On October 2, 2000, a male baby was welcomed into the world. His name was Andi. The baby was not your usual one and therefore was special. To begin with, he was not human. He belonged to an animal species known as Rhesus Monkeys. Moreover, Andi was not fully monkey. Yes, he did look like a typical monkey on the outside but part of him was fish! Furthermore, Andi did not come about naturally: he was a laboratory creation.
Andi was deliberately made in the image of a fish – well, sort of – by his “god” called Gerald Schatten, chief researcher at the Oregon Regional Primate Centre in the US. How did “Lord Schatten” and his team proceed about the creation of Andi? The experiment was not a mere curiosity: it was not a matter of “mad” scientists trying to play God. A type of jellyfish known as Aequorea Victoria had been known to carry a gene known as green fluorescent protein (GFP) which made it glow in the dark. So scientists reckoned that if they introduced this gene into a Rhesus Monkey (a process known as transgene integration), they could possibly get its cells to glow, therefore making it easier for them to study proteins since although they control most of the body’s functions, proteins are not easy to see even under the most powerful microscope. The Rhesus Monkey was chosen because like all ape-like creatures it belongs to an animal group known as primates, the group to which humans belong too. A Rhesus Monkey is a small ape which is easy to handle and shares 95 percent of its genes with humans. Thus what could physiologically happen to a Rhesus Monkey could possibly happen to humans too.
Schatten and his team proceeded thus: they stitched the GFP gene into a crippled virus and used the virus to infect 224 Rhesus Monkey eggs. That way, GFP was inserted into the eggs. The 224 eggs were then fertilised by Rhesus Monkey sperm but only 126 embryos resulted. Forty of the healthiest embryos were implanted two-by-two into 20 surrogate Rhesus Monkeys giving rise to only 5 successful pregnancies. In the end, only 3 baby monkeys were born alive and of these 3 only Andi (acronym for “inserted DNA” spelt backwards) carried the new GFP gene throughout his body and therefore could glow in the dark or under faint light.
Andi was hyped in the international media as “the world’s first genetically modified primate”. Nothing could be further from the truth. The Sumerians, the world’s best known civilisation of antiquity that thrived in modern-day Iraq 6,000 years ago, had already documented that the first genetically modified primate, the first Andi, was the biblical Adam, who was created 300,000 years ago. Adam’s “Schatten” was Enki and Enki’s “Oregon Regional Primate Centre” was BIT SHIIMTI, a biological research laboratory that was based in modern-day East Africa. Andi’s triple-parenthood consisted of the male monkey that produced the sperm, the female monkey that produced the eggs, and the surrogate female monkey that carried the pregnancy. Adam’s triple-parenthood consisted of the Anunnaki male who donated the sperm, Ape-Woman who produced the egg, and Enki’s sister Ninmah who carried the pregnancy. No wonder the number 3 is such a recurring feature in the Bible.
THE BODY IS A BIOLOGICAL COMPUTER
Let’s at this juncture learn something about the human body. Our body is not us. It is simply a house in which we (as a spirit-soul) reside in order to experience this physical, cyberspace-like universe. The body is to us what a space suit is to an astronaut who is touring space or the Moon. Just as it would not be possible for an astronaut to explore the Moon without a spacesuit, it would not be possible for humans to experience this world without the physical body.
The body is the most sophisticated computer ever devised. It is a biological computer, or living computer. At the heart of this biological computer is the DNA/genetic network, which communicates information between the 10 to 70 trillion cells it contains so that they can work in harmony. When the communication is working superbly because the right information is reaching the right cell at the right time, we are said to be healthy. When the communication system somehow experiences a glitch, so that the information is scrambled, the body malfunctions. We call this illness.
The similarities between a computer and our body are staggering. A computer has a memory called the hard drive, that holds information long-term, and what is called RAM, a temporary storage where information is provisionally kept and transferred to the hard drive when you click “save”. In the human body, the equivalent of the hard drive is DNA and the cellular system. The cells are like computer chips – the processing and memory units of a computer. It is said DNA can store more than 100 hundred trillion times more information than a device that human science can construct.
Like the computer, the body has a short-term and long-term memory system. As one expert puts it, “Short-term memory is that part of memory which stores a limited amount of information for a limited amount of time … This can be contrasted to long-term memory in which a seemingly unlimited amount of information is stored indefinitely.”
A computer has a circuit board, or motherboard, to communicate electrical signals to its various parts. The body has something similar known as the meridian system, a network of energy lines passing around and through the body (it is the basis of a healing technique known as acupuncture).
Just as we have a brain, the computer has one too. It is called the CPU (Central Processing Unit). Like the human brain, the CPU reads, controls, and processes all communication traffic.
In order for the body to operate in generally good nick, it needs a protective mechanism to guard against, or fight, pathogens such as viruses. This mechanism is known as the immune system. Although it occurs naturally, it is frequently bio-medically enhanced with laboratory-created vaccines since it can weaken and be intruded upon. The computer I’m using as I type this article on October 8 2016 is equipped with an anti-virus programme known as AVG. Without AVG, my computer would be inundated with all sorts of viruses.
The initial sign that the computer has been attacked by viruses will be a gradual slowness in how it responds to the commands you key in using the keyboard. Humans also typically become slow, or inactive, when they are ill. At long last, when the disease worsens, they die. The same thing happens to a computer. In fact, some viruses are so powerful they destroy the computer immediately, like a person who has been fatally shot with a gun. When a computer dies, all the information is lost, for good in the case of a particularly virulent virus. This has happened to me twice before, when I wasn’t using anti-virus.
As we saw last time around, DNA and all forms of life, from a human to a mouse to a flower, is essentially the same. All DNA is comprised of the same four codes known as adenine (A); guanine (G); cytosine (C); and thymine (T). The only difference between a flower and a human is the order in which these four codes are put together, and very small differences in the coding can produce massive differences in physical characteristics. The DNA distinction between a human body and a mouse is marginal compared with the fundamental differences in physical form.
It is not only the human body that is a biological computer system. All forms of life in this reality we call the world are biological computers. Everything you see that has apparent physical form is a computer programme, and A, G, C and T are like computer codes.
DNA IS A COMPUTER PROGRAMME
DNA is the acidic molecule which contains the biological manual that makes each species unique. We are humans because of the instructions contained in our DNA and a dog is a dog because of instructions contained in its DNA. We function the way we do because of instructions in our DNA and dogs function the way they do because of instructions in their DNA. DNA is in effect a kind of computer programme. Says Bill Gates, one of the greatest software engineers of our day: “DNA is like a software program, only much more complex than anything we have ever devised". Francis Collins, the man who led the team that mapped the human DNA structure, said one can think of DNA as “an instructional script, a software program, sitting in the nucleus of the cell”.
Let us compare a DNA code and a computer programme in only one respect. A computer programme is made up of a series of ones and zeroes, called binary code. These ones and zeroes can make up millions of numbers and every such number gives the computer a unique function. To type this article, I had to switch on the computer, type in an ID code using a keypad, open a blank Microsoft Word Page, and set about writing the article. Each of these steps was made possible by different numbers made up of zeroes and ones, which numbers are built into an operating computer programme called Windows 7 Ultimate. Without that programme, it would be impossible for me to write up the article on the computer: I would have to use the familiar long-hand, using pen and paper.
By the same token, DNA is made up of four chemical letters we brought attention to above – A, T, G, and C. These letters can take billions of sequences and the order in which they are arranged has a unique instruction and result in respect of the way a human being, to take just one example, functions and behaves. To type this article, I had to see the computer screen, move fingers across the keyboard, think, reason, recollect, read additional useful information, etc. Each and every one of these actions was made possible by biological instructions encoded in my DNA. For instance, the code CGTGTGACTCGCTCCTGAT might be the one that made it possible for me to see the screen, without which I would be a blind person.
Every cell in the human body contains 3 billion letters of the DNA code. "There has never existed a computer program that wasn't designed … [Whether it is] a code, or a program, or a message given through a language, there is always an intelligent mind behind it”, noted Perry Marshall, an information specialist. Human Beings, as are all living things, are biochemical nanocomputers. The universe and the life it contains have a designer. We call this designer God though in truth he’s “Lucifer”, the “Devil”.
ADAM’S ALIEN GENES
But it was not God or Lucifer who brought mankind into existence at the physical level. It were folks called the Anunnaki, who 445,000 years ago blasted off from their planet Nibiru and headed to Earth in search of gold and 144,000 years later fashioned mankind as a worker race to deploy in mining the gold. Nibiru is a comet planet which is seen only once in 3600 years.
The fashioning of the first man, Adam, was done by Nibiru’s greatest scientist of all time, Enki, the step-brother of Enlil, the Bible’s Jehovah/Yahweh. Enki, who was assisted in the enterprise by his son Ningishzidda and his step-sister Ninmah, combined the genes of Homo Erectus with those of his race, the Anunnaki, to create Adam and in due course Eve. This process is variously known as genetic engineering or cloning. The Anunnaki desired Adam to be like them – in their image and likeness – but only just: they didn’t want to create an equal. What that meant was that they had to transfer a few of their genes to Homo Erectus, also called Ape-Man, who was still evolving and was a million years down the road to transform into a human being like the Anunnaki were. How many genes did Enki on-pass to Ape-Woman? We know the number yes: it was 223!
On February 16, 2001, Science magazine published an article they titled “A HEAD-SCRATCHING DISCOVERY”. In the article, scientists reported that they had found that human beings had 223 genes which seem to have arisen in mankind only relatively recently. Now, genes evolve, just as creatures evolve. Since we evolved from single-celled organisms to invertebrates (organisms without backbones) to vertebrates (organisms with backbones such as an ape), genes are supposed to trace this evolution. But of mankind’s 20,000-plus genes, 223 had no predecessors.
To explain this enigma, some ranks of scientists reckoned that at some stage in the relatively recent past, modern humans acquired an extra 223 genes not through gradual evolution, not vertically on the Tree of Life, but horizontally, as a sideways insertion of genetic material from bacteria. Indeed, of these 223 unique genes, 113 were also found in bacteria. But a contemporary report in another science magazine, Nature, said, “We did not identify a strongly preferred bacterial source for the putative horizontally transferred genes”. Another leading geneticist, Robert Waterson, said, “It is not clear whether the transfer was from bacteria to humans or from humans to bacteria,” as quoted in Science. In fact, the proteins which the 223 genes expressed showed that out of a total of 35, 25 proteins were unique to man: they were not even found in bacteria!
As modern-day scientists scratched their grey matter-packed heads, the Sumerians had meanwhile long told us 6000 years prior who transferred these enigmatic genes to our common ancestor Adam. It was Enki. Both the numbers 223 and 25 are tell-tales. 223 can be expressed as 2+2+3, which equals 7. 25 can also be expressed as 2+5, which again equals 7. 7 was the Anunnaki number for Earth because Earth was the seventh planet from Nibiru counting from Pluto. And since the difference between mankind’s and a chimpanzee’s gene count is only about 300 genes, those 223 genes must be the reason why we are humans and chimpanzees remain apes. Enki’s cue was therefore not even encrypted: it was there for all to see, only our modern-day scientists exhibit a blindness worse than that of Stevie Wonder!
ONLY 2 PERCENT OF WORKING CODE
Since the Anunnaki created us as a kind of slave race, they ensured that although we would carry their genes, we should be substantially beneath them. They didn’t even want us to be half like them; otherwise, they would have imparted half of their genes to us and not a mere 223. The most profound deprivation they “inflicted” on us was that they deleted 98 percent of our DNA code. The implications of this lack were profound. We may have an Einstein or a Plato here and there but we’re in general a third-rate intelligence. The Anunnaki were incredibly bright primarily because they probably had up to 100 percent use of their DNA code. Enki taught his son Ningishzidda practically every branch of science without the need for him to go to a learning institution. Formal education to the Anunnaki was a mere formality.
The Anunnaki were able to build gravity-defying aeronautical technology and precious other technological feats using techniques that we are yet to acquaint with ourselves. They could transfer huge blocks of stones weighing thousands of tonnes without employing machinery of any kind: they had certain knowledge of physics, of energies, that made this possible. The Anunnaki had excellent memories. We struggle to retain our pin codes, mobile phone numbers, bank account numbers, etc, because we find this mentally taxing. We fail exams because in general we have cripplingly poor memories. We rely on calculators and the like for mathematical computations that are not even that complex. Imagine if we were able to remember everything and to mentally process information in the twinkling of an eye! That’s how the Anunnaki essentially were thanks to a virtually intact DNA code.
So when Enki said, “Let us make man in our own image and likeness”, this was a much diminished image and likeness.
Princess Mary falls pregnant only one month after her betrothal to Prince Joseph
To put the lineage of Mary the mother of Jesus in context, General Atiku, it is in order that we begin with her grandfather Yehoshua (Jesus in Greek) III.
Mary was offspring of two royal lines, the Davidic line and the Hasmonean line. Yehoshua III was the Herod–appointed High Priest of Israel between 36 and 23 BC. He had no sons, only three daughters namely Joanna, Elizabeth, and Anna, all of whom he organised dynastic suitors.
Elizabeth would be married off into the House of Aaron, the legitimate priestly line, and Joanna and Anna would be married off into the House of David, the legitimate kingly line. That’s how Elizabeth became the wife of Zechariah of the tribe of Levi and in due course the mother of John the Baptist.
Mainstream Israel up to the level of the Sanhedrin had recognised Anna as the eligible mother of the future King of Israel and not the sitting impostor Herod (it is not clear what happened to first-born Joanna but she probably passed away before she got married). Anna was accordingly married off to Alexander III, a Davidic and Hasmonean prince who was best known as Heli as indeed the genealogy of Luke clearly attests.
Heli and Anna too had no sons. They only had daughters, the firstborn of whom was Dorcas, whose was born in 26 BC and whose titular name was Mary. Mary was orphaned early in her childhood when her father Heli was killed in 17 BC at the orders of the increasingly paranoid Herod and when her mother Anna died a year or so later.
Since she was a dynastic heiress, it was likely that Herod would come after her. The Essenes thus secreted her somewhere in remote Galilee. It was actually in Galilee that most members of the Davidic royal line were concentrated not only to keep as far away from Herod as possible but to also enjoy the protective custody of the Zealots, who were the secret military wing of the Essenes and a thorn in the side of both Herod and the Romans. Joseph was also officially based in Galilee although both he and Mary were in truth based at Qumran in the Judean wilds.
JOSEPH CALLED TO “DUTY”
Dynastic marriages are often more politically strategic than spontaneous, General. For example, the union of Prince Charles and Princess Diana was motivated by the need to fuse the Windsor genes with those of the Stuarts as the Windsors, being predominantly Reptilians, were finding it increasingly difficult to maintain their human form.
The Stuarts, the clan of Diana, had by far more human genes than Reptilian and they too were an aristocratic family. That’s why once Charles had produced a “heir and a spare”, he completely sidelined Diana, who he had never loved, and devoted himself to his real love – Camilla Parker-Bowles.
The marriage of Joseph to Mary, General, was equally strategic. Although both were from the tribe of Judah and of the royal Davidic line, they were from different branches. Joseph was a descendant of Solomon, whereas Mary was a descendant of Nathan, Solomon’s elder brother. The line of Solomon, as we once underlined, had been tainted by the Jeconiah curse.
The line of Nathan was clean. Since the son of Joseph and Mary would be the future King of Israel, it was important that he not be compromised by the baggage, rightly or wrongly, of the Jeconiah curse. Hence the desirability of the union of Prince Joseph and Princess Mary.
Now, both Joseph and Mary’s clans were Essenes. As such, their marriage process, formalities, and protocols had to strictly adhere to Essene dynastic rules. The Essenes were in ranks. Amongst the higher echelons were the two great dynasties, the Davids and the Zadoks, who had been the high priests and kings of Israel respectively before the destruction of the Temple by Nebuchadnezzar in 586 BC.
The Davids and Zadoks lived a strictly holy life, typically in a monastery at Qumran, the reclusive headquarters of the Essenes. They were sequestered there so that they did not fall prey to the machinations of the bloodthirsty King Herod though officially their address was Galilee. In fact, the major reason the Essene movement had come into existence was to preserve and safeguard the Davidic and Zadokite lines, the religio-politico haunt of Herod and the Hasmoneans initially.
According to the Essene code, General, the Zadoks and the Davids were not to engage in sex for recreational purposes because it was regarded as defiling: it diluted holiness. The only times they were supposed to do so was when need arose to produce heirs. In 8 BC, it was now opportune for Joseph, the David, to produce a heir and so he was excused from a life of chastity.
At this point in time in fact, the Essenes were focused on two dynastic figures. These were Joseph and Zechariah. The two were expected to produce the Messiah of David and the Messiah of Aaron, that is, the future King of Israel and the future High Priest of Israel.
According to Essene rules, the David had to marry at age 36, so that by the time he was 40, he had already sired a heir. The new heir had to be born when the David was 37. If the child was a daughter, she could not inherit, and so the David had to set about the procreation of a second-born, who hopefully would be a boy (copulation to that end was allowed only when the daughter was 3 years old).
The Davidic heir had to be born not in any other month but in September, the holiest in the Jewish calendar. In order to conform to these parameters, a betrothal ceremony was held at the beginning of June. During the betrothal period – the three months from beginning of June to end of August – sexual relations were not permitted.
Then at the beginning of September, a First Marriage was held. This was the beginning of the marriage proper as now the couple were allowed to become intimate. However, the intimacy began only in December, with a view to delivering a heir in September the following year. At the end of March, the Second Marriage was held for it was hoped that by that time the spouse was three months pregnant if there hadn’t been a miscarriage. With the Second Marriage, the wedlock was permanent: divorce was never allowed whatsoever.
Meanwhile, General, if the spouse hadn’t conceived in December, sexual relations were suspended till December the following year. The husband would then leave her spouse and return either to the monastery at Qumran or embark on a tour of duty elsewhere in furtherance of the Essene cause.
A BINDING ENGAGEMENT
According to the Dead Sea Scrolls, General, the Essenes were not only a spiritual, revolutionary, and philosophical movement. They were also ardent believers in astrology. They meticulously studied the stars and the movements of planets to read what they portended about the future.
Thus the reason a Davidic heir had to be born in September was not only because this was the holiest month of the year: it was also in recognition of the fact that September was ruled by the constellation Virgo. In other words, September was astrologically the month of the virgin. That was what Mary was.
Mary was both a virgin physically and a virgin titularly. A bride of the future king was required to be a virgin. As an Essene, Mary belonged to the Order (not the tribe) of Dan. This was the Order of Nuns, or virgins, both legal and physical virgins. Thus in the Order of Dan, a woman was not a virgin only before she slept with a man: she was a virgin until she was six months pregnant. In the case of a dynastic spouse like Mary, this was up to end of June. From then henceforth, she was promoted within the Order to the first stage of a Mother.
Joseph’s betrothal to Mary took place at Qumran in June 8 BC. Now, in our day, betrothal simply means engagement to be married. In ancient Israel up to New Testament times, betrothal was part and parcel of the marriage contract. It was definite and binding upon both groom and bride, who were considered as man and wife in all legal and religious aspects, except that sexual relations were not permitted.
For example, in 2 SAMUEL 3:14, King David refers to his betrothed woman as “my wife”. Also in DEUTERONOMY 22:24, a betrothed woman is referred to as “his neighbour’s wife”. In the betrothal formalities, dowry and bride price were included. If a bride and groom for one reason or the other wanted to opt out of the betrothal after the betrothal ceremony, they had to seek a formal divorce.
Since the betrothal took place in June, General, Joseph and Mary were not supposed to make love till December, that is, six months after the betrothal ceremony and three months after the First Marriage ceremony in September. Just one month after the betrothal ceremony (that is, at the beginning of July 8 BC), however, Mary became pregnant. Was it Joseph, General? Was it rape by a Roman soldier called Panthera as some contemporary records suggest? Or was it simply the supernatural act of the “Holy Spirit” as Christendom holds?
THE DEAD SEA SCROLLS
Those who hold that the circumstances of Mary’s pregnancy were supernatural, General, can be excused. This is because the language employed therein smacks of ethereality – Holy Spirit, Angel Gabriel, Son of the Most High, etc. To those who have read and rigorously studied the Dead Sea Scrolls, however, such terminology is well within the temporal context.
That is to say, it does not carry spiritual connotations as such. True, the idea of an angel speaking to Joseph and Mary in their sleep may seem supernatural but the dreams are theological interpolations, inserted into the gospels in onward editing to fit a contrived agenda – what Karl Marx called the opium of the masses.
The Dead Sea Scrolls are so named because they were discovered in caves around the Qumran plateau of the West Bank (about 40 km east of Jerusalem), at the northwest corner of the Dead Sea, in March 1947. The discoverer was a Bedouin shepherd kid who was looking for a lost goat. The scrolls were found hidden in jars.
The 1947 find was the initial discovery: more discoveries were made after further excavations on the same site spanning 11 years in a series of 11 caves. Altogether, 972 texts were turned up. They are written in four languages, namely Hebrew (the majority), Aramaic, Greek, and Nabatean, mostly on parchment. Other texts were inscribed on papyrus and bronze.
Most of the Dead Sea Scrolls are fragments. Fragments of all the Old Testament books have been found save for the book of Esther. The only complete book is Isaiah. There are also apocryphal books (those arbitrarily excluded from the Old Testament canon by the Constantine-convened Nicene Council of AD 325) such as the Book of Enoch and the Book of Jubilees, and sect-specific writings that embody rules and beliefs of the people who compiled them.
The latter include commentaries on the Old Testament, paraphrases that expand on the Law of Moses, rule books of the community, war conduct, thanksgiving psalms, hymnic compositions, benedictions, liturgical texts, and sapiential (wisdom) writing. These texts have been given appropriate titles such as the War Scroll; Manual of Discipline; the Community Rule; the Temple Scroll; the Copper Scroll; etc.
The Dead Sea Scrolls were written/preserved by the Essenes between 168 BC and 68 AD. We know this because Pliny, the first century Roman historian, wrote that, “On the west coast of Lake Asphaltitis (the Dead Sea) are settled the Essenes, at some distance from the noisome odours that are experienced on the shore itself.
They are a lonely people, the most extraordinary in the world, who live without women, without love, without money, with the palm trees for their only companions.” The Essenes stashed away the scrolls sometime in 70 AD, when Roman General Flavius Titus overran Jerusalem and laid waste to the Temple following a catastrophic Jewish uprising – led by the Zealots, the military wing of the Essenes – that began in 66 BC.
This they did in heed of JEREMIAH 32:14, which says, “Thus saith the Lord of hosts, the God of Israel; Take these evidences … and put them in an earthen vessel, that they may continue many days.” The Dead Sea Scrolls have given us invaluable insight into the beliefs, customs, rituals, politics, philosophies, and traditions of first century Palestine.
The rivalry between luxury German automotive marques Mercedes-Benz and BMW is legendary. Both brands offer high-end, high-priced desirable models, always at the forefront of cutting-edge driving technology and excellence. And in the annals of the advertising world, a campaign between the two rivals is equally legendary and it happened on our own doorstep.
Many of you will be familiar with the coastal road out of Cape Town called Chapman’s Peak. It is a beautiful, sightseeing attraction, the road winding through spectacular coastal-mountain scenery, with cliffs sinking into the Atlantic ocean on one side, and steep mountains towering over the road on the other. However, the road is also notoriously dangerous, with its 114 sharp, meandering bends . It’s reputation is well-deserved . Several years ago, when a major coastal cleanup campaign was launched, a helicopter pulled a total of 22 wrecked cars out of the water adjacent to Chapman’s Peak and it was one such accident which prefaced the notorious marketing battle. The story is thus:
In 1988 an Irish businessman lost control of his Mercedes Benz when driving along this road, plunging 100 metres down the cliff. Miraculously, he not only survived the accident, but crawled out of the wreckage with hardly a scratch on his body.
When Mercedes heard the details, the marketing department decided to base a new advertisement on the story to promote the safety features and stability of the brand. In the video ad they intentionally drove an identical model off the road in the exact same location, having it plunge off the edge of the cliff, the driver stepping out similarly unscathed, proving the phenomenal survivability and strength of Mercedes Benz.
When the marketing suits at BMW saw this ad, they took a bold and ingenious decision to mimic it but with a twist. Only a week later, whilst the first ad was still fresh in the public’s minds, they shot their ad showing a BMW driving along the exact same stretch of road in the rain. However, when it reached the point at which the Mercedes plunged off the cliff, the BMW negotiated it safely, and continued driving along the road.
The catchphrase of the ad was “BMW beats the bends” . Or was it? It was cunningly recorded so that it could equally have been ‘beats the Benz’, implying that their cars had superior cornering and stability to their rival, Even more sneakily, they launched their campaign on a Saturday, mindful of the rules on competitive advertising in South Africa, safe in the knowledge that no objectionable actions could be taken till the new working week.
Mercedes-Benz wasted no time on Monday in issuing an injunction, the ad was swiftly pulled but the damage was done and the dog had had its day. The ad campaign ranks high in the history of advertising and can still be found online to this day. Meanwhile the rivalry between the two automotive greats goes on.
I reference this piece of marketing history in the light of this week’s horror crash by golfing great, Tiger Woods. Driving from a luxury holiday resort in California to a nearby country club Tiger Woods lost control of his vehicle on a downhill stretch of the road, smashed through a road sign, crossed over the central reservation and rolled his car several hundred feet. He had to be cut out and pulled to safety through the windscreen and the vehicle was so badly damaged, the attending police officers said he was ‘lucky to survive’.
The vehicle Woods was driving was a rented Genesis GV80 SUV. If you are unfamiliar with the brand that is not surprising since it is a relatively new spin-off from the South Korean Hyundai marque. The Genesis utility vehicle, not available locally yet, retails for around $50,000 or half a million pula, placing it in the higher end of town and country SUVs in the USA.
The model has certainly been widely publicised in the media coverage of the high-profile sportsman’s accident and I suspect that if asked to comment, Hyundai/Genesis would disagree with the police assessment, putting Woods’ survival down to build quality and in-built safety features such as crumple zones, anti-roll bars and airbags, which were deployed in the crash and would most certainly have played their part cushioning the effects of the rolling and ultimate impact. There is , of course, no suggestion that the manufacturers will capitalise on Woods’ survival but certainly it will have done the brand no harm that he did indeed emerge with recoverable injuries.
Comparing the two accidents, the driver of the Mercedes driving along Chapman’s Peak was, of course, an ordinary member of the public whilst Tiger Woods is a household name. That said, in humanitarian terms each tale of survival carries equal weight but the fact remains that the former was just another local story of yet one more victim of a notoriously tricky stretch of road whilst the latter went round the world in an instant because of the fame and name of the driver.
There is also no evidence that that stretch of Californian urban highway carried any inherent risk. His appears to have been just a loss of control and a freak accident. However, in the event that Hyundai/Genesis should consider making capital from that accident, a note of caution needs to be sounded.
In the advertising world, the use of celebrities to promote a product is a fall-back stance to sell anything from washing-up liquid to whisky but statistics have shown that it can be a double-edged sword in that yes, the ads are memorable and the public love them when the celeb is popular and personable. But…..what is often remembered is the name of the famous promoter, not the name of the product. In other words, they sell themselves far better than they sell the item.
In golfing terminology Hyundai/Genesis are not ‘out of the Woods’ yet and maybe they should go with a completely different Driver!
How Jesus’s grandfather sold his birthright to megalomaniac Herod
If you were to ask a Christian to name the main Jewish sects, General Atiku, he would no doubt begin with the Pharisees (because Jesus had innumerable slanging matches with them according to the gospels), followed by the Sadducees. Yet there was a third, equally momentous sect – the Essenes.
Although there’s not a single, one mention of the Essenes in the Bible, General, the New Testament is filled with Essene-type language as anybody who has read the Dead Sea Scrolls would readily recognise.
In point of fact, it was the Essenes who produced Jesus as well as the infamous Jewish band of freedom fighters known as the Zealots. Furthermore, almost all the New Testament writers were either Essenes or champions of the Essene cause as is apparent in their language and the drift of their overall philosophy. The Essenes have a palpable presence in the Bible, albeit a cloaked one.
The Essenes, General, were the most popular, the most esteemed, and the most influential of the Jewish sects. The Jewish historian Philo (20 BC-50 AD) devotes 90 percent of his description of the Jewish sects to the Essenes. He wrote that the Essenes “dwell in many cities of Judea and in many villages and in great societies of many numbers”.
Hyppolytus of Rome (170-236 AD) devoted nine-and-half chapters to the Essenes and only one to the Sadducees. The Essenes are the authors of the famous Dead Sea Scrolls, which were discovered in 1947 in Israel at a place called Qumran and which have given us even greater insight into the happenings in the first century than the Bible itself.
How did the Essene movement come about, General? The Essenes, meaning “puritans of the faith”, were the Jewish sect that was the most loyal to the Davidic dynasty. They set themselves apart from the mainstream Jewish community circa 175 BC and established their headquarters at Qumran, about 40 km from Jerusalem.
Since the Jewish nation revered the Davidic royal line, the only legitimate and rightful rulers of Judah in their view, they rallied to the Essenes en masse. And because the Essenes were disparaging of the Hasmonean rule (140 BC to 63 BC), the mainstream Jews also took a dismissive view of Hasmonean rule too.
The Essenes were so highly regarded because of their virtue and spirituality. The legendary Jewish historian Flavius Josephus (37-100 AD) writes thus of them: “They are more mutually affectionate than the others (Pharisees and Sadducees). Whereas these men shun the pleasures as vice, they consider self-control and not succumbing to the passions virtue … Since [they are] despisers of wealth – their communal stock is astonishing – one cannot find a person among them who has more in terms of possessions.
For by a law, those coming into the school (that is, the Essene fold) must yield up their funds to the order, with the result that in all [their ranks] neither the humiliation of poverty nor the superiority of wealth is detectable, but the assets of each one have been mixed in together, as if they were brothers, to create one fund for all.”
In time, the Essenes, General, became quite influential even with occupying powers. For instance, when the Greek General Pompey installed Hyrcanus II as ruler of Palestine in 63 BC, he sought the opinion of the Essenes. The Essenes recommended that Hyrcanus go by the titles High Priest and Prince, not King, to which Pompey paid heed. In 142 BC, when Simon was installed by the Seleucids as ruler of Palestine, the Essenes had insisted on the same titular style. To the Essenes, everybody who occupied Israel’s seat of authority was simply holding fort for the real deal – the Davidic King.
In 37 BC, when Herod became King of Palestine, the potential Davidic King was Jacob-Eliakim – the father of the Joseph of the gospels – who was an Essene himself. It was in order to win the blessings of the historically popular Jewish royal family that Herod sought to curry favour with the Essenes.
JACOB’S PACT WITH HEROD
About the time Herod came to power, General, there were three citizens of considerable stature in Palestine – Hillel, Menahem, and Jacob-Eliakim, the grandfather of Jesus. Hillel is by all accounts ancient Israel’s greatest teacher and scholar.
He was the foremost spiritual sage in the development of the Talmud and the Mishnah, the most authoritative religious references of the Jews which are second only to the Old Testament in esteem. The renowned “Golden Rule”, which is invariably attributed to Jesus, was actually coined by Hillel. It is not certain whether Hillel was an Essene but his teachings did have a profound influence both on Essene philosophy and that of Jesus, who was an Essene too.
It was Menahem, however, who was an incontrovertible Essene. The Essenes were of two main branches, General. First, there were the puritans, the Palestinian Essenes. Then there were the liberals, the Diaspora Essenes, who sneered at the Palestinian Essenes’ dogmatism and rather strict views on morality. Menahem was the leader of the Diaspora Essenes.
He was also privilleged to be advisor to King Herod. Herod did hold Menahem in very high regard. Josephus relates that when Herod was a school-going lad, Menahem had patted him on his back and said to him, “one day you will be King young man.” Since the prophecy came to pass, Herod had a certain, atypical respect both for Menahem and the order of Essenes.
Jacob-Eliakim’s significance was by virtue of his pedigree. He was of the royal line of David and was therefore the uncrowned King of the Jews. Now, as we have already indicated, Herod had his own grand designs about rulership of the world notwithstanding the fact that he was in reality a vassal of Rome.
When he made overtures to the trio, they didn’t mince words: they told him that in the new Israel, the Israel that would rule Earth once the Romans had been toppled from the pedestal of world power, it was a Davidic King who would reign. Herod took very strong exception to such a prospect. Herod was neither a full-blooded Jew nor of Davidic stock but he was royalty in his own right.
His father, Antipater, had been the governor of Idumea and in due course Judea in the Hasmonean government and was in fact the real ruler of the entire Palestine, with John Hyrcanus being a mere figurehead king. When he (Herod) was only 25 years old, his father had appointed him governor of Galilee. Herod thus had strutted the corridors of power from the day he was born and he wasn’t going to give that up easily either for his own sake or that of his descendants.
As such, General, Herod maintained to the trio that in the new, overarching Kingdom of Israel, he was going to be the emperor and would be based in Jerusalem. Just like the Greek empire of Alexander had been a triarchy (a kingdom divided into three governments), the global Kingdom of Israel (“Thy Kingdom Come” in the Lord’s Prayer) was going to be likewise.
There was going to be a ruler in the east, a ruler in the west, and a ruler in the centre, that is Jerusalem, under the oversight of Herod himself. Hillel would rule in Jerusalem; Menahem in the east; and Jacob-Eliakim in the west. If these three happened to have disappeared from the Earthly scene by the time the Kingdom of Israel came into being, their descendants would observe the same setup.
The pecking order would thus be like this: Herod as the emperor; Hillel as the senior king; Menahem as the second-ranked king; and Jacob-Eliakim as the junior king. Put differently, Herod had by the stroke of a pen reduced the Davidic dynasty from foremost to least important as it posed the most serious threat to his office. Meanwhile, the three kings-in-waiting would go by the names of the Old Testament patriarchs.
Hillel would henceforth be called the Abraham, or the Father (or Papa, which later morphed into Pope), since Abraham was the Father of the Jewish nation; Menahem would be called the Isaac (Abraham’s son); and Eliakim the Jacob (Isaac’s son). Half a loaf was better than nothing at all and so Jacob-Eliakim meekly accepted this arrangement.
When Jesus later said, “Many will come from east and west and sit at table with Abraham, Isaac, and Jacob in the new Kingdom of Heaven (MATTHEW 8:11),” he did not mean an afterlife kingdom: he referred to the Earthly setup proposed by King Herod.
FALLOUT WITH ESSENES
Those days, General, the Davidic heir used the title “Jacob” rather than “David” as the latter title was very risky, particularly under the Hasmonean government. Given that Joseph was the most beloved son of the Old Testament Jacob, the next in line, that is, the firstborn son of the Jacob, used the title “Joseph”.
In September 44 BC, a son was born to Jacob-Eliakim. As the crown prince to the Jacob, he was given the titular name Joseph, the name by which he became best-known. Like his father Jacob-Eliakim, Joseph was a missionary. But he also had a trade. He was a carpenter, a boat builder primarily, and a master of his craft. The word translated “carpenter” in the Bible is the ancient Greek word “ho hekton” which means a master artisan or craftsman.
In 31 BC, Qumran, the Essenes’ Judean wilderness bastion, was struck by an earthquake. The hermitic Essenes had no choice but to trek back to Jerusalem, from where they operated indefinitely at a place they called the Essene Gate. Then in 23 BC, Herod struck again. He had Jacob-Eliakim killed on trumped-up charges of sedition, his motive simply being a continuation of a systematic purge of the Davidic “pretenders” to his throne.
The Essenes were wroth. They now set about promulgating to the Diaspora Essenes that Herod would have no part to play in the coming Kingdom. Instead, the overall King would be Joseph, the son of Jacob-Eliakim. This, General, was the beginning of a permanent rift between Herod and the Essene sect.
THE SAGA OF JOSEPH
The prospective global world, General, was subdivided into ten provinces to facilitate governance and tax collection. Palestine would have two provinces, Judea and Samaria, the latter of which would include Galilee. Asia Minor (largely present-day Turkey), where the bulk of Diaspora Jews were concentrated, would have five provinces.
The last three provinces would be Babylon, Rome, and Alexandria in Egypt. The future capital of the West was not Rome: it was Ephesus in Asia Minor. Having been allocated the West, it was in Ephesus and Alexandria that Jacob-Eliakim spent most of his time evangelizing to fellow Jews about the future Kingdom of Israel. This was the beginning of the New Covenant, whereby Jews who converted to the ideal of a new Kingdom of Israel were baptised by immersion in water.
To mainstream Palestinian Jews, General, Jacob-Eliakim was a sellout. Herod had demoted his pedigree but to somewhat placate him, he gave him the honorary title of Patriarch or Prince of Jerusalem. By subordinating the Davidic throne-in-waiting to Herod, Jacob-Eliakim had gone against what the nation of Israel’s God, Enlil, the Bible’s main Jehovah, decreed – that every King of Judah had to be a descendant of David. So when the unpredictable Herod had him killed in 23 BC for “sedition”, as part of a pogrom against the line of David, there was very little sympathy for him.
In 44 BC, Joseph had been born to Jacob-Eliakim. Joseph was a title: it was not his real name. At the death of his father, Joseph became the Jacob. However, he preferred the title “David”, the more apt one historically. Joseph would become the father of Jesus. When Joseph attained 30 years of age in 14 BC, his uncles and the Essene sages sent him to Rome and Alexandria to do his part in missionary work, which was simply about promulgating to the Diaspora Jews the future Kingdom of Israel in which a Son of David, that is a descendant of King David, would rule. Egypt was also a special place because Joseph’s maternal relations were Egyptians.
Jacob-Eliakim, General, had two wives. The one was called Euchariah, a Jewish princess, of whom very little is known, and the other, the dynastic wife, was an Egyptian princess, a daughter of Queen Cleopatra VII of Egypt and Julius Caesar. Jacob-Eliakim and this princess had three sons: they were Joseph, the father of Jesus, and the twins Cleopas (after whom James, Jesus’ immediate younger brother, whose given name was Cleopas, was named) and Ptolas. Joseph was thus the Davidian Prince of Israel as well as contender to Crown Prince of Egypt. Despite pretences to the contrary on the part of the Jews, Egypt and Israel have always had ties of monarchical kinship.
In 8 BC, General, Joseph was required by Essene custom to return home and fulfill his obligations for a dynastic marriage. A wife-to-be had already been chosen for him by his uncles and other patriarchal Essenes. This was Dorcas, better known today by her title name Mary.