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Enki’s Ormus for Ruling Line

Benson C Saili
THIS EARTH, MY BROTHER

This was Star Fire, an extract of menstrual blood!

Reading the chronicles of the early biblical patriarchs, that is, the dynastic Cainite line, the one striking feature about them  is their lifespans. They range between 777 years for Lamech, the father, so to speak, of Noah, to    969 years for Methuselah, the father of Lamech. These, in fact, were not their actual ages: they were reduced by a certain numerical factor. For example, whilst the Bible indicates that Noah was 600 years old when the Deluge broke out circa 11,000 BC, the WB-62 pre-diluvial King List says he was actually 36,000 years old. Clearly, the Genesis scribes reduced Noah’s age by a factor of 600.


 Why did the pre-diluvial patriarchs live so atypically long? One explanation could be that they had a substantial amount of Anunnaki blood in them. For example, Adapa, who chugged for 930 years according to Genesis, was 50 percent Anunnaki, being the son of Enki and an Earthling woman. But long life is not simply about genes: there have to be compounding factors. For instance, you can have a longevity gene all right but for as long as you are breathing oxygen, you will age relatively quickly anyway since oxygen accelerates the aging process, a point we have long underscored.


Then there’s the matter of Ormus, the monoatomic white powder of gold which the Anunnaki used to consume to maintain both their Nibiru-equivalent lifespans and bodily health overall. The Anunnaki, however, were forbidden to avail Ormus – the “elixir of life” – to Lulus. The only Anunnaki who had the power to do so was King Anu, “Our Father Who Art In Heaven”, and from what we can infer of the Sumerian records, only Enoch, Noah, and Elijah were ever given the elixir of life by Anu.  


Whilst Anu and Enlil wanted a rather finite, blip-like life for Earthlings spanning no more than a few decades with a view to embed in their psyche the false notion that the Anunnaki were indeed gods who never died, Enki the Good held otherwise. Enki desired that Earthlings, at least the Royal House of Cain, live not as long as the Anunnaki per se, but much longer than the subject Earthlings. Since he was not permitted to introduce them to Ormus (though his maverick son Marduk would arbitrarily do so in the future), he and his step-sister Ninmah came up with a radically new elixir of life that would do to them more or less what Ormus was capable of. This was Star Fire, also known as Soma, Ambrosia, Ritu, the Lunar Essence of the Goddess, the Plant of Birth, or the Nectar of Supreme Excellence.  Star Fire was extracted from menstrual blood!

MENSTRUATION IS NOT A NATURAL CONDITION

I can already hear you say, “This Enki must be nuts. How could he have fed his own creation with such an unsavoury body fluid as menstruum?” I can understand your sense of revulsion because there is a lot that is hidden from us by those in the know. There is also a lot that is misrepresented because our modern-day historians scarcely understand the language of metaphor in ancient records. They tend to take everything they read from ancient records literally or at face value, as a result of which the original meaning becomes distorted.


First, consider that there’s a lot that we ingest that we simply take for granted. For example, the premarine hormone, a prescription medication used to treat symptoms of menopause, comes from … the urine of pregnant horses or donkeys. Insulin is manufactured from … E.coli, a bacterium obtained from human waste! Some of the vegetables we buy from supermarkets were grown using sewer sludge fertiliser or cow dung manure. So don’t be quick to express outrage at Enki before you investigate what you have been taking as medicine or the foodstuffs you have been gulping down  your alimentary canal since you were born.


That said, let us clear one tragic misconception that is held by much of mankind. Menstruation is not a natural phenomenon: it’s an abnormality. In their 1992 book,  Is Menstruation Necessary?, the gynaecologists Wendy Harris and Nadine  MacDonald write: “Menstruation … is a harmful haemorrhage involving the loss of vital fluid.  NO authority on earth can successfully maintain that a haemorrhage is natural and normal, no matter in what part of the body it occurs. Haemorrhage is NOT a condition of health. It is a pathological state and is always harmful and sometimes dangerous. Haemorrhage in the uterus is no more normal than is haemorrhage in the brain or lungs. It is less dangerous only because the uterus is less vital to the immediate welfare of the body.”


In ancient cultures in fact, when the world was much younger, menstruation was regarded as a disease and the menstruating woman was kept in isolation until it ran its course. In my native language, when a woman is menstruating, she’s said to be “sick”. In today’s parlance, this has come to be no more than a figure of speech but in ancient times, it was literal: a menstruating woman was believed to be ill. Even in our day, some menstruating women become so unwell they will not focus on anything. 

 

The female organism was not designed to menstruate.  You may not be aware of this,  but female animals do not naturally menstruate. It is only when they are enslaved (that is, domesticated by man) that they begin to menstruate. What triggers the menstruation is the change in habitat, which in turn disrupts certain body processes, as well as the “junk” food they are fed on whilst in captivity. Another factor is repeated sexual activity. It has been observed, for instance, that when gorillas are kept in a pen and fed on junk food and animal flesh,  they will begin to menstruate and indulge in excessive sex. In the wild, however, they only mate during the mating season – called heat, rut or oestrus – which usually happen only once or twice a year.   


     A University of California study says, “Wild animals in nature do not go through that process (menstruation), but when domesticated and overfed, and as a result are over-stimulated sexually, will menstruate at regular periods.” Another authoritative  study says, “In the wild, nature has tied ovulation closely to the availability of food, and in times of scarcity oestrus may not occur.

 

But in domesticated animals and animals kept in zoos who have constant access to unnatural and often concentrated food supplies, the picture is very different – these animals experience a periodic bloody discharge the equivalent of human menstruation. This is especially noticeable in normally plant-eating animals made to eat dry high-protein feed. When these captive animals are instead fed on the fresh natural plant foods they’d normally eat, the menstruation ceases.”

PERIODS HAVE NOTHING TO DO WITH ABILITY TO CONCEIVE

How about the link between menstruation and fertility? This is taken as a matter of course. If you don’t menstruate, you will never conceive, so is the ingrained belief. As such, when women reach puberty and see no menses, they become worried sick and frantically set about knocking on the doors of gynaecological doctors. As far as they are concerned, there’s something gravely amiss. That is grossly mistaken.


One can be “periodless” and still manage to conceive. In the same book referred to above, one of the two authors writes that, “I personally know one woman who is the mother of five children and she has never menstruated in her life. I know another who menstruated during her adolescent period, married a man who had changed his way of living to a truly natural life style and joined him in his health regime and became a fine specimen of health and ceased menstruating.

 

Thereafter, she had three children, all delivered naturally and painlessly and never menstruated again in her life.” A Natural Hygiene teacher Herbert Shelton also says, “It has also been long observed that not only do some apparently healthy women, even in our culture, never menstruate, but that non-menstruating women can be fertile and have healthy children. That is, ovulation does not require menstruation.”


The catchphrase is “diet and sex life”. When the former is too junk-, fat-, or protein-oriented and the latter becomes routine, women, sadly, will cyclically menstruate whether they like it or not. Says one university study: “We look at the fact that nuns and women who live in chastity have very short and scanty menstruation periods, lasting no longer than a day or more, whereas the prostitutes have a long, continued   and profuse menstruation often lasting for two weeks or more.”

 

Quoting an American teenager, the authors of Is Menstruation Necessary? also say, “I was a complete vegetarian [vegan] by the time I was 15 (I’m now 18). My periods began to come less frequently (about once every three months) and then stopped altogether by about two years ago [that is, after about a year on a vegan diet]. My parents were really worried about this but I felt better than ever so I wasn’t too concerned. Mom took me to a gynaecologist who did blood tests, etc., and said I was ‘amazingly healthy’.”


So are you fed up of and feel burdened by monthly issues of uterine blood young lady? Well, all you have to do is adopt a strictly wholistic (that is, vegetarian) diet and abstain from sex until such a time as you need a baby. Zero menses will not in any way affect your fertility, that I can guarantee you.  

THE WONDERS OF MENSTRUUM

This brings us back to Enki. Why did he have to feed the human elite on menstruum?
Well, let me begin by putting it to you that menstruum is the most medicinal of bodily secretions. It is an elixir of life  in its own right and was extolled by the ancients as “the most potent of all life forces”. If our life scientists want to produce the “Food of Everlasting Life” that is readily available and which they can obtain without breaking a sweat, this is menstruum.


When bloodline historian Laurence Gardner learnt from ancient records that dynastic families were fed on menstruum by the “gods” (the Anunnaki), he decided to call on his friends who happened to be pharmacological doctors to be apprised on qualities of menstruum he didn’t know of. He was told that it was arguably the most versatile organic product in existence as it could do wonders to the body if taken as a medicinal supplement or even a curative drug. One doctor said he still couldn’t understand why the medical establishment had never been intent on harnessing the magic of this natural bodily liquid by mainstreaming it as a medicinal drug.  


Says one researcher: “The menstrual blood in the ancient world was viewed with reverence (unlike the disgust it generates today). It was seen as magical, healing and regenerating; and was connected with fertility and immortality. Its healing power has  been well-documented by Roman author Pliny the Elder (23-79 AD) in his book Natural History. According to Pliny, menstrual blood was recommended as a cure for malaria and for many types of sores. What’s more, he claimed that it even had the power to cure leprosy.”   Even today, Taoists say a man could become immortal (or at least long-lived) by absorbing menstrual blood!


What makes menstruum so potent a therapeutic force? First, it carries the most substantial amounts of melatonin. Melatonin is a hormonal secretion that is manufactured by the pineal gland using a chemical messenger known as serotonin. Melatonin enhances and boosts the body’s immune system. It also has positive mental and physical anti-aging properties. Says Laurence Gardner: “Menstruum contains the most valuable endocrinal secretions, especially those of the pineal and pituitary glands. The brain’s pineal gland in particular was directly associated with the ‘Tree of Life’, for this tiny gland was said to secrete the very essence of active longevity, called Soma, or, as the Greeks called it, Ambrosia.”


Second, forget about the diabolical act of aborting foetuses for embryonic stem cell extraction: menstruum is full of healing stem cells, which can develop into any other specialised   cells such as fat, liver, brain, bone, lung, heart, pancreas, etc.  Menstruum stem cells can actually activate our cellular capacity to regenerate. At the spiritual level, menstruum, when consumed, is capable of “opening us to the frequency of love and eternal life, transporting us to another Dimension – called Heaven, Paradise, Nirvana, etc”, hence the reason the ancients dubbed it the “Vehicle of Light”, though “Enlightenment” would have been more apt. 

 

A top international scientist who worked with menstrual stem cells said menstruum had the capacity to “work miracles”. He said the first time he used menstrual blood stem cells he felt like he had been reborn: he became agile and was able to run around the block like a youthful sprinter when he was just under 60 years old.  Another research scientist in his sixties worked with menstrual stem cells and saw his hair change from grey to the black of his youth in a matter of months.   As we speak, experiments are going on throughout the world, in secret, to showcase the wonders of menstruum. In the US, a company known as C’elle Cryo-Cell International has been collecting menstrual blood since 1989 with a view to make pharmaceutical products that can dramatically boost health and extend lifespans.

ENKI’S BLOOD OF THE HOLY GRAIL

All told, menstruation was induced in women by the Anunnaki with a view to use it as a form of Ormus and for the  exclusive use of members of the Earthling ruling line, called the Kings and Queens of the Dragon succession. Says Laurence Gardner: “The Cainite Kings of Mesopotamia (the first Pendragons of the Messianic Bloodline) while already being of high Anunnaki substance were fed with further Anunnaki Star Fire (menstruum)  to increase their perception, awareness and intuition so that they became masters of knowingness, almost like gods themselves.

 

At the same time, their stamina levels and immune systems were dramatically strengthened so that the anti-ageing properties of the regularly ingested Anunnaki melatonin and serotonin facilitated extraordinary life-spans. All records of the era confirm that this was the case, with those of the kingly line living for hundreds of years. And in this regard, there is no reason to be over-sceptical about the great ages of the early patriarchs as given in the Book of Genesis.”


Initially, Star Fire, a version of the proverbial “Blood of the Holy Grail”, was provided by Ninmah, the “Lady of Life”, and thus was pure Anunnaki lunar essence.  It was ingested by the Cainites periodically in a special ritual called the Ceremony of Red Gold, a figurative term for menstruum. However, the ceremony did not involve drinking Ninmah’s menstrual blood directly as some chroniclers seem to suggest.

 

Star fire was not menstruum itself: it was an extract of menstruum, just as insulin is not faecal matter itself but an extract of faecal matter. The menstruum was processed in a laboratory setting like we process pharmaceuticals, with the resultant extract  mixed with honey and made into gels.  The gels were then emptied into a cup that was symbolic of the womb. This is the origin of the so-called “Holy Communion”  Christians conduct in their churches today. The gospels attribute the ritual to Jesus but Jesus was an Essene and Essenes never had a ritual like that.


Since menstruum issued forth from the womb, it was called the voice of the womb. As such, the womb was said to be the “utterer” of this voice. This is the origin of the word “uterus”. In later times when Ninmah had advanced in age, Star Fire was collected from sacred virgin priestesses (humans in this case) who were housed in the Temple, that is, the dwelling of Anunnaki gods.

 

These virgins were known as “Scarlet Women” because they were a direct source of the reddish Star Fire.  In Greek, they were “Hierodulai’, meaning “Sacred Women”, and in early German they were “Hores”, meaning “Beloved Ones”. Today, Hierodulal has come to mean “harlot” and Hores has come to mean “whores” – the direct opposite of the original sense. This corruption lies squarely at the feet of the Vatican. “As pointed out in good etymological dictionaries, these words were descriptions of high veneration and were never interchangeable with such words as ‘prostitute’ or ’adulteress’,” writes Laurence Gardner. “Their now common association was, in fact, a wholly contrived strategy of the mediaeval Roman Church in its bid to denigrate the noble status of the sacred priestess.”


Where did Enki get the idea of Star Fire from? It was from his own mother, the former Queen of Orion, who once had a product called S-MA (meaning, “that which makes the MA [the Queen’s most evoked title] go”) made by her own scientist  from her  own menstruum.  S-MA (sounds very much like “Soma”) not only extended the Queen’s lifespan by hundreds of thousands of years in Earth terms   but it also increased her energy levels. Furthermore, it made her maintain her youth both externally and at the cellular level for a much longer time and so was at times referred to as the “Fountain of Youth”, with the divine  womb itself referred to as the “Cup of Eternal Energy”. Clearly, the Blood of the Holy Grail lore has roots that go back eons ago and yonder into the cosmos.
    

NEXT WEEK: ANUNNAKI BECOME “GODS”   

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A “Virgin” Conceives

2nd March 2021
IT’S THE DEAD SEA SCROLLS, STUPID

Princess Mary falls pregnant only one month after her betrothal to Prince Joseph

To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua  (Jesus in Greek) III.

Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC.  He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.

Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.

Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.

Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary.  Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.

Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans.  Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.

JOSEPH CALLED TO “DUTY”

Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.

The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a  “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.

The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches.  Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.

The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.

Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.

The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee.  In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.

According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.

At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.

According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).

The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.

Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.

Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.

A BINDING ENGAGEMENT

According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.

Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.

Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan.  This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June.  From then henceforth, she was promoted within the Order to the first stage of a Mother.

Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.

For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”.  In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.

Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?

THE DEAD SEA SCROLLS

Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.

That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.

The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.

The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were   turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.

Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah.  There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.

The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.

The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.

They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.”   The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.

This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.

NEXT WEEK: THE PANTERA INVOLVEMENT

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A crash course in publicity

2nd March 2021

The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.

Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the  Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:

In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.

When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.

When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.

The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.

Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.

I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.

The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.

The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.

Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.

There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.

In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.

In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!

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Pact with the Devil

2nd March 2021
THE LORD’S GREAT GRANDMOTHER

How Jesus’s grandfather sold his birthright to megalomaniac Herod

If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with  them according to the gospels), followed by the Sadducees.  Yet there was a third, equally momentous sect – the Essenes.

Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.

In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy.   The Essenes have a palpable presence in the Bible, albeit a cloaked one.

The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes  “dwell in many cities of Judea and in many villages and in great societies of many numbers”.

Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees.     The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.

How did the Essene movement come about, General?  The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran,  about 40 km from Jerusalem.

Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.

The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue  … Since [they are] despisers of wealth –  their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.

For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”

In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of  Palestine in 63 BC,  he sought the opinion  of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In  142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic  King.

In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.

JACOB’S PACT WITH HEROD

About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.

He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem.   The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.

It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the  Diaspora Essenes.

He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.

Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.

When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong  exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.

His father, Antipater,  had been the governor of Idumea and in due course Judea in  the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a  mere figurehead king.  When he (Herod) was only 25 years old, his father had appointed him governor of Galilee.   Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.

As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.

There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.

The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.

Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.

When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.

FALLOUT WITH ESSENES

Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.

In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known.  Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.

In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of  the Davidic “pretenders” to his throne.

The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.

THE SAGA OF JOSEPH

The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.

The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.

To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had  gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of  David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.

In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule.   Egypt was also a special place because Joseph’s maternal relations were Egyptians.

Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.

In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles  and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.

NEXT WEEK: HOW HEROD MINIMISED THE HOUSE OF DAVID

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