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Tragic King Tut

Benson C Saili
THIS EARTH, MY BROTHER

Ill-fated Moses’  son succeeds to throne after short-lived rule by Aaron

At the time Moses was Pharaoh of Egypt, was his grandfather Joseph alive? He most likely, or almost certainly, was.  The Bible says Joseph was 110 years old when he died, but that is just a symbolic number.  It simply was a reflection of Egyptian tradition, from whose annals the Genesis casually extracted the number. In his book, CHRISTIANITY, AN ANCIENT EGYPTIAN RELIGION, Ahmed Osman puts the number 110 in context as follows:

“As the average age to which people lived at the time was about 30, Ancient Egyptians considered old age to be a sign of wisdom, and those who attained long life were looked upon as holy figures. Both Joseph (of the Bible) and Yuya (Joseph in Egyptian records) were considered wise by Pharaoh. Of Joseph, he said: ‘There is none as discreet and wise as thou art’ (GENESIS 41:39). Yuya is also described on his funerary papyrus as ‘the only wise, who loves his god’.

The age Egyptians ascribed to those who lived to be wise was 110, irrespective of how old they actually were when they died. Amenhotep, son of Habu, an Egyptian magician in Yuya's time, was said to have lived 110 years although the last information we have about him puts his age at 80.”

Grafton Elliot Smith, the British anatomist who examined Joseph’s embalmed and well-preserved remains in 1905,  put his age at the time of his death at about 60. Smith could venture a reasonable guess because the body was in such good condition that it was like Joseph had died only a few days before. But Smith was quick to add the disclaimer that,  “it must be understood that the mention of such a figure is little more than guesswork”.

Smith’s caution was spot-on. For if we are to go by Egyptian records, Joseph was well beyond 60 when he died but no more than 75 years old at most. The one piece of instructive information scholars have overlooked is an inscription that was found once on Joseph’s royal funeral statuette and more than 20 times on his funerary papyrus. It says, “Holy Father of the Lord of the Two Lands”. WHAT THIS STATEMENT SUGGESTS  IS THAT AT THE TIME JOSEPH DIED, HE WAS  A PARENT TO THE REIGNING PHARAOH. The term “Two Lands” was an epithet for Egypt (as it comprised of Upper and Lower Egypt) and pharaohs were referred to as Lord.  Was Joseph a father to a pharaoh?

YES HE WAS. HIS SECOND-BORN SON EPHRAIM (Aye to the Egyptians)  DID BECOME PHARAOH ALRIGHT, THE FOURTH FROM MOSES.  With this piece of the jigsaw puzzle in place, we’re now in position to reckon the approximate age at which Joseph died. He  was taken to  Egypt when he was 17 and thirteen years later, at age 30, he became viceroy to Pharaoh Tuthmosis IV. The pharaoh Joseph found in office was therefore Tuthmosis IV’s predecessor, Amenhotep II, who  ruled for 23 years.

We don’t know for sure  when Tuthmosis became King, but we know he ruled for  about 10 years, so that when his successor Amenhotep III took over, Joseph was 40 years old. Moses, who succeeded Amenhotep III, was in power for 17 years, by which time Joseph was 57 years old. The next 3 pharaohs after Moses (all four of whom are referred to as the Armana Kings by Egyptologists)  ruled for a total of 16 years. Ephraim, the very last of the Armana Kings, was in power for only 4 years.

Since Joseph died during the rule of Ephraim, he couldn’t have been more than 73 years old whilst on his death bed. The long and  short of the story is therefore that Joseph was alive when Moses was pharaoh and he must have agonized to see his grandson being forced to quit the thronal seat of the world’s most powerful country of the day.

JOSEPH BURIED IN ROYAL GRAVE

When Joseph died, he was embalmed, or mummified, meaning his body was chemically preserved to guard against  wasting away by way of decomposition, so that even when his  body was unearthed in   1905, it looked as though he had been buried less than a week prior. Mummification was a lengthy,  painstaking process.  In the 5th century BC, the Greek historian Herodotus visited Egypt and wrote that it took 70 days altogether, with 40  of these days dedicated to dehydration of the body. Furthermore, mummification was a very expensive undertaking. As such, only royals, initially, and nobles later, could afford it.  At some stage, well-heeled ordinary people were able to embalm their dead too.

Why was mummification deemed necessary? Writes Ahmed Osman: “From their earliest times, the Egyptians tried to preserve human as well as animal bodies after death. They believed that the spiritual element in a person leaves the body at the time of death, but would one day return provided that the body had not been destroyed. It was because of this belief that, from the early days of the Old Kingdom, they worked at developing the techniques of mummification.”

The Bible and Egyptian archives are in accord that Joseph was embalmed. Having so affirmed, the Bible then shoots itself in the foot: it says that Joseph was buried in Shechem in Canaan and that what was carried to Canaan were mere “bones” (JOSHUA 24: 32).  Both these are blatant lies. We know that Joseph was buried in Egypt, in the Valley of Kings: that is incontrovertible truth since that was where the body was found.

As for the aspect of “bones”, it is clear  the Jewish scribe who wrote the passage was totally ignorant of what mummification entailed. When a body is mummified, it does not reduce to bare bones: it looks like that of a full-bodied person simply asleep, with the skin and all external features as intact, for the most part,  as they were on the day he died. The biblical editors without shame or scruple concocted the  story of Joseph being buried in Canaan simply because they did not like the idea that the Patriarch was still buried in the land of the oppressors when the Exodus had become the cornerstone in the new religion of the Jews.

Now, if convention had been followed, Joseph would have been buried in the Valley of the Nobles. In his case, however, convention was flouted and he was buried in the Valley of Kings, the only non-royal  to be accorded such a privilege. The reason of course had to do with  the fact that he was practically co-Pharaoh under two Pharaohs (Tuthmosis IV and Amenhotep III) and that he died during the reign of his own son Pharaoh Ephraim.

It was Ephraim  who must have insisted,  against the objections of the conservative Egyptian establishment,  that his father be given such a dignified burial. The Valley of Kings tomb typically was the preserve of the Pharaoh, the Queen, princes, and princesses. Joseph’s wife Tuya was also buried alongside him in the Valley of Kings.

Amongst the items Joseph  was buried with were a golden necklace of lapis lazuli, given him by Thutmosis IV, and a chariot to commemorate his status as Commander of the Chariotry, the horse mounted branch of the Egyptian army. “It was the custom in ancient Egypt,” writes Osman,  “to place in a tomb objects that had a special significance in the life of the dead person.

This particular chariot is too small to have been Yuya's, yet too big to have been a model. It is possible that it belonged originally to Tuthmosis IV when he  was the young crown prince or to the young Amenhotep III, who was only about 12 when he came to the throne. This would explain why, although ornamented in gold, it was not inscribed.”

MOSES’ HEIR IS KING

Following the forced abdication of Moses, he was, as we saw last week, succeeded by his maternal cousin Aaron, or Smenkhkare to the Egyptians. Aaron, however, was simply holding fort for Moses’ heir, Tutankhaten,    so that he ruled for only three years, whereupon Tutankhaten took over at only age 13, the teenage threshold. Let us at this juncture put Tutankhaten, who is generally referred to as King Tut,  in perspective.

Moses had two prominent wives. They were Nefertiti, the “Great Royal  Wife”,  and her deputy (also known as the “Younger Lady”) Mery-Khiba,  meaning “Beloved of Khiba”. The name Khiba (pronounced Kiya) came from her mother’s side, her mother being Gilukhipa, Pharaoh Amenhotep III’s third wife. Gilukhipa was a princess, the daughter of King Shutana of Mitanni. Khiba (most likely Ninmah, as the Anunnaki deities went by different names in different  parts of the world) was a Mitannian  goddess.  Mery-Khiba, it turns out, was Moses’ half-sister.  

That she was called Mery-Khiba is not simply a nominal  style. She was described as the “Royal Favourite” in  that she did for Moses what Nefertiti failed to do – produce a heir for him. Nefertiti only had daughters, six in all, namely Merytaten, Maketaten, Ankhsenpa-aten, Neferneferu-aten the younger, Neferneferure and Setepenre.  As important, Mery-Khiba had a dual royal legacy being  an offspring of Egyptian and Mesopotamian kings.

Towards the end of Moses’ rule, Mery-Khiba had practically supplanted Nefertiti as the main wife in terms of the roles, both civil and political,  she played  in the affairs of Egypt. Her official title was Mery-Amon, meaning “Beloved of Amon”, that is, Marduk, the national god of Egypt. IN THE BIBLE, MERY-AMON IS PRONOUNCED AND SPELT AS MIRIAM. The Bible correctly describes Miriam as Moses’ sister; what it deliberately omits to make mention of is the fact that Miriam was at once a half-sister of Moses and his wife.

Moses had two children with Miriam, a boy and a girl.  The boy, the heir, was known as Tutankhaten, which demonstrates the centrality of the Cult of the Aten in his father Moses’ code of values. Scholars have interpreted his name as “Living Image of Aten” but they are only partially right as far as  I am concerned. Tut was the abbreviation for Thoth, the Anunnaki god of life (that is, master geneticist) alongside his father Enki. The Ankh was the Egyptian symbol of life.

Aten was Nibiru, the planet of eternal life. Thus the name Tutankhaten stressed the link between temporal life and the afterlife, with Tut himself being the Saviour – the human agent of eternal life. There was nothing peculiar about this denomination  as all Egyptian princes were referred to as “Son of God” and pharaohs were referred to as “God” in that they were deemed to be the everyday representatives of Marduk.  

Tut was born in the 7th year of Moses’ reign and therefore was 10 years old when Moses was ousted.  In order to bridge dynastic politics, Tut married his half-sister Ankhsenpa-aten, Moses’ third daughter with Nefertiti. For the first four years, largely,  of his reign, Tut ruled from Amarna. Then sometime in year 4, he moved to Memphis and finally to Thebes. HIS RELOCATION TO THEBES WAS MARKED BY A NAME CHANGE – FROM TUTANKHATEN TO TUTANKHAMUN, MEANING “LIVING IMAGE OF AMON”.  The name change had far-reaching religious ramifications which  ultimately led to his own death.

KING TUT RESTORES FREEDOM OF WORSHIP

Young Tut was pharaoh in name only: the real ruler of Egypt was Ephraim, his  paternal great-uncle, the second son of Joseph, who was acknowledged as the most powerful man in the Egypt of the day.  Ephraim not only was Tut’s vizier and principal adviser but he was head of the armed forces as his titles Commander of the Chariots, Master of the King's Horses,  and Chief of the Bowmen plainly attest.

Ephraim made it clear  to Tut that if he too adhered to and accentuated the Cult of the Aten, the ideologically powerful Theban priesthood would orchestrate his overthrow, just as they did  in the case of his father Moses.  Tut wasted no time in paying heed to his great uncle’s exhortation.

Tut’s reverse reforms – which went against the grain of his deposed father’s – began as early as his third year in power. He reopened all the Amunite temples  Moses had closed, thus restoring polytheism – the worship of multiple gods. But he did not prohibit the cult of the Aten: instead, he subtly  elevated Aten.  He said he had allowed the worship of other gods because they all were mediators  between mankind and Aten, Aten being, as we have already discussed, the planet Nibiru, the headquarters, as it was believed, of the universe. That’s how the plural term “gods” came to mean angels  

That Tut had not entirely sidelined Aten was evidenced by  the scenes on the back panel of his throne, where the symbol of the Aten took pride of place. Also, a text on the furniture found in his tomb  describes him as “the eldest son of the Aten in Heaven”. With old temples reopened, the Theban priesthood reinstated to their influential status, the capital moved back to Thebes and both  the King and Queen having changed their names to exalt the national god Marduk, religio-politico morale in the country was at its zenith.

The Theban priests in fact welcomed Tut to Thebes by conducting a new coronation of him. However, it was not Tut who got the credit for this reversion to the status quo: it was General Ephraim, who touted himself as the saviour of both  the army and the temple. However, Ephraim was not held in particularly high esteem  by the traditional-mined mainstream Egyptians.

Many suspected him, wrongly, for having   engineered the ouster of Moses. Thus they continued to refer to Moses (Akhenaten) as the “Royal Mosis”, literally meaning, “Royal Son” but “Real King” in paraphrase. It was the term “Mosis” (Moses)  the Bible settled for as the appropriate name for Akhenaten with a view to concealing his epic as an Egyptian King.   

KING TUT’S VIOLENT DEATH AT TENDER AGE

Tut was not destined to rule for a long time, let alone enjoy length of years. He died in the 9th year of his reign, aged 21 years. His mysterious death has been the subject of speculation on the part of scholars. What is clear is that he died a callously slow, drawn-out violent death. He was exposed to severe physical torture before he was hanged. What sin did he commit? Who exactly murdered him and in what circumstances? We may never know.

Typically though, such  grisly deaths are suffered at the hands of die-hard  enemies within the establishment itself. It would  be a stretch  to say  his death was engineered by his own great-uncle, Ephraim, who was in charge of the armed forces.  But Ephraim, even if he  maniacally craved power, would not have had his own nephew  killed in such a barbaric and cruel way. The people who must  have killed  Tut were patriotic and conservative elements within the army, who abhorred rulership by the Josephite dynasty, who were technically Hyksos and not indigenous, full-blooded  Egyptians.      

Tut’s mummy, recovered from the Theban Valley of Kings, was minutely examined by R G Harrison, a professor of anatomy at Liverpool University, and A B Abdalla, his counterpart at Cairo University, in 1968. The examination included the taking of X-rays. The duo in part reported thus:

“When the bandages around the remains were removed, it was immediately obvious that the mummy was not in one piece. The head and neck were separated from the rest of the body, and the limbs had been detached from the torso … Further investigation showed that the limbs were broken in many places as well as being detached from the body.

The right arm had been broken at the elbow, the upper arm being separated from the forearm and hand …  The left arm was broken at the elbow, and in addition at the wrist …  The left leg was broken at the knee. The right leg was intact …  The heads of the right humerus [bone of the upper arm] and both femora [thigh bone] had been broken off the remains of the bone … The head and neck had been distracted from the torso at the joint between the seventh cervical and first thoracic vertebrae.

The tissues of the face are contracted on the skull so that the cheekbones appear very prominent …  The teeth are tightly clenched together (from excruciating pain obviously)  … The radiographs of the thorax confirmed the fact that the sternum and most of the ribs on the front of the chest had been removed.” The youthful King, a juvenile basically, was killed like a beast of prey by savages who passed themselves off as civilised humans. This Earth, My Brother …

NEXT WEEK:   PHARAOH OF THE OPPRESSION ASSUMES THE REINS

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A “Virgin” Conceives

2nd March 2021
IT’S THE DEAD SEA SCROLLS, STUPID

Princess Mary falls pregnant only one month after her betrothal to Prince Joseph

To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua  (Jesus in Greek) III.

Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC.  He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.

Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.

Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.

Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary.  Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.

Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans.  Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.

JOSEPH CALLED TO “DUTY”

Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.

The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a  “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.

The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches.  Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.

The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.

Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.

The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee.  In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.

According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.

At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.

According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).

The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.

Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.

Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.

A BINDING ENGAGEMENT

According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.

Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.

Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan.  This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June.  From then henceforth, she was promoted within the Order to the first stage of a Mother.

Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.

For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”.  In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.

Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?

THE DEAD SEA SCROLLS

Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.

That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.

The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.

The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were   turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.

Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah.  There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.

The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.

The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.

They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.”   The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.

This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.

NEXT WEEK: THE PANTERA INVOLVEMENT

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A crash course in publicity

2nd March 2021

The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.

Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the  Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:

In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.

When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.

When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.

The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.

Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.

I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.

The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.

The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.

Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.

There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.

In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.

In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!

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Pact with the Devil

2nd March 2021
THE LORD’S GREAT GRANDMOTHER

How Jesus’s grandfather sold his birthright to megalomaniac Herod

If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with  them according to the gospels), followed by the Sadducees.  Yet there was a third, equally momentous sect – the Essenes.

Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.

In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy.   The Essenes have a palpable presence in the Bible, albeit a cloaked one.

The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes  “dwell in many cities of Judea and in many villages and in great societies of many numbers”.

Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees.     The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.

How did the Essene movement come about, General?  The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran,  about 40 km from Jerusalem.

Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.

The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue  … Since [they are] despisers of wealth –  their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.

For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”

In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of  Palestine in 63 BC,  he sought the opinion  of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In  142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic  King.

In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.

JACOB’S PACT WITH HEROD

About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.

He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem.   The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.

It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the  Diaspora Essenes.

He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.

Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.

When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong  exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.

His father, Antipater,  had been the governor of Idumea and in due course Judea in  the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a  mere figurehead king.  When he (Herod) was only 25 years old, his father had appointed him governor of Galilee.   Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.

As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.

There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.

The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.

Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.

When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.

FALLOUT WITH ESSENES

Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.

In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known.  Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.

In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of  the Davidic “pretenders” to his throne.

The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.

THE SAGA OF JOSEPH

The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.

The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.

To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had  gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of  David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.

In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule.   Egypt was also a special place because Joseph’s maternal relations were Egyptians.

Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.

In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles  and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.

NEXT WEEK: HOW HEROD MINIMISED THE HOUSE OF DAVID

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