The Ark of the Covenant embodied 21st century technology
The Nation of Israel’s wilderness religion was presided over by Aaron and his four sons. Aaron was the High Priest and his sons were the chief priests. All Anunnaki-sired institutions were peopled not by pure merit but on the basis of nepotism basically. This trend has carried over to our day. In 2009, David Rothkorp, a former CEO of Henry Kissinger, one of the nastiest Reptilians of our time, wrote a book titled SUPERCLASS: THE GLOBAL POWER ELITE AND THE WORLD THEY ARE MAKING.
In it, he disclosed that our world of 7 billion people was controlled by only 30 families using 6000 highly paid operatives who robotically toed their agenda. At the enterprise level, these hyper-families ran the world through 147 corporations which had interlocking boards of directors. Aaron and his sons had specially made sacred, priestly garments to wear, much like the Pope dons in our day. The garments were made of linen, the finest cloth available. Aaron’s priestly attire consisted of six parts. They were a robe, a woven tunic, a turban, a sash, an ephod, and a breastplate.
The ROBE was blue in colour. Its hem was decorated with identical patterns of pomegranate (a red fruit symbolic of the blessing and prosperity and the fertility and fruitfulness Ishkur-Adad, the Jehovah of the Exodus, had, so he said, in store for the Israelites once they had conquered Canaan) woven out of blue, purple, and scarlet yarn. The pomegranate patterns were interspaced with small bells made of pure gold. The bells were meant to herald the movements of the High Priest around the Tabernacle.
In the event that he entered the Holy of Holies and the bells were not heard for some considerable length of time, that would be a signal that he had been struck dead by “God” because he entered the presence of the deity in a unholy state arising from neglecting to perform the necessary pre-entry rites to the letter. Everything about the Anunnaki gods was based on fear. The TUNIC (outer garment) was tied with a colourfully embroidered SASH (girdle). Both were weaved from fine line cloth.
The TURBAN (head dress) had a gold medallion attached to it by a blue cord, worn on the forehead. Engraved on the gold medallion were the words, “Holy to Yahweh”. It was the High Priest’s proclamation to Adad that he was sin-free at that particular point in time having performed all the prerequisite self-sanctification rites. According the JEWISH ENCYCLOPAEDIA, the EPHOD was “part of the official dress of the High Priest which was held together by a girdle of similar workmanship sewed on to it.
It had two shoulder-pieces, which, as the name implies, crossed the shoulders, and were apparently fastened or sewed to the ephod in front. In dressing, the shoulder-pieces were joined in the back to the two ends of the ephod … At the point where the shoulder-pieces were joined together in the front ‘above the girdle’, two golden rings were sewed on, to which the breast-plate was attached.”
The two shoulder-pieces were made from finely woven linen embroidered with gold, blue, purple and scarlet thread. Each of the golden rings (clasps) that joined them had one onyx stone fastened to it. On each onyx stone was engraved six names of the tribes of Israel, arranged in order of seniority based on the ages of Jacob’s sons. This was to show that when the High Priest stood before God, he represented not he himself but Israel.
Like the ephod, the ESSEN, translated as breastplate in the English versions of the Bible, was embroidered with gold and with blue, purple and scarlet thread. According to the Biblical instructions and rabbinical traditions, the breastplate was “a patterned brocade like the ephod. The threads of its fabric are gold, sky-blue, dark red and crimson wool, and twisted linen. The garment itself is set with four rows of small square stones, in settings of knitted or braided gold. Each row contained three stones-totaling twelve stones, one stone representing each of the twelve tribes of Israel. The name of the corresponding tribe was engraved on each stone.”
Note the recurrence of four colours in particular – gold, blue, purple, and scarlet. Each of these colours has something to say about the Anunnaki. Gold represented sustenance in that the Anunnaki’s extraordinary longevity, or eternity in the eyes of mankind, was enabled by the ingestion directly or indirectly of Ormus, the monoatomic white powder of gold. It also stood for divinity and the extrinsic personal worth of the Anunnaki, as gold is the most cherished metal, one reason it was called the metal of the gods.
Blue represented the heavens (the firmament). Mankind believed the Anunnaki came from a place known as Heaven, which they associated with a place yonder in the skies. Purple has always been the colour of royalty and the Anunnaki were the ultimate royalty. Scarlet (red) represented retribution, being the colour of blood. When the Anunnaki were “sinned against”, their stock response was to kill, whether this be an individual, a large proportion of a population, whole cities as in the nuking of Sodom and Gomorrah, or practically an entire race of mankind as was the case during the Great Flood of Noah’s day.
WHICH GEMSTONE REPRESENTED WHICH TRIBE?
The gemstones appearing on the breastplate were ruby; jade; agate; carbuncle; lapis lazuli; quartz crystal; turquoise; amethyst; agate; aquamarine; onyx; and opal. The identity of the gemstones is not definitive. There are over 30 different opinions on the matter. Also, there is no certainty as to exactly which gemstone corresponds with which tribe.
Says the Temple Institute of Jerusalem: “The exact, conclusive identification of these stones is actually one of the most difficult and elusive of all Temple-related studies. This is because the original Hebrew names of these stones as they appear here in the Bible are extremely obscure. They are not commonly used, and no description of the stones appears anywhere in the verses themselves. In the course of many years, as nations flourished and fell, and civilizations migrated to new lands, languages evolved and the meanings of words changed.
Thus in one location, a word may have one meaning and connote a particular concept, while in another land, the same word may carry the exact opposite meaning. “The names of these stones are particularly enigmatic: there are over 30 varying opinions as to the final identification of the 12 stones. These opinions include scholars and commentators from the entire historical spectrum of rabbinical literature and tradition, beginning with the most ancient – and therefore, in this case the most reliable opinions – those of the Aramaic translations of the Bible.”
However, although the gemstones cannot be identified with clear-cut finality, their colours can. For according to the Midrash, ancient commentaries on the Pentateuch (first five books of the Bible) by the Jewish authorities, the gemstone colours corresponded with the colours of the ensigns (flags) of the tribe. On that basis then, the gemstones are associated with a particular tribe as follows: Ruby, Reuben; Jade, Shimon; Agate, Levi; Carbuncle, Judah; Lapis-Lazuli, Issachar; Quartz Crystal, Zebulun; Turquoise, Dan; Amethyst, Naftali; Agate, Gad; Aquamarine, Asher; Onyx, Joseph; and Opal Benjamin.
WHAT WERE THE URIM AND THUMMIM?
There are two items in the High Priest’s regalia which are only casually mentioned when of necessity they required a detailed exposition. These are the URIM and the THUMMIM. It seemed the Jewish writers of the Old Testament corpus did not really understand them, as a result of which they deliberately omitted to elucidate upon them.
The Urim and Thummim are first mentioned in EXODUS 28:30. Moses is instructed, by Ishkur-Adad, the Anunnaki Jehovah of the Exodus, to place them in a pouch in Aaron’s breastplate. Aaron was obliged to enter the Holy of Holies, which housed the Ark of the Covenant, only once a year – on the Day of Atonement. And every time he did and stood before the Ark, he was to bear the Urim and Thummim without fail.
Of the two, it is the Urim which receives a fair amount of repeated mention in a direct sense. In the two other places where it is directly mentioned, it is associated with attestation (that is, a truth-upholding oath) and decision-making (by the Anunnaki god). In NUMBERS 27:18-21, General Joshua was made to swear before the High Priest Eleazer (Aaron’s successor) by the Urim when Moses passed the baton to him as the Nation of Israel’s new leader.
In 1 SAMUEL 28:5-6, Saul, the first King of Israel, had to seek the voice of his god, albeit vainly so, using the Urim when the Philistine army hemmed in around him. However, these are not the only places the Urim and Thummim are implied. In other passages, they are referred to as “testimonies” as indeed they corresponded with the two Tablets of Testimony that were kept in the Ark.
It seems the two Tablets of Testimonies that were housed in the Ark had specific purposes. One was a digital record of Adad’s covenant with the Jews that they were his people and he was their god. But it was a record not only of this but also of “the testament of a lost civilisation and all that man has ever known and all man would ever know” according to the Jewish Qabalistic tradition.
This very much sounds like the Sumerian MEs, which have been described as “something like our present-day computer chips, on which data, programs, and operational orders were minutely recorded … and in which the essentials of civilisation were encoded”. The other tablet was a decoder of electromagnetic sound waves. In other words, it made the distant voice of Adad audible wherever he happened to be, just like the decoder built into a TV or radio makes the distant voice of announcers at the broadcasting station audible from any distance.
We may refer to the two Tablets of Testimonies contained in the Ark as the Enclosed Testimonies and the Urim and Thummim as the Borne Testimonies as they were placed in a pocket sewn to the High Priest’s breastplate. The Urim, a crystal gem, was also known as the SCHAMIR or LIGHTNING LIGHT. This was because it gave off a light that illuminated the Holy of Holies when the High Priest stepped in there. Remember, God is Light and he had to be approached in light (In the 2nd degree [Fellowcraft] Freemasonry ceremony, God is called the “Great Luminary”).
The arc light of the Ark of the Covenant represented God’s presence whereas the Urim light represented the spiritual light of the High Priest. (At the spirit level, we are shimmering beings of light). Under certain conditions, the Urim emitted a laser-like, spear of light that could cut through stone with absolute precision. Noticing the magnificent properties of the Urim, King Solomon asked his artisans to improvise his own in the form of a Tablet Ring of the Testimony worn on a finger. It was this ring he used to cut the stones for his temple.
From that time on, it became a bequest to all the succeeding kings all the way to his seventh generation successor, King Joash. Relating the coronation of King Joash, 2 KINGS 11:12 has this to say: “Then he brought forth the king's son; he put the insignia on him and gave him the testimony. They proclaimed him king and anointed him. They smote the palm and said, Long live the king!” The “testimony” was the Urim ring.
The Thummim went by several other names such as SCHETIYA, ANNA (meaning “firestone”), FOUNDATION STONE, the STONE OF PERFECTION, or SAPIR. These names applied at different stages of history. The Thummim is said to have been made from a “divine sapphire”, that is, a sapphire stone provided by the Anunnaki gods. It was basically a levitational device, which according to Qabalistic tradition kept the Ark perfectly poised at about three fingers above the ground when the High Priest entered the Holy of Holies.
All in all, the Urim-Thummim had an essential role to play in summoning the power of the Ark. WHAT YOU SHOULD NOT LOSE SIGHT OF, HOWEVER, IS THAT THE LIGHT SYMBOLISM IN ALL THIS HAD NOTHING TO DO WITH THE REAL GOD, FIRST SOURCE. IT ALL HAD TO DO WITH THE GOD OF ILLUMINATI ELEMENTS – LUCIFER. Lucifer means “Illuminator” or “Light Bringer” and that’s what those who align with forces of darkness call the Devil. The Old Testament religious system was based on Devil-worship, period.
A KILLING MACHINE
The Ark of the Covenant was always carried into battle. Apparently, the Israelite army general used it to get battlefield tips from Adad and to report on the fate of a battle. Once, when the Israelites were trounced in a battle at Ai, General Joshua both lamented before the Ark and besought counsel from Adad through it (JOSHUA 7:6-9). At another time, when the main body of the Israelite nation lost a battle to the tribe of Benjamin at Gibeah, they consulted Adad through the Ark, who promised that, “tomorrow I’ll hand them over to you” (JUDGES 20:19-27), which he indeed did as “Yahweh helped Israel defeat Benjamin and that day the Israelites killed 25,100 of Benjamin’s warriors” (JUDGES 20:35).
Besides being a communication device and a manufacturer and repository of Ormus, the Ark of the Covenant was capable of performing certain wonders. What immediately comes to mind is what happened when General Joshua led the Israelites across the river Jericho. Its powers were drawn upon to part the river, something akin to Moses’ parting of the Red Sea, so that the Israelites would cross it on dry land (JOSHUA 3:15-16; 4:7-18). In other words, the Ark was inbuilt with HAARP technology, which is theoretically capable of such a feat.
It is doubtful though that the Ark could serve so many purposes at once. What likely was the case was that it was operationalised by remote control from some base inside one of the high-tech mountain bunkers of the Anunnaki. It is from here it was monitored either by satellite or surveillance microchips which relayed the happenings around it. Hence whereas some of the things attributed to it it did engender locally, some of them, such as the parting of the River Jordan, were effected using the HAARP technology at the Anunnaki base. One of the Tablets of Testimony must have been capacitated with GPS tracking.
If the Ark was dreaded by the Nation of Israel, it was because it was a killing machine both in a direct and vicarious sense. Under certain circumstances, it did emit a deadly radiation which was calibrated according to whether the killing was to be effected instantaneously or over time as a sort of slow puncture. In less severe cases, it simply caused non-life-threatening illnesses. People were also executed for infringing the rules governing its handling.
That the Ark was a perilously affair indeed is evident in Adad’s instruction to the Kohathites, who were charged with handling it when the Israelites were on the move. They were not to touch it or look at it “lest they die” (NUMBERS 4:1-16): they were to carry it strictly using poles. To guard against this temptation or transgression, the Kohathites were instructed to wrap the Ark first in the curtain that separated the Holy Place from the Holy of Holies; then in what were called badger skins; and finally in a clothe of solid blue.
This was three layers of clothing altogether. When the Israelites were in procession, the men who carried the wrapped-up Ark were separated from the rest by a distance of about 900 metres. They were clad in very special attire to protect them in the case of an accidental radiation emission. A number of incidences are encountered whereby people died in circumstances associated with the Ark. There was this case of Uzzah, who was one of the men transporting the Ark on an ox-driven cart downhill.
Somehow, the oxen faltered and the cart was in the process of tipping over and therefore touching the ground (it was not supposed to ever do so as the ground was cursed by “God” following the fall of Adam) when Uzzah reached out his hands to steady it. He was struck dead “by the Lord” immediately (2 SAMUEL 6:1-11; 1 CHRONICLES 13:1-13). Most likely, the Ark must have fallen on his chest or crushed his head: it was 2 feet wide and 4 feet high and estimates of its weight range from 150-2000 kg.
Once, the Bethshemites were entrusted custody of the Ark and curious to know what it was and what it contained tried to pry it open. About 50,000 of them ended up dying, in all probability from its radiation effects. The Bethshemites should have learnt a salutary lesson from the Philistines, who had captured it in war from the Israelites and had just returned it after being with it for seven months. The Philistines decided to part with it after been wracked by an endemic of boils and a plague of mice, both of which ceased after they returned the Ark (1 SAMUEL 6:19). Of course their sufferings were not directly engendered by the Ark but by Adad’s high-tech cunning.
Princess Mary falls pregnant only one month after her betrothal to Prince Joseph
To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua (Jesus in Greek) III.
Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC. He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.
Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.
Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.
Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary. Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.
Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans. Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.
JOSEPH CALLED TO “DUTY”
Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.
The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.
The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches. Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.
The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.
Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.
The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee. In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.
According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.
At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.
According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).
The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.
Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.
Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.
A BINDING ENGAGEMENT
According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.
Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.
Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan. This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June. From then henceforth, she was promoted within the Order to the first stage of a Mother.
Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.
For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”. In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.
Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?
THE DEAD SEA SCROLLS
Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.
That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.
The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.
The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.
Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah. There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.
The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.
The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.
They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.” The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.
This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.
The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.
Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:
In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.
When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.
When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.
The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.
Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.
I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.
The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.
The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.
Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.
There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.
In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.
In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!
How Jesus’s grandfather sold his birthright to megalomaniac Herod
If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with them according to the gospels), followed by the Sadducees. Yet there was a third, equally momentous sect – the Essenes.
Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.
In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy. The Essenes have a palpable presence in the Bible, albeit a cloaked one.
The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes “dwell in many cities of Judea and in many villages and in great societies of many numbers”.
Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees. The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.
How did the Essene movement come about, General? The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran, about 40 km from Jerusalem.
Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.
The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue … Since [they are] despisers of wealth – their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.
For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”
In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of Palestine in 63 BC, he sought the opinion of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In 142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic King.
In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.
JACOB’S PACT WITH HEROD
About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.
He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem. The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.
It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the Diaspora Essenes.
He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.
Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.
When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.
His father, Antipater, had been the governor of Idumea and in due course Judea in the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a mere figurehead king. When he (Herod) was only 25 years old, his father had appointed him governor of Galilee. Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.
As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.
There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.
The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.
Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.
When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.
FALLOUT WITH ESSENES
Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.
In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known. Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.
In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of the Davidic “pretenders” to his throne.
The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.
THE SAGA OF JOSEPH
The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.
The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.
To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.
In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule. Egypt was also a special place because Joseph’s maternal relations were Egyptians.
Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.
In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.