This time we address questions on the world of Lucifer
WHEN LUCIFER REBELLED, WHY DIDN’T GOD JUST DESTROY HIM? LOOK AT THE CHAOS HE HAS CAUSED AND PERSIST IN CAUSING.
Lucifer was not created by First Source: he was fashioned by the Paal Taal, the beings God created first. These are known as Creator Gods. Even as highly errant and fallible humans, we do not destroy our kids when they offend against us, do we? We’re all children of the Paal Taal, including the Devil and his demonic host, and since the Paal Taal themselves were created from the essence of God, we all have God’s energetic DNA.
Note that all Lucifer wanted was to exercise his free will, which is God’s desire for us all. The problem was that Lucifer decided to go this way with self-seeking motives, and anything that you do with a primarily self-centred bent is ungodly and is therefore at cross-purposes with God’s perfect will for his creation.
WILL LUCIFER EVER REPENT OF HIS WAYWARD WAYS AND THEREFORE BE RECONCILED WITH GOD?
In theory, he would never do so because first, he is overly consumed with a sense of pride. His ego is such that the idea of retracing his way back to First Source with cap in hand to seek forgiveness is simply inconceivable. Second, he fancies himself as perfect in wisdom and when you have such a mindset, you believe in the efficacy of whatever you set out to do.
But consider that God’s will for each one of us is to nurture us so that in the fullness of time we become like him – our own God with our own cosmic domain. And with God, nothing is impossible. So if God indeed ultimately has to have his way, then even the likes of Lucifer must one day see the error of their ways, make amends, and become forces of good. Bear in mind that ultimately good must triumph over evil and not the reverse.
HOW DOES LUCIFER LOOK LIKE? HE’S INVARIABLY DEPICTED AS BLACK OR DARKISH RED IN COLOUR.
I have never met him and has no wish to meet him. What I gather is that Lucifer has the capacity to appear in any form he chooses like and to be in several places at once. We all have this same capacity but as highly manipulated beings in this trap system we call the universe, we’re unable to express this capacity. According to ex-Satanists, one version of Lucifer has him looking just like we do but very huge, flawlessly beautiful, and albino-white. That is how he ordinarily looks like.
But he alters his appearance depending on the setting and the purpose of his showing. ERICA MUKISA is a Ugandan evangelist who was an agent of Satan for seven years. She has written a two-part volume titled Erica, Seven Years in Hell, published just this year. This is how she describes Lucifer in her first meeting with him. “In front of me was a big throne shaped like a pyramid and a very tall man in a black cape which was fastened at the neck and underneath he wore a red gown which flowed down to his feet.
His skin was pale white … He had horns on his head and his teeth looked like dog teeth. He had a moustache which looked more like cat whiskers and his fingernails looked like the claws of an eagle. They were very dark. His eyes were scary and a very strange evil power emanated from them, drawing me towards them. It was like someone could disappear in them. Between the horns on his head he was bald but behind the horns he had very long hair flowing down to his back. He had a tail which looked like that of a lion.”
WHERE EXACTLY IS LUCIFER BASED HERE ON EARTH?
He presides over a subterranean world under the seabed which he introduces as “Hell” to initiates. It is at once physical and metaphysical, with walls that can draw away from you as you approach them, as if they are sentient things. Like our surface world, Lucifer’s world is multifaceted. In some places, it is more sophisticated than even our most exotic places on the surface of Earth. In some areas, the environment is so oppressive as to be unbearable.
This is the Hell proper. Let us once again listen to Erica Mukisa: “Hell has industries where the latest entertainment, luxury, fashion and technology trends are being invented and exported into the world in order to distract mankind from following after Christ. The names of these companies and factories manufacture every name brand you’ve ever heard of and some you have never heard of. I saw a company which manufactures vehicles with the same logo as Mercedes Benz.
I saw different offices representing some of the media houses like CNN, BBC, Aljazeera, Hollywood film companies. I saw Walt Disney. I saw food manufacturing companies. I saw huge cities, with huge arcades and casinos, similar to the ones you see in Las Vegas Nevada. Many (not all) of the CEOs of these major international conglomerates are in bed with Satan. They’ve sold their souls through freemasonry and other religions and belief systems other than that of Christ. Satan gives them no rest.
This is why CEOs often sleep only two or three hours and wake up to go back to work. Satan is a cruel slave driver and a hard taskmaster. Do these companies which make billions of dollars every year really need to make more billions this year than last year? Is it really about the money? It’s not about the money. It’s about souls. Big industry is about enslavement.” As for the darker section of Hell, Erica has this to say: “There were also strange sounds like the constant banging and hammering of metals and doors in a workshop because everyone there is busy. There is no rest there. Nobody is idle.
This constant banging gave me continuous headaches. I was always sickly. No amount of pain killers could kill the pain. I was in continuous torment every day I served the Devil … We were always being beat up. Our heads were banged with metal sticks. Being bashed up against the wall was normal. Evil spirits would abuse us sexually. Even our male co-workers were abused sexually by either male or female spirits. We could see these spirits because we were also in the spiritual world. These spirits could change form and would sometimes appear as snakes or headless humans and sexually abuse us … There was a high mountain with very sharp stones they called a ‘rolling mountain’.
It is a mountain of torture. It is a spiritual mountain. When you set out to climb this mountain you find yourself at the top instantly. Then from the top you are pushed down to roll on the sharp stones that cut through the flesh. It feels like it takes forever to finally roll to the bottom as you scream in pain. There was also a field that had bushes which had thorns that would tear your flesh. Only people who were at a very high level of sorcery would pass through that field.
The main purpose of rolling down the mountain and passing through the field of thorns was to increase demon possession. As you scream in pain, more demons enter into you. As a result, the more demons one had, the more powerful they would become. The soil in hell is very hard and can only be compared to the soil in a desert wilderness. Even the evil spirits hate that place, which is why they resist as much when they are being cast out.”
HOW DO DEMONS LOOK LIKE?
Again, I have never encountered a demon and have no desire to. But like the Devil, demons too can shape-shift: they can appear like humans and very agreeably looking. At other times, they can look like the demons they really are. Erica Mukisa describes one such demon thus: “A very tall being that looked like the stem of a tree with rough skin like the bark of a tree. But instead of roots the tree had carved feet facing in opposite directions.”
In Rebecca Brown’s book titled He Came To Set The Captives Free, Elaine, who was a former high priestess of Lucifer, describes one manifestation of a demon in the following words: “He was in a physical form. He was huge, about 8 feet tall. He had a body much like a man, yet different. He was all black … He had fiery red eyes, huge hands, and his armour was really his skin. It was made up of thick, black, hard scales, something like a tortoise shell. Each scale was about six inches square.”
Another demon manifested differently to Elaine. “I saw what appeared like an incredibly handsome young man. He had coal-black hair and piercing black eyes that radiated intelligence … He then walked straight into me. But in the instant before he entered, he changed from the human form to the demon he really was – hideous. He was naked, his face had changed from beauty to hideous cruelty. The beautiful coal-black locks of hair had become dull brown and were coarse and sparse and stubby like pig bristles.
His eyes were incredibly dark and evil, his mouth open to show sharp dirty yellow fangs. He had very long arms, his hands had stubby fingers tipped with long sharply pointed nails. He uttered a horrible hideous loud laugh of triumph as he stepped directly into my body. I screamed out, first at the sight of him, then at the pain of his entrance.”
ARE PEOPLE WHO ENTER INTO LUCIFER’S SERVICE ALWAYS AWARE OF WHAT THEY ARE GETTING INTO?
Yes they are. But they are not given the full picture; only part. Much of the horror of signing up is made known to them after they have signed up. For example, most are shell-shocked when at some stage they are asked to kill a very close relation, such as a child, parent, sibling, or spouse. Erica Mukisa was ordered to sacrifice her younger brother, the soul she adored the most. She failed though as the little boy was very spiritual and so operated at a vibrational frequency dark forces could not reach.
She was severely punished by Lucifer for this failure though and was forced to kill an infant stranger to recompense for it. Gideon Mulenga, a former Satanist now a church minister, was ordered to kill his father. But such was his love for the man he decided instead to kill his step-mother, who was in the habit of treating him hostilely.
WHY DO CONVENTIONAL DOCTORS FAIL TO CURE PEOPLE WHO HAVE HAD A DEMONIC SPELL CAST UPON THEM?
When a witch/wizard/sorcerer casts a spell on, or bewitches somebody, the agent that effects the spell is a demon. Now, demons do not attack a particular part of the body directly: they attack an underlying part of the body which is not physical. For instance, if the witch is targeting your heart, the demon will attack the heart chakra and the pain will be felt in the physical heart. Chakras are etheric wheels of light that make our bodies function in the physical world.
No one knows exactly how many they are but there are seven principal ones, with the rest being sub-chakras. If any of your chakras is attacked, there’s nothing a doctor can do to cure you. In ancient times, demon-induced illnesses were cured by seasoned or veteran traditional healers. These healers of old used herbs which when taken or applied vibrated to the frequency of the chakra that spun beneath the affected part of the physical body. In other words, the healing was effected metaphysically, with the appropriate herb being of a frequency that corresponded with that of the chakra. Sadly, most of today’s herbalists are fake and rely on dark forces to inspire them to perform healing feats. And any healing that involves a demon cannot last because as Jesus said, Satan cannot cast out Satan.
HOW CAN ONE AVOID BEING A PROPERTY OF THE DEVIL?
There are actually two ways demons affect an individual. First, there’s outright possession. This is whereby you have demons dwelling inside you. These demons will from time to time cause you to do strange and even horrible things from time to time. One is occupied by demons if he or she willingly invited them (by performing certain Satanic rituals) or they were passed onto them at birth because of a contract their parent entered into with forces of darkness. Second, there’s what is called demonic attachment.
In this case, demons do not dwell in you but they hover about you. When this happens, hardly anything will go right in your life. To avoid both demonic possession and attachment, avoid or desist from the following – consulting witch doctors or fortune tellers; tattooing or piercing your body with some fancy rings; wearing “exotic” hair pieces; mixing regularly with people who serve forces of darkness; wearing clothing with symbols or images you do not understand; sleeping with women you do not know very well; watching porn movies or extreme horror movies; wearing ornaments whose origins you do not understand (such as a wedding band, for example); listening to music by Illuminati-affiliated musicians; and buying food items from suppliers you know very little about.
HOW DO YOU IDENTIFY AGENTS OF THE DEVIL?
By the way they dress; the kind of speech they utter; the kind of people they mix with; the hand gestures they make; their courtyard crests; the paraphernalia around them; and the symbols their attire is emblazoned with. Examples of the agents of the Devil include the Rothschilds; Benjamin Netanyau; British royalty; the Pope; practically every evangelist you watch on TV; witch doctors; all mega Western film actors, music artistes, and politicians. A tell-tale hand signal flashed by agents of the Devil, also known as the Illuminati, include 666; the El Diablo Devil’s Horns sign; the pyramid sign (Jay-Z’s favourite), to mention only a few.
WHICH FAMOUS AFRICAN MUSIC ARTISTES WOULD YOU IDENTIFY AS AVID SERVANTS OF THE DEVIL?
Almost all of them. Erica Mukisa furnishes one such clue in her book in the following words: “We were trained on how to trap people through the stage performances. My trainer in this was a popular South African musician by the name of Brenda Fassie. She has since died but was alive when she started training me. I have never been to South Africa but we always met in Hell.
She trained me on how to do dance exotically and how to dress seductively.” Now you will understand why Brenda’s death smacked of so much mystery. It was either she refused to make further human sacrifices to Lucifer (particularly her cherished son) or her number was up as per the terms of the contract she had signed with the Devil.
DO YOU KNOW OF ANY CELEBRITIES WHO SACRIFICED FAMILY MEMBERS/CLOSE FRIENDS TO THE DEVIL?
God, I know of plenty! But I will provide you only a partial list, with the sacrifice victim in brackets: Kanye West (his mother Donda); Lil Wayne (his step-father Reginald "Rabbit" McDonald,); Jay-Z (his nephew Colleek D. Luckie); Damon Dash (his famous girlfriend Aaliyah); Venus and Serena Williams (their sister Yetunde); Queen Latifah (her brother Lancelot); Mike Tyson (his 4-year-old daughter Lacelot); John Travolta ( his 16-year-old son Jet); Dr Dre (his protégé Nate Dog); Eminem (his friend Proof); 50 Cent (his friend Jam Master Jay); P Diddy (his protégé Big Smalls); Jennifer Hudson ( her mother, brother, and nephew). Note that to the ordinary man, some of these deaths may appear as perfectly natural or accidental when in truth they are occultic hits. Illuminati murders are typically very subtle.
IF PEOPLE WHO SAVE LUCIFER ARE HAVING A BLAST 24/7, THEN IT MUST BE WORTHWHILE SERVING HIM, ISN’T IT BEN? JUST LOOK AT JAY-Z, RIHANNA, AKON, AND THE LIKE. LET’S FACE IT BEN, IF YOU CAN’T BEAT ‘EM, JOIN ‘EM!
I wish you knew what you are talking about. Refer to Erica Mukisa’s testimony above just to glean an idea as to what it entails to serve the Devil. True, when you sell your soul to the Devil, he’ll likely give you wealth, women, power, influence, etc. Sadly, you will NEVER enjoy your possessions. When you are serving the Devil, you work like a slave – day and night. You do not rest at all. Erica says throughout the seven years she served Satan, she did not sleep for a “single minute”.
She was not allowed to eat conventional food like every other human does; instead, she fed on charcoal, ash, soil, and chalk, like a snake. Drinking water was forbidden: her water was human blood. Vicious beatings, by demons or Satan himself, were the order of the day. One pastor testified that fellow pastors who signed up with the Devil so their churches would grow and therefore bring them a surfeit of wealth had to fulfil a whole host of conditions, one of which was not to sleep with their wives but with a mermaid – a half snake, half human. It explains why the wives of “prosperity gospel” pastors are inwardly miserable and why divorce is so common in their case. Just ask the world-famous Pastor Chris and you will understand what I’m talking about.
Princess Mary falls pregnant only one month after her betrothal to Prince Joseph
To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua (Jesus in Greek) III.
Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC. He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.
Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.
Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.
Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary. Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.
Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans. Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.
JOSEPH CALLED TO “DUTY”
Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.
The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.
The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches. Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.
The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.
Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.
The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee. In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.
According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.
At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.
According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).
The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.
Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.
Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.
A BINDING ENGAGEMENT
According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.
Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.
Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan. This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June. From then henceforth, she was promoted within the Order to the first stage of a Mother.
Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.
For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”. In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.
Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?
THE DEAD SEA SCROLLS
Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.
That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.
The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.
The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.
Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah. There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.
The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.
The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.
They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.” The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.
This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.
The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.
Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:
In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.
When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.
When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.
The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.
Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.
I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.
The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.
The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.
Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.
There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.
In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.
In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!
How Jesus’s grandfather sold his birthright to megalomaniac Herod
If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with them according to the gospels), followed by the Sadducees. Yet there was a third, equally momentous sect – the Essenes.
Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.
In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy. The Essenes have a palpable presence in the Bible, albeit a cloaked one.
The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes “dwell in many cities of Judea and in many villages and in great societies of many numbers”.
Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees. The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.
How did the Essene movement come about, General? The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran, about 40 km from Jerusalem.
Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.
The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue … Since [they are] despisers of wealth – their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.
For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”
In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of Palestine in 63 BC, he sought the opinion of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In 142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic King.
In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.
JACOB’S PACT WITH HEROD
About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.
He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem. The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.
It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the Diaspora Essenes.
He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.
Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.
When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.
His father, Antipater, had been the governor of Idumea and in due course Judea in the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a mere figurehead king. When he (Herod) was only 25 years old, his father had appointed him governor of Galilee. Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.
As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.
There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.
The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.
Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.
When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.
FALLOUT WITH ESSENES
Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.
In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known. Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.
In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of the Davidic “pretenders” to his throne.
The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.
THE SAGA OF JOSEPH
The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.
The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.
To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.
In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule. Egypt was also a special place because Joseph’s maternal relations were Egyptians.
Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.
In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.