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“Shamash Here I Come”

Benson C Saili

Gilgamesh sets course for Airport of the Gods    

Of the Anunnaki gods, Utu-Shamash, Inanna-Ishtar’s twin brother and Gilgamesh’s godfather, enjoyed the greatest esteem among the Earthlings at the time. This had to do with the fact that he was in charge of the shems, the rockets, regarded by mankind as the basic medium through which immortality was conferred. His Sumerian name Utu meant “The Resplendent (or Bright) One”. This alluded to his being the Enlilites’ “Sun God”. But it was his Akkadian name, Shamash, that more aptly conveyed the sense of who he really was. It meant, “He of the Fiery Rocketships”. Yet Shamash was not only in charge of the shems; he was also in charge of the Mu’s – all public flying craft that was restricted to plying Earth’s skies only.

Now, although Shamash was the spaceport commander, he was not the overlord of Tilmun, the site in the Sinai Peninsula where the spaceport was located. It was his father Nannar-Sin who was. By the same token, although he was the Landing Place’s Director of Civil Aviation, he was not overall in charge of the Cedar Mountain area. That role belonged to his uncle Ishkur-Adad. So it was not up to him alone to give Gilgamesh the green light to proceed to Baalbek: Adad had to be involved too.

Listening to the impassioned prayers of Gilgamesh, Shamash was touched. He told him he had heard him loud and clear and would be reverting to him in a matter of days. The answer, when it came, was a blow. Gilgamesh did not qualify to set foot on the Landing Place as he was not a full god despite being between two-thirds to three-quarters Anunnaki. What Shamash refrained from divulging to his protégé – lest he be seen as a lame-duck god – was that Adad had stoutly turned down his pleas on behalf of Gilgamesh.  

Gilgamesh was gutted but he was not giving up. He there and then approached his mother Ninsun and with tears in his eyes implored her to get Shamash to reconsider.  “A far journey I have boldly undertaken," he whimpered.  "To the place of Huwawa, an uncertain battle I am about to face; unknown pathways I am about to tread. O my mother, pray thou to Shamash on my behalf!"  

Ninsun wasted no time in acting on her adored son’s entreaty. “Ninsun entered her chamber, put on a garment as beseems her body, put on an ornament as beseems her breast,  donned her tiara,” say the Sumerian chronicles. Then entering the sanctuary of Shamash, she raised up her hands and supplicated thus: “Give him (Gilgamesh) your protection. Until he reaches the Cedar Forest, until he has slain the fierce Huwawa, until the day he goes and returns.”

This prayer she rendered not once but daily. “To take Gilgamesh aloft, to Nibiru journey, Ninsun to Utu the commander appealed,” the Sumerian records relate. “Endlessly Ninsun to Utu appealed, day after day with him she pleaded, ‘Let Gilgamesh to the Landing Place go!’” Ninsun also enlisted Inanna to do her utmost to prevail over her twin-brother to hearken to her son’s pleas. But would Inanna play ball considering there was no love lost between her and Gilgamesh?


Well, Inanna did play ball. But it was not in good faith as always: it was with the aim of furthering her own interests and fulfilling her own lecherous ambitions vis-a-vis Gilgamesh. At this stage in fact, Inanna’s ego had soared sky-high and her temperament had taken a turn for the worse. Inanna had decided that come the Age of the Ram, she was going to be the new Enlil, by hook and crook, and not Marduk who was rightfully entitled to that. What that meant was that she had to do something spectacular to demonstrate the fact that she had the “balls” to take on all comers, including Enlil himself, as a populist gambit.  That entailed treading even where devils dared.

After having been repeatedly snubbed romantically by Gilgamesh, she had become somewhat unhinged. This time, the men she slept with ended up dying not from “sexual sweetness” but by her own foul hand for very obscure reasons. It seemed to her every man was as despicable as Gilgamesh.  She in all probability was sacrificing them to her own Luciferian gods.

In Gilgamesh’s mooted journey to the Cedar Mountains, Inanna saw an opportunity to make a huge splash geopolitically and to endear herself to Gilgamesh with a view to clinching him as a permanent bed fellow. It was all too easy for Inanna to lean on Shamash to consent to Gilgamesh’s prayer: all she had to do was strip and lead him to her Eanna love nest. She had in the past not only did it with her own twin brother but had even married him for a brief period of time during the astrological Age of Gemini, which was dedicated to the twins. Again that was not out of pure love: she greatly valued his rocket-like member. Above all, she wanted to secure a ranking among the Anunnaki Pantheon, which she could only merit if she was married to an already ranked Anunnaki.   

Whether or not this time around she did actually go horizontal and spread-eagled under Shamash to accomplish her end, he did at long last give Gilgamesh the go-ahead, albeit without the consent and knowledge of Adad. “The tears of Gilgamesh he accepted as an offering; like one of mercy, he showed him mercy,” say the Sumerian records.

On his part, Shamash sincerely wished Gilgamesh to reach the Landing Place, not to necessarily proceed to Nibiru but to give him the psychological thrill of having been to the “Abode of the Gods” and having rode a shem. Inanna on the other hand didn’t wish Gilgamesh to set foot on the Baalbek platform: all she wanted was to use him to attain her own strategic ends. That’s how cunning she was.


Having given Gilgamesh the go-ahead to fulfil his obsession, Shamash nonetheless did not mince words about what was in store for the King. He told him point blank that it would not be a walk in the park: it was fraught with hardship and peril. “The dust of the crossroads shall be thy dwelling place, the desert shall be thy bed … Thorn and bramble shall skin thy feet; thirst shall smite thy cheeks …  The place where the shems have been raised is surrounded by seven mountains, and the passes guarded by fearsome Mighty Ones who can unleash a scorching fire or a lightning which cannot be turned back.” At the same time, Shamash promised that he and Inanna would be keeping vigil over Gilgamesh from the skies, particularly when he entered the cedar forest.

The elders of Uruk, however, were worried sick. Once again, they tried to reason with their beloved king to shelve his mission.  “Thou are yet young, Gilgamesh," they reiterated. “Why risk death with so many sure years to live, against unknown odds of success? That which thou wouldst achieve, thou knowest not.” But Gilgamesh held his ground. “Should I fail," he said, “people will remember me: Gilgamesh, they will say, against fierce Huwawa has fallen. At least I will be remembered as one who had tried. But should I succeed I will obtain a shem, by which one attains eternity.”

Gilgamesh was all the more emboldened by the fact of Huwawa being a “mechanical monster” as he was positive Shamash and Adad (he was not sure about Inanna) would check it by remote control if it really threatened his life. Be that as it may, the elders suggested very strongly that he take Enkidu with him. “Let Enkidu go before thee: he knows the way … In the forest, the passes of Huwawa let him penetrate … He who goes in front saves the companion.” Gilgamesh welcomed the idea but he made it clear Enkidu would walk by his side and not as a sacrificial lamb since he was like a brother to him.

Just before he was about to depart, Ninsun summoned him along with Enkidu to her courts for farewell blessings.  "Grasping each other, hand in hand,” the Sumerian tablets record, “Gilgamesh and Enkidu to the Great Palace go, to the presence of Ninsun, the Great Queen.” When the two came before her presence, not only did Ninsun place the moral onus of the whole undertaking on the shoulders of Enkidu but she also declared he now was officially and legally his son before an assembly of the Uruk elders.  “Although not of my womb's issue art thou,” she said as she placed a necklace depicting her own emblem around his thick neck, “I herewith adopt thee as a son. Guard the king as thy brother!”

As if that was not enough, Enkidu was promised a wife if he returned safely together with Gilgamesh. This was not an Earthling but a goddess – a daughter of Shamash and his wife Aya. He was to choose for himself who among Shamash’s virgins he was to marry. Note that whereas Anunnaki females could marry Earthling men without any repercussions,   Anunnaki males when they married Earthlings forfeited their citizenship of Nibiru. When the time for the journey to commence came, a huge crowd of the Uruk populace gathered to bid farewell to their great king, the vast majority of them weeping and wailing. “They pressed closer to him and wished him success.”


Before Gilgamesh and Enkidu set off for Baalbek, the Airport of the Gods, Enkidu once again moved to prime him in respect of the hazards that lay in wait. Although he had readily acceded to accompanying Gilgamesh, he still had a residual concern as to whether Gilgamesh was going to emerge from the adventure in one piece. If it were up to him, Gilgamesh wouldn’t have undertaken the mission at all considering the close shave he himself had when he went to reconnoitre the place.

“Just to recap Gilbert, we’re going to a restricted zone,” he reiterated to the daredevil Uruk King. “It is protected by an electronically operated corps of guards bearing sophisticated weapons and who are incapable of making a mistake when you are in their crosshairs. The place, the Abode of the Gods, is surrounded by an expansive screen of cedar forest that extends for many leagues. The entire forest is watched from a lofty tower by the Monster Huwawa, a terror to mortals like you and I. The mountain of the Gods itself is accessible only through a gateway which can paralyse the intruder who breaches it. Inside the mountain is the very lair of the gods. A tunnel leads to the enclosure from which commands are issued by the god Shamash. Atop the Cedar Mountain is a great platform with a launch tower built of colossal stone blocks. That’s the intelligence I gathered when I ventured there with the assistance of Lord Enki.”

Enkidu’s emphasis on these nether aspects of their destination was to get Gilgamesh to develop cold feet and scrap the mission, particularly that Ishkur-Adad, who had overall jurisdiction over the whole of what we today call Lebanon, had not given assent to the mission. However, the more Enkidu spelt out the snares of the journey, the more galvanised Gilgamesh became to fulfil it.  

To begin with, Shamash had given him comprehensive tips on all the possible loopholes about Baalbek and its robotic guard that he could exploit. He had also supplied him with the antidotes and paraphernalia he needed to protect himself against the deleterious effects of the electronic weapons to which he might fall victim. Moreover, Shamash had armed him to the teeth: it was like he was going to battle. “Gilgamesh ordered (i.e. requisitioned) weapons with which to fight Huwawa”, say the Sumerian records. The requisite hardware Shamash provided Gilgamesh and Enkidu included “divine sandals that enabled them to reach the Cedar Mountains in a fraction of time”, we’re told.

Of course there’s an element of hyperbole in the statement as the party did not move that fast but what the Sumerian chronicles are talking about here are armoured vehicles with wheels that moved on chains so that they could navigate every terrain. The party was thus very well-equipped and was escorted by a sizeable contingent of trained warriors: if you recall, Gilgamesh had turned Uruk into Sumer’s most powerful city-state militarily.     

As they continued on their journey, Enkidu’s premonition about what might transpire in the encounter with Huwawa continued to haunt him. Once again he pleaded with Gilgamesh that he call off the mission. “Huwawa can hear a cow moving sixty leagues away,” he yet again reminded the King. “His net (radar) can grasp from great distances. His call (electronic warning system) reverberates from the Place Where the Rising Is Made (Baalbek) as far back as to Nippur. Weakness lays hold on him who approaches the (Cedar) forest's gates. Let us turn back.” Gilgamesh simply smiled and said, “What was destined to happen will happen Enkidu. Fate is inescapable.”


On average, Gilgamesh and his party traversed a distance of 50 leagues, or 280 km,   a day. At this rate, they should have reached the Cedar Forest, which was a distance of 1245 km, in about 5 days. However, it took them 17 days to get there, which suggests the terrain was particularly atrocious, entailing a lot of detours around mountains and rivers, and the capricious weather must have   militated against them for the most part.

Gilgamesh was ecstatic that they had come this far all in one piece and for that a thanksgiving exercise was in order for the “overseeing” god Shamash. Accordingly, he and Enkidu squared up to make a ritual offering to the god. The ritual involved the use of blood and barley in what we would today call an occultic way. From the legible but broken portions of the relevant tablet of The Epic of Gilgamesh, the ritual is described thus in six verses: “Enkidu arranged it for him, for Gilgamesh. With dust …  he fixed …  He made him (Gilgamesh) lie down inside the circle and …  like wild barley …  blood … Gilgamesh sat with his chin on his knees …”

These kinds of rituals whereby a circle is drawn (around a pentagram) on the floor and the supplicant positions himself inside the circle are done for purposes of summoning demons from their abode in the Lower Fourth Dimension with a view to assign them a desired task. What this clearly demonstrates is that the Enlilites were Devil-worshippers. No wonder the thoroughly enlightened Gnostics of the first century called Jehovah (Enlil) a Demiurge – an impostor god who worked in league with the forces of darkness.

The twin object of the ritual was to request Shamash to point to what may transpire in the days ahead through an omen dream by Gilgamesh. “Bring me a dream, a favourable dream,” Gilgamesh entreated the demon that temporarily manifested in the course of the ritual. The ritual did pay off as that very night, “sleep which spills out over people overcame Gilgamesh; in the middle of the watch sleep departed from him. A dream he told Enkidu.”

This is how Gilgamesh recounted the dream to Enkidu, who shared the same tent with him: “In my dream, my friend … which was extremely upsetting …  the mountain toppled. It laid me low, trapped my feet …  The glare was overpowering! A man appeared; the fairest in the land was he. From under the toppled ground (the landslide) he pulled me out. He gave me water to drink; my heart quieted. On the ground he set my feet.”

The dream had two basic features: a man with a very beautiful countenance, a kind of saviour, and the overwhelming glare that numbed the muscles. What did it all mean? Gilgamesh wondered aloud to his bosom friend. On hearing of the dream, Enkidu was heartened. “Your dream is favourable mate,” he gushed as he high-fived the King. “The mountain that toppled represents the slain Huwawa. The overpowering glare is Huwawa’s net force (laser blast). You will survive it: the fairest man, likely Shamash, will redeem you from its effects. Now I’m positive about this mission buddy.” But would Gilgamesh’s dream pan out exactly as Enkidu had interpreted it?  Was Enkidu simply putting a positive spin on the dream?


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A “Virgin” Conceives

2nd March 2021

Princess Mary falls pregnant only one month after her betrothal to Prince Joseph

To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua  (Jesus in Greek) III.

Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC.  He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.

Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.

Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.

Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary.  Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.

Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans.  Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.


Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.

The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a  “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.

The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches.  Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.

The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.

Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.

The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee.  In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.

According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.

At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.

According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).

The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.

Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.

Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.


According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.

Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.

Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan.  This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June.  From then henceforth, she was promoted within the Order to the first stage of a Mother.

Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.

For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”.  In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.

Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?


Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.

That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.

The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.

The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were   turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.

Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah.  There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.

The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.

The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.

They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.”   The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.

This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.


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A crash course in publicity

2nd March 2021

The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.

Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the  Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:

In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.

When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.

When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.

The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.

Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.

I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.

The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.

The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.

Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.

There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.

In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.

In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!

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Pact with the Devil

2nd March 2021

How Jesus’s grandfather sold his birthright to megalomaniac Herod

If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with  them according to the gospels), followed by the Sadducees.  Yet there was a third, equally momentous sect – the Essenes.

Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.

In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy.   The Essenes have a palpable presence in the Bible, albeit a cloaked one.

The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes  “dwell in many cities of Judea and in many villages and in great societies of many numbers”.

Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees.     The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.

How did the Essene movement come about, General?  The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran,  about 40 km from Jerusalem.

Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.

The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue  … Since [they are] despisers of wealth –  their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.

For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”

In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of  Palestine in 63 BC,  he sought the opinion  of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In  142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic  King.

In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.


About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.

He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem.   The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.

It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the  Diaspora Essenes.

He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.

Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.

When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong  exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.

His father, Antipater,  had been the governor of Idumea and in due course Judea in  the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a  mere figurehead king.  When he (Herod) was only 25 years old, his father had appointed him governor of Galilee.   Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.

As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.

There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.

The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.

Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.

When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.


Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.

In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known.  Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.

In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of  the Davidic “pretenders” to his throne.

The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.


The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.

The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.

To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had  gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of  David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.

In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule.   Egypt was also a special place because Joseph’s maternal relations were Egyptians.

Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.

In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles  and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.


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