If Adapa was the first human to undertake a space trip, the second was Etana if we are to go by Sumerian accounts. Etana, as we have already related, was Cain’s firstborn son who sadly has been completely ignored by the writers of Genesis when he was quite an epochal figure as monarchical successor to his father and ruler of the city-state Kish.
Exactly when Etana went to Nibiru is not that clear-cut in the Sumerian records, which can be quite difficult to time in some cases given that some of the events were couched in legendary style. Some chroniclers in fact put the advent of Etana after the Deluge, which doesn’t make sense at all.
The Sumerian King List says Etana was one of 23 kings of Kish who together ruled for a total of 24,510 years. The Deluge happened only 13,000 years ago. Etana’s time therefore could not have been post-diluvial. In any case, the Kish dynasty would have ruled for far much longer than that if we take into account the fact that some figures given by ancient historians were substantially reduced by some mathematical factor.
We did at one stage give the example of Noah, in terms of whom the Bible says the Deluge happened when he was 600 years old but which Berossus puts at a time when he was 36,000 years old – a figure clearly arrived at by multiplying 600 by a factor of 60. It is important, therefore, not to be very dogmatic about figures we encounter in ancient history: they are not unassailably conclusive.
Etana’s saga is narrated in a Sumerian text dubbed The Epic of Etana. He’s said to have been a very popular king who united all the city-states of the Edin, Eden in the Bible. Now, Kish was controlled not by Enkites but Enlilites. Thus unlike Cain, who was a diehard Enkite although he ruled in Kish (the Enlilites called him Arwium, meaning “serpent”, in mockery), Etana was very much a protégé of the Enlilites. He was particularly loved by the notoriously sex-crazed Inanna-Ishtar and was highly valued by her twin-brother Utu-Shamash. The Enlilites had such a sway on Etana that Enki, his paternal grandfather, could not hide his resentment.
Etana had a wife he valued greatly but she was unable to sustain conception because of repeated miscarriages. The Enkites in Enki and his genius son Ningishzidda, not to mention Ninmah, would have easily taken care of this handicap given their mastery of genetics and medicine but they were seemingly repulsed by Etana’s disproportionate allegiance to the Enlilites and so simply looked the other way. Etana, however, badly needed a heir and the Enlilites told him on planet Nibiru grew a fruit-of-the-womb plant known as the Plant of Birth. Soon Etana was put on a spaceship to Nibiru.
When the rocket was space-borne and Earth had disappeared from view, Etana like Adapa before him grew cold feet and demanded that the he be returned to Earth forthwith. In the process, there was a glitch and the spaceship found itself headed for a catastrophic plunge into the wall of a waterfalls. When Inanna-Ishtar got the news on radio, she put her space-navigation skills for which she was renowned to use and Etana’s spaceship was diverted into a grove, where it crash-landed but without fatalities. Etana did finally get to have a heir but how this came about is not addressed in the epic.
THE MERGER OF THE CAINITE AND SETHIAN LINES
Since Etana’s line did not lead to the iconic Noah, it does not at all feature in the Old Testament. Instead, it is that of his younger brother Enoch I and that of his cousin Seth that do. GENESIS 4 and 5 talk about the genealogies of the Cainite and Sethian lines. There are two features that are particularly arresting about the two genealogies. The first is that the names are so uncannily similar, an aspect we have already noted and pronounced upon. The second is that the writers of Genesis show a unabashed ambivalence towards the Cainite line. They at once exalt it and scoff at it.
Since the Cainites (the descendants of Cain) were Enkites, they were extraordinarily gifted thanks to Enki’s super genes. Jubal, for example, was a most entrancing musician, like Enki was, and Tubal-Cain was the most accomplished craftsman of his generation – that is, a master metallurgist – like Enki was. This the Levites, the authors of Genesis, duly recognise. On the other hand, they make a point of calling attention to the fact that the Cainites were a wicked lot.
A certain Lamech is recorded as boasting to his wives that he killed two men and that anybody who would be so foolhardy as to exact vengeance on him would earn himself 70 times the wrath of God. What is ironic, though, is that Lamech was of the conjoined Cainite and Sethian (the descendants of Seth) lines, the reason he features on both lists. How did the two lines merge and why? We did touch on this element at some point but did not sufficiently dwell on it. It thus behoves us to flesh out the argument further.
The Levites were Jews and the Jews were Enlil’s chosen people, Enlil being the most prominent Jehovah/Yahweh as he was Earth’s Chief Executive, initially substantively and in due course only in a patriarchal sense as other members of the Anunnaki pantheon also had their chances at being an Enlil (remember Enlil was simply a title for the Anunnaki ruler of Earth: his own name according to some ancient records was Anen).
We have already related that Adapa, Enki’s son with an Earthling woman, was the first Priest-King of the Earthlings, the Sanga-lugal or Melchizedek. When he died, he was succeeded by Cain. Cain was in turn succeeded by his firstborn son Etana. However, Etana’s line did not lead to Noah, the hero of the Deluge. The line that led to Noah was that of Enoch I, Cain’s second-born son. This is the line that in turn led to Shem, whose descendants, the Jewish people, found favour with Enlil.
As such, Etana’s line became obscure and Enoch I’s line became preeminent, just as Esau’s line became obscure and that of Jacob, his younger brother who appropriated the birthright from him, became preeminent. It was all politics at play rather than merit, consistent with the Enlilites’ characteristic divide and rule stratagem.
Meanwhile, Cain’s younger brother Seth began his own line through his firstborn son Enshi, Enosh in the Bible. Seth also had a second-born child, a daughter called Noam. Now, Seth was the favourite of the Enlilites because unlike Cain, who was fathered by Enki, he was fathered by Adapa and so was easier to co-opt into their faction.
The Enlilite thus wanted his offspring to have a genetic stake in the ruling line. That was only possible if his line merged with Cain’s royal line. As such, a uniting intermarriage was orchestrated. Enoch I and Noam came together in holy matrimony. It is the resultant conjoined line that led to Noah and to Shem.
You will now understand why in Genesis the Cainite line and Sethian line for the most part carry identical names. They were the same people. But since Cain was an Enkite, the pro-Enlil authors of Genesis wanted to give the spurious impression that the Jews sprang from Seth alone and had nothing to do with Cain. In order to create and embed this fiction, they gave two separate Cainite and Sethian lines when in truth the two lines did integrate into one bloodline from the very beginning with the marriage of cousins Enoch I from the Cainite line and Noam from the Sethian line.
If Cain hadn’t been the carrier of the royal gene, his name wouldn’t have come into the mix in the genealogical passages. He would have been ignored altogether. But it was essential to feature him because it was he who lent legitimacy to the conjoined line. Sadly, Christendom has missed this most fundamental of truths and simply dismissed Cain as no more than a cold-blooded murderer.
THE INCEPTION OF WORSHIP
Although the Anunnaki were not gods, humans worshipped them anyway and we continue to worship them today, albeit unwittingly for most. Every time a Christian kneels down to worship Jehovah, scarcely is he or she aware that they are worshipping an Anunnaki being, principally Enlil. Other mainstream religions worship the same Anunnaki gods under different names. The world’s most worshipped gods are Enlil and his second-born son Nannar-Sin, who is the god of the most influential religion in the Middle East.
On their part, the ancients did not worship the Anunnaki at all. This is the generation from Adam to Cain I’m talking about. The Anunnaki came to Earth about 445,000 years ago and created mankind about 300,000 years ago. Yet they were not worshipped by Earthlings until about 95,000 years ago. Initially, there was no worship: there was only workship. Humans were created to serve the Anunnaki, to work for them, and not to worship them.
Even when Adapa became Earth’s first Priest-King, none of his obligations entailed worshipping the Anunnaki. A priest was a shepherd or trustee. That is to say, he took care of the human “flock” on behalf of the Anunnaki. This was not a religious role: it was a jurisprudential role, whereby he saw to it that they unfailingly abided by codes of conduct and civilised norms. That role changed 95,000 years ago to become a religious role. Exactly what happened 95,000 years ago to bring about such a seismic shift?
It was the birth of Enosh to Seth and his Anunnaki wife Kalimath. Of the third generation from Adapa, this being Cain’s sons Etana and Seth’s son Enosh, Enosh was the most human in that he had the least amount of Anunnaki blood coursing in his veins. The name Enosh actually means “Human” in Hebrew but in a demeaning sense as it has connotations of one who is frail or mortal, like we sometimes say “I’m only human” when we perpetrate an outrageous act. Thus the name Enosh was a disparagement. Its other connotation was that of a “commoner”. This was to contrast him with the Cainite line, which was an aristocratic line by virtual of carrying much more Anunnaki blood.
Since Enosh was of a lesser standing genetically, the Enlilites decided to turn him into their worshipper. It was during his advent that mankind began to worship the Anunnaki. GENESIS 4:36 underscores that when it says, “To Seth also a son was born, and he called his name Enosh. At that time people began to call upon the name of the LORD.” Worship of the Anunnaki folks was instituted not by Enki but by Enlil.
From the time Enosh became of age at 12 years old, the Enlilites took him under their wing. They based him at Nippur, Enlil’s cult centre in the Edin, where he was taught three things basically. The first were the rites of worship, all the ceremonies and rituals that were required in the worship of Enlil. The second was to prepare the perfumes for anointing humans who would be brought before the presence of Enlil, a task that Enlil entrusted to Nannar-Sin. The third was to prepare a medicinal potion from what was called the Inbu fruit.
This potion was meant to power the libido of the Anunnaki for we learn from the Epic of Gilgamesh that the nymphomaniacal Inanna-Ishtar begged the well-endowed Gilgamesh to “give me of your Inbu fruit”, that is, make love to her. The skill of preparing the Inbu potion was imparted to Enosh by Ishkur-Adad, Enlil’s youngest son.
Be that as it may, the conduct of worship in Anunnaki days was different from that of our day. In Anunnaki times, people went not to a church or temple: they went to the home of the Anunnaki god himself. And once there, they did not process into the house but simply hovered within the wider premises.
The worship itself was not prayer or supplication: it was simply paying homage, like tourists do when they visit Buckingham Palace, and singing praise and thanksgiving songs. Whatever needs the people wanted to present before the Anunnaki god was done through the Priest-King. It was he only who was allowed to enter the house of the god. Even then, he did not do this alone: he was presented before the god by one member of the Anunnaki pantheon.
THE LINE OF ADAPA
From Adapa to Noah, there were ten generations. Adapa (born about 110,000 years ago) fathered Cain (legally, that is, as he was Enki’s biological son), Abel, and Seth. This was the second generation. Cain begot Etana and Enoch I, whereas Seth (born 103,000 years ago) begot Enosh (95,000 years ago). These marked the third generation.
Enoch I married Noam, Seth’s daughter, to integrate the Cainite and Sethian lines. About 92,000 years ago, the couple had a son Kunin (Cainan in the Bible). Kunin marked the fourth generation. “Kunin, He of the Kilns, his name had the meaning,” relates Enki in The Lost Book of Enki. “For by Ninurta in Bad-Tibira he was tutored, of furnace and kiln there he learned. How with bitumens fires to make, how to smelt and refine he was taught; in the smelting and refining of gold for Nibiru he and his offspring toiled. In the 98th shar did this matter come about.”
Approximately 89,000 years ago, Kunin fathered a son with his half-sister Mualit. His name was Malalu (Mahalaleel/Mehujael in Genesis). “He Who Plays, his name meant,” says Enki. “In music and song he excelled. For him Ninurta a stringed harp made, a flute for him he shaped. Hymns to Ninurta Malalu played, with his daughters before Ninurta they sang.” Malalu was the fifth generation Adapite.
Malalu married his paternal cousin Dunna, by whom he had a son called Irid (Jared/Irad in the Bible). This was 85,000 years ago. Jared meant “He of the sweet waters”. Of him, Enki says, “Dumuzi how wells to dig had taught, for flocks in distant meadows water to provide”. Jared marked the sixth generation since Adapa.
Like Malalu, Jared married his paternal cousin Baraka and about 79,000 years ago the couple had a son they named Enkime, known as Enoch in the Bible and the apocryphal books. We may as well dub him Enoch II to distinguish him from Enoch the son of Cain. Enoch II marked the seventh generation.
Just under 71,000 years ago came a eighth generation Adapite, born to Enoch II and his wife Edinni. He was named Matushal (Methuselah in the Bible). His name meant “God’s Helper”. Enoch II was the father of Lumach (Lamech in the Bible), born about 56,000 years ago, when Adapa died. Adapa thus was alive through the first nine generations of his progeny. The name Lumach meant “Mighty Man”.
Finally came the tenth generational, the most famous of Adapa’s offspring. This was Ziusudra, meaning “Wise Man”. In the Bible, Ziusudra is known as Noah, the hero of that infamous globalwide flood that decimated the population of mankind. Noah was born to Lamech and his wife Batanash 49,000 years ago, but there is a biological twist to the circumstances surrounding his conception courtesy of Enki that we will address at the appropriate time.
We see, therefore, that between the birth of Adapa and the birth of Noah, about 61,200 years passed. The progenitor of the line himself, Adapa, lived for about 55,800 years. The year of Cain’s death is not known but since he was alive when Adapa died, he too must have lived for nearly as long as Adapa. As we have long pointed out, the ages we read in Genesis were microscoped by a certain mathematical factor: they were not literal as the Adapite line lived for thousands of years thanks to the ingestion of Star Fire.
Princess Mary falls pregnant only one month after her betrothal to Prince Joseph
To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua (Jesus in Greek) III.
Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC. He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.
Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.
Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.
Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary. Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.
Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans. Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.
JOSEPH CALLED TO “DUTY”
Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.
The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.
The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches. Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.
The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.
Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.
The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee. In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.
According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.
At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.
According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).
The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.
Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.
Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.
A BINDING ENGAGEMENT
According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.
Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.
Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan. This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June. From then henceforth, she was promoted within the Order to the first stage of a Mother.
Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.
For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”. In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.
Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?
THE DEAD SEA SCROLLS
Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.
That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.
The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.
The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.
Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah. There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.
The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.
The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.
They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.” The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.
This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.
The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.
Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:
In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.
When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.
When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.
The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.
Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.
I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.
The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.
The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.
Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.
There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.
In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.
In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!
How Jesus’s grandfather sold his birthright to megalomaniac Herod
If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with them according to the gospels), followed by the Sadducees. Yet there was a third, equally momentous sect – the Essenes.
Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.
In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy. The Essenes have a palpable presence in the Bible, albeit a cloaked one.
The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes “dwell in many cities of Judea and in many villages and in great societies of many numbers”.
Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees. The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.
How did the Essene movement come about, General? The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran, about 40 km from Jerusalem.
Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.
The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue … Since [they are] despisers of wealth – their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.
For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”
In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of Palestine in 63 BC, he sought the opinion of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In 142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic King.
In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.
JACOB’S PACT WITH HEROD
About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.
He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem. The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.
It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the Diaspora Essenes.
He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.
Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.
When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.
His father, Antipater, had been the governor of Idumea and in due course Judea in the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a mere figurehead king. When he (Herod) was only 25 years old, his father had appointed him governor of Galilee. Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.
As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.
There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.
The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.
Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.
When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.
FALLOUT WITH ESSENES
Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.
In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known. Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.
In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of the Davidic “pretenders” to his throne.
The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.
THE SAGA OF JOSEPH
The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.
The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.
To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.
In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule. Egypt was also a special place because Joseph’s maternal relations were Egyptians.
Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.
In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.