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Adad’s Brash Showing

Benson C Saili
THIS EARTH, MY BROTHER

The Anunnaki Jehovah of the Exodus swoops down on Mt. Sinai to the “fragrance” of burning flesh and blood

Before the Israelites departed Rephidim, Ishkur-Adad, the Anunnaki Jehovah of the Exodus,  instructed Moses to write down all what had transpired at the tumultuous camp site.  The Anunnaki were sticklers for record keeping. The memories of Rephidim were mixed. On a positive note, the Israelites repelled a battle-hardened foe in the Amalekites thanks to Moses’ magical feat. Adad provided them with water aplenty thanks to a stunning technological feat.

As for the downsides, the Israelites continued to be intransigent. They kept doubting  Adad as a worthwhile god and continued to step on each other’s toes, causing Moses to  burn the midnight oil adjudicating on their disputes. Resultantly, Moses christened Rephidim with two new names. The one was Massah, meaning “test” (the patience of Adad) and the other was Meribah,  meaning “altercation”.

The Israelite caravan set off from Rephidim on the third day after their arrival there. This was three months after they left  Egypt. Their destination was Mount Sinai, also referred to as Mount Horeb. As we have repeated time and again, this was not the famed Mount Sinai of the Sinai Peninsula: it was Mount Jabal Al-Lawz in the Arabian wilderness. Indeed, according to Strong’s Concordance, “Horeb” simply means a range of mountains: it’s not a specific name for a particular mountain.

Mount Al-Lawz is located in the northwest part of Saudi Arabia on the border with Jordan, known in antiquity as Edom. At 2580 metres above sea level, it is the highest mountain in the whole of northern  Arabia. The Israelites did not ascend the mountain as it was the preserve of the gods – the Anunnaki. This was  Adad and his older brother Nannar-Sin. Nor where they allowed to draw too close to  the mountain: at the very least, they were to keep a sizeable berth of between 5-10 km.

Adad had made it clear to Moses that if a single one Israelite dared ascend the mountain or simply touch it, he would be killed there and then (EXODUS 19:12).  That did not mean the Israelites were completely barred from venturing up the mountain: they could but only when Adad gave them the green light.

     
NATION OF ISRAEL INSIST ON SEEING ADAD

Thus far, the Israelites had not had the merest glimpse of their god. They had seen his Flying Saucer  alright, but not he in person. Even Moses never set eyes on him directly: he communicated with him through his fellow Anunnaki aides, called angels in the Bible. In Egypt, Moses had told the Israelites that Adad wished to adopt them as his people and be their  god. Of course the Israelites were skeptical: they first wanted to see Adad in person because those days Anunnaki gods were visually seen.

They did not mingle with humans or address them at a public square but they made themselves visible whilst hovering in a glass-encased chopper, called the throne of God. Unlike religious faithfuls of our day, the people of old worshipped or revered living gods, not imaginary gods. Thus since the exodus began, the Israelites had always been badgering Moses to present his god to them (EXODUS 18:15).  In the Wilderness of Sinai, which they were told would be their permanent habitation for a long time to come, they now upped the ante: they wanted to see Adad come rain or shine. The ever-obliging Moses made their demands known to Adad.

Adad told Moses that for as long as the Israelites were prepared to obey him without question and keep his ordinances (commandments, laws, and restrictions he would codify), he was prepared to meet and address them. And not only that: he would designate them as  a Kingdom of Priests (that is, the only people on Earth with the privillege  to enter his holy presence)  and a holy nation (that is, a people immune to godly wrath and through whom all other earthlings would either be blessed or cursed) as per EXODUS 19:6. 

Adad said he could so undertake because the entire Earth belonged to him (EXODUS 19:5). Of course this was total  hogwash: Earth was under the executive authority of Marduk, not under Adad. The “god” had uttered a blatant lie. But there’s a further precondition which  the Pentateuch scribes deliberately left out though they did  hint at it along the way. ADAD REITERATED THAT THE ISRAELITES  MUST BE READY TO SACRIFICE BOTH THEIR CHILDREN AND THEIR ANIMALS TO HIM ON DEMAND,  WITH THE NEXT INSTALMENT OF HUMAN SACRIFICE DUE THERE AND THEN. Human sacrifice was to the honour of Luciferian gods whereas animal sacrifice was for the Anunnaki gods’  daily rations.  

When Moses reported back to the Israelites, they had their reservations in regard to  sacrificing their  children  but aware that they had no choice, they acceded to Adad’s demands. Again this is not recorded in the Bible,  but the Israelite did do likewise on some day before Adad showed up. We can picture Moses and his appointed judges rounding  up at least a child per family and herding them up the mountain whilst they kicked and screamed. The people were gutted: only three months ago, they had sacrificed their firstborn kids to the same god as a prerequisite to winning their freedom from Egyptian bondage. The  same god yet again demanded  another round of sacrifice. The Devil simply is never content.

ADAD  CONSENTS TO MEETING THE ISRAELITES

Adad was pleased with the news Moses delivered to him – that his people had given over to him (Adad) their sacrificial children and had indicated a readiness to heed his every word.  He told Moses that he would  meet them in three days’ time. Of course it was not the entire 3 million or so population he was going to address as that simply was not tenable: it was only a proportion of them, maybe 6000. But to meet him, the people had to fulfill two preconditions. First, they had to physically cleanse themselves thoroughly during the three window period.  Second, they had to totally abstain from sexual relations with their wives.

It seemed for mankind  to just hover in the presence of “god” irrespective of the radius, they  had to ooze holiness.  The prohibition of  love-making for one comes across as comical: we know from the Sumerian chronicles that the Anunnaki gods were  sex crazed.  For God’s sake, they even had the so-called temple “prostitutes” (who were enlisted when they were virgins) who  resided in their sacred precincts and sexually served them on a daily basis.

Helena Salome, the consort of Simon Zelotes, Jesus’ seniormost disciple,  was one such first century temple prostitute who was committed to  the temple of  Utu-Shamash (Apollo to the Greeks),   Enlil-Jehovah’s grandson. It was as Shamash’s temple prostitute that  Helena gave birth to her only child, Mary Magdalene, who later became Jesus’s wife (see my series titled  The Jesus Papers).  

However, Adad would not address the Israelites directly from a public square podium. He would speak from within his aerial craft to Moses using a communication mechanism whose sound vibrations only Moses would pick up. Moses would then convey Adad’s word to the gathering using a loud speaker.  That way, so Adad reasoned, the Israelites would come to trust  Moses as god’s spokesman.   

Moses was given further instructions which he had to relay to his people. When Adad touched down on the mountain in his sky vehicle, no one was to rush up the mountain: everybody had to stay rooted to their position  at the foot of the mountain and at least 5 km from the mountain’s peripheries. Moses was in fact instructed to demarcate the limit beyond which nobody had to go in the direction of the mountain. Anybody who breached this proscription or even touched the edge of the mountain would be apprehended and either be handed over for stoning or be “shot” with arrows.   To Adad, even the slightest misdemeanor invited capital punishment. Our parents are way kinder than the cold-blooded Christian gods.

At the same time, Adad made an exception:  when his trumpet blew, the people should feel free to come up the mountain (EXODUS 19:13). Adad thus did not entirely prohibit the Israelites from ascending the mountain: they could do so but only when he had so signaled. As a god of order, he hated the idea of a stampede.

ADAD PITCHES AND IS GREETED BY THE “AROMA” OF BURNING HUMAN FLESH

Although the mountain in front of which the Israelites were camped is referred to  in the Bible as Sinai or the “Mountain of the Elohim”, Elohim being a plural word for the Anunnaki top brass, they did not reside there. The mountain, known today as Jabal Al-Lawz (located in northwest Saudi Arabia, above the Gulf of Aqaba and overlooking the Jordanian border), was simply the one they had designated for their immediate interactions with the Nation of Israel.  The Bible makes it categorical, and in several Pentateuch passages,   that the “throne”  of  “Yahweh” was way north of this mountain. Specifically, it was somewhere at or in a place variously referred to as Seir, Paran, Edom, or Teman.

Let us begin with Seir. This was the name of  present-day Jordan, the place, along with north Saudi Arabia,  Esau and his people, known as  Edomites, settled. But it also referred to the entire mountainous region between the Dead Sea (in Jordan) and the Gulf of Aqaba (Saudi Arabia), called Mount Seir.   The Wilderness of Paran encompassed Jordan and northern Saudi Arabia. The Jordanian extent of the Wilderness of Paran was also known as the Wilderness of Zin, obviously as a tribute to the Arabs’ Anunnaki god Nannar-Sin.  Teman is a town in Jordan. It was named after Esau’s grandson, who  was fathered by his eldest son Eliphaz. And of course Edom was the ancient name for Jordan.

In DEUTERONOMY 33:2, we’re told that when Yahweh came  to meet the Israelites at Mount Sinai, he was travelling from Seir, from Mount Paran,  the land of the Arabs. But we know that Adad’s primary base was not Jordan or Arabia: it was Assyria (in today’s northern Iraq and southeastern Turkey). The god who resided in Arab lands primarily and in Canaan occasionally (at another small mountain near today’s Hebron in the West Bank and which was also known as Mount Seir) was Nannar-Sin.

So what the Bible is telling us is that Adad first compared notes with Sin   at the latter’s abode before he flew down to the Sinai  for his appointment with Moses and the Israelites. Remember, Sin was Adad’s immediate older brother and heir to Enlil-Jehovah, having become so when Ninurta, Enll’s firstborn son, decided to withdraw from the centre stage of Earthly politics.

When Adad descended on Mount Sinai in his sky craft, a number of happenings were observed by the Israelites who eagerly awaited him   in the mountain valley. The mountain shook, a canopy of smoke akin to  the kind that  issues forth from a furnace engulfed the mountain, and the craft spat fire (EXODUS 19:18). Adad was known as the god of thunder and lightning, the reason his emblem was a lightning bolt. So he had to ritualistically demonstrate that as the Anunnaki were obsessed with ritual as the Illuminati indeed are.  Fire, as we earlier pointed out, is the ultimate symbol of the forces of darkness. The mini-earthquake that rocked the mountain was of course engendered by HAARP technology as an aircraft on its own cannot make a mountain tremble.

As for the smoke, clearly the Pentateuch scribes were trying to tell us something here but they chose   to obfuscate it so they did not reveal much.  THE SMOKE WAS COMING FROM A HUMONGOUS FURNACE IN WHICH THE CHILDREN OF THE ISRAELITES WERE BEING BURNT AS A SACRIFICE TO REPTILIAN SPIRITS. Both the fire-spouting and smoke canopy were metaphors for  the diabolical human  destruction the Old Testament gods were capable of visiting on mankind. The smell of burning flesh sent Adad in a frisson of excitement as only a being with a dark soul  could. Somebody arrest these vampire gods please! Smoke arising from the incineration of a sacrificed creature was a “pleasing aroma to Yahweh” (LEVITICUS 1:13).

HUMAN SACRIFICE IS AS OLD AS THE HILLS

Ancient history lays bare the fact that human sacrifice was a commonplace phenomenon in antiquity. It was practiced by many cultures across the world, including the Chinese, the Incas, the Carthaginians, the Canaanites, and of course the Israelites, evidence that the world was – and still is – under the sway of Reptilians, who overshadowed the Anunnaki gods, particularly those of the clan of Jehovah-Enlil. In Palestine for one, ancient human sacrifice was going on up to the first century BC. It was the Romans who put an end to it when they conquered Palestine in 63 BC.

Reptilians, also known as devils or demons, subsist on human death, misery, and stress.  Their sustaining food is a critical mass of negative energy, which arises from the totality of  mankind’s woes. One such woe obviously stems from the sacrificial death of loved ones.     Human sacrifice takes many forms.

They include manufactured or contrived  wars (that’s why there’s always a form of war or a wave of  terrorist atrocities  going on in the world at any particular point in time), tactfully induced  diseases, some of which long-term epidemics or pandemics  (through vaccines, genetically modified foods, rigged pharmaceuticals, water-“purifying” chemicals, chemtrails, etc),  radiation-emitting convenience gadgetry (such as  cellphones  and microwave ovens), and directly by way of killing people in satanic rituals. The latter is human sacrifice proper in that it is plain and unequivocal.

The victims of direct  human  sacrifice typically are pre-pubescent children – children aged 12 years and below. These are abducted, bought off from their twisted parents, demanded as per the terms of a soul-selling contract, or raised in top-secret  underground breeding programmes for the specific purpose of eventual sacrifice. Adults also can be sacrificed as a punishment for either an attempt to  run  away from the obligations of a Satanic contract or in fulfillment of a clause in the satanic contract when it runs its course, but it is prepubescent children or young virgins who are the principal sacrifice. Why them?

WHY  PRE-TEENS ARE THE PREFERRED SACRIFICE

In his book MAGICK THEORY AND PRACTICE, Aleister Crowley, who is widely acknowledged as the father of modern-day Satanism, explains thus: “It was the belief of the ancient sorcerers that any living being is a storehouse of energy varying in quantity according to its size and health, and in quality according to its mental and moral character. At the death of this being, this energy is liberated suddenly. For the highest spiritual working, one must accordingly choose that victim which contains the greatest and purest force.

A child of perfect innocence and high intelligence is the most satisfactory and suitable victim.” Thus pre-teen youngsters are preferred for the purity of their innate energy, which Reptilians are always at the ready to partake of like a drug when it is released upon the death of the child. But Reptilians also partake of the blood or internal organs of the sacrificial child immediately after its death.  

There are two  underlying reasons for this. The first is given in LEVITICUS 17:11,  which says, “FOR THE LIFE-FORCE OF THE FLESH IS IN THE BLOOD”.  Thus  at the energetic level, when you consume the blood and flesh  of a dead person, you enhance your own life force with his. That in turn enhances your powers as a witch in that your are figuratively speaking not simply one soul but a composite of several. The more people you eat, the more  Satanic powers you are invested with by your Luciferian masters.

The second reason is explained by David Icke in his book THE BIGGEST SECRET. Icke, who has devoted himself to studying and exposing the Reptilian agenda since the early 90s, posits thus: “The Reptilians and  their cross-breeds drink blood because they need to exist in this physical dimension. They will often shapeshift into reptilians when drinking human blood and eating human flesh. Blood-drinking is in their genes. Without human blood, the Reptilians cannot hold form in this dimension.” The Bible is replete with passages that document human sacrifices on the part of the Jews to the honour and pleasure of Yahweh. That we explore in the next instalment.

NEXT WEEK:   THE GODS WHO WERE BLOOD ADDICTS

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A “Virgin” Conceives

2nd March 2021
IT’S THE DEAD SEA SCROLLS, STUPID

Princess Mary falls pregnant only one month after her betrothal to Prince Joseph

To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua  (Jesus in Greek) III.

Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC.  He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.

Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.

Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.

Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary.  Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.

Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans.  Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.

JOSEPH CALLED TO “DUTY”

Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.

The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a  “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.

The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches.  Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.

The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.

Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.

The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee.  In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.

According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.

At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.

According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).

The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.

Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.

Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.

A BINDING ENGAGEMENT

According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.

Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.

Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan.  This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June.  From then henceforth, she was promoted within the Order to the first stage of a Mother.

Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.

For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”.  In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.

Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?

THE DEAD SEA SCROLLS

Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.

That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.

The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.

The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were   turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.

Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah.  There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.

The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.

The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.

They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.”   The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.

This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.

NEXT WEEK: THE PANTERA INVOLVEMENT

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A crash course in publicity

2nd March 2021

The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.

Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the  Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:

In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.

When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.

When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.

The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.

Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.

I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.

The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.

The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.

Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.

There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.

In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.

In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!

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Pact with the Devil

2nd March 2021
THE LORD’S GREAT GRANDMOTHER

How Jesus’s grandfather sold his birthright to megalomaniac Herod

If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with  them according to the gospels), followed by the Sadducees.  Yet there was a third, equally momentous sect – the Essenes.

Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.

In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy.   The Essenes have a palpable presence in the Bible, albeit a cloaked one.

The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes  “dwell in many cities of Judea and in many villages and in great societies of many numbers”.

Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees.     The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.

How did the Essene movement come about, General?  The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran,  about 40 km from Jerusalem.

Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.

The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue  … Since [they are] despisers of wealth –  their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.

For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”

In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of  Palestine in 63 BC,  he sought the opinion  of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In  142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic  King.

In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.

JACOB’S PACT WITH HEROD

About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.

He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem.   The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.

It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the  Diaspora Essenes.

He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.

Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.

When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong  exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.

His father, Antipater,  had been the governor of Idumea and in due course Judea in  the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a  mere figurehead king.  When he (Herod) was only 25 years old, his father had appointed him governor of Galilee.   Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.

As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.

There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.

The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.

Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.

When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.

FALLOUT WITH ESSENES

Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.

In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known.  Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.

In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of  the Davidic “pretenders” to his throne.

The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.

THE SAGA OF JOSEPH

The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.

The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.

To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had  gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of  David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.

In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule.   Egypt was also a special place because Joseph’s maternal relations were Egyptians.

Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.

In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles  and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.

NEXT WEEK: HOW HEROD MINIMISED THE HOUSE OF DAVID

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