Connect with us

Joshua Bags Jericho

Benson C Sail

… thanks to sonic weapons supplied his army by Ishkur-Adad, the Jehovah of the Exodus

About 13 years (40 years in the numerology-obsessed Pentateuch) prior, Ishkur-Adad, the Jehovah of the exodus, used HAARP technology, apparently, to part the Red Sea. Now he wanted to repeat a similar feat, this time parting the Jordan River to enable over 2.5 million Israelites (if we are to include women and children who were not part of the second census figure of 603,000)   and their livestock, which numbered in hundreds of thousands. That’s what the Pentateuch authors would have us believe.

Whilst we could allow for the possibility of a “miracle” (that is, use of sophisticated technology that intervened in nature), we should also allow for the probability that the incident (JOSHUA 3:14-17) was perfectly natural. The Jordan River is not a particularly broad or deep river. Its width ranges from 28 to 31 metres only and its depth from 1 to 3 metres. Any adult can wade through a metre’s height of water and easily traverse a distance of 30 metres: in that case, no miracle would be needed for the Nation of Israel to cross the river.

The Canaanite point at which the Israelites crossed the Jordan is referred to as Adam in the Bible, which is modern–day Damiya. Geological evidence that earthquake-induced landslides have from time to time stopped the flow of the Jordan River waters at Damiya abounds.  For example, in 1927, flow ceased for 22 hours; in 1906, 24 hours; in 1834 and 1546, 2 days; in 1534 and 1267, 10 hours. At such times, the Jordan River bed at Damiya is practically bare and one can easily stroll across it from one bank to the other in less than five minutes.  

The Book of Joshua, however, seems to suggest that the Ark of the Covenant, borne by priests, had a role to play in the parting of the Jordan. That cannot be entirely discounted as we now know that the Ark was a multi-purpose high-tech device which could even be deployed in warfare.  Exactly how the Ark could separate a body of water into two walls leaving dry land in between we cannot really fathom.   

The Bible says at the time the Israelites crossed the Jordan, it was in flood. It was therefore at its maximum depth of 3 metres. Maybe a miracle at the hands of Adad was needed yes and the Ark came in very handy here. BUT WHY EMPLOY THE ARK AT THE JORDAN RIVER WHEN IT WASN’T NEEDED IN THE PARTING OF THE RED SEA? Anyway, the Ark was not yet in existence when Moses led his people across the Red Sea but at the Jordan it was already in existence and it too most likely incorporated HAARP technology.


Shortly after the Israelites crossed the River Jordan, four things happened. Adad turned off the Manna tap; mass circumcision was decreed; the first Passover was celebrated; and Ninurta mysteriously tried to intervene in the Israelite advance on Jericho. Now that the Israelites were in the land of “milk and honey” (a figurative statement for a place of abundance), the provision of both forms of Manna, the tamarind kind and the Ormus form, ceased. This was no longer the generally barren wilderness the Israelites had roamed for years:  they were amid very fecund land, which was lush-green for the most part and which yielded all sorts of crops and fruit. All they needed to do was to put a hoe to the ground or simply reach a hand out to a branch of a tree and their stomachs would be forever satiated.

Also, given the incessant headache to which his own chosen people had subjected him, Adad did not wish them to live lengthy lives. The shorter their lifespan, the less the ramifications of the troubles they would give him.    As such, he forbade the production of Ormus indefinitely, so that there would no longer be the likes of Moses and Aaron to live up to a hundred years.  The total lifespan for mankind was now capped at three-score-and-ten – 70 years. Only those who had particularly special genes, or who had privileged knowledge of how to sustain longevity, would breach the cap.  

Since the Israelites were constantly on the move, the rite of circumcision for newly-born Israelite children had been suspended. It meant that every male who was born during the wilderness years sported a clothed penis, which was anathema to Adad. Now that the Israelites were to settle into a steady life rhythm, Adad decreed that everybody who was hitherto uncircumcised be made to undergo the rite using “flint knives”. This was at a place they christened Gilgal, a temporary camp site. The circumcision was also in affirmation of the covenant Abraham had made with Nannar-Sin, Adad’s brother who at the time was the god directly dealing with Hebrew affairs.

Aside its own ritualistic merits, the celebration of the first Passover was meant to toast to the Nation of Israel’s arrival in the Promised Land. We all know who Ninurta was. He was Enlil-Jehovah’s firstborn son. Ninurta also went by the name Michael, the lead (arch) “angel” of war (“angel”, or AN-GAL in Sumerian, meaning “Great one of Heaven”, was another term for Anunnaki). In the Bible, this is translated as “Lord of Hosts” or “Commander of the Lord’s Army” in modern versions, the “Lord” being Jehovah-Enlil.

For some reason, Ninurta frowned at the idea of the Israelites’ unconscionably violent invasion of Canaan. So as Joshua led his people toward Jericho, Ninurta intercepted him (JOSHUA 5:13-15), with sword in hand.  Surprisingly, the Bible gives no particulars about what transpired thereafter, only that Joshua was asked to take off his sandals as he stood on holy ground, the same admonition Adad had given Moses at the scene of the Burning Bush.   It’s possible Adad and Ninurta clashed and the Pentateuch writers decided to sweep the confrontation under the carpet. Remember, although the Enlilites now posed as a single god, they were not always in agreement and aberrations here and there were to be expected.


According to JOSHUA 6:1-5, this is how Jericho fell:
“Now Jericho was shut up inside and out because of the Israelites; no one came out and no one went in.  The LORD said to Joshua, “See, I have handed Jericho over to you, along with its king and soldiers.  You shall march around the city, all the warriors circling the city once. Thus you shall do for six days, with seven priests bearing seven trumpets of rams’ horns before the ark.

On the seventh day you shall march around the city seven times, the priests blowing the trumpets.  When they make a long blast with the ram’s horn, as soon as you hear the sound of the trumpet, then all the people shall shout with a great shout; and the wall of the city will fall down flat, and all the people shall charge straight ahead.”

The Israelites did not wage war on Jericho: they brought down the walls of the heavily fortified city by simply blowing on trumpets. The question we have to ask ourselves is this: is this feasible? Can sound bring down walls of concrete? Or was the incident indeed a miracle by a mighty deity?

Until relatively recently, shattering objects using sound strictly belonged to the realm of fiction. Then in 2005, DSTv’s Discovery Channel demonstrated that such a feat was actually possible in real life. In a reality series titled MYTHBUSTERS, a rock singer and vocal coach Jamie Vendera reduced a wine goblet to smithereens at a 105-decibel blast of his pipe – almost as loud as a jackhammer.  This same principle, of directing sound at a brittle object, is used by doctors to break up kidney stones.

What makes the situation in the Jericho case sound rather incredulous is that whilst the walls fell to the trumpet blasts, humans themselves were unaffected. HOW COULD A MIGHTY SOUND THAT REDUCED 12-FOOT-THICK WALLS TO RABBLE LEAVE THE PEOPLE IN BETWEEN INTACT? In fact, that kind of sound, by way mightier than that of thunder, would have shattered the eardrums of both the trumpeters themselves and the residents of Jericho. 

Any sound begins to become physically painful at about 120 decibels, although at lower levels it can cause discomfort. At about 130 decibels, it becomes unbearable.So if we discount the biblical version of the event, what is the alternative explanation? Exactly how did the walls of Jericho come tumbling down?


What emerges is that the Israelites did not use ordinary trumpets when they marched round Jericho. What they used were what we today call sonic weapons. In modern times, sonic weapons, also called emitters, have been in use since as early as the 70s, although the countries using them (Russia, Britain, the US, UK etc) have not been very open   about their use.  They can be infrasonic or ultrasonic (both not audible to the human senses) or outrightly audible to the human senses. 

Infrasound is usually not heard, but it can be if the power level is sufficient.  Ultrasound begins at about 20 kHz, just above human hearing. INFRASOUND TRAVELS GREAT DISTANCES AND EASILY PASSES THROUGH MOST SOLID STRUCTURES SUCH AS WALLS FOR EXAMPLE. Animals such as dogs, cats, dolphins, and bats can hear ultrasound. Some whales and dolphins use ultrasound to detect their prey and as a weapon to stun them.

Sonic weapons are typically basically sonic rifles and canons which can transmit invisible energy over hundreds of metres. The Nazis are said to have developed a sonic cannon capable of shooting down enemy bombers. In the early 1990s, Russia had created a 10 Hz sonic cannon, which consisted of an infrasonic generator connected to a radar dish. It transmitted invisible projectiles the size of a baseball hundreds of metres at a target. The Wind Canon, for instance, is capable of transmitting an invisible whirlwind of force to effect a considerable blunt impact on a target and can traverse a distance of between 50 to 200 metres.  It strikes with the force of a solid object and can even bounce off structures.

Other types of sonic weapons can interfere with a person’s equilibrium by sending acoustic pulses of energy which disrupt the chemical and mechanical processes of the vestibular system; emit a tightly-focused beam of audible sound to an individual or group at up to 1 kilometre; fire a focused, painful, audible sound up to 100 yards; knock people to the ground by transmitting a high-decibel sound up to 1 kilometre; and deliver debilitating sound at up to 100 yards.

Now listen to this: SONIC WEAPONS PRODUCE BOTH PSYCHOLOGICAL AND PHYSICAL EFFECTS. Not only can they transmit painful audible sound into an individual’s ear but they can also cause negative emotions such as fear, anxiety, or depression, as well as biological symptoms like nausea, vomiting, organ damage, burns, or death — depending on the frequency and power level.

Higher sound levels can liquefy bowels, and resonate the internal organs causing death. Infrasound can also cause feelings of pressure in the chest, choking, irregular breathing patterns, respiratory incapacitation, bowel spasms, pain or damage to internal organs, etc. According to the Acoustic Weapons Prospective Assessment article, which appeared in the Volume 9, 2001 issue of Science and Global Security, infrasound can produce localised earthquakes, avalanches, volcanoes, and waterfalls.


The use of sonic weapons by  Joshua’s army may explain why the  inhabitants of Jericho were so overcome with fear they even shut tight  the gates of the great city, much like an ostrich buries its head into the sand out of  an overwhelming sense of dread and hopelessness.  They were  already psychologically defeated thanks to the  sonic weapons directed at them.

Their victimisation with sonic weapons could also explain why they were unable to resist the Israelites in the slightest. Once they had brought the walls down, the Israelites simply matched into the city without the merest challenge from the enemy. By the time the walls of the city fell,  the Jerichoans had already died en masse or  were dying thanks to the effects of the sonic weapons as highlighted in the previous section. It was a literal walkover.

Archaeologists attribute the fall of Jericho to an earthquake that is reckoned to have occurred between the 16th and 15th century BC. The exodus, in our own view as informed by our own research,  falls in the 14th century BC  timeline, but as we have long demonstrated carbon-dating is not a precise measurement and can be out of kilter for up to 100 years or more. What is of particular significant in the present analysis, however, is that sonic weapons can engender earthquakes and so the walls of Jericho may have come down as a consequence of an earthquake  triggered by the so-called “trumpets” furnished the Israelite soldiers by their god Ishkur-Adad. Remember, the Anunnaki technology was typically mistaken for miracles by the mass of ignorant Earthlings.

In the past, we have brought attention to the matter of Adad’s flying saucer, which the Pentateuch writers dub “the Glory of God”. Either they did not fully understand what they were describing  or they did do all right  but  deliberately chose  to obfuscate matters so as not to give the game away.    By the same token, they would have chosen to call the weapons Israel used against Jericho as trumpets primarily because they closely resembled trumpets and were borne as such.


Of the inhabitants of Jericho, only one extended family was spared from the annihilation that affected everybody else. This was Rahab, rewarded for hiding Joshua’s spies. “So the young men who had been spies went in and brought Rahab out, along with her father, her mother, her brothers, and all who belonged to her—they brought all her kindred out—and set them outside the camp of Israel.

They burned down the city, and everything in it; only the silver and gold, and the vessels of bronze and iron, they put into the treasury of the house of the LORD. But Rahab the prostitute, with her family and all who belonged to her, Joshua spared. Her family has lived in Israel ever since. For she hid the messengers whom Joshua sent to spy out Jericho.”  (JOSHUA 6:23-25).

The fact that the entirety of Jericho’s walls were brought down except for that particular point of the wall where Rahab lived further attests to the use of sonic weapons.  As explained above, sonic weapons can be tightly focused on the target so that there is no collateral damage.
But did Rahab deserve the special treatment she received? Doubtless, if the roles were reversed,  so that  she concealed an enemy of Israel and not Israelites themselves  as she actually did, she would have gone into history as the archetypal traitor and might even have been executed. 

She would be as notorious in the Bible as are Judas Iscariot  and Balaam. But since it is an enemy of Israel she betrayed, she has been practically canonised. Clearly, the rule “do  unto others as you would have them do unto you” applied only among the Israelites themselves and did not extend to relations  with other nations.

Because of that one pandering act, Rahab, a prostitute,  would in time become an icon  of the Jewish people. This ex-prostitute  married a Jew called Salmon  and together they had a son called Boaz. Boaz in turn married a Moabite woman known as Ruth, whose story is related in one of the Old Testament  books that bear her name. It is from this union that King David and Jesus descended as the genealogy in the gospel of Matthew clearly lays down.

Meanwhile, General Joshua wanted the ruins of Jericho to be an enduring monument to posterity.  Accordingly, he placed a curse on whoever might in future attempt to rebuild the city in the following words: “Cursed before the LORD be anyone who tries     to build this city—this Jericho! At the cost of his firstborn he shall lay its foundation,     and at the cost of his youngest he shall set up its gates!” (JOSHUA 6:26). In other words, whoever tried to re-establish Jericho would lose his oldest  son as well as his youngest son.

Later, when Ahab was King of Israel, a certain Hiel who had come from Bethel set about rebuilding Jericho. As he laid the city’s foundations, he lost his oldest son Abiram, and upon the city’s completion, he lost his youngest son Segub (1 KINGS 16:34).  Exactly as the General ordered!

WEAPON THAT RESEMBLES A TRUMPET: The above image precisely captures how an Israelite soldier would have roughly appeared at  the siege of Jericho. The Bible describes the weapons used to bring down the walls of Jericho as trumpets, but that is not true at all. The “trumpets” were sonic weapons (which to an ignoramus may appear like trumpets), which use sound to demolish a target.

This is basically sound which is outside the range of human auditory senses but which is extremely powerful in its impact anyway. These same sonic weapons can have negative psychological effects on human targets when they are calibrated for that particular purpose, which explains why the inhabitants of Jericho were so overcome with fear long before the Israelites made their approach.  


Continue Reading


A “Virgin” Conceives

2nd March 2021

Princess Mary falls pregnant only one month after her betrothal to Prince Joseph

To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua  (Jesus in Greek) III.

Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC.  He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.

Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.

Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.

Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary.  Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.

Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans.  Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.


Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.

The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a  “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.

The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches.  Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.

The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.

Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.

The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee.  In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.

According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.

At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.

According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).

The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.

Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.

Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.


According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.

Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.

Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan.  This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June.  From then henceforth, she was promoted within the Order to the first stage of a Mother.

Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.

For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”.  In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.

Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?


Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.

That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.

The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.

The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were   turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.

Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah.  There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.

The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.

The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.

They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.”   The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.

This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.


Continue Reading


A crash course in publicity

2nd March 2021

The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.

Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the  Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:

In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.

When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.

When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.

The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.

Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.

I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.

The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.

The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.

Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.

There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.

In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.

In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!

Continue Reading


Pact with the Devil

2nd March 2021

How Jesus’s grandfather sold his birthright to megalomaniac Herod

If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with  them according to the gospels), followed by the Sadducees.  Yet there was a third, equally momentous sect – the Essenes.

Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.

In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy.   The Essenes have a palpable presence in the Bible, albeit a cloaked one.

The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes  “dwell in many cities of Judea and in many villages and in great societies of many numbers”.

Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees.     The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.

How did the Essene movement come about, General?  The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran,  about 40 km from Jerusalem.

Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.

The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue  … Since [they are] despisers of wealth –  their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.

For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”

In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of  Palestine in 63 BC,  he sought the opinion  of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In  142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic  King.

In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.


About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.

He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem.   The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.

It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the  Diaspora Essenes.

He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.

Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.

When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong  exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.

His father, Antipater,  had been the governor of Idumea and in due course Judea in  the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a  mere figurehead king.  When he (Herod) was only 25 years old, his father had appointed him governor of Galilee.   Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.

As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.

There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.

The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.

Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.

When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.


Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.

In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known.  Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.

In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of  the Davidic “pretenders” to his throne.

The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.


The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.

The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.

To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had  gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of  David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.

In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule.   Egypt was also a special place because Joseph’s maternal relations were Egyptians.

Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.

In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles  and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.


Continue Reading
Do NOT follow this link or you will be banned from the site!