Land Rover provides traction for Born Free projects
WeekendLife
Cape-based freelance motoring journalist, RICHARD WILEY, recently visited Kenya and the Meru National Park, to find out first-hand, exactly what drives the conservation partnership between the Born Free Foundation and Land Rover. Here’s his story about a venture which he described as “truly inspirational.”
There’s an awful lot more to being a good car manufacturer than simply designing and assembling cars and meeting emissions and safety standards. In reality, the car is the end product of a multitude of endeavours, not least of which is that essential component commonly described as “corporate social responsibility.”
Putting something back into the community in which a company thrives is the cornerstone of this philosophy and in my experience, none does it better than UK-based Land Rover.
This company of course operates way beyond the confines of local communities because its footprint is found in every corner of the globe and that is why Land Rover has been an active supporter of far-reaching ventures such as the Red Cross and the Born Free Foundation with which it formed a Conservation Partnership as far back as 2002.
Along with a select few journalists from the UK, USA, South Africa and Kenya, I recently received an invitation from Land Rover to experience first-hand how the company dovetails with the Born Free Foundation in the protection of wildlife in Kenya and more specifically, in the Meru National Park some 300 km north east of Nairobi.
The Born Free Foundation was created in 1984 by actors and wildlife campaigners Bill Travers and Virginia McKenna who starred in the film Born Free which was based on the life of Elsa the lioness who was cared for as an orphan by George and Joy Adamson and subsequently released into the wild.
Virginia continues her close involvement with the Foundation in the role of Trustee while her son Will has taken over the reins as an active and deeply involved President leading the charitable Foundation’s drive to protect wildlife species through the preservation of the increasingly pressurised environment in which they exist.
In simple terms, the pressure is sourced in expanding human populations and their need for land and by ruthless poaching, a situation which has received close attention from the Born Free Foundation in its quest to enlighten societies as to how humans and wild animals can successfully co-exist.
Indeed, this very aspect has been addressed in the southern game parks of Kenya where the Foundation, in collaboration with Land Rover, has been instrumental in establishing secure bomas to protect the livestock belonging to the local population from the attentions of errant lions.
The Land Rover involvement is not something recent though as the connection goes right back to the 1950s when George Adamson roamed the wilds of Kenya in various Land Rovers used to assist his work in preserving and protecting the wild lion population.
As a follow-up to the aforementioned 2002 partnership, Land Rover signed a new contract with Born Free in November 2013, extending its partnership into the provision of vehicles to assist field workers in reaching far-flung areas not just in Kenya but in Southern Asia and in South Africa. Logistical support has also been stepped-up as we were to find out in our extraordinary journey through the Meru Conservation Area and surrounding lands.
After a 50-minute journey by air from Wilson Airfield on the outskirts of ever-expanding Nairobi, we landed at a hot and dusty airstrip in Meru to be greeted by members of the Land Rover Experience team based in Johannesburg and by senior personnel from the Kenya Wildlife Service (KWS).
Also on hand were no fewer than seven Land Rovers, all bedecked in the colours of the Born Free Foundation. Two of these were black Defender 110 models donated by Land Rover and five were 2014 Discovery 3.0SD V6 models, painted in sparkling white and, amazingly, fitted with Gauteng number plates.
Land Rover sub-Sahara Africa had certainly gone beyond the call of duty in providing us with such plush and effective transport to roam the African wilds but this act alone attests to the importance Land Rover places on its joint conservation efforts with Born Free.
Our accommodation for two nights was at the simply stunning Elsas’s Kopje. This is an award-winning lodge discretely integrated into Mughwango Hill, playground of Elsa the lioness in the 50s and situated within metres of the Adamson’s original camp and just a kilometre or so from the spot where parts from George Adamson’s Series 2 Land Rover provide an emotional reminder of the enlightened conservation work undertaken so long ago.
Here we met the softly spoken yet deeply committed Virginia McKenna who along with her eldest son, Will, has done so much to perpetuate George Adamson’s legacy. The pair were to be our constant companions on our two day adventure which brought home to all of us how the Born Free Foundation and the Kenya Wildlife Service has reversed the negative effects of bandit and poaching activity which nearly brought the Meru wilderness to its knees.
A progressive re-stocking policy combined with the efforts of the KWS and the Born Free Foundation has ensured that visitors to the Park are rewarded with regular sightings of game, big and small, albeit that the poaching threat is still far too prevalent as we were to witness in person.
Indeed, after a visit to Elsa’s grave which is situated right alongside the river and former campsite where she romped with her human carers and subsequently roamed as a rehabilitated wild lion more than 50 years ago, we visited the Meru base camp of the KWS.
Here, we learned a lot more about the threat to wildlife and to flora and fauna in the region and how Project Lion Rover has been implemented to assist in defeating the powers of evil.
When it became apparent that the KWS team was in need of equipment to help the staff carry out their duties, Land Rover responded by supplying tents, laptops, binoculars, cameras, cold weather clothing and hand-held GPS devices.
De-snaring is a critical element of the protection process and to demonstrate just how effective the Born Free field team has become, we were taken to an area within visual range of our lodge where “active” snares had been found.
In the company of armed KWS personnel who told us that angry buffalo rather than snarling lions were their biggest problem in the bush, we trekked through savannah grassland and widely dispersed trees to find the de-snaring team had located no fewer than five wire snares in a confined area. Worse still, one of these snares had ended the life of a small giraffe which had been caught by its neck and left to meet a grizzly end.
This intensive activity is on-going and is important not just for saving the lives of wild animals but for retaining what I would term the balance of nature. As antelope would appear to be the primary but not sole target of the snares, a further reduction in their population could cause lions to revert to attacking the livestock of the thousands of people who live in areas bordering the National Park.
Accordingly, the Born Free Foundation has implemented schemes to try and resolve potential human/animal conflict areas while taking steps to educate the thousands of school children resident in the bordering areas on matters relating to conservation and wildlife preservation.
No fewer than 13 running rivers fed from nearby mountains, are the lifeblood of the Meru Conservation area and these are under threat from habitat losses and from deliberate diversion of existing water courses. Of particular importance is the incredible 4139ha Ngaya Forest area which falls under the auspices of the Kenya Forest Service with whom the Born Free Foundation closely co-operates.
The safeguarding of the towering trees and dense vegetation which borders on habitated land that in turn borders on the Park, is absolutely crucial to the survival of that Park, and Born Free with the help of Land Rover, is in the vanguard of spreading the word and providing practical assistance in realising sustainability.
Reaching remote parts has always taxed man’s ingenuity and this applies in particular to traversing far-flung game parks. In our case, we were encouraged to sample the Born Free Land Rover Defenders as well as the more modern and altogether more luxurious Discovery models.
Boarding the Defender was something of a time warp as I spent many of my younger days at the wheel of a Series 2A Landie. The basics are unchanged which means ruggedness predominates. The steering is low-geared and rather vague, the turning circle is other-worldly and the clutch and gearshift are endowed with a firm, deliberate action.
But the point is that the Defender is totally at home in the outdoors, particularly as it is equipped with permanent 4WD with low ratio on tap and with a 2.2 diesel motor that provides 90% of its meaty 360Nm maximum torque output from just 2 200 rpm.
That means it’s entirely possible to meander along appalling surfaces with a high gear engaged just as it’s possible to tackle 45 degree ascents and crest deep ditches secure in the knowledge that 250mm of ground clearance will allow safe passage.
It was entirely appropriate to be traversing the self-same terrain that George and Joy Adamson did 50 years ago in a near-identical icon of the off-road motoring world, but I feel certain George and Elsa too, would delight in the comforts of the latest Discovery, albeit that the soft leather seat facings and a lion’s claws would not exactly be compatible!
With all the luxuries of a modern executive car and all the practicalities of 4WD and Terrain Response, the 7-seat Discovery is the ultimate all-rounder. Serene is the one word that encapsulates the ultra-smooth 8-speed auto box and the 3.0 TD V6 that transfers up to 520Nm to the wheels.
It’s hard to believe that something so smart can be so capable but when the mere push of a button provides massively increased ground clearance courtesy of air suspension and processors distribute torque according to specific conditions, even the uninitiated can make comfortable progress.
And on that subject, the latest sat nav system proved infallible, providing 100% accurate mapping and voice guidance even in the most remote parts of the Meru!
Amazing, but for me not quite as amazing as the simply outstanding conservation work being done by the Born Free Foundation with the comprehensive backing of Land Rover. Without commitments such as this, the truth is we would have no parks at all to drive through.
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Multi award winning author of fifteen (15) books, Dr Lame Pusetso has put together a platform to empower local writers. Dr Pusetso is a President and Chairperson of the Executive Board of Kasapa Society.
She is also the Managing Director of Poeticblood Publishers and an owner of an online bookstore dubbed Mind and Soul Bookstores. Dr Pusetso has reiterated her commitment to helping upcoming authors, writers and poets in establishing their crafts and capitalizing on them.
In an exclusive interview this week, she said that she has put together a platform dubbed Botswana Literature Awards, which have fourteen categories.
When quizzed on what the awards stand for, Dr Pusetso said “writing as a form of art in Botswana is a skill that many have and have always been exploring. As a publisher, I have met different writers from all walks of life and some indicating that there isn’t enough motivation to keep going.”
In Botswana and according to the writer, there has been a limited representation of appreciation of authors. This is despite their efforts year in year out.
The whole intention of these awards really is to honor and recognize the hard work that local authors put in, when doing what they know best (writing).
“This is a way of appreciating their creativity and we will be doing this across all genres. The awards also act as a motivational tool to young writers who still have dreams of becoming best selling authors. Quite frankly, their works are of great importance and we cannot afford to let that slide like that.”
Dr Pusetso emphasized that all the winners will walk away with an award, a certificate and complimentary gifts to take home. “The two winners of Best Overall Author and Best Young Author will in addition receive book publication deals which includes book distribution and marketing for a year.
She gave a clearer picture of how authors can be a part of the literature awards.
“The awards are open to every author from the age of 7, must be a Motswana, and their book should have been published before or by 2022. For authors with more than one book, they are allowed to compete with only one book for one category, and different books for different categories.”
The young writer pinned hope on institutional collaborations, in order to stage the second edition of the awards next year, saying “We believe with these awards, the different institutions and stakeholders will show interest in helping nurture the literature scenario in Botswana.”
“It will also give authors hope and light to keep writing and penning down their stories for the benefit of all. We anticipate to host the next edition in 2024 with assistance from all interested parties.”
THE LITERATURE AWARDS CATEGORIES
Dr Pusetso stressed that there are fourteen (14) categories, and they are: Religious or Faith Based Book, Poetry Book, Children’s Book, Multi-lingual Writer, Best Collaboration, Setswana Novel, English Novel, Motivational Book, Best Young Author (7-13), Overall Best Author, Best Theory, Best Online Writer, Best Media Writer (Honor Award) and Honor Award (Long Serving Best Author).
EXPLAINING SPECIAL AWARDS
Best Media and Honor Award, Dr Pusetso said are not based on submissions but nomination by the committee. “For Honor Award, we want to appreciate the individual who has inspired the Botswana writing scenario over the years and even assisted numerous authors as both a writer and a community leader.”
The Best Media Writer award is meant to appreciate a journalist who is actively taking part in appreciating and helping authors in marketing, advertising and affording them a platform to showcase their works through their writing skills.
Meanwhile, the Botswana Literature Awards will be held on the 29th April and they are partially sponsored through the literacy grant. This is a grant under the Botswana National Library Services which falls under the Ministry of Youth, Gender, Sports and Culture.

The second edition of the much-anticipated Women’s Awards Botswana will be going down on the 27th May 2023 in Gaborone at Travel Lodge. The organizers of the prestigious awards have announced finalists, with three nominees per category.
Women’s Awards Botswana is established to empower women and celebrate them from all walks of life and across sectors. The awards raise awareness for women to be granted equal participation, particularly in decision-making positions, as one way of breaking the gender bias.
They also seek to celebrate the outstanding achievements of women from diverse industries in Botswana. Taking a closer look at the categories, He for She award celebrates and shines a light on men who stand and support women.
These are men who advocate for inclusion of women, men who stand against GBV and men who promote any service that can better women life. Her Abilities award looks into women who have shown determination to keep moving and achieve any goal they have set for themselves, regardless of their disability.
Other awards are self-explanatory. They celebrate women in arts, culture and entertainment, agriculture, creativity, innovation and technology, tourism and hospitality, community impact as well as organization supporting women.
ORGANIZER SPEAKS ON CRITERIA USED
When speaking in an interview, Founder and Director of Women’s Awards Botswana, Bofelo Zebe, said in their first edition, they had fifteen categories, which was enough for a piloting project.
“But we left out many industries or lines of work. After the event, we received reviews and suggestions, and there was an intensive evaluation that led to us increasing the categories to eighteen for this second edition.”
He said the nominees were voted in by the public, adding that the finalists were judged by a panel with the support of votes from their supporters.
When shedding light on what winners take home, Zebe indicated that there is an award trophy, certificate and goodie bags for all categories but “we are working to have financial sponsors jump on board so that winners and nominees can receive monetary incentives. We are also busy at work trying to retain our previous sponsors.”
THE 2023 WOMEN’S AWARDS BOTSWANA NOMINEES
HE FOR SHE AWARD
Desmond Lunga, Tlhabo Kgosiemang and Christopher Seagateng
BEST WOMAN IN ARTS, CULTURE AND ENTERTAINMENT
Ditshupo Mosoboloko, Thanolo Keutlwile and Seneo Mabengano
HER ABILITIES AWARD
Koketso Seleke, Goabo Kgasa and Mumsie Odirile
SPORTS WOMAN OF THE YEAR
Naledi Marape, Ouname Mhotsha and Keamogetse Kenosi
WOMAN FASHION DESIGNER OF THE YEAR
Montle Rantatana, Lesedi Matlapeng and Trudy Bakwena
BEST WOMAN IN AGRICULTURE
Nomathemba Masuku, Basadi Molelekeng and Keolebogile Keabetswe
BEST WOMAN IN CREATIVITY, INNOVATION AND TECHNOLOGY
Marang Mbaakanyi, Didintle Moreki and Thandeka Palai
BEST WOMAN IN TOURISM AND HOSPITALITY
Masego Keleadile, Wapula Matshambane and Tshepo Phokoje
YOUNG WOMAN OF THE YEAR
Bridget Gothaang, Waone Makobo and Kimberly Matheakgomo
WOMAN OWNED SME BUSINESS OF THE YEAR
Suits Africa, Nomlu Nail Bar and Sunflower Desserts
BEST WOMAN OWNED BUSINESS
Prezlin Clothing and Dawn Bell Academy
FEMALE MUSIC ARTIST OF THE YEAR
Mpho Sebina, Dato Seiko and Priscilla K
BEST ORGANIZATION SUPPORTING WOMEN
Sekao Foundation, The Fighters Support Group and Single Mothers Living with HIV
BEST WOMAN WITH COMMUNITY IMPACT
Lebopo Bulayani, Nanzelela Chaitezvi and Kebadile Wasenda
MEDIA WOMAN OF THE YEAR
Poppy Sello, Keikantse Shumba and Kedi Lezozo
FAVOURITE PERSONALITY OF THE YEAR
Marang Selolwane, Palesa Molefe and Masi Sithole
BEST WOMAN IN LEADERSHIP
Naseem Lahri, Neo Bogatsu and Lily Rakorong

“NGUWE” SETS THE TONE TO HER FORTH STUDIO ALBUM
Johannesburg, Friday, 17th March 2022- ” Amanda Black returns with her signature mix of Afro Pop, hip hop, R&B, and deeply-rooted Xhosa influences to deliver an inspirational message of returning to self and self-love with her new single “Nguwe” .
Available all digital platforms.
The single comes as Amanda Black gears up to release her forth studio album, featuring new songs with her signature sound infusing R&B Soul and tribal African melodies. As she grows and discovers herself as an individual, a spiritual being and a musician, Amanda is on a journey of self-discovery. The music reflects on the better and more hopeful space she has come to in this journey, the single “Nguwe” sets the tone and follows the theme of the upcoming album. The music is about falling in love with self , honoring yourself by self-acceptance. The overall theme and message is spiritual reconnection and trusting herself with her music.
Surfacing in 2016, that album was certified platinum a scant three weeks after its release and went on to earn Black numerous nominations and awards – including three South Africa Music Awards, two Metro Awards and a BET International Artist Of The Year nomination.
Most importantly, Amazulu’s mix of Afro Pop, hip hop, R&B, and deeply-rooted Xhosa influences secured Black a devoted fanbase that stretched right across the country. These music lovers quickly embraced her gift for telling authentic coming-of-age African stories through songs that touched on the universal experiences of love and heartbreak, of finding and losing yourself, of having hopes and dealing with fears.
But, in the background, Black was discovering that the road to becoming a fulltime artist wasn’t easy – even one marked by commercial and critical success straight out of the gate.
Of course, when she began singing in church as a child growing up in the Eastern Cape, and even when she studied Music Education at Nelson Mandela Metropolitan University, Black never imagined it would all be plain sailing. She knew there was no guarantee that, when she boarded a Greyhound bus headed for Johannesburg, she would return home with a story of success to tell. Too many talented musicians from her home town had made that same journey but had never returned – an experience captured with poignant insight on “Bayile”, one of Power’s standout tracks.
Still, Black never expected she’d have to expend so much energy standing up for her artistic rights after she’d become one of South Africa’s most popular and awarded artists. There was even a moment when she thought, “what am I doing this for?”. “The music industry is not what it looks like from the outside,” the 25-year-old says, with just a flash of emotion. “Becoming a singer is not what you imagine. It’s a lot harder and a lot deeper. At that time, I asked myself, ‘do you even still love music’. I truly didn’t know if I could continue to keep fighting to be treated with respect and fairness. There was a part of me that thought maybe music should just be a hobby – that I should just return to that happy place where I play my music and sing, for myself, my family and my community and it feels good.”
But, in spite of feeling helpless and hopeless at times, deep down Black knew that she still adored this thing called music; that the dream she’s always had, of doing something that can change the world and heal people, remained intact. And so she went to the one place where she knew she could move through the dark and into the light and start writing music again: home.
“My family is like my compass,” Black says, her words laced with gratitude and love. “They are always there to support me, especially my mom. Whenever I go home, it’s to recharge. I can honestly say that being there is like getting my superpower back.”
Alongside allowing her to feel the energetic power of her roots and the love of her family, being home enabled Black to make sense of the journey she’d travelled so far. She’d learnt to play and write on the guitar at 16 and, as part of reclaiming the purity of her love for making music, she returned to the instrument within the safety of home. “The sound of the guitar soothes me, and it reminds of when I would write and play music with no conditions, with no expectations,” she says. Black also began working with the beats and melodies that she has on her phone, freestyling lyrics with no judgement or editing, letting her spirit feel its way forward through singing and playing and imagining.
With a renewed sense of her creative being propelling her, Black returned to Johannesburg. There she embarked on process of making Power and establishing her new label Afro Rockstar, in partnership with Sony Music. Power is a mix of autobiographical songs – a highlight is the light-hearted “Egoli” – and others, like first single “Thandwa Ndim”, that see Black giving impactful voice to the experiences of women in the current socio-political moment. The album features several love songs including “Lemme Go” and “Love Again”, and includes the stunning “Hamba”, a song about being thirsty for life, love, hope and happiness that features a chorus sampled from Margaret Singana’s “Hamba Bhekile” off “Shaka Zulu”.
Power sees Black once more working with producer Christer Kobedi and the album also has a special collaboration with keyboardist and producer, Kenneth Crouch. In the end, it’s an album of inspiration, of motivation and of integrity. As the next musical calling card of a South African global artist in-the-making, it’s breath-taking and is poised to bring Black back to where she belongs: performing beautiful music for music lovers everywhere