It dated back to the third millennium BC and served Egyptian Pharaohs
In March 1904, WM Flinders Petrie, a British archaeologist and the most renowned of his era, set off for the Sinai Peninsula accompanied by a small retinue of assistants. Their specific destination was a rugged outcrop called Serabit El Khadim. The expedition’s brief was to survey the old copper and turquoise mining region of the Sinai Peninsula under the auspices of the Egyptian Exploration Fund, the mission’s sponsors.
The mission was not entirely objective: it had strings. A fundamental, if not inviolable, objective of the sponsors was “the promotion of surveys and excavations for the purpose of elucidating or illustrating the Old Testament narrative”. In other words, the beneficiaries of the sponsorship were expected to come up with a report that validated what was contained in the Bible and not one that gainsaid or discredited it. Petrie duly undertook to abide by this precept though at the end of the day he threw away the script anyway. He would later publish the expedition’s findings in a book he titled Researches in the Sinai in 1906.
Exactly what were the expedition’s findings, which put Petrie at odds with his sponsors and to the extent where they pulled the plug on sponsorship of his onward biblically-based archaeological endeavours? We will only focus on what is relevant for our purpose. At an altitude of about 70 metres, Petrie happened upon the ruins of an ancient temple which extended from a great man-made cave. The temple structure has been described as “a series of adjoining halls, shrines, courts, cubicles, and chambers, all set within a surrounding enclosure hall”.
The temple’s inscriptions, pillars, cartouches, and stelas denoted Egyptian pharaohs down the ages and dated back to the third millennium BC, more than 1000 years before Moses’ time. The pharaohs ascribed to extended from the 4th dynasty (circa 2600 BC) to the 20th dynasty (circa 1070 BC), representing an operative use of the temple for about 1500 years. “The whole of it was buried,” writes Flinders, “and no one had any knowledge of it until we cleared the site.”
Of particular note was the HALL OF HATHOR, the temple proper. It transpired that Hathor, the adopted Egyptian goddess, was the sole object of veneration in the temple. Hathor as you know was the fair-minded Anunnaki goddess known as Ninmah or Ninharsag in the Sumerian records. She was the half-sister of Enlil, the Bible’s principle Jehovah, and the step sister of Enki, the “Serpent of Genesis” who genetically engineered Adam from the genes of Homo Erectus and a young Olmec, a dark-skinned Anunnaki.
Before the Anunnaki spaceport in the Sinai Peninsula was nuked by Ninurta, Enlil’s firsborn son, in 2024 BC, Ninmah was its resident goddess. It’s small wonder, therefore, that she could be worshipped in the very environs she had long been associated with. Some of the items unearthed in the Hall of Hathor were a limestone stela of Ramesses I, the pharaoh under whom the Israelites were freed in 1335 BC, and a bust of Pharaoh Akhenaten’s (Moses’) mother Tiye, who as you now know was the daughter of the patriarch Joseph, or Yuya to the Egyptians. Altogether, Petrie’s party removed some 463 items from the temple. Which of these was the most sensitive and therefore had the effect of setting Petrie on a collision course with his sponsors?
OF LONGEVITY AND THE FIELD OF MFKZT
Much of the material the Petrie team excavators found in Hathor’s temple was not exactly out of the ordinary. But three things particularly riveted their attention. These were a METALLURGIST’S CRUCIBLE, a considerable stash of PURE WHITE POWDER (“many tons of it” in Petrie’s own words) concealed beneath carefully laid flagstones, and a mysterious term, MFKZT, which enjoyed repeated mention on the temple walls and a number of stelas.
What was a metallurgist’s crucible doing in a religious chamber? What was the exact nature of the white powder? And what was this other jigsaw called Mfkzt? Unbeknownst to Petrie and his team, Mfkzt had long been alluded to in ancient Egypt’s sacred writings known as The Pyramid Texts, which were set down on the walls of the pyramid tomb of King Unnas of the 5th dynasty. The texts describe Mfkzt as a stone.
Nor was the Petrie party aware that relatively recently, in1667, Eirenaeus Philalethes, an alchemist who was held in very high esteem by even the likes of Isaac Newton, published a work he titled Secrets Revealed. In the book, he called attention to the “Philosopher’s Stone”. This Stone was capable of converting base metals such as zinc and lead to gold, a process dubbed alchemy. YET THE STONE WAS GOLD ITSELF.
This is the way Philalethes expatiated on it: “Our Stone is nothing but gold digested to the highest degree of purity and subtle fixation”. In a further work he produced in 1668, titled A Brief Guide to the Celestial Ruby, Philalethes expanded on his definition of the Philosopher’s Stone thus (the emphasis is ours): “It is called a Stone by virtue of its fixed nature: it resists the action of fire as successfully as any stone. In species it is gold, more purer than the purest. It is fixed and incombustible like a stone, but ITS APPEARANCE IS THAT OF A VERY FINE POWDER.”
Mfkzt was gold powder though it was referred to as a stone. It emerged that what Petrie and his team had stumbled upon was an Ormus-manufacturing setting. The Ormus was meant for Egyptian pharaohs and was punted as “a giver of life”. How? Firstly, it was the Fountain of Youth: it made the pharaohs live way much longer than ordinary mortals (true, some pharaohs did die at very tender ages but these were in all likelihood tactfully poisoned in veiled assassinations, whereas others, like Tutankhamen, were violently killed).
The ancients who were initiated into secret knowledge through mystery schools believed, or were aware that, a being was made up primarily of two bodies – the physical body and the light body. Both the two needed to be fed to be in sound health because they complemented each other: if one was lacking in one way or the other, it affected the other. Whereas the physical body needed to be sustained on material food substances, the light body, which was also known as the KA, needed to be fed on light. But this was not sunlight:
it was a euphemism for Ormus. Since consuming Ormus instilled deeper intellectual, spiritual, and metaphysical insights, it was known as GNOSIS. In other words, Gnosis enabled its partaker to access knowledge pertaining to the realm of advanced enlightenment (the Afterlife). The Syro-Phoenicians referred to this realm as the PLANE OF SHARON, meaning the Dimension of Light, with light in this context denoting the centrality of Ormus. Indeed, at Serabit, the Petrie party took note of the traditional hieroglyph of light – a point within a circle – in a section of the Hathor Temple dubbed the Shrine of Kings, that is, pharaohs.
Second, when pharaohs were on their death bed, they used Ormus to directly translate to the Afterlife even as they drew breath – the reason it was called the Powder of Projection. In other words, they simply drifted off into the Hereafter without tasting death, as if dying in sleep. When this happened, their only physical remains, their corpse, was nothing but pure white gold dust – the same Ormus which had made them vanish into the Afterlife.
It was this powder that was preserved as their “mummy” inside their pyramid tombs. Evidence of this has been found in the tombs of the pharaohs of the 4th dynasty, (c. 2613 to 2494 BC), namely Khufu, Khafre, and Menkaure, whose mummies have never been found: instead, a white powder was found inside their resting places.
In The Pyramid Texts, the place in which King Unnas is said to live forever with the gods in the aftermath of his death is called the Field of Mfkzt. And in The Book of the Dead, the world’s oldest complete book, the pharaoh throughout his journey into the blissful realm of the departed continues to utter the phrase, “What is it?”. THIS IS CODE FOR ORMUS. It is from the Hebrew term meaning “what is it” that the biblical word “Manna” is translated. Thus as he journeyed to his eternal abode in his light body, the pharaoh kept up a chant extolling the wonder of Ormus!
“GIVE US THIS DAY OUR DAILY BREAD”
One other thing that caught the attention of the Petrie party was the occurrence several times of the word “bread” and portrayals of the tendering of objects described as bread on the walls of the Hathor Temple. There was a rock tablet showing a representation of a man, who stood behind Pharaoh Tuthmosis IV and the goddess Hathor, bearing a conical object called “white bread”.
There was a stela depicting Ankhib, a mason, offering two conical bread cakes to Tuthmosis IV. Another shows Sobekhotep, Amenhotep III’s treasurer, holding in readiness a conical loaf of white bread in the presence of both the pharaoh and the goddess Hathor. Two more round-topped stelas feature Tuthmosis III and Amenhotep III. Tuthmosis is portrayed presenting a conical white bread loaf to the god Amen-Ra (Marduk) “so that he may be given life”.
The one that shows Amenhotep III presenting a conical loaf to a different god says, “He gave the gold of reward, the mouth rejoiced”. THIS SUGGESTS IN NO UNCERTAIN TERMS THAT THIS BREAD WAS MADE OF GOLD AND IT WAS AT ONCE A SUSTAINER OF TEMPORAL LIFE AND A PROJECTOR INTO AN ETERNAL SUPER-DIMENSIONAL REALM OF EXISTENCE.
Bread, as we already know, was a cryptic word for Ormus because it was ordinarily mixed with ingredients that go into making bread during the wilderness years. The phrase, “give us our daily bread” in the so-called Lord’s Prayer (which was purloined from a routine prayer Egyptians uttered to their national god Marduk) does not refer to ordinary bread: it refers to Ormus, which ancient kings, from Sumerian to pharaonic times, partook on a daily basis. It is also significant that the birthplace of Jesus is Bethlehem, meaning “House of Bread”.
Once again, this is not the usual bread; it is Ormus. Ancient Bethlehem must have been the Ormus production hub of Palestine. It was this same bread, called shewbread in the Old Testament, that was set on a table in the Tabernacle. It was also known as the “Bread of the Presence” in that it was shown off to God’s symbolic presence as it represented the eternal life conferred by God.
In EXODUS 25; 29-31, we’re told that shewbread was manufactured at Mount Horeb by Benzeleel, a skilled goldsmith. Goldsmiths or artisans of any kind are not into baking bread. Clearly, this was not bakery type bread but Ormus. The shewbread did have a flour component alright but its basic ingredient was gold or silver or both. Among the treasures of Tuthmosis III as reproduced in a bas relief at the Karnak Temple are a number of cone-shaped items appearing under the metals section.
They are described as “white bread” and the explanation says they are made of one part silver and thirty-parts gold. The conical stones the Petrie team found along with the pure white powder were symbolic of something profound – superconductive gold dust which in day to day language was disguised as a “stone”, the Philosopher’s Stone.
MESSAGE IN STATUE OF MELCHIZEDEK
The first mention of Ormus in its edible form in the Bible is encountered not in the time of Moses but in that of Abraham. In GENESIS 14:18, we’re told that General Abe, after repulsing the eastern military alliance, was presented with “bread and wine” by Melchizedek, the Priest-King of Jerusalem who was in fact his father Terah.
At Chatres Cathedral in France stands a statue of Melchizedek, who presents forth a stone in a chalice rather than wine in a chalice. The cathedral was designed by the Knights Templar and operationalised by a guild of freemasons known as the Children of Solomon. Freemasons, particularly those who occupy the higher echelons of the order (that is, beyond 33 degrees) possess an awful amount of knowledge which the general denizens of the planet such as you and I know very little or nothing about. So what are the Freemasons trying to convey to the public in the Statue of Melchizedek?
First, let us appreciate that THE CHALICE REPRESENTS THE GRAIL WOMB. This womb contains the cosmic royal blood that dates back to the SSS World, the throne planet of the Orion Empire. This cosmic royal family is otherwise known as the SANGREAL (meaning “Royal Blood”) or the DESPOSYNYI. At the cosmic level, it started with the Orion Queen, the mother of Enki. At the level of our planet, it started with Cain, who was the son of Enki by an Earthling woman known as Titi-Eve. This Grail family progressed from Cain all the way to Jesus.
In modern times, it was represented by the Merovingian and the Scottish Kings known as the Stuarts. The last famous member of the Grail family was Princess Diana, though the linear descendant is the marginalised, maligned, and even ridiculed (by the Western establishment) Prince Michael of Albany.
So what is the Statue of Melchizedek telling us? IT IS SAYING THE GRAIL GENETIC LINE (REPRESENTED BY THE CHALICE) HAS BEEN SUSTAINED OVER THE AGES BY ORMUS, THE BREAD STONE CONTAINED IN THE CHALICE. How so? As we explained above, consuming Ormus imparts Gnosis – transcendent knowledge of both the reality in which we are (this counterfeit universe) and the higher dimension to which we proceed after death. Knowledge is power: if you know something critical, vital, and fundamental others do not, you can achieve your every goal and meet every aspiration in life. You practically become omniscient, omnipotent, and omnipresent in a manner of speaking.
The so-called Holy Communion is a throwback to the very first that was held between Terah and Abraham in the 2nd millennium BC. In the Bible, as well in Sumerian records, it is said the sacraments in the Abraham-Terah communion were bread and wine. Bread as we now know stands for Ormus. What about the wine? Well, it was not wine actually: it was AMBROSIA, an extract of menstruum. We have long highlighted that Ambrosia has properties that approximate those of Ormus.
Thus bread, wine, and stone are all interchangeable: they are talking about one and the same thing – Ormus. Indeed, in 1 CORINTHIANS 10:3, Manna (Ormus) is described as spiritual food; in JOHN 6:31-41, it is ratified as the true Bread of the Eucharist, the Holy Communion. And REVELATION 2:7 says; “To him that overcometh, I’ll give to eat of the hidden Manna, and will give him a white stone, and in the stone a new name which no man knows except the one who receiveth it.” This is Ormus being talked about here.
“LAST SUPPER” INVOLVED ORMUS
In the gospels, we see Jesus preside over a “meal” that is famously known as the Last Supper. In other words, it was the last Holy Communion which Jesus participated in. In truth, it was the first and last Holy Communion he took part in as henceforth he was to disappear from the public domain.
The Last Supper was not an ordinary meal: it involved partaking of Ormus. If you recall, we did in earlier articles call attention to the fact that the reason why the Essenes, a Jewish religious sect to which Jesus belonged, settled at Qumran on the shores of the Dead Sea was because that sea was rich in Ormus, which they happily extracted. Even today, high-quality Ormus, such as Vancouver Island Ormus, is obtained from the Dead Sea.
During Holy Communion, Ormus was administered to those in attendance by the Essene High Priest. At the time of the Last Supper, the Essene High Priest was Jonathan Annas, also known as Nathaniel. But that night Jesus challenged him for the position for two reasons. First, the linear High Priest, John had been killed and since he had no heir, the position was technically vacant.
Second, King David had been designated Priest-King by Jehovah-Enlil (“The Lord hath sworn, and will not repent, thou art a priest forever after the order of Melchizedek” as per PSALM 110:4) and so Jesus reckoned that with John deceased, he deserved the title of Priest-King since he was at once a descendant of David (from his father’s side) and a descendant of Aaron (from his mother’s side). That’s how Jesus won the day.
Put differently, Jesus administered the Last Supper after the order of Melchizedek, as only a Priest-King or a High Priest had the right to preside over the Ormus meal. King David had waived that right and entrusted it to Zadok the High Priest. But Jesus did not have a qualifying person to delegate it to since John had no heirs. He was thus the only qualifying candidate.
Princess Mary falls pregnant only one month after her betrothal to Prince Joseph
To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua (Jesus in Greek) III.
Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC. He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.
Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.
Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.
Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary. Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.
Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans. Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.
JOSEPH CALLED TO “DUTY”
Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.
The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.
The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches. Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.
The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.
Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.
The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee. In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.
According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.
At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.
According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).
The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.
Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.
Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.
A BINDING ENGAGEMENT
According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.
Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.
Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan. This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June. From then henceforth, she was promoted within the Order to the first stage of a Mother.
Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.
For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”. In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.
Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?
THE DEAD SEA SCROLLS
Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.
That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.
The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.
The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.
Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah. There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.
The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.
The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.
They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.” The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.
This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.
The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.
Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:
In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.
When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.
When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.
The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.
Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.
I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.
The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.
The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.
Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.
There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.
In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.
In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!
How Jesus’s grandfather sold his birthright to megalomaniac Herod
If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with them according to the gospels), followed by the Sadducees. Yet there was a third, equally momentous sect – the Essenes.
Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.
In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy. The Essenes have a palpable presence in the Bible, albeit a cloaked one.
The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes “dwell in many cities of Judea and in many villages and in great societies of many numbers”.
Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees. The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.
How did the Essene movement come about, General? The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran, about 40 km from Jerusalem.
Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.
The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue … Since [they are] despisers of wealth – their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.
For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”
In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of Palestine in 63 BC, he sought the opinion of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In 142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic King.
In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.
JACOB’S PACT WITH HEROD
About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.
He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem. The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.
It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the Diaspora Essenes.
He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.
Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.
When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.
His father, Antipater, had been the governor of Idumea and in due course Judea in the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a mere figurehead king. When he (Herod) was only 25 years old, his father had appointed him governor of Galilee. Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.
As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.
There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.
The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.
Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.
When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.
FALLOUT WITH ESSENES
Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.
In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known. Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.
In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of the Davidic “pretenders” to his throne.
The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.
THE SAGA OF JOSEPH
The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.
The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.
To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.
In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule. Egypt was also a special place because Joseph’s maternal relations were Egyptians.
Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.
In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.