggest secret, General, was that the Windsors, the British royal family, were not human but Reptilians. This is what Icke says in Chapter 19 of The Biggest Secret: “While researching this book, I was introduced to Christine Fitzgerald, a brilliant and gifted healer, who was a close friend and confidant of Diana for nine years … It is clear that Diana knew about the true nature of the royal family’s genetic history and the Reptilian control. Her nicknames for the Windsors were ‘The Lizards’ and ‘The Reptiles’ and she used to say in all seriousness: ‘They’re not human’.”
By his own admission, Credo Mutwa had been initiated into secret knowledge about the Reptilians, who he calls the Chitauli, and their covert control of the entire world since days immemorial. It thus was fitting for Diana to seek to consult an expert in the ways of the Chitauli before she spilt the beans. The fact that she didn’t is evidence in itself that Credo warned her about the danger to her life of exposing the Windsors as such. But the mere intimation of having toyed with the idea of exposing them was blasphemy, General. It was one of the many straws that broke their backs: five months later, the princess was no more.
CREDO SEES HORROR IN PRINCESS’ DESTINY
Princess Diana, General, was keen to know precious much about the Reptilian race (humans who carry at least 50 percent of the genes of the Reptoid/Lizard race, originally from the Draco star system, about 100 to 380 light years from Earth). So in April that very year, she flew back to South Africa to meet Credo in person at his home in the Shamwari Game Reserve near Port Elizabeth.
As the shaman tutored her about the Reptilian agenda for global domination and its vampirism of mankind, the princess besought Credo to “cast the bones” to help her find meaning in her life. “Throwing the bones” is a way of divination that is informed by the pattern the bones – in Credo’s case ancient bones of the lion, leopard, and elephant handed down from the legendary Zulu warrior king Shaka of Mfecane fame – form once they are randomly cast on the ground. Credo obliged her and did likewise. The result was at once chilling and uplifting.
"She wanted to know about her future,” Credo, who called Diana “Little Sister”, said to the same Western journalist referred to above. “What I saw in the bones for her was both wonderful and terrifying. It scared the stuffing out of me. First, I saw great happiness for her. She would meet and fall in love with a foreigner. I saw she would leave Britain after they married and she would come to live for part of the year in South Africa. But one of the bones that came up was a battle axe that showed a terrible weapon of destruction was poised upon her. I saw she would die a terrible death, before her happiness would be fulfilled.”
But like every other right-thinking person, General, Credo did not make known to her the nether aspects of what he foresaw. “I certainly could not tell her,” he says. “How could I?” You will agree with me, General, that telling her would simply have exacerbated her misery and possibly made her contemplate suicide as a less grim way out.
The princess was ecstatic that she would at long last find love after years of affairs and flings that led to nowhere and which only served to break her heart to a point where it could no longer mend. Over the next few months, she kept up a steady exchange of discreetly couriered letters with Credo even as she developed a great interest in spiritualism, picking the brains of clairvoyant upon clairvoyant in London.
CREDO PROPHECY COMES TO PASS
In July, the princess and a rich, handsome Arab playboy crossed paths. For the Arab, it was love from the get-go General. In the princess’ case, the first question that obviously came to mind was, “Is this the man Credo alluded to? Is he my knight in shining armour?” Although she too was more than platonically drawn to him, she wanted to size him up first for a reasonable length of time before she snuggled up with him.
But in only a matter of weeks, General, she was head over heels about him: there certainly was love in the air, with the wedding bells set to ring much more sooner than later. The Arab playboy there and then began mending his ways, unceremoniously dumping his celebrity girlfriend of years just by the stroke of a pen. The princess was so impressed with the rapid fulfilment of Credo’s Nostradamus act that she scheduled a personal introduction of her new beau to him for that September.
A reservation for a room with a four-poster bed in the Pretoria Suite of the secluded Shamwari Lodge complex and with the asking price of £524 per night was made by the princess for September 14th. The head chef had even laid up a special African menu for the couple, which included the traditional Kudu Wellington – venison (deer meat) wrapped in pastry.
But there was more. During their trip to South Africa, Diana and her man were to engage in discussions concerning the making of a nature conservation movie titled Mambo, which was about children striving to safeguard an elephant from a culling. The movie would star Gene Hackman and Embeth Davitz of Schindler’s List fame, with Credo himself making a cameo appearance too. Diana’s de facto fiancé, who was a movie producer of some note himself, undertook to bankroll the movie to the tune of £20 million.
A euphoric Credo had even picked an 800-year-old necklace of love beads for a present for the two love birds when they pitched up at his Shamwari compound. Then it all unravelled General. In the early hours of the morning of August 31, 1997, exactly two weeks before the princess and her Arab Romeo were to visit Credo, his wife and high priestess Mama Nobela went into a trance-like state.
“She started screaming and rolling on the ground saying, ‘Ufile, ufile, umfazi we Kiwa!’ (‘She is dead, the white woman! The Princess has gone!’). Just then, there was a knock on our door and a woman told us that Princess Diana was killed in a car accident. I was so stunned my knees just went to water. It was one of the most traumatic moments of my life.” It was all over for the princess, General, who unbeknownst to much of the world was a bloodline descendent of Jesus of Nazareth! Exactly what happened General? How was her death orchestrated? To which god was she sacrificed General?
Princess Mary falls pregnant only one month after her betrothal to Prince Joseph
To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua (Jesus in Greek) III.
Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC. He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.
Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.
Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.
Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary. Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.
Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans. Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.
JOSEPH CALLED TO “DUTY”
Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.
The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.
The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches. Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.
The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.
Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.
The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee. In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.
According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.
At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.
According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).
The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.
Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.
Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.
A BINDING ENGAGEMENT
According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.
Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.
Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan. This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June. From then henceforth, she was promoted within the Order to the first stage of a Mother.
Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.
For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”. In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.
Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?
THE DEAD SEA SCROLLS
Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.
That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.
The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.
The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.
Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah. There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.
The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.
The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.
They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.” The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.
This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.
The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.
Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:
In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.
When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.
When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.
The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.
Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.
I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.
The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.
The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.
Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.
There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.
In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.
In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!
How Jesus’s grandfather sold his birthright to megalomaniac Herod
If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with them according to the gospels), followed by the Sadducees. Yet there was a third, equally momentous sect – the Essenes.
Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.
In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy. The Essenes have a palpable presence in the Bible, albeit a cloaked one.
The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes “dwell in many cities of Judea and in many villages and in great societies of many numbers”.
Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees. The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.
How did the Essene movement come about, General? The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran, about 40 km from Jerusalem.
Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.
The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue … Since [they are] despisers of wealth – their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.
For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”
In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of Palestine in 63 BC, he sought the opinion of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In 142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic King.
In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.
JACOB’S PACT WITH HEROD
About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.
He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem. The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.
It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the Diaspora Essenes.
He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.
Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.
When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.
His father, Antipater, had been the governor of Idumea and in due course Judea in the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a mere figurehead king. When he (Herod) was only 25 years old, his father had appointed him governor of Galilee. Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.
As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.
There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.
The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.
Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.
When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.
FALLOUT WITH ESSENES
Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.
In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known. Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.
In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of the Davidic “pretenders” to his throne.
The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.
THE SAGA OF JOSEPH
The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.
The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.
To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.
In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule. Egypt was also a special place because Joseph’s maternal relations were Egyptians.
Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.
In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.