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Building A Personal Brand

TEBOGO TOTENG
MoneyMind

Personal Brand expert Peter Montoya succinctly defines Personal Brand as a “personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that a person stands for”


Whether you are an entrepreneur, professional, politician, leader e.t.c the growing importance of building a personal brand consistent with your ideals cannot be emphasized. Branding is a potent symbol of differentiation in a world that is selling the same type of goods and services. Our column today deals with the importance of a personal brand in the realizations of one’s cherished ideals.


How do you brand yourself in a world that is selling the same human capital resources?


The world is full of many people who have become brands in their own right. Tiger Woods has become the brand of the modern day golf and the history of contemporary golf will be incomplete without arguably its greatest brand ambassador; and the same applies to Michael Jordan of Basketball, Nelson Mandela in the politics of the struggle or the civil rights movement in America without the symbolic Reverend Dr Martin Luther King Jr.


Personal branding is the total summation of the perceptions that people have about you in your interaction with them and the environment. We can then presume that your interaction with people and the environment can be controlled to solicit a desired perception which eventually creates a “personal brand”


Everyone must stand, represent, idealize and envision something. In the words of one author personal branding is what people say about you in your absence. It is common for companies to brand themselves however it is not so for individuals. You will still have a personal brand irrespective of whether you intend to build a brand or not.


Mahatma Ghandi and Mother Theresa are recognized for their contribution to humanity; either pursuit of peace and charitable works respectively. Their personal brands revolves around that, to the extent that they have become global icons recognized for their beliefs and their pursuits.


Individuals also have a brand; which is the total summation of your image.  Interaction with people around you invokes perceptions about you. These perceptions are reinforced over a long time as the individual interacts with society. Whatever perception that people have about you ultimately results in your “personal brand”


Your personal brand is different from your identity.  Identity is more inward and it is about you engaging in actions meant to influence what people think about you. The resultant perception compacted over time then forms your brand. The brand is more about what the external stakeholders think about you.


The good thing is that everyone has the ability to build their personal brand to conform to their purpose. Because the brand is not about what you think you are but rather about what people think you are, you can never really know if your brand tallies with what you want unless you have a feedback mechanism.


An evaluation assists you to correct your interaction to effectively create your desired personal brand. If you don’t create a brand then you will automatically have one and it may be the one that you do not desire. Here are 5 ways of helping you build your personal brand

The MoneyMind 5P’s of Personal Branding


Principle
Principles are set of basic truths or morals that one live by. People who have been able to create personal brands are seen to represent a set of principles that are applied consistently over their lifetime. People tend to respect and trust a person who represent something and whose moral positions on issues are almost known or predictable. Have a set of principles that guide you to arrive at positions and apply those consistently all the time. You will earn respect among the “public” for being principled.


Presentation
How you present yourself to your audience through verbal and non- verbal communication will determine the perception that people have about you. Language and knowledge gives you authority and determines how people will view you in terms of your abilities. People judge you by  the way you present yourself ; from the hand shake, eye contact, dress and how seriously you take your audience to name a few factors

Public relations
Your ability to effectively engage people in your environment and use communication tools to manage their perception about you is very important. In the advent of social media it has increasingly become easier to interact with a wide variety of audiences. It has also become easier for voice messaging and pictorial communication which are important to more effective communication. Engage your stakeholders in topics and issues of common interest on a sustained base.

Power
When you do all of the above mentioned factors you inherently amass power. And power is nothing more than the ability to use your position to influence events to those that believe admire or share the same ideals with you. The way you dispense your power will determine whether you earn or lose more. By developing your personal brand you are inadvertently positioning yourself as a centre of influence. What you want to achieve with that power can only relate to what the individual wants.


Position
You must always think about the position that you want to be in terms of society. How do you want to be remembered by those that are around you? The truth is that in personally branding yourself you are intending to occupy a particular place in the realm of society. You want to attain top of the mind awareness status. You want those around to favourably remember you. Personal branding at the end of the day will open opportunities for you because it will give you a social status. All of these will assist you self-actualize.

Differentiate yourself today by following the MoneyMind 5P’s of Personal Branding

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Business

China’s GDP expands 3% in 2022 despite various pressures

2nd February 2023
China’s Gross Domestic Product (GDP) expanded by 3% year-on-year to 121.02 trillion yuan ($17.93 trillion) in 2022 despite being mired in various growth pressures, according to data from the National Bureau Statistics.

The annual growth rate beat a median economist forecast of 2.8% as polled by Reuters. The country’s fourth-quarter GDP growth of 2.9% also surpassed expectations for a 1.8% increase.

In 2022, the Chinese economy encountered more difficulties and challenges than was expected amid a complex domestic and international situation. However, NBS said economic growth stabilized after various measures were taken to shore up growth.

Industrial output rose 3.6% in 2022 over the previous year, while retail sales slightly shrank by 0.2% data show that fixed-asset investment increased 5.1% over 2021, with a 9.1% hike in manufacturing investment but a 10% fall in property investment.

China created 12.06 million new jobs in urban regions throughout the year, surpassing its annual target of 11 million, and officials have stressed the importance of continuing an employment-first policy in 2023.

Meanwhile, China tourism market is a step closer to robust recovery. Tourism operators are in high spirits because the market saw a good chance of a robust recovery during the Spring Festival holiday amid relaxed COVID-19 travel policies.

On January 27, the last day of the seven-day break, the Ministry of Culture and Tourism published an encouraging performance report of the tourism market. It said that domestic destinations and attractions received 308 million visits, up 23.1% year-on-year. The number is roughly 88.6% of that in 2019, they year before the pandemic hit.

According to the report, tourism-related revenue generated during the seven-day period was about 375.8 billion yuan ($55.41 billion), a year-on-year rise of 30%. The revenue was about 73% of that in 2019, the Ministry said.

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Business

Jewellery manufacturing plant to create over 100 jobs

30th January 2023

The state of the art jewellery manufacturing plant that has been set up by international diamond and cutting company, KGK Diamonds Botswana will create over 100 jobs, of which 89 percent will be localized.

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Business

Investors inject capital into Tsodilo Resources Company

25th January 2023

Local diamond and metal exploration company Tsodilo Resources Limited has negotiated a non-brokered private placement of 2,200, 914 units of the company at a price per unit of 0.20 US Dollars, which will provide gross proceeds to the company in the amount of C$440, 188. 20.

According to a statement from the group, proceeds from the private placement will be used for the betterment of the Xaudum iron formation project in Botswana and general corporate purposes.

The statement says every unit of the company will consist of a common share in the capital of the company and one Common Share purchase warrant of the company.

Each warrant will enable a holder to make a single purchase for the period of 24 months at an amount of $0.20. As per regularity requirements, the group indicates that the common shares and warrants will be subject to a four month plus a day hold period from date of closure.

Tsodilo is exempt from the formal valuation and minority shareholder approval requirements. This is for the reason that the fair market value of the private placement, insofar as it involves the director, is not more than 25% of the company’s market capitalization.

Tsodilo Resources Limited is an international diamond and metals exploration company engaged in the search for economic diamond and metal deposits at its Bosoto Limited and Gcwihaba Resources projects in Botswana.  The company has a 100% stake in Bosoto which holds the BK16 kimberlite project in the Orapa Kimberlite Field (OKF) in Botswana.

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