Among the animals he forbade humans to eat was the pig and for rather valid reasons seemingly
The Bible gives the nod for mankind to eat human flesh. In other words, the Anunnaki, the gods of the Old Testament, told us it was okay to eat meatstuffs for as long as the animal from which they stemmed was on Ishkur-Adad’s approved list.BUT HERE IS THE PARADOX: MANKIND IS NOT ANATOMICALLY DESIGNED TO EAT MEAT. We eat meat not because it is a natural impulse: we do so purely by allure or habit. The fact that we have to cook the meat before we gorge on it is in itself a sufficient enough indicator that it is not natural for us to eat it. In fact, if mankind hadn’t discovered fire, he would be purely herbivorous today.
There are a whole host of attributes about us that militate against eating meat but I will cite only a few.First, we don’t have carnivorous (ordinarily meat-eating) teeth such as what the lion has, for instance. We belong to a family of the animal kingdom known as primates, the same family as apes, but even the canine teeth of our closest cousins, the chimpanzees, are larger, stronger, and sharper than ours.All apes eat mostly fruit, leaves, and other plant items as well as the occasional small mammal meat in the case of chimps: that’s all. We’re the odd one out in our family. True carnivores like lions and hyenas have large claws and sharp canines that can tear the raw flesh of a prey animal without the need of knives and folks like we do.
Second, compared to carnivores, we have a very long intestinal tract, about 20 feet compared to 5 feet for a lion.This is suited to a herbivorous diet, so that the body has ample enough time to break down fibre and absorb nutrients from plant-based food.The short intestinal tracts with respect to carnivores allow the food to pass through the alimentary canal much quickly in that in their case it is needless for the masticated meat to stay too long in there.
Third, our stomach acid is about of the same strength as that of herbivores. It is 20 times weaker than that of carnivorous animals who need strong acid to work on meat chunks and even on bits of bone in the case of a hyena for instance. Yet our “gods” gave us a pass to eat meat anyway despite the fact that we are innately vegetarian. The gods themselves were avid meat eaters all right and it must follow that since they created us in their own image and likeness, we can’t be the exception. But it must be borne in mind that we are not entirely like them: we are a hybrid, a mixture of Ape Man and they. Hence, whereas their physiology could be better-suited to processing meat, ours falls far short.
Maybe the fact that they encouraged oureating meat, something well at odds with our natural orientation,could be one of the many booby-traps they have strewn in our way – to ensure that our lifespans are much shorter than theirs and so further embed in us our perception of them as“deity”. For meat, it has been medically documented, is responsible for a whale of a lot of what is called food-poisoning and for certain cancers and chronic illnesses that ravage mankind.
ADAD DEMARCATES BETWEE CLEAN AND UNCLEAN ANIMALS
The boundariesbetween which animals to eat (clean meat) and which not to eat (unclean meat) are set out in the 11th chapter of the Book of Leviticus.According to instructions given to Moses by Adad, Israelites were to eat the meat of an animal which met two conditions. First, the animal had to have a hoof split into two. Second, it had to be the kind that chewed the cud. (What relevance these two factors had to palatability Adad did not spell out). Animals that chew the cud are known as ruminants. They have four stomachs, the first of which is called the rumen. When a ruminant animal first swallows its food, the food, which is only sufficiently moistened and not munched upon, goes into the rumen.
Later, the food, known as cud (which simply means small balls of food), is returned to the mouth for thorough and sustained chewing which could go on for8 or more hours on end. The same food is then re-swallowed but this time around heads not back to the rumen but to the second stomach, the omasum. It does not return to the mouth thereafter.The above two conditionalities were absolute. If an animal chewed the cud but did not have split hooves, such as a camel for instance, it was unclean. By the same token, if an animal had split hooves all right but did not chew the cud, as is the case with a pig, it still was unclean.Examples of clean animals are cattle, buffalo, sheep, goat, deer, gazelle, and antelope, which are very amenable to human taste.
Examples of unclean animals are pig, camel, hare, and rock badger. In the same unclean bracket belong small animals that scurry along the ground, such as rats, moles, gecko, chameleon, and lizards. For lizards for one, even larger ones such as crocodiles were forbidden. Furthermore, all animals that slithered along on their bellies, such as snakes and tortoises, were taboo.In the case of aquatic animals, only those that qualified as fish proper – those with fins and scales – were designated as clean.As for birds, Adad approved all except the eagle, vulture, kite, raven, ostrich, seagull, and owls.On the part of insects, Adad marked a cross againstwinged insects which walked along the ground. But if they walked along the ground and could at the same time hop or jump, such as locusts and grasshoppers, these could be eaten.
Having regard to the fact that human beings were fundamentally herbivorous and that certain species of flora had medicinal properties, Adad gave the green light for us to eatfruits from seed-bearing trees;anything that grew on plants that were not necessarily trees (such astomatoes, maize, and beans); and field plants such as herbs, roots,and green, leafy vegetables. Adad’s prescriptions and proscriptions with regard to foods affected only his chosen people, the Jews, not necessarily the entirety of the human race. It is no surprise, therefore, thattoday, different cultures of the world eat pretty much what they choose to.
Snakes are generally eaten in Southeast Asian countries like Malaysia, Indonesia, Cambodia, Philippines, Laos, Vietnam, Thailand, etc, and even in India in states like Arunachal Pradesh and Nagaland.Americans take very special pleasure in stuffing themselves with rattle snake meat: they even hold a snake-eating festival where hundreds of snakes are killed and feasted upon. Africans revel in eating pythons. Nations that fancy dog and cat meat include the Chinese, Swiss, and Americans. In Sierra Leone, Liberia, and Guinea, monkeys arenot a uncommon feature on the dinner table.And of course Zambians and Batswana find caterpillars irresistiblyappetising. If people can eat animals Adad forbade without discernible detriment to their wellbeing,then we may as well treat the contents of Leviticus 11 as stemming from Adad’s own imperious whim and not necessarily as a medically-informed set of pronouncements.
THE MATTER OF THE PIG
“You are a pig!” is one of the not too rarest indignities a pissed-off person can hurl at his offender. Yet a pig is not that disagreeable or disreputable an animal:by the time you finish reading this section of the article, youwill have developed a little bit more respect for this delicious creature than you would ordinarily allow.To begin with, the pig can be a cause for envy just as anorganism, which almost rhymes with orgasm. Talking about orgasm, did you know thata pig’s orgasm can last between 40 to 90 minutes? This is no joke guys: it is even logged in The Guinness Book of Records. An average boar (a male pig) will sustain an ejaculation for up to 10 minutes and that is half a litre of jizz we’re talking about folks!
If we humans can literally be taken up into the 7th Heaven in a maximum orgasmic span of only 10 seconds, what could happen if the sensation raged on for 90 minutes? There would be screeches,shrieks, and screams issuing out of every enclosed space every minute of the day and our tear glandswould be emptied for hours at a time. A pig, on the other hand, unfailingly maintains its cool with an orgasm that lasts for one and half hours. That’s remarkable calm in a very tempting situation.The pig is also a most selfless animal as it takes very special pleasure in inviting its friends to participate in mounting its own mate. Humans do that only in movies, in Luciferian sex rituals, or when under the influence ofsense-scrambling drugs.
And thereputation a pig has as one of the dirtiest animals because it likes to grovel in the mud is notfair at all. Pigs don’t sweat: to compensate for that, they get to wallow in the mud. In fact, for your own information, a pig simply will never poop anywhere near where it lives or is eating unless it is kept in confinement. That does not sound like a slovenly reputation to me. BUT THE REASON I GREATLY VALUE THE PIG IS BECAUSE IT IS VERY ANATOMICALLY AND PHYSIOLOGICALLY SIMILAR TO MAN.It is for this reason that pigs have been used in medical research for decades now. Pigs are known as a translational research model. What that means is that if something works in a pig, it has a higher possibility of working in a human.
Pig hearts are used to study the anatomy of human hearts because they are very similar in structure, size and function to human hearts. Pig skin is so extremely close to human skin’s feel and structure that surgeons still use pig skin to aid burn recovery victims today. Human skin grafting with pig skinis particularly commonplacein the West. Talking about pig-skin, it looks almost human-like. This is nota coincidence folks: it’s purposeful. What most people do not realize when they feed on pork,brisket,ham, or various forms of pig meat, is that they are actually committing cannibalism!
REPTOID AND HUMANOID DYNAMICS
The story begins about700,000 years ago, when two races fought each other in a mutually destructive war right on planet Earth. This was the warof the Atlanteans, who were humanoids, and Lemurians, who were Reptoids.In that high-tech clash of the titans, which we have already written upon, both the continents of Atlantis and Lemurians were destroyed. The surviving Atlanteans left Earth for their original planet inthe Pleiades,but the surviving Reptoids, who unlike the Atlanteans were indigenous to Earth, retreated into a subterranean haven deep in the bowels of Earth.
Writes Stewart Swerdlow in his masterly work BLUE BLOOD,TRUE BLOOD: “Inner Earth became the ‘homeland’ for most of the surviving Reptoids of Lemuria. Here, they created a vast underground civilisation. This started the legends of hell and demons living in fire under the Earth. They built tubes containing fast, subway-like vehicles that can travel to any point on the Earth within a few hours. They created the famed underworld cities of Akkadia, Agartha, Hyperbolea, and Shamballa that are sought by explorers to this very day. These cities are built along the inside wall of the inner crust that lines the interior of the Earth.”
About 200,000 yearsafter the cataclysmic Atlantean-Reptoid showdown, another race of aliens arrived on Earth and took overall charge using brawn and bluster. These werefrom the Sirius and Orion star system though theyhad long colonised a Solar System planet known as Nibiru, which is seenonly once in 3600 years.These are what we essentially refer to as the Anunnaki,although strictly speaking every alien race is Anunnaki (Anunnaki simply means beings from outer space). The Anunnaki,like the Atlanteans, werehumanoids.
Many a time, the Anunnaki, led first by Alalu and later by Enlil, the principal Jehovah of the Bible,went to war with the Reptoids. These wars are not documented in the Sumerian records,but they are in the Sanskrit records and possibly in THE BOOK OF THE WARS OF YAHWEH, which is made mention of in the Old Testament and the apocryphal BOOKOF JASHER but which is lost to history. The Reptoids were iratethat like the Atlanteans before them, the Anunnaki had embarked on Project Adama – the creation by genetic engineering of an indigenous species of humanoids that broughtabout Adam and Eve – as they feared that this new species would take pride of place on the planet and relegate them to nonentities. On balance, the Anunnaki emerged victorious in these wars, resulting in the Reptoids being confined to their underground redoubt.
But the Reptoids did not take their sidelining and therefore their humiliation lying down. They decided to strike back in the most subtle of ways so that they could control the planet not directly as such but indirectly. Stewart Swerdlow: “The Reptoids developed a plan to insidiously retake the surface by blending their genetics with the genetics of the surface humans. Because the human prototype already had Reptoid genetics, it was easy to access the mind-pattern.The Reptoid frequency was already established in the brain stem as well as the Reptoid brain section of these hybrid humans. The population of Sumer was chosen as the starting point …
“The Reptoids have a preference for the genetics of blonde-haired, blue-eyed people whose mind-patterns and genetics are so easily controlled. They abducted members of the ruling classes, including political leaders. Using these humans, they began a new hybridisation program that took several generations to perfect. Their goal was to reach a human/Reptoid genetic 50/50 split. This would produce a human-looking Reptilian that could easily shapeshift from Reptilian to human, then back again. Shapeshifting was accomplished simply by concentrating on the genetics the hybrid wished to open, or lock up, whatever the case may be.”
HOW THE PIG CAME INTO EXISTENCE
In his classical 1945 satire on the ambivalences of Soviet communism,ANIMAL FARM, George Orwell chose the pig as the monarch of the animal kingdomand not any other. Seemingly, Orwell, who was very knowledgeable about the agenda and intrigues of the cabal, the force that rules the world behind the scenes as demonstrated by the prescience of his 1949 book titled 1984, was aware that the pig was no ordinary animal.
The hybrids who resulted from the Reptoid hybridisation programmeare what we today callReptilians. They became the elite of the human race and soon all monarchs and tribal chieftains everywherewere Reptilians. Since they had a substantial component of Reptoid blood, the Reptilians’ blood was copper-based and when copper-based blood is exposed to oxygen, it turns greenish-blue. As a result, Reptilians were also referred to as Bluebloods.VIRTUALLY ALL SUMERIAN DEMIGODS AND THE JEWISH PATRIARCHSWEREREPTILIANS WHO INVARIABLY INTER-MARRIED.
It was not easy, however, for Reptilians to maintain human form. “The Bluebloods quickly realized that with a 50/50 human/Reptoid genetic split, it was necessary to intermarry to maintain the 50/50 split bloodline necessary to shapeshift,” writes Stewart Swerdlow.“When the split increased too far to the Reptoid side, shapeshifting became difficult, and holding human form became impossible. In these cases, it was discovered that the ingestion of human hormones, flesh, and blood, allowed the Reptilians to maintain the human form. Human form was necessary to maintain to avoid scaring the population, which was now not accustomed to the Reptilian form.
Control of the masses was easier when the orders came from a humanoid.” From the above, you can now understand why human sacrifice was so rampant in antiquity and why it still goes on even in our day in closed-door Illuminati rituals. Reptilians need to feed on our flesh if they are to appear like us: otherwise, their Reptilian nature will become all too visible and therefore all too obvious.Now, human sacrifice wasessentially genocidal and theranks of the Anunnaki who werepro-human frowned on it. So they came up with a less obvious and less barbaric way ofachievingthe same end, an interim measure.
THIS WAS BY HAVINGTHE REPTILIANS FEED ON HUMAN HORMONES AND BLOOD IN AN ALTERED ANIMAL FORM ON A DAY-TO-DAY BASIS, MEANING THE FEEDING ON HUMAN FLESH (IT STILL WAS NECESSARY) WOULD NOW BE DONE PERIODICALLYAND NOT ROUTINELY.The animal they chose for this purpose was the wild boar. The result was the creation, genetically, of an animal we today call the pig.
“The sacrificial animal used by most Middle Eastern people was the wild boar, so it was chosen as the basis for this new animal hybrid,”writes Stewart Swerdlow.“Human genetics were mixed with those of the wild boar to create the domesticated pig. This animal was served daily to the Bluebloods as a method of temporarily maintaining their human form until they could use an actual human in a sacrificial ceremony. Because the domesticated pig is a combination of human and animal genetics, eating it is a form of cannibalism.” Did you hear that folks? IF YOU HAVE EVER FED ON PIG MEAT, YOU HAVE BASICALLY TASTED HUMAN FLESH. Maybe Adad was right to declare a pig as an unclean animal after all.
Princess Mary falls pregnant only one month after her betrothal to Prince Joseph
To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua (Jesus in Greek) III.
Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC. He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.
Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.
Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.
Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary. Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.
Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans. Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.
JOSEPH CALLED TO “DUTY”
Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.
The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.
The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches. Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.
The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.
Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.
The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee. In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.
According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.
At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.
According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).
The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.
Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.
Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.
A BINDING ENGAGEMENT
According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.
Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.
Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan. This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June. From then henceforth, she was promoted within the Order to the first stage of a Mother.
Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.
For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”. In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.
Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?
THE DEAD SEA SCROLLS
Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.
That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.
The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.
The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.
Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah. There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.
The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.
The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.
They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.” The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.
This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.
The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.
Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:
In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.
When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.
When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.
The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.
Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.
I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.
The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.
The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.
Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.
There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.
In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.
In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!
How Jesus’s grandfather sold his birthright to megalomaniac Herod
If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with them according to the gospels), followed by the Sadducees. Yet there was a third, equally momentous sect – the Essenes.
Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.
In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy. The Essenes have a palpable presence in the Bible, albeit a cloaked one.
The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes “dwell in many cities of Judea and in many villages and in great societies of many numbers”.
Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees. The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.
How did the Essene movement come about, General? The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran, about 40 km from Jerusalem.
Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.
The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue … Since [they are] despisers of wealth – their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.
For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”
In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of Palestine in 63 BC, he sought the opinion of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In 142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic King.
In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.
JACOB’S PACT WITH HEROD
About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.
He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem. The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.
It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the Diaspora Essenes.
He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.
Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.
When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.
His father, Antipater, had been the governor of Idumea and in due course Judea in the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a mere figurehead king. When he (Herod) was only 25 years old, his father had appointed him governor of Galilee. Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.
As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.
There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.
The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.
Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.
When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.
FALLOUT WITH ESSENES
Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.
In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known. Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.
In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of the Davidic “pretenders” to his throne.
The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.
THE SAGA OF JOSEPH
The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.
The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.
To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.
In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule. Egypt was also a special place because Joseph’s maternal relations were Egyptians.
Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.
In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.