The world leader in the sale of precious stones that dominates most luxury industries, De Beers, is also affected by the current Corona Virus phobia.
Currently, De Beers is in the Corona Virus scare like the rest of the world, albeit with all the fear it has, De Beers is willing to push through its fear and still brace the Asian markets, this comes after the reliable Asian demand markets continue to sneeze uncertainty on the global diamond business.
This week De Beers Chief Financial Officer Sussanne Swaniker-Tettery told the local media that recent brand sales at Asia fell by 30 to 40 percent, this could also include huge diamond sales fall, and this big plunge coincides with the outbreak of Corona Virus. She said people are no longer going shopping because of fear of the virus, hence a big setback is expected on diamond sales in Asia.
The Asian demand market is one of the biggest in the world after the US markets. The Asian markets where diamond sales are at its peak are; China, Macao and Hong Kong, these markets however have also been hit the hardest by the Corona Virus. The current outbreak of coronavirus disease (COVID-19) was first reported from Wuhan, China, on 31st December 2019, according to World Health Organization (WHO).
China consumers are no longer going to shop for jewellery, a huge “destruction” to the economy of China according to Swaniker-Tettery as the world also is shunning anything that comes from China or Asia due to fear of catching corona. De Beers is on the side of Asia as she battles COVID-19, as the diamond giant waits on China to heal her economy after she defeats the virus. De Beers is on the bedside of China sympathetically hoping that all gets well soon, as diamonds are no longer bought because people are now looking for health not luxury.
Swaniker-Tettery was hopeful that the USD 2 trillion which the Chinese government promised after the fall of the stock market would jumpstart the country’s economy hence recovery of the diamond demand. However she remains uncertain of what the future holds for the Chinese market, telling reporters “it is too early to know.” According to Swaniker-Tettery, it is premature for the diamond producer to calculate the effect of corona outbreak on diamond sales.
There is no direct translation of the economic effects of the corona virus to diamonds or Botswana stones, according to Swaniker-Tettery, but major retailers and brands have closed shop as a result of the outbreak of the currently feared virus. She said even banks are already shy to fund those in the diamond industry. The De Beers Chief Finance Officer gave a scenario that in the time of the SARS outbreak, the Chinese economy went into a sharp decline before the control of the disease which led to the economy going up again.
She sounded like she is waiting for China to heal, so the demand for diamonds can also heal. Another problem coming from the Chinese or Asian markets, and adding to the corona virus woes, is the latest fall of China’s currency, the Yuan and the impending China-US trade talks. This is not enough for the affliction of the diamond demands, Hong Kong is also going through political unrest adding another blow from the Asian demand pool. There is also the latest risk in the diamond business. The increase of in online purchasing which causes additional retailer destocking.
“Throughout the course of 2019, the midstream inventory position was under further pressure due to the closure of some US 'bricks and mortar' retail outlets, an increase in online purchasing (where inventory levels are lower), and retailers increasing their stock held on consignment. Tighter financing also affected the midstream’s ability to hold stock, all of which resulted in lower demand for rough diamonds,” Swaniker-Tettery read De Beers’ woes before the press this week.
De Beers fights on with huge marketing expenditure
Last year November, De Beers announced that its marketing spend in the entire 2019 will be totalling to $180 million (around P1.9 billion) the group Chief Executive Officer, Bruce Cleaver told BusinessPost that the dispatch was the largest marketing spend in 10 years. Swaniker-Tettery told journalists on Thursday that De Beers has survived all the winds against the diamond industry by marketing. She explained how they captured China markets which used to be a market not commonly infatuated by diamonds and the sentimentalism that comes with the precious stones. Right now De Beers is able to reach out to the middle class in China and India, not only the wealthy like in the past, said Swaniker-Tettery. She said this is because marketing developed the culture of diamonds as a big luxury.
Botswana’s EBITDA is currently at P3.90 billion. In all what De Beers makes, according to the company Chief Finance Officer, Botswana will take away 80.2 percent of all the takings either profit, dividends or taxes. In Botswana, overall production was 4 percent lower at 23.3 million carats (2018: 24.1 million carats). This is despite production at Jwaneng increasing by 5 percent to 12.5 million carats (2018: 11.9 million carats) as throughput rose to partly offset a 12 percent decrease at Orapa to10.8 million carats (2018: 12.2 million carats), owing to a delay in an infrastructure project and expected lower grades.
Lucrative and highly anticipated national lottery tender that saw several Batswana businessmen partnering to form a gambling consortium to pit against their South African counterparts, culminates into a big power gamble.
WeekendPost has had a chance to watch lottery showcase even before the anticipated and impending national lottery set-up launches. A lot has been a big gamble from the bidding process which is now set for the courts next year January following a marathon legal brawl involving the interest of the gambling fraternity in Botswana and South Africa.
Households representing more than half of Botswana’s population-mostly residing in rural areas- do not know where their next meal will come from, but neither do they take into consideration the quality and/or quantity of the food they consume.
This is according to the latest Prevalence of Food Insecurity in Botswana report which was done for the 2018/19 period and represents the state of food insecurity data even to this time. The Prevalence of Food Insecurity was released by Statistics Botswana and it released results with findings that the results show that at national level 50.8 percent of the population in Botswana was affected by moderate to severe food insecurity in 2018/19, while 22.2 percent of the population was affected by severe food insecurity only.
According to the report, this translates to 27 percent of the population being food secure that is to say having adequate access to food in both quality and quantity. According to Statistician General, Burton Mguni, when explaining how the food data was compiled, Food and Agriculture Organization of the United Nations (FAO), is custodian of the “Prevalence of Undernourishment (PoU)” and “Prevalence of moderate or severe food insecurity in the population based on the Food Insecurity Experience Scale (FIES)” SDG indicators, for leading FIES data analysis and the resultant capacity building.
“The FIES measures the extent of food insecurity at the household or individual level. The indicator provides internationally comparable estimates of the proportion of the population facing moderate to severe difficulties in accessing food. The FIES consists of eight brief questions regarding access to adequate food, and the questions are answered directly with a yes/no response. It (FIES) complements the existing food and nutrition security indicators such as Prevalence of Undernourishment.
According to the FIES, with increasing severity, the quantity of food consumed decreases as portion sizes are reduced and meals are skipped. At its most severe level, people are forced to go without eating for a day or more. The scale further reveals that the household’s experience of food insecurity may be characterized by uncertainty and anxiety regarding food access and compromising the quality of the diet and having a less balanced and more monotonous diet,” says Mguni.
The 50.8 percent of the population in Botswana which was affected by moderate to severe food insecurity are characterized as people experiencing moderate food insecurity and face uncertainties about their ability to obtain food. These people have been forced to compromise on the quality and/or quantity of the food they consume according to the report on food insecurity.
Those who experience severe food insecurity, the 22.2 percent of the population, are people who have typically run out of food and, at worst, gone a day (or days) without eating. According to the statistics, rural area population experienced moderate to severe food insecurity at 65 percent while urban villages were at 46.60 percent and cities/town were at 31.70 percent. Those experiencing the most extreme and severe insecurity were at rural areas making 33.10 percent while urban villages and towns were at 11.90 percent and 17.50 respectively.
According to a paper compiled by Sirak Bahta, Francis Wanyoike, Hikuepi Katjiuongua and Davis Marumo and published in December 2017, titled ‘Characterization of food security and consumption patterns among smallholder livestock farmers in Botswana,’ over 70 percent of Botswana’s population reside in rural areas, and majority (70%) relies on traditional/subsistence agriculture for their livelihoods.
The study set out to characterize the food security situation and food consumption patterns among livestock keepers in Botswana. “Despite the policy change, challenges still remain in ensuring that all persons and households have access to food at all times. For example, during an analysis of the impacts of rising international food prices for Botswana, BIDPA reported that food prices tended to be highest in the rural areas already disadvantaged by relatively low levels of income and high rates of unemployment,” said the study.
According to the paper, about 9 percent of households were found to be food insecure and this category of households included 6 percent of households that ranked poorly and 3 percent that were on the borderline according to the World Food Programme’s (WFP) definition of food security.
Media reports state that the World Bank has warned that disruption to production and supply chains could ‘spark a food security crisis’ in Africa, forecasting a fall in farm production of up to 7 percent, if there are restrictions to trade, and a 25 percent decline in food imports.
Food security in Botswana or food production was also attacked by the locust pandemic which swept out this country’s vegetation and plants. The locust is said to have contributed to 25 percent loss in production.
Global lockdown have been a thorn in diamonds having shiny sales, but a lot of optimism shows with the easing of Covid-19 restrictions, the precious stones will be bought with high volumes towards festive season. The diamond market is however warned of the resurgence of Covid-19 in key markets presents ongoing risks amid the presence and optimist about the new Covid-29 vaccines.
The latest findings published as De Beers Group’s latest Diamond Insight ‘Flash’ Report, which looks at the impact of the pandemic on relationships and engagements, has revealed that in the US that more couples than ever are buying diamond engagement rings. Bridal sales is mostly the primary source of diamond jewellery demand in recent months, De Beers said.
According to De Beers, interviews with independent jewellers around the US revealed that the rate of couples getting engaged has increased compared with the period when Covid-19 first had an impact in the US in the spring.
“In addition, despite challenging economic times, consumers were spending more than ever on diamond engagement rings – often upgrading in colour, cut and clarity, rather than size. Several jewellers speculated that with consumers spending less on elaborate weddings and/or honeymoons in the current environment, they had more to spend on choosing the perfect ring,” said De Beers.
According to De Beers, a national survey of 360 US women in serious relationships, undertaken in late October in collaboration with engagement and wedding website, The Knot. This survey is said to have found that the majority of respondents (54%) were thinking more about their engagement ring than the wedding itself (32%) or the honeymoon (15%), supporting jewellers’ hypothesis that engagement ring sales were benefiting from reduced wedding and travel budgets in light of Covid-19 restrictions.
When it came to researching engagement rings, online was by far the predominant channel for gaining ideas/inspiration at 86% of consumers surveyed, with 85% saying they had saved examples of styles they liked, according to De Beers. According to the survey, only a uarter of respondents said they had looked in-store at a physical location for design inspiration.
“For many couples, the pandemic has brought them even closer together, in some instances speeding up the path to engagement after forming a deeper connection while experiencing lockdown and its associated ups and downs as a partnership. Engagement rings are taking on even greater symbolism in this environment, with retailers reporting couples are prepared to invest more than usual, particularly due to budget reductions in other areas,” De Beers CEO Cleaver said.
According to De Beers Group, its Diamond Insight Flash Report series is focused on understanding the US consumer perspective in light of Covid-19 and monitoring how it evolves as the crisis evolves. Also, the company said, it is augmenting its existing research programme with additional consumer, retailer and supply chain touch-basis to understand the pain points and the opportunities for stakeholders across the diamond pipeline.
Demand for diamonds is as hard and resilient as the precious stone itself. De Beers pocketed US$ 450 million in its recently held ninth rough diamond sales cycle, and the company says it is more flexible approach to rough diamond sales during the ninth sales cycle of 2020, with the Sight event extended beyond its normal week-long duration.
“Steady demand for De Beers Group’s rough diamonds continued in the ninth sales cycle of the year, reflecting stable consumer demand for diamond jewellery at the retail level in the US and China, and expectations for reasonable demand to continue throughout the holiday season. However, the resurgence of Covid-19 infections in several consumer markets presents ongoing risks,” said De Beers CEO Bruce Cleaver recently.
High expectations are on diamonds being a sentimental gift for holiday season or as the most fetished gift. However the ninth cycle was lower than the eighth which registered US$ 467 million. For the last year period which corresponds with the current one, De Beers managed to raise US$ 400.