… as Enki cans artificial “mass” production in favour of sexual reproduction
The newly-born baby boy was the first fully-functional Earthling, the first one without a material defect. He became the Father of Mankind, the first Homo Sapiens.
Since he was birthed by Ninmah, Enki, the mastermind of the whole genetic engineering process that produced this prototype of the human race, conferred on her the right, as was Anunnaki custom, to name him. As she stroked the beautiful temple of her little bundle of joy, Ninmah said, as recorded by Enki, “Adamu I shall call him: One Who Like Earth’s Clay Is, that will be his name.”
The name Adam is derived from the Akkadian terms Adamah, which means “Earth”, and Dam, which means “Blood”. It perfectly conveyed the fact of Adam being a mixture of human and Anunnaki blood. We saw in the previous piece that Adam was the result of a laboratory setting fusion of a young Anunnaki male’s DNA and the egg of an Earthly creature called Ape-Woman, or Homo Erectus.
The young Anunnaki’s DNA was obtained from his blood. Thus, paraphrased, the name Adamu means “Earthling with Anunnaki Blood”, or simply “He of Anunnaki Blood”. It also had the derivative meaning of “Progenitor” or “Multiplier” as we made a point of mentioning last week. Adamah/Adamu can also be rendered as Atamo or anagrammatically Moata without changing the meaning.
The Sumerian term for Man, on the other hand, underlined the purpose for which Adam was created. The Sumerian word for Man was LU. But its root meaning was not Human Being; it was “worker” or “servant” – the exact reason for Enki’s creation of Adam. The Akkadian language, however, stressed the hybrid nature of Adam. He was termed LU-LU, which means “mixed one”. It was in fact a kind of derogatory term for it’s like saying, “you are this and that”, or “since you are a mixture of two different species, you are nondescript”.
Enki said it was time now that Ninmah made a formal speech to an assembly of the Anunnaki royalty, also called the Nephilim or Elohim . These were Enlil, the Jehovah/Yahweh of the Old Testament who had jetted in from his base in the Edin prenatal; Enlil’s wife Ninlil; Enki’s wife Ninki; Enlil’s son Ninurta; and Enki’s son Ningishzidda.
Standing before the assembly whilst cradling the cherubic, suckling infant in her arms, Ninmah rendered her speech thus: “You commanded me a task. I have completed it … I have removed your heavy work. I have imposed your toil on AWILUM (work-man). You raised a cry for AWILUTI (Mankind). I took off your yoke, I established your freedom.”
Moved by what they had heard, the Elohim circled in around Ninmah and each kissed her feet. Then in a formal vote of thanks to his step sister, Enki said from now on, Ninmah was going to be known by two more titles. The first was Mami, meaning “The Great Mother”, because she had now mothered a new race, that of Earthlings. The second title was Ninti, meaning “Lady of Life”.
Now you know why in basically every language on Earth, a mother or matriarch is addressed in terms that sound very much like Mami – such as “Mum” in English, “Mamma” in Setswana, or “Ma” in my own, central Zambian tongue called Lenje. But Mami was in fact a throwback to Antu, King Anu’s Queen who was Enki’s mother. As Queen of Orion, she was best known as Queen Mah. Enki thus conferred on Ninmah the title of his own mother.
ANUNNAKI PHYSICAL FEATURES
How did Adam look like? Before we answer this question, perhaps we should turn it around: how did the Anunnaki look like?
Note that contrary to popular belief, the Anunnaki were not a homogenous race through and through. They came in all shades. Some Anunnaki were actually dark-skinned. Perhaps the best example are the Olmecs, the gigantic, Negroid beings who built the Mesoamerican civilisation under the leadership of Enki’s genius son Ningishizidda. History characterises them as Africans, as indigenous to this continent and therefore to Earth simply because they were black. That simply is not true.
The Olmecs were Anunnaki though they constituted a tiny minority of the whole Anunnaki contingent that came to Earth. On Sumerian tablets, the Olmecs are depicted sporting mining gear. It is therefore no stretch to say the Anunnaki miners who picketed Enlil in that landmark mutiny in the Zimbabwe mines were predominantly Olmecs.
However, the mainstream Anunnaki, particularly the royalty such as Enki and Enlil, were white-skinned, much like Icelanders. The Sumerian records suggest that their skin was phosphorescent. It kind of glowed in the dark. They also had blue eyes, which like their skins shimmered in the dark, and blonde, wool-like hair.
Moreover, they were extremely huge and tall, with males standing at at least 7 metres. The Sumerians, who were the first civilised Earthlings to live under the Anunnaki’s direct control, called them ILUs. Ilu had a whole host of meanings, including “tallie” (somebody very tall), white-skinned, and “illuminated” in the sense of knowledge, reflecting the Anunnaki’s staggering feats in all their undertakings. The English term “Illuminati”, meaning those illumined with privileged knowledge, is of Sumerian origin too.
The Anunnaki had other peculiarities. They were born with 12 digits – six fingers on each hand, six toes on each foot. It explains why Nibiru mathematics was based on the number 6. Anunnaki males were also born with a penis that did not have a foreskin. In other words, they were born naturally circumcised! When Enlil entered into a covenant with his chosen people, the Jews, which demanded that they be circumcised, this was a symbolic Anunnaki signature on their bodies.
The Sumerian depictions of the Anunnaki also show that those born on Nibiru or in the bastion of the Sirius-Orion Empire, such as Enlil and Enki, had bigger skulls and bigger eye sockets compared to those who were born on Earth. The reason is genetic. In a study by Oxford University anthropologists published in July 2011, it was found that people from the colder, northern part of Europe, such as Scandinavians, had bigger eyes and larger brains than those from the Equator. That, however, did not mean they were smarter: it was a purely evolutional phenomenon.
“The larger brains don't necessarily relate to intelligence,” the scientists stressed. “Bigger vision areas in the brain are required to help cope with the low light conditions caused by cloudy skies and long winters in northern territories.” In fact, something similar had long been observed in nature too: “Birds with relatively bigger eyes are the first to sing at dawn in low light, and primates with the largest eyes are those who eat and forage at night.”
The Anunnaki’s cranial and optical features were obviously engendered by the extreme coldness and darkness, generally, of Nibiru: it was a fitting natural adaptation to their environment.
BORN WITH A “CLOTHED” PENIS
Now, did Adam look like the Anunnaki? Enki describes the infant as follows: “Shaggy like the wild ones he was not, dark black his head hair was. Smooth was his skin, smooth as the Anunnaki skin it was. Like dark red blood was its colour, like the clay of the Abzu was its hue.” As for the infant’s manhood, Enki notes that “odd was its shape, by a skin was its forepart surrounded. Unlike that of Anunnaki malehood it was, a skin from its forepart was hanging”.
Adam was not exactly dark-skinned like your typical Africans of today, who carry a lot of Olmec blood in them. The Sumerian records say he was “dark red” but this simply meant black: in ancient times black and red meant the same thing (For example, in India, the goddess Kali was said to be both red and black). Adam was therefore black in terms of his race but not dark: he was actually brown, a black man with a light complexion. Adam had dark hair, not the blonde hair of the Elohim (the royal Anunnaki).
His hair was very much like that of the Aborigines of today. His eyes are not described, but they must have been brown like typical Negroid eyes. Finally, unlike the Anunnaki, Adam’s penis was clothed in a foreskin as Enki plainly describes for us. Now, Enki did not decree that Adam be circumcised. To the contrary, Enki said, “let the Earthling from us Anunnaki by this foreskin be distinguished!” Enki’s cherished creation was not going to suffer mutilation of any kind. It was Enlil who in the time of Abraham decreed circumcision.
As Adam was the first product of the “Servant Race”, the prototype, it was decided by Enki that he was going to be preserved as the model of the “Primitive Workers”, the Lulu Amelu. He would never be deployed in the mining tasks. His role would be that of a “mould”, that is, his DNA was going to be used to fashion other workers. That’s why in future, the name Adam and mankind came to be used interchangeably.
Adam was accordingly relocated to Eridu, Enki’s base in the Edin, where a huge nature reserve, a zoo and orchard rolled into one, was specially set up for him. He was to be taught how to rear animals and how to till the land and grow fruits because he was created as a servant, a worker species, the ant of the “gods”, these being the Anunnaki. Adam was created because “there was no human to serve the ground” (GENESIS 2:5), or to paraphrase, Earthlings were not yet in existence to do the manual labour on behalf of the Anunnaki.
Adam’s other role was to designate a name for every animal in the nature reserve as part of his IQ Test. He was to be proudly shown off to visiting Anunnaki/Igigi from space and Mars as their first sentient creation on the planet.
Adam’s relocation from East Africa to Eridu in modern-day Iraq is recorded in GENESIS 2:8 (“Yawheh Elohim planted a garden in Eden, in the east, and there he put the man who he had formed”); GENESIS 2:15 (“Then Yahweh Elohim took the human and settled him in the garden of Eden to serve it and to maintain it”); and GENESIS 2:19 (“Yahweh Elohim brought each one of these [the animals] to the human to see what he would call it. And whatever the human would call it, that was its name”).
THE SEVEN “GODDESSES”
Now that it was time to start mass-producing the worker race, who would be the surrogate mothers? This question was posed by Ningishzidda and it was Ninmah herself who supplied a possible answer. In Shurrupak, her base in the Edin, there were some medics who she trusted to take up the challenge. Enki had them flown in forthwith. They were not coerced; they were entreated. Writes Enki: “To perform the task is not a commandment, Ninmah to them was saying; your own wish is the decision!”
Enki documents that seven of the female medics volunteered. They were instantly recognised as icons and had their names recorded by Ningishzidda so that they would “for all times be remembered”. Their names were Ninimma; Shuzianna; Ninmada; Ninbara; Ninmug; Musardu; and Ninguna. The seven became known as “Birth Mothers”. Their fame did indeed endure over the ages. The Indus Valley civilisation, for instance, worshipped seven goddesses. Enki details the scientific steps he prescribed to Ninmah as follows:
“In seven vessels of the clay of the Abzu made, Ninmah ova of the two-legged females placed. The life essence of Adamu she extracted, bit by bit in the vessels she it inserted. Then in the malepart of Adamu an incision she made, a blood to let out … She squeezed the malepart for blood, one drop in each vessel to the admixture she added …
To a unity shall the two essences, one of Heaven, one of Earth, together be brought, thus was Ninmah saying. That which is of Earth and that which is from Nibiru by a blood kinship shall be bonded … In the wombs of the birth-giving Heroines the fertilised ova were inserted.”
This time around, the DNA came from Adam, specifically from blood drawn from the foreskin of his penis, not from an Anunnaki male. Of course baby Adam’s penis was for symbolic purposes only: the blood could have been drawn from any other part of his body without affecting the outcome.
The eggs came from Ape-Women as before. The surrogates were the seven medics; Ninmah played no part in carrying the pregnancies this time. Also note Ninmah’s reference to Nibiru as “Heaven”, an incontrovertible clue as to where the Bible gets its idea of Heaven from!
The seven Birth Mothers carried their pregnancies to term, delivering naturally. Again Enki was ecstatic: all the offspring were hale and hearty and all males as intended and as suited their purpose as miners. Enki’s son and genetic engineering assistant, Ningishzidda, was over the moon too.
He congratulated the Birth Mothers and informed them that they had done their duty and would no longer be called upon for the next round of “implantations”, a polite word for surrogate pregnancies. Then turning to his genius dad, he proposed, “Let the procedure be repeated, seven more the toil to undertake!”
ENKI PROPOSES FEMALE LULUS
Now, Enki was not only a compassionate being but like the uniquely gifted man he was – he was acknowledged by the Anunnaki as possessor of the sharpest mind ever – he was farsighted. He reasoned that to use the Birth-Mothers as brood mares in perpetuity would be too heavy and protracted a burden for them given that the mining tasks required thousands of workers.
He therefore decided that female Lulus be engendered as well. “Female ones we have to fashion,” Enki proposed. “For males’ counterparts to be. Let them know each other, as one flesh the two to become. Let them by themselves procreate, on their own the child-birthing make. To Primitive Workers by themselves give birth, Anunnaki females to relieve.”
Enki’s statement rings out rather volubly from GENESIS 2:18, which reads, “And Yahweh Elohim said, it is not good for the human to be alone by himself. I shall make for him a helper as his complement.” That is to say, Adam not only needed assistance in his labours; he also needed a mate just like every species does.
Ninmah concurred. Ningishzidda was accordingly instructed to adjust the genetic formulas to gear the infant Adam’s DNA to produce a female zygote. This piece of information demonstrates just how bio-medically advanced the Anunnaki already were 300,000 years ago.
Our modern-day geneticists only came to master this sex-selection technology in the last decade. It is commonly known as Embryo Screening Technology, but the technical term is PGD, or Pre-implantation Genetic Diagnosis.
In February 2009, a California-based fertility doctor, Jeffrey Steinberg, was interviewed on the CBS network’s flagship programme 60 Minutes. He described PGD as a long, drawn-out procedure that did not always result in pregnancy. He said: “It requires that even fertile couples go through in vitro fertilisation – the process in which the woman's egg is fertilised with the man's sperm in a lab dish to create embryos.
Three days later, a tiny straw – 1/25th the diameter of a human hair – is used to extract one cell from each of the embryos. The cell is microscopic, but it says a lot – among other things, whether the embryo is a boy or girl. Doctors then implant only the embryos they want.” That’s exactly what Enki and Ningishzidda did because Enki writes, “By the formulas Ningishzidda adjusting made, by the admixture was ova fertilised.”
Princess Mary falls pregnant only one month after her betrothal to Prince Joseph
To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua (Jesus in Greek) III.
Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC. He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.
Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.
Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.
Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary. Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.
Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans. Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.
JOSEPH CALLED TO “DUTY”
Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.
The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.
The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches. Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.
The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.
Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.
The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee. In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.
According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.
At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.
According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).
The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.
Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.
Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.
A BINDING ENGAGEMENT
According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.
Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.
Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan. This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June. From then henceforth, she was promoted within the Order to the first stage of a Mother.
Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.
For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”. In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.
Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?
THE DEAD SEA SCROLLS
Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.
That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.
The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.
The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.
Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah. There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.
The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.
The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.
They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.” The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.
This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.
The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.
Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:
In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.
When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.
When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.
The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.
Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.
I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.
The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.
The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.
Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.
There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.
In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.
In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!
How Jesus’s grandfather sold his birthright to megalomaniac Herod
If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with them according to the gospels), followed by the Sadducees. Yet there was a third, equally momentous sect – the Essenes.
Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.
In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy. The Essenes have a palpable presence in the Bible, albeit a cloaked one.
The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes “dwell in many cities of Judea and in many villages and in great societies of many numbers”.
Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees. The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.
How did the Essene movement come about, General? The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran, about 40 km from Jerusalem.
Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.
The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue … Since [they are] despisers of wealth – their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.
For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”
In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of Palestine in 63 BC, he sought the opinion of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In 142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic King.
In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.
JACOB’S PACT WITH HEROD
About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.
He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem. The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.
It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the Diaspora Essenes.
He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.
Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.
When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.
His father, Antipater, had been the governor of Idumea and in due course Judea in the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a mere figurehead king. When he (Herod) was only 25 years old, his father had appointed him governor of Galilee. Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.
As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.
There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.
The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.
Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.
When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.
FALLOUT WITH ESSENES
Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.
In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known. Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.
In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of the Davidic “pretenders” to his throne.
The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.
THE SAGA OF JOSEPH
The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.
The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.
To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.
In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule. Egypt was also a special place because Joseph’s maternal relations were Egyptians.
Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.
In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.