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Top tips for utilising LinkedIn as a Tool for Your Business


Social media has been around for well over a decade, it’s everywhere and it’s not going away anytime soon. As a business owner, it’s likely you’ve either, considered, dabbled or mastered social media platforms such as Facebook and Twitter. These can be fantastic options, but LinkedIn’s professional approach offers a different focus which can be beneficial, especially from a B2B perspective. For many, however, it’s still underutilised and relatively untapped in comparison to other mediums.


For those who are still a little new to LinkedIn, here are five top tips to guide you through the process of establishing yourself or your brand across the platform.


An individual vs company approach
LinkedIn will enable you to set up a company page and list key information with links to relevant web pages. It will also allow you to post updates from this company page. But unlike Twitter, for example, there are certain things you can’t do as a company on LinkedIn that you can do as an individual. For instance, a company can’t comment on an individual’s update post within groups or publish on LinkedIn blog platform, Pulse.


To exploit the potential of LinkedIn, therefore, a company needs to do more than have a company page.  It’s a great idea to also have key individuals within an organisation who can act as the brand ambassadors on the platform. You can then support them as they post and engage on the platform in a way that the company profile alone can’t do.


Establishing a strong network
Making connections is a key first step in any form of networking, and LinkedIn is no different.  Any individual will, therefore, want to build up a broad network of connections which will allow your posts to reach more people. You can start developing this by tapping into your email contacts – LinkedIn will help you do this automatically.


Once you’ve exhausted your own list of personal contacts, you can also find further people to connect with by looking at other people’s connections, such as established figureheads within your industry.
A word of warning though, don’t try to connect with lots of strangers that have no reason to connect with you. This isn’t just a social faux pas, if too many people say they don’t know you then you actually run the risk of LinkedIn barring you from sending further connection requests via the platform.


Staying active with regular updates
If you want to increase your visibility on LinkedIn, you’ll need to post updates on a fairly regular basis. Sharing interesting news articles, blogs or industry news that is relevant to your target audience is a straight forward way to do this. It can also help to associate you with a particular area of interest or expertise.


A good tip if you want to grab people’s attention is to add an image to your posts, this helps as updates with a picture tend to appear larger than a standard post – even when a web page link is included.


What not to share
Don’t make the mistakes of only ever posting updates that sell your products and services. LinkedIn is aimed at people who want to become more productive and successful, so think about how you can help them, not what you can sell them.
Given that LinkedIn is a social network aimed at professional people, you may also want to avoid sharing nudes or pictures with bae at a Tlatsa Lebala do. That’s not to say you have to be dry and boring, however. It’s no bad thing to show your human side – you could maybe share a behind the scene snap of your business. Just make sure you consider your target audience at all times, and think what will inform, educate or even, at times, entertain!


Writing effective pulse posts
Pulse posts (LinkedIn blogs) are a key way to position yourself or a brand ambassador as an expert or ‘thought leader’ in your industry.
It can be difficult to decide what to write about when it comes to Pulse posts though. You can’t just comment on other people’s articles as you can with updates – it needs to be original content.


As with updates, you also need to remember that people will only appreciate your posts if they are relevant to them. So think about how you can be helpful. Can you provide advice that can help them do their job better or grow as an individual? Could you explain how an industry trend or world event will affect them or their organisation? If you can do this, you have something interesting to share. So don’t be shy, share a post that makes you more visible to the people that matter to you and will enhance your reputation at the same time.
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Export Processing Zones: How to Get SEZA to Sizzle

23rd September 2020
Export Processing Zone (EPZ) factory in Kenya

In 2005, the Business & Economic Advisory Council (BEAC) pitched the idea of the establishment of Special Economic Zones (SEZs) to the Mogae Administration.

It took five years before the SEZ policy was formulated, another five years before the relevant law was enacted, and a full three years before the Special Economic Zones Authority (SEZA) became operational.

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Egypt Bagged Again

23rd September 2020
Samson

… courtesy of infiltration stratagem by Jehovah-Enlil’s clan

With the passing of Joshua’s generation, General Atiku, the promised peace and prosperity of a land flowing with milk and honey disappeared, giving way to chaos and confusion.

Maybe Joshua himself was to blame for this shambolic state of affairs. He had failed to mentor a successor in the manner Moses had mentored him. He had left the nation without a central government or a human head of state but as a confederacy of twelve independent tribes without any unifying force except their Anunnaki gods.

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‘RO, ‘RO ‘RO YOUR ‘BOT

23rd September 2020

If I say the word ‘robot’ to you,  I can guess what would immediately spring to mind –  a cute little Android or animal-like creature with human or pet animal characteristics and a ‘heart’, that is to say to say a battery, of gold, the sort we’ve all seen in various movies and  tv shows.  Think R2D2 or 3CPO in Star Wars, Wall-E in the movie of the same name,  Sonny in I Robot, loveable rogue Bender in Futurama,  Johnny 5 in Short Circuit…

Of course there are the evil ones too, the sort that want to rise up and eliminate us  inferior humans – Roy Batty in Blade Runner, Schwarzenegger’s T-800 in The Terminator,  Box in Logan’s Run,  Police robots in Elysium and  Otomo in Robocop.

And that’s to name but a few.  As a general rule of thumb, the closer the robot is to human form, the more dangerous it is and of course the ultimate threat in any Sci-Fi movie is that the robots will turn the tables and become the masters, not the mechanical slaves.  And whilst we are in reality a long way from robotic domination, there are an increasing number of examples of  robotics in the workplace.

ROBOT BLOODHOUNDS Sometimes by the time that one of us smells something the damage has already begun – the smell of burning rubber or even worse, the smell of deadly gas. Thank goodness for a robot capable of quickly detecting and analyzing a smell from our very own footprint.

A*Library Bot The A*Star (Singapore) developed library bot which when books are equipped with RFID location chips, can scan shelves quickly seeking out-of-place titles.  It manoeuvres with ease around corners, enhances the sorting and searching of books, and can self-navigate the library facility during non-open hours.

DRUG-COMPOUNDING ROBOT Automated medicine distribution system, connected to the hospital prescription system. It’s goal? To manipulate a large variety of objects (i.e.: drug vials, syringes, and IV bags) normally used in the manual process of drugs compounding to facilitate stronger standardisation, create higher levels of patient safety, and lower the risk of hospital staff exposed to toxic substances.

AUTOMOTIVE INDUSTRY ROBOTS Applications include screw-driving, assembling, painting, trimming/cutting, pouring hazardous substances, labelling, welding, handling, quality control applications as well as tasks that require extreme precision,

AGRICULTURAL ROBOTS Ecrobotix, a Swiss technology firm has a solar-controlled ‘bot that not only can identify weeds but thereafter can treat them. Naio Technologies based in southwestern France has developed a robot with the ability to weed, hoe, and assist during harvesting. Energid Technologies has developed a citrus picking system that retrieves one piece of fruit every 2-3 seconds and Spain-based Agrobot has taken the treachery out of strawberry picking. Meanwhile, Blue River Technology has developed the LettuceBot2 that attaches itself to a tractor to thin out lettuce fields as well as prevent herbicide-resistant weeds. And that’s only scratching the finely-tilled soil.

INDUSTRIAL FLOOR SCRUBBERS The Global Automatic Floor Scrubber Machine boasts a 1.6HP motor that offers 113″ water lift, 180 RPM and a coverage rate of 17,000 sq. ft. per hour

These examples all come from the aptly-named site www.willrobotstakemyjob.com    because while these functions are labour-saving and ripe for automation, the increasing use of artificial intelligence in the workplace will undoubtedly lead to increasing reliance on machines and a resulting swathe of human redundancies in a broad spectrum of industries and services.

This process has been greatly boosted by the global pandemic due to a combination of a workforce on furlough, whether by decree or by choice, and the obvious advantages of using virus-free machines – I don’t think computer viruses count!  For example, it was suggested recently that their use might have a beneficial effect in care homes for the elderly, solving short staffing issues and cheering up the old folks with the novelty of having their tea, coffee and medicines delivered by glorified model cars.  It’s a theory, at any rate.

Already, customers at the South-Korean  fast-food chain No Brand Burger can avoid any interaction with a human server during the pandemic.  The chain is using robots to take orders, prepare food and bring meals out to diners.  Customers order and pay via touchscreen, then their request is sent to the kitchen where a cooking machine heats up the buns and patties. When it’s ready, a robot ‘waiter’ brings out their takeout bag.   

‘This is the first time I’ve actually seen such robots, so they are really amazing and fun,’ Shin Hyun Soo, an office worker at No Brand in Seoul for the first time, told the AP. 

Human workers add toppings to the burgers and wrap them up in takeout bags before passing them over to yellow-and-black serving robots, which have been compared to Minions. 

Also in Korea, the Italian restaurant chain Mad for Garlic is using serving robots even for sit-down customers. Using 3D space mapping and other technology, the electronic ‘waiter,’ known as Aglio Kim, navigates between tables with up to five orders.  Mad for Garlic manager Lee Young-ho said kids especially like the robots, which can carry up to 66lbs in their trays.

These catering robots look nothing like their human counterparts – in fact they are nothing more than glorified food trolleys so using our thumb rule from the movies, mankind is safe from imminent takeover but clearly  Korean hospitality sector workers’ jobs are not.

And right there is the dichotomy – replacement by stealth.  Remote-controlled robotic waiters and waitresses don’t need to be paid, they don’t go on strike and they don’t spread disease so it’s a sure bet their army is already on the march.

But there may be more redundancies on the way as well.  Have you noticed how AI designers have an inability to use words of more than one syllable?  So ‘robot’ has become ‘bot’ and ‘android’ simply ‘droid?  Well, guys, if you continue to build machines ultimately smarter than yourselves you ‘rons  may find yourself surplus to requirements too – that’s ‘moron’ to us polysyllabic humans”!

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