VALENTINES DAY: Put a price tag on love day!
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Stumbling upon headlines that Americans will spend a stunning $18.9 billion just to celebrate Valentine’s Day was, to say the least disturbing. Undeniably, Valentine’s is the hallmark of love and spending for love is acceptable to some extent, but I believe by now even the worst suckers for the “special day” know by now how commercialized the day is, but some people believe in splurging their good money to demonstrate their feelings for that special someone, love and money have always gone together!
It is quite intriguing too that even locally, a lot of people have spent to celebrate the day, what with our shops going all out with the crazy specials on lingerie, chocolates, lovey-dovey mugs, teddy bears and a list of other totally useless items.
What is preposterous however is the notion of self-gifting on Valentine’s Day. Some women have been known to buy and send themselves flowers or chocolates or a cuddly, fluffy red and white toy while some even have gone into lingerie shops to buy themselves matching pairs of lacy underwear.
Valentine’s has really come a long way. For centuries, the day was a mash-up of a wild Roman pagan festival known as Lupercalia, a Roman festival during which men slaughtered a goat and a dog and used the hides to lash the women in order to enhance their fertility and the celebration of two catholic saints (both named Valentine) who were executed on February 14, by Emperor Claudius II of ancient Rome. By the middle ages, it was the norm to give loved ones hand-made cards or flowers during valentines.
The Valentine’s we celebrate today was most probably spurred by entrepreneurship, and research suggests that we have Richard Cadbury and Esther Howland to thank or this. Cadbury belonged to the famous chocolate making family, he then had an idea to package the delectable in heart-shaped boxes and selling them, this was in the mid-1800s.
Howland built her reputation as the “Mother of the American Valentine” by designing and popularizing high-quality lace-paper Valentine cards featuring messages of love and devotion through her company, the New England Valentine Company which she reportedly kept thriving for decades.
A random survey in a local mall shows that most men spend only because they feel obligated. An elderly gentleman spotted at a bookstore’s Greeting Cards section said he was buying his wife and mother of his three children a card. “She simply wouldn’t be happy if I don’t buy her anything, I buy her simple things like a card or chocolate, just anything special,” he said adding that if he could spend more he would because it would make his wife happy.
On asking him if he ever got anything from his wife, the gentleman revealed that he has always gotten gifts from her and she was the one who made him believe in buying valentines gifts. “I think she gives thought to the gifts she buys because I can keep the gifts she bought me before, last year I got a foot massager, and I have shirts, t-shirts and even socks from way back. I tried to discourage her in the beginning because I was clueless about these kinds of things but failed,” he said.
Another younger looking man, who only wanted to be identified as “Kg” said he always wants to go all out to impress his lady. He revealed that he had spent the last two valentines with her. “The first Valentines I took her out to a dinner and presented her with some chocolates and perfume, clearly I was trying to impress her but now I feel I have to keep that standard.” He however said he was now trying to spend less but still trying to make her feel special. “I doubt it will match the first time we celebrated together because I obviously spent more then, but it will still be as romantic this time,” he added.
Some men believe in spending because they think that is what most women want. “Girls love us to spend on them, especially during days like Valentines, when you don’t buy her anything your love is suddenly questioned,” says Teddy Mokgosi.
He says that he has had experiences with past girlfriends where their fights were about him not buying a birthday or Valentines’ gift and he has resorted to buying a gift, or spending money on a dinner or lodges just to “keep the peace”.
Another couple seen at the same mall revealed that they both agreed about spending less for valentines’ because they didn’t need a day to validate their love or relationship. They said that they intended on spending the day like any other and go out together in the night, like always.
Contrary to popular belief, most women do not make a fuss about the price tag of a gift they receive.
Host of popular RB2 program Night Caps, Otshidile Onkabetse believes that a lot of people want to be appreciated and want it expressed through gifts. “I think every man feels the pressure whether a woman expresses her desire to be spoilt on the day or not. Shopping outlets and the media are doing a real good job at reminding people to do something for their partners on valentine’s and while others may turn a blind eye, most people feel the pressure.
On the flip side there could be some ladies who make it known that they want a man to spend on them, but i think it’s only because they want to be appreciated, i should think that if men only knew that women just want to be appreciated and that it’s not only about the gifts but rather the thought and the effort. Even if he did something extraordinary which showed he loved and appreciated her without spending money she would still feel special,” she said.
She says that she personally doesn’t care much about the gift or its price but would still appreciate it “I would just like someone to go the extra mile to celebrate the love we share and not the day. I think that’s where people miss the whole point of valentine’s, it’s not just a day set apart to buy gifts and celebrate the day itself but a day to celebrate love, if people saw it that way their approach towards the day would be different and even buying gifts would be less burdensome on those who purchase and for those who receive,” the radio personality asserted.
For 22 year old Precious Jansen, using money to buy expensive gifts on Valentine’s is a total waste. “Although it is sweet that someone would want to buy something for their loved one, I don’t think people need to spend money on luxurious stuff, even a home cooked meal would do the job,” she said.
While it is very unlikely that sharing priced gifts on one glorified day alone could in any way assure a happy or healthy relationship, it is worth noting that the high of that one day does add memories to one’s love life, but then again, with another Valentine’s literally upon us, it’s worth wondering how deep a whole we have put in our pockets, or of those we love.
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BTC launches the 3rd Francistown Marathon 2024 and handover proceeds to the 2nd Francistown Marathon beneficiaries

Botswana Telecommunications Corporation Limited (BTC) has announced that its 3rd Francistown Marathon will be held on Saturday 20th April 2024 at Obed Itani Chilume Stadium in Francistown. The BTC Francistown Marathon is officially recognised by World Athletics and a Comrades Marathon Qualifier will offer race categories ranging from 42.2km, 21.1 km, 10km, 5km fun run, 5km peace run for children and has introduced a 5km and 10km categories for wheelchairs athletics.
BTC also used this opportunity to announce beneficiaries who received donations from proceeds made from the 2nd BTC Francistown Marathon that was held on April 23rd 203. BTC donated a play area, plastic chairs and wooden tables for pupils worth a total of thirty eight thousand, one hundred and three pula, fifty thebe each (P38, 103.50) to Monarch Primary School, Tatitown Primary School, Mahube Primary School and Gulubane Primary School. Ditladi and Boikhutso clinics each received a donation of benches, television sets and 10, 000 litre water tanks worth thirty seven thousan, eight hundred and ninety eight pula (P 37, 898.00). Additionally, BTC also donated seventy thousand pula (P70,000.00) to their marathon technical partner, Francistown Athletics Club (FAC) which will be used for daily operations as well as to purchase equipment for the club.
The BTC Francistown Marathon aligns seamlessly with BTC’s corporate social investment programme, administered through the BTC Foundation. This programme is a testament to BTC’s dedication to community development, focusing on key areas such as health promotion. The marathon, now in its third year, not only promotes a healthy lifestyle but also channels all proceeds to carefully chosen charities as part of BTC’s commitment to impactful and sustainable projects.
Speaking at the launch, the BTC Managing Director Mr Anthony Masunga stated that the marathon underscores BTCâs commitment to community upliftment and corporate social investment. He stated that âthe annual event which has been in existence since 2016, having taken a break due to the covid and other logistical issues, is instrumental to the economic upliftment of the city of Francistownâ. He congratulated all the beneficiaries for having been nominated to receive the donations, adding that âthe donation of proceeds from the 2023 marathon aims to highlight BTCâs commitment and heart for Batswana and our continued impact in the different industriesâ.
He further stated that through this marathon, âwe demonstrate our steadfast commitment to having a good influence on our communities, this event is a manifestation of our dedication to promoting education and a healthier, more active societyâ. Â He concluded by stating that âBTC looks forward to another successful marathon that will leave a lasting positive influence on the greater Francistown community and the country at largeâ he said.
Giving welcome remarks, the Councillor for Donga, Honourable Morulaganyi Mothowabarwa stated that âhe is ecstatic that BTC is collaborating with the City of Francistown on yet another installment of the Marathonâ. He continued to offer his support to BTC to enable this marathon to continue over the coming years, stating that the âCSI element is a welcome development that helps empower our communitiesâ, he said.
The 3rd BTC Francistown Marathon is officially open for registrations and athletes may use the following platforms to register and pay; through Smega by dialling *173# and choosing opton 5, then choose Option 3 for the Francistown marathon, at any BTC store or by visiting the BTC website and clicking on the BTC Francistown Marathon and choosing the relevant options.

Thapelo Letsholo, Member of Parliament for Kanye North, delivered a moving speech at the United Nations International Anti-Corruption Day commemoration, praising President Dr. Mokgweetsi Eric Keabetswe Masisi’s digitalization initiative in the fight against corruption. Letsholo highlighted the importance of embracing digitalization in governance as a crucial step in curbing corrupt practices.
According to Letsholo, the implementation of digital systems in government services can significantly reduce direct interactions between citizens and officials, which often serve as fertile grounds for corruption. By minimizing these opportunities for illicit activities, the efficiency and transparency of public services can be enhanced. Letsholo pointed to Estonia’s success in digital governance as an example, where public services have become more transparent, accessible, and efficient.
The MP commended President Masisi’s commitment to digitalization and E-Governance, emphasizing that it aligns with global anti-corruption standards. He called for full support and active participation from all sectors to ensure the success of this initiative.
Letsholo also stressed the importance of improving detection methods and refining whistleblower laws to effectively combat corruption. He highlighted the unseen and unspoken facets of corruption as its lifelines, emphasizing the need for robust detection mechanisms and a system that encourages and protects whistleblowers.
Addressing the societal role in fighting corruption, Letsholo focused on the crucial role of everyday citizens and civil servants who often witness corrupt practices firsthand. He acknowledged the existing reluctance to report corruption due to the perceived risks of repercussions. To change this narrative, Letsholo advocated for creating an environment where staying silent is deemed more detrimental than speaking out. He called for a cultural shift where the potential benefits of exposing corruption outweigh the risks, ensuring that whistleblowers are protected and feel secure in coming forward.
Letsholo called for collective responsibility and action in creating a system that not only detects and reports corruption but also supports those who stand against it. He expressed hope that under President Masisi’s digitalization initiatives, the future of governance in Botswana will be characterized by integrity, transparency, and accountability. Letsholo’s speech resonated with the sentiments of hope and determination that permeated the commemoration, emphasizing the need for unity in the fight against corruption.
In summary, Letsholo lauded President Masisi’s digitalization initiative in the fight against corruption, highlighting its potential to curb corrupt practices, enhance efficiency and transparency in public services, and align with global anti-corruption standards. He emphasized the importance of improving detection methods, refining whistleblower laws, and creating an environment where speaking out against corruption is encouraged and protected. Letsholo called for collective responsibility and action in creating a future characterized by integrity, transparency, and accountability in governance.

FaR Property Company (FPC) Limited, a property investment company listed on the Botswana Stock Exchange, has recently announced its exceptional financial results for the year 2023. The company’s property asset value has risen to P1.47 billion, up from P1.42 billion in the previous year.
FPC has a diverse portfolio of properties, including retail, commercial, industrial, and residential properties in Botswana, South Africa, and Zambia. The company owns a total of 186 properties, generating rental revenues from various sectors. In 2023, the company recorded rental revenues of P11 million from residential properties, P62 million from industrial properties, and P89 million from commercial properties. Overall, the company’s total revenues increased by 9% to P153 million, while profit before tax increased by 22% to P136 million, and operating profit increased by 11% to P139 million.
One notable achievement for FPC is the low vacancy rate across its properties, which stands at only 6%. This is particularly impressive considering the challenging trading environment. The company attributes this success to effective lease management and the leasing of previously vacant properties in South Africa. FPC’s management expressed satisfaction with the results, highlighting the resilience of the company in the face of ongoing macroeconomic challenges.
The increase in profit before tax can be attributed to both an increase in income and effective control of operating expenses. FPC managed to achieve these results with fewer employees, demonstrating the company’s efficiency. The headline earnings per linked unit also saw an improvement, reaching 26.92 thebe, higher than the previous year.
Looking ahead, FPC remains confident in its competitiveness and growth prospects. The company possesses a substantial land bank, which it plans to develop strategically as opportunities arise. FPC aims for managed growth, focusing on consumer-driven developments and ensuring the presence of supportive tenants. By maintaining this approach, the company believes it can sustainably grow its property portfolio and remain competitive in the market.
In terms of the macroeconomic environment, FPC noted that inflation rates are decreasing towards the 3% to 6% range approved by the Bank of Botswana. This is positive news for the company, as it hopes for further decreases in interest rates. However, the fluctuating fuel prices, influenced by global events such as the war in Ukraine and oil output reductions by Russia and other Middle Eastern countries, continue to impact businesses, including some of FPC’s tenants.
FPC’s property portfolio includes notable assets such as a shopping mall in Francistown with Choppies Hyper as the anchor tenant, Borogo Mall located on the A33 main road near the Kazungula ferry crossing, and various industrial and commercial properties in Gaborone leased to Choppies, Senn Foods, and Clover Botswana. The company also owns a shopping mall in Mafikeng and Rustenburg in South Africa.
The majority of FPC’s properties, 85%, are located in Botswana, followed by 12% in South Africa and 3% in Zambia. With its strong financial performance, competitive position, and strategic land bank, FPC is well-positioned for continued growth and success in the property market.