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beMOBILE Francistown Marathon: All system Go

BTCL Head of Corporate Communications, Tiro Kganela chats to WeekendSports about the role of beMOBILE in the upcoming Francistown Marathon. The event has created a lot of hype in the north eastern city. Multitudes are registering to participate in the marathon.

Give us the latest update about the beMOBILE Francistown Marathon.

With the full support of external stakeholders involved, routes have been confirmed, taking into account aspects such as road closures, positioning of refreshment stations and supporter zone accessibility, but also remaining true to our objective; delighting our customers and making the city of Francistown alive. This beMOBILE Francistown Marathon event models itself on the scenic beauty and the heritage of the oldest city in Botswana. We confident it will be very successful.

How many races should we expect in the beMOBILE Francistown Marathon?

There are four main events – 4km, 10km, 21km, and 42km. The Marathon starts at the old Francistown Stadium at 5am on Sunday 15th February 2015 ending with a cut-off time of 1.30 pm. Starting off in the stadium precinct, the route meanders out towards all directions of the city taking in scenic attractions such as the old Government Camp and historic  Blue Jacket Street downtown Francistown CBD. For the 10km, the route is a fast and flat one, starting at in the stadium start/finish point at 8.20am. The other  races take place on different times, as follows  – 42km – 05:30 am ,21km  and  4km Fun Run – 08:30 am.

What is the process of registration?

Planned and organised under the regulations of the Botswana Athletics Association (BAA) and the International Association of Athletics Federations (IAAF), the beMOBILE Francistown Marathon is open to all. Following standard protocol, runners are required to register online by visiting or at Ntshe House in Francistown and the BTCL Commercial Centre in Gaborone. They need to collect their registration kits in person on Friday 13 February 2015 from 09:00 to  20:00  and  Saturday 14  February 2015 from 09:00 to 22:00 at Francistown Stadium.  Valid ID/Passport is required. Any person collecting numbers on behalf of other runners must bring a letter confirming the request to collect the number and a copy  of  the runner’s ID/ Passport. The event will be a live broadcast on Rb 2 –capturing a festivity and an ambience of hospitality marquees with live entertainment and smme stalls.

What is beMOBILE’s involvement in the Marathon?

As the title sponsor, beMOBILE, we are of the belief that the event is a powerful opportunity to bring a broad cross-section of people together and unite them in one cause, for the betterment of others. A key characteristic of the beMOBILE Francistown Marathon is its social responsibility approach and the opportunity it offers both the running community and well-wishers alike, to really make a tangible difference in the lives of others. This resonates well with our established tradition of corporate social responsibility and our belief in doing good for this nation.

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Big Guns for Botswana Grand Prix

20th March 2023

The National Stadium will be lit up with fireworks on April 29, 2023, as some of the best international athletes will participate in the maiden Botswana Grand prix.

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AFRICA’S RECOVERY: Sports as game changer

13th March 2023

The year 2022 witnessed unprecedented phenomena. Several Africans- Gotytom Gebreslase, Sharon Lokedi, Victor Kiplangat, Tamarit Tola and many others- swept the World’s marathons records.

However, the COVID-19 pandemic, and the resulting control measures implemented in several countries, led to many high-level sports competitions being cancelled or shelved, the Dakar 2022 Youth Olympic Games was moved to 2026.

Founder and Executive Chairman, African Sports and Creative Institute, Will Mabiakop, says the inability to hold traditional and amateur sports events have had a serious effect on public health overall, including mental health, sparking a revolution whereby athletes began to talk more openly about stress, mental overload and performance anxiety.

“Africa is home to the fastest growing economies before the crisis, no longer on track to meet the Sustainable Development Goals (SDGs). COVID-19 deepened interdependence between SDGs, making them harder to achieve, especially SDG 10 (reducing inequality) and SDG 5 (gender equality_ as the pandemic had a disproportionate impact on poorer countries, and heavier burdens (such as care work) fell to women.”

Mabiakop stresses that as policymakers contemplate actions to speed up recovery and build resilience, they must argue that sports and creative businesses should play a central feature in this effort.

“The sports economy worldwide is estimated at 5% of GDP, but only 0.5% in Africa. If exploited, Africa’s sports and creative industries can offer policymakers innovative solutions. Especially, as regards job creation, and providing employment to the 15 million people entering the job market annually.”


By leveraging the two-for-one concept: past studies shown that a 1% growth in the economy delivers a 2% job increment in this sector (these ratios are calculated using data from 48 African countries and adjusted to the reality of the sports economy in Africa by the authors). There are between 30 and 50 job types, in sports and creative industries, respectively. These jobs do not fade away with the first major shock.

Mabiakop indicated that policymakers can use these industries to tackle multiple crises- jobs, poverty, and climate risks. Sports diplomacy- defined as communication, representation and negotiation in or through the prism of sports- has proven effective in building inclusive and cohesive societies. Moreover, sports and the creative industry can support better mental health and well-being, both important for productivity.

“Policymakers can also be true to the game by leveraging culture and tradition to celebrate identity and reap commercial value in sports, textiles and jewelry. Creative sectors allow deeper connection with culture, are not easily copied and provide great economic potential.”

He said supporting grassroots sports has powerful distributional effects. “Fortunately, technology has made reaching wide audiences easier, generating higher rates of success when talent is discovered.”

However, Mabiakop held that potential pitfalls must be highlighted. “First avoid build it and they will come policies with infrastructures denuded from the rest of the ecosystem. Like the many sports stadiums left largely unused.”

“Policymakers must remain mindful of how these sectors move the needle in human capital development. Also, align the requisite public policies needed for progress from grassroots participation to professional sports, and even to international sporting events. They should also support investment instruments to render these sectors performant.”

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BFA to pay Taylor P330 000

7th March 2023

Botswana Football Association (BFA) has been ordered to pay its former Chief Executive Officer (CEO), Goabaone Taylor over P330 000 as a compensation for her unfair dismissal last year February.

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