Nebuchadnezzar has the Jews exiled to his own domain to wreck Jerusalem’s prospects of hosting King Anu
Circa 4000 BC, when Nibiru King Anu, “Our Father Who Art In Heaven”, concluded his visit to Earth and was now bidding farewell to his seniormost children Jehovah-Enlil, Ninmah, and Enki (a step-son), this is what he said as per Zechariah Sitchin’s The Lost Book of Enki: “Whatever Destiny for the Earth and the Earthlings intended, let it so be! If Man, not Anunnaki, to inherit the Earth is destined, let us destiny help. Give Mankind knowledge, up to a measure secrets of heaven and Earth them teach, Laws of justice and righteousness teach them, then depart and leave!”
It was onward from 4000 BC, during the astrological Age of Taurus, that the Sumerian civilisation, a giant leap in mankind’s knowledge horizons, blossomed and so Anu’s wish was fulfilled. As such, the next time Nibiru showed up, Anu was certain to order the Anunnaki’s evacuation of Earth as their mission of civilising mankind will have been complete.
Nibiru was expected to re-appear at the very turn of the 6th century BC. Just around that time, word began to circulate among Anunnaki circles that the arrival into the ecliptic of planet Nibiru was close at hand but KING ANU WAS UNLIKELY TO SHOW UP; INSTEAD, HE HAD WIRED ORDERS TO THE EFFECT THAT ENLIL, ENKI, AND THE REST OF THE ANUNNAKI PREPARE TO LEAVE EARTH. Thus it was that in 605 BC, Ishkur-Adad instructed the prophet Hosea to begin to prophesy about Nibiru so as to alert mankind to the possible perils its proximity to Earth might wreak on the planet.
Marduk and his son Nabu, however, took the news that Anu might not pitch with a grain of salt. To them, it was a ploy on the part of the Enlilites to have Marduk caught off-guard when the King arrived and therefore irreparably scandalise him. As far as Babylonia (where Marduk was based) was concerned, preparations for Anu’s arrival would proceed regardless. Marduk was the only god with a vested interest in Earth as he had been banned from ever returning to Nibiru for marrying an Earthling woman. Both his first wife Sarpanit I and his second wife Sarpanit II were demigods, that is, part Earthling and part Anunnaki. IN GENERAL, HOWEVER, THE GODS (AS THE ANUNNAKI WERE REFERRED TO) BEGAN TO DEPART EARTH AT THIS JUNCTURE.
NEBUCHADNEZZAR TAKES THE REINS
In order to see to the stability of the Neo-Babylonian Empire, which he had founded in 625 BC after trouncing his Assyrian overlords into oblivion, Nabupolassar was aware he could not do that singlehandedly: he needed the embrace and co-operation of the Persians, then known as Medes. It were the Medes in point of fact who had made his defeat of the Assyrians possible when they allied with him. In a bid to secure the Medo-Babylonian alliance, Nabupolassar had his eldest son Nebuchadnezzar marry the daughter of the King of the Medes.
Now, with the return of Nibiru just around the corner, the race to control the space-related sites became even more frantic. Until now, the Egyptians had been of the same accord with Babylon in resisting Assyrian rule. Now they decided it was time they ceased and desisted from playing second fiddle to the Babylonians and set about charting their own hegemonic destiny. This was the resolve of Pharaoh Necho II, who came to power in 610 BC.
Necho wanted both Jerusalem and Baalbek to be in Egyptian hands by the time King Anu arrived, not in Babylon’s or any other nation for that matter. If he were to achieve these ends, he needed allies: that’s how he roped in the Assyrians despite the fact that they were already a spent force and all they could muster was the last kick of a dying horse.
In 609 BC, the Egyptian forces were on their way to reinforce the Assyrians in their desperate endeavours to stand up to Babylon when they were intercepted by King Josiah of Judah, who had allied himself with Babylon, at Megiddo. Sadly, Josiah’s forces were routed and Josiah himself was killed. The Egyptians pushed ahead, managed to cross the river Euphrates, and took control of Baalbek. In 605 BC, they advanced to Carchemish on the frontier between today’s Turkey and Syria, where they were now poised to capture Harran.
At the time, an aged Nabupolassar was terminally ill and so he mandated his son Nebuchadnezzar, who was about 30 years of age, to head the Babylonian army and tackle the Egyptians. In June that same year, Nebuchadnezzar confronted the Egyptians at Carchemish and gave them a very good drubbing. He pursued them all the way to the Sinai Peninsula, thus liberating “the sacred forest (Baalbek) in Lebanon which Nabu and Marduk desired”. He relentlessly chased after the Egyptians and retreated only after he received news of the death of his father in August that same year, whereupon he rushed back to Babylon to be crowned as the new King of Babylonia the following month.
However, Necho still had Judah in his sphere of influence. Josiah was succeeded by the younger of his two older sons Jehoahaz, who declared Judah’s independence from Egypt. The freedom was short-lived as Necho deposed Jehoahaz after he had reigned for a mere three months and replaced him with the rightful heir Jehoiakim but who was given strict instructions that he was under obligation to toe the Egyptian line through thick and thin. Jehoahaz was taken prisoner to Egypt, where he saw his last days. Would Nebuchadnezzar simply fold his arms whilst Necho held the all-important Judah in custody?
NEBUCHADNEZZAR READIES BABYLON FOR KING ANU
On the day he was being sworn in as the new King of Babylonia, Nebuchadnezzar intoned thus for the attention of the god Marduk: “O merciful Marduk, may the house that I have built endure forever, may I be satiated with its splendour, attain old age therein, with abundant offspring, and receive therein tribute of the kings of all regions, from all mankind.” Much of what he entreated his god came to pass as Babylon became the most powerful city-state in the region and Nebuchadnezzar himself the greatest warrior-king and ruler in the known world.
By 600 BC, Babylon was so aglitter it was regarded as the centre of the world. Indeed, a contemporary clay tablet, which is on display in the British Museum, presents the ancient world as revolving around Babylon. “I have made the city of Babylon to be the foremost among all the countries and every habitation; its name I elevated to be the most praised of all the sacred cities,” Nebuchadnezzar wrote in his inscriptions.
Nebuchadnezzar ascended to the throne at a most momentous point in time – when the Return (of the planet Nibiru) was just around the corner. So to him, practically every action he took had to take this phenomenon into account. It was a time period “marked by decisive actions and fast moves, for there was no time to lose —the nearing Return was now Babylon’s prize!”
Nebuchadnezzar had decided that King Anu was to be hosted not in Jerusalem but in Babylon. Babylon was to replace Jerusalem as the new “Navel of the Earth”, the Duranki in Sumerian, meaning “The Principal Link between Heaven (Nibiru mainly but the ecliptic in general) and Earth”. As such, massive renovation and construction works were to be undertaken in the great city and on the double. Marduk’s temple-abode, a seven-stage ziggurat, the Esagila, was renovated and rebuilt and renamed the Etemen-Anki, meaning “The Temple of the Foundation for Heaven-Earth” to accord with its new role as the Navel of the Earth. It was equipped as an astronomical observatory from which to monitor, primarily, the approaching Nibiru – exactly the same thing that was done in Uruk when Anu’s visit to Earth was imminent circa 4000 BC.
A new processional way leading to the Sacred Precinct for Anu’s holy feet to tread upon and a magnificent gate to usher through the great god were constructed. The iconic, glimmering blue gate was named the Ishtar Gate, after Inanna-Ishtar, who served as King Anu’s sexual hostess every time he came to Earth. A reconstruction of the Ishtar Gate (see accompanying image) can be seen in the Pergamon Museum in Berlin.
NEBUCHADNEZZAR SEIZES JERUSALEM
If Babylon was to be the undisputed Navel of the Earth, it was imperative that Nebuchadnezzar neutralise Jerusalem; otherwise, there would be two geopolitically eminent centres of power contending for King Anu’s attentions when he turned up on the planet. Nebuchadnezzar had his sights set on Jerusalem from the very day he was crowned King in 605 BC and even as the coronation was in progress in Babylon, he gave orders for a detachment of his army that had trounced the Egyptians and was still in the Canaanite region to besiege Jerusalem. The army did that without encountering much resistance. The reigning King of Judah, Jehoiakim, agreed to the status of a vassal king, albeit it reluctantly so.
The Babylonian army ransacked the Temple of some of its golden articles and took them to Babylon. Some members of the royal family were also taken along, plus the leading lights of the Jewish intelligentsia, the latter of whom included the famous Daniel, Meshack, Abednego and Ezekiel. The event marked the first of a series of deportations that were to follow.
By December 604 BC, a number of local states in Syria and Canaan had pledged their subjection to Babylonian rule after Nebuchadnezzar had taken control of the Philistine Plain. The Babylonian Empire would in time stretch from the Persian Gulf on the south, through the ancient rivers of Tigris and Euphrates in the middle, and ending to the west with Syria and Palestine.
Meanwhile, the Egyptian Pharaoh Necho had regrouped after his drubbing by Nebuchadnezzar in 605 BC and had been rebuilding his arsenal and honing his battle field prowess. It paid off, for when his forces faced off again with the Babylonians on the borders of Egypt in 601 BC, the seemingly invincible Nebuchadnezzar was defeated and forced to retreat. Buoyed by this development, Jehoiakim, plus several other Babylonian vassal states in the region, rebelled and declared independence against the advice of the prophet Jeremiah.
It took three years for Nebuchadnezzar to recover from this setback and to be in a position where he was reinvigorated enough to launch a renewed assault to regain control. His immediate target as expected was the critically important Judah. In December 598 BC, he had Jerusalem surrounded. The siege, during which Jehoiakim was killed, apparently by Jewish dissidents who abhorred his daring against Babylonia, and replaced with his son Jeconiah, lasted for three months and with Necho’s assistance, which Jehoiakim had counted upon, not forthcoming, the city surrendered in March 597 BC. Jehoiakim’s youthful uncle Zedekiah was installed as the vassal King.
Jeconiah, his mother, and his captains were deported to Babylon. “All the princes, and all the mighty men of valour, ten thousand captives, and all the craftsmen and smiths; none remained, save the poorest sort of the people of the land,” the Bible documents in 2 KINGS 24:14. This was the Second Deportation.
In 590 BC, King Zedekiah decided he would no longer be the puppet of Babylon. Just like Nebuchadnezzar, he wanted to be in full and unmitigated control of the Holy City in the event King Anu pitched up. But he was under no illusion he could throw off the yoke of Babylon singlehandedly. So in the fourth year of his reign he – once again against the advice of the far-sighted Jeremiah – joined a coalition that was being formed by Edom, Moab, Ammon, Tyre, and Sidon in rebellion against Nebuchadnezzar.
Upon getting wind of the rumours of these machinations, Nebuchadnezzar summoned Zedekiah to Babylon to administer to him a warn and caution statement but it seemed he took no heed. The following year, Nebuchadnezzar decided to pounce: he captured all the cities of Judah except three, one of which was Jerusalem and which he proceeded to besiege for the third time.
Finding himself in dire straits, Zedekiah made an alliance with Pharoah Apries of Egypt and indeed the latter rushed to reinforce him. In the ensuing lull in hostilities, Nebuchadnezzar pulled a stunt by lifting the siege and Apries withdrew. No sooner had Apries done so than Nebuchadnezzar hemmed in on Jerusalem once again: Zedekiah was on his own. Jerusalem was under siege from January 587 to July 586 BC. The following are the circumstances and aftermath of the siege according to one chronicler:
“Conditions in the city became increasingly desperate. Although the people had had time to prepare, their food supplies eventually began to run out. Cannibalism became a grim reality. Despite Jeremiah's counsel to surrender the king refused to do so and just as the last of the food in the city was exhausted the Babylonians broke through the wall. “Zedekiah fled with remains of his army, but was overtaken and captured near Jericho. From there he was brought before Nebuchadnezzar at his field headquarters at Riblah, his sons were executed in front of him and he was blinded. From there he was taken in chains to Babylon. The key members of his cabinet were executed before Nebuchadnezzar at Riblah shortly afterwards.
“A large part of the population of Jerusalem was put to the sword and everything of value plundered. The bronze articles from the Temple were cut up and removed and the building together with the palace and the important houses were set on fire. “In order to ensure that the city would never rebel against him again, Nebuzaradan, the commander of the Imperial Guard, ordered that the walls be demolished. All who survived in the city were carried off into exile in Babylon, with the exception of the very poor of the land.
The starving population exchanged whatever riches they had left for food, its leadership and priesthood were gone and the Temple burnt. The Babylonians soldiers oppressed the survivors and forced them to work for their food.” The remnant of poor people that were spared were meant to serve as farmers and wine dressers. These people had previously been landless peasants and presented the least risk to the Babylonians, but were required to work the land to prevent the fields falling into disuse.
WOULD KING ANU CONDONE NEBUCHADNEZZAR’S ACT?
Nebuchadnezzar was not the first King to deport a people from their own country. The pace was actually set by the Assyrian King Adad Nirari I (c. 1307-1275 BC), who thought the best way to prevent any future uprising was to remove the former occupants of the land and replace them with Assyrians. But Nebuchadnezzar had an ulterior motive for the deportations, which only the “Illuminati” of the day were privy to.
HE WANTED TO MAKE JERUSALEM DESOLATE AND DECREPIT SO THAT WHEN KING ANU ARRIVED, HE WOULD AVOID IT LIKE THE PLAGUE AND INSTEAD FOCUS ON THE GLITTERING BABYLON. His aim was to kill off entirely the competition posed by Jerusalem. Says Zechariah Sitchin: “The expectation, it seems, was that the arriving god (Anu) of the Winged Disk (symbol for planet Nibiru) would come down at the Landing Place (Baalbek) in Lebanon, then consummate the Return by entering Babylon through the new marvelous Processional Way and imposing Ishtar Gate.”
But in the event that he indeed pitched, would the pro-Enlilite Anu take kindly to being deflected to a city (Babylon) other than Jerusalem when it had been specifically designated for his ultimate hosting on the planet by virtue of its geometrical centrality?
Having taken over Nippur’s prediluvial role to serve as Mission Control Center after the Deluge, Jerusalem was located at the center of concentric distances to the other space-related sites. Aptly calling it the “Navel of the Earth” (EZEKIEL 38:12), the Prophet Ezekiel had announced that Jerusalem has been chosen for this role by God himself.
“Thus has said the Lord Yahweh: ‘This is Jerusalem; in the midst of the nations I placed her, and all the lands are in a circle round about her,” EZEKIEL 5:5. “Determined to usurp that role for Babylon,” Sitchin further notes, “Nebuchadnezzar led his troops to the elusive prize and in 598 BC captured Jerusalem.” How would King Anu take this seeming sacrilege in the event that he pitched?
Princess Mary falls pregnant only one month after her betrothal to Prince Joseph
To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua (Jesus in Greek) III.
Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC. He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.
Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.
Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.
Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary. Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.
Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans. Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.
JOSEPH CALLED TO “DUTY”
Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.
The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.
The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches. Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.
The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.
Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.
The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee. In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.
According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.
At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.
According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).
The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.
Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.
Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.
A BINDING ENGAGEMENT
According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.
Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.
Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan. This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June. From then henceforth, she was promoted within the Order to the first stage of a Mother.
Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.
For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”. In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.
Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?
THE DEAD SEA SCROLLS
Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.
That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.
The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.
The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.
Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah. There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.
The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.
The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.
They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.” The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.
This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.
The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.
Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:
In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.
When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.
When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.
The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.
Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.
I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.
The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.
The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.
Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.
There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.
In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.
In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!
How Jesus’s grandfather sold his birthright to megalomaniac Herod
If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with them according to the gospels), followed by the Sadducees. Yet there was a third, equally momentous sect – the Essenes.
Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.
In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy. The Essenes have a palpable presence in the Bible, albeit a cloaked one.
The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes “dwell in many cities of Judea and in many villages and in great societies of many numbers”.
Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees. The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.
How did the Essene movement come about, General? The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran, about 40 km from Jerusalem.
Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.
The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue … Since [they are] despisers of wealth – their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.
For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”
In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of Palestine in 63 BC, he sought the opinion of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In 142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic King.
In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.
JACOB’S PACT WITH HEROD
About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.
He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem. The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.
It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the Diaspora Essenes.
He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.
Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.
When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.
His father, Antipater, had been the governor of Idumea and in due course Judea in the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a mere figurehead king. When he (Herod) was only 25 years old, his father had appointed him governor of Galilee. Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.
As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.
There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.
The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.
Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.
When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.
FALLOUT WITH ESSENES
Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.
In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known. Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.
In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of the Davidic “pretenders” to his throne.
The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.
THE SAGA OF JOSEPH
The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.
The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.
To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.
In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule. Egypt was also a special place because Joseph’s maternal relations were Egyptians.
Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.
In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.