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Jazz on the lawn to embrace tourism, leisure


Gaborone International Jazz Festival (PTY) Ltd has been established with the notion of not only developing Botswana’s entertainment industry but also to speak to the country’s economic diversification initiatives within the arts and culture sphere.


It is envisaged that the company will highlight Botswana as one of Africa’s entertainment destinations adding to the country’s tourism strategy. One of the objectives of the event is to bring together entertainment, tourism and leisure.  


The event will also spill over to various players within the services market, some of which are owned by the youth. During the week of the event, tourists as well as Batswana living outside Gaborone will require accommodation, transportation, telecommunications and entertainment services.


According to the company Director Lesedi Keletso Rakhudu, corporate and government Institutions around the globe have taken a keen interest in Festival Sponsorship. Government ministries that deal with issues of trade, sports, culture as well as youth take particular interest on such activities as they provide a vehicle that espouses to their respective mandates.

Part of mandate of the Ministry of Youth, Sports and Culture is to develop youth, create jobs and sustainable wealth for them. Cities such as Singapore, Cape Town, Dubai have profiled themselves as entertainment areas of choice. The launch of the Dubai shopping and or jazz festivals has seen it attract tourists from across the globe that during their stay contribute significantly to the United Arab Emirates GDP.


Popularly known as ‘Africa’s grandest gathering’, Cape Town Jazz Festival, which has been running for 17 years now and is hosted by the city of Cape Town, has grown tremendously to attract approximately 30,000 people, 60% of which are tourist.

What is of particular importance is that the Cape Town Jazz festival was able to raise approximately R820,000.00 to Cape Town’s economy during its 2014 jazz festival. This in essences translates to job creation amounting to the same value over the duration of the Jazz festival.


A recent report by Bloom Consulting’s Country Brand Ranking Tourism Edition 2014/15 has shown that Botswana has dropped 4 places down. The research has highlighted that Botswana is ranked at position 17 and 132 in Africa and the world respectively.

This in essence presents the reality that our strategic focus and brand positioning attributed to this decline as an attractive tourist destination, is the lack of growth in our tourist receipts brand positioning strategies as compared to our counterparts relative to our main competitors.


The Gaborone International Jazz Festival avails Botswana the opportunity to showcase its ability to host cosmopolitan events and upgrade its status as a tourist destination of choice. By extension, the show will tremendously add value to the arts and culture market, services market, hospitality industry and the arts and culture communities in general. This will of course be achievable over time and with support from governing bodies of Government and the Private business communities.


The GIJF Team launched its campaign during the last week of January 2015 on social and print media. On Facebook, GIJF has to date generated an average following of 215 likes a day which comes to a total of approximately 11000 likes to date.

Most of their page likes are from Botswana whilst others are generated from neighbouring countries such as South Africa, Zimbabwe, Zambia and Namibia. They also note with excitement that they are followed from as far as the United Kingdom, United States, Australia, Slovakia, Cuba, Malawi and Ethiopia etcetera.


The Inaugural Gaborone International Jazz Festival is scheduled for 4 April 2015 at Serokolwane Lawns. This year’s event themed ‘Jazz on the Lawn’ will feature approximately 11 different performers performing with a live band representing 4 African countries and 1 European country.

The festival will be the biggest international jazz event ever hosted by Gaborone and has over the course of its campaign managed to attract local media support, international media support, potential tourists, international and local jazz fanatics.


The public should expect a relaxed setting that will allow people to bring in their camp chairs, cooler boxes and picnic blankets. Those who prefer VIP packages will have access to any of our 4 VIP Lounges which offer a 3 course meal, bar coupons, a cash bar and loads of VIP treatment.

GIJF’s limited Chill Spots will allow groups of 10 individual’s access to private entertainment and these will begin selling from Monday 16 March 2015. The GIJF team is putting together a surprise for our customers on the General Section and this will be revealed mid next week on our Facebook page. In addition to their package, food and beverage will be sold throughout the festival.


Tickets are currently selling on Computicket Botswana, Computicket South Africa, Shoprite & Checkers as well as Usave. The public can contact Team GIJF on 71320920 or 71601344 or follow them on their Facebook page for more information. 

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WeekendLife

‘Mindset’ unlocks positive mindset

2nd February 2023
At the age of 17, Boniface Lewanika is ready to take over the world. He has shown commitment to being the next big thing to ever emerge from Botswana. Mindset MusiQ, as he is affectionately known, is a self-taught music producer. The story of how Mindset started music production can be traced back to end-to-end lockdowns, which jaded him to the core.

At least, for Mindset MusiQ, these lockdowns were a blessing in disguise. He got to unlock the hidden potential in him, or maybe, the creativity that he never knew about. Being locked down meant that Mindset MusiQ has plenty of time to waste, but he was quick to switch his mindset to coming up with something positive.

He saw it much better to waste time on the internet. Well, for lot of people, the internet was the only saving grace then. But for Mindset MusiQ, it was the beginning of a journey that he intends to walk for the rest of his life.

“I became a music producer because I love music. I then asked myself why I should not make music, that’s when in 2020 during lockdowns I started watching YouTube tutorials on how to make music. I didn’t have any knowledge on how to produce a song. YouTube introduced me to Digital Audio Workstation (DAW) which is a software used for music production.”

The Letlhakane born then downloaded his first software which was Ableton Live, which was way too complex and distorted. “I felt it was too hard to learn and I switched to FI studio which was also complicated but fortunately, easy to use. Because I don’t have a good voice to sing, music production became too good to me and very flexible to embark on.”

Mindset MusiQ became part of the Department of Broadcasting Services (DBS) national roadshow, after being picked from the capacity building workshop. He was challenged to speak to the audience, fellow creatives (artists and music producers) and his presentation caught the eye of the adjudicator, DJ Fresh.

“I heard about the artist’s capacity building workshop from my mother, who saw it on Facebook. My father immediately reacted and dropped me off and even though I was late, the host then introduced me and the rest became history. As we speak, I am part of the Top 30, and we will be having the finale on the 11th of February in Gaborone.”

Being on the Top 30 for Mindset MusiQ is a dream come true. This is because he wasn’t even told that there will be a boot camp and grand prizes, and he has always wanted to advance his premature music career. He said this has shown that he is on the right track.

“Working with DJ Fresh is really cool. It’s not everyone who can be afforded that opportunity and the experience humbles me all the time. Already, I have rocked the Thando remix and I can’t wait to do more with his mentorship.”

Mindset MusiQ is currently in South Africa working on cooking more music with industry moguls. He was invited by producer Trey Bankz and some colleagues from Imperial City Music, a new record label in Johannesburg

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WeekendLife

All The Star She Is lands on BTV

2nd February 2023
With zero existence of TV programs empowering women in Botswana, a new show that strives to make that news of the past has just started airing on the tedious BTV. At least, after so many years, All The Star She Is will inspire viewers to see a new change in terms of supporting women in Botswana.

Each incredible series celebrates women but not from all walks of life, but those who are turning heads in the entertainment industry. The show will cast a bright light on women who have conquered tremendous obstacles and weathered the storms.

In an exclusive interview with WeekendLife on Monday, Director of Cosign267 Koone Boikaego said the show reveals the paths that these phenomenal women took to be where they are in the entertainment and media industry.

Cosign267 is a 100% youth owned film and TV Production Company led by Boikaego. It has worked with a number of organization, executing various projects such as filming, shooting, editing and one-on-one couch interviews.

The youthful company recently wrapped up the Department of Broadcasting Services (DBS) three months’ national roadshow and boot camp. It was assigned with capturing all moments of the roadshow, alongside Thato DJ Fresh Sikwane.

“Celebrating women is one thing that is often overlooked. We put together this project to take followers into the lives of creative and incredible women. They are determined to break walls and pave way for the next generation of women. In this show, these women serve viewers with factual stories of how they started and what it takes to be at the forefront, the bittersweet experiences that took them that far. It’s really a show that many young girls can draw inspiration from.”

Breaking down the show plan, Boikaego said airs every Saturday on BTV at 6PM, hosted by One Rabantheng. Rabantheng, famously known as Divine Diva is a media and marketing consultant, legendary radio personality who worked for Duma FM, e-TV and RB2, where she was shown the door for speaking foul of the then President without being aware that the microphone is on.

There are thirteen stars to be featured on the new show, therefore, this means that there will be thirteen episodes. Some of the familiar faces featured on the TV show are: Mpho Sebina, Olorato Ledique, Oratile Kebakile, Nnunu Ramogotsi, Tumi Ramsden, Kelly Ramputswa, Tshepie Olds, Winx Motcher, Mmaphala, Loretta and Nicole Martinez among others.

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WeekendLife

Lifestyle enthusiasts feel Big Brother vibes

27th January 2023

This past weekend MultiChoice Botswana hosted media and lifestyle enthusiasts in Oodi for an evening of fun, drama and everything in between. The treat dubbed Big Brother Titans Botswana media challenge basically recreated the Big Brother experience right here in Botswana.

Big Brother Titans is the joint South African and Nigerian edition of the Big Brother franchise. The series follows contestants as they live in an isolated house and compete for a cash prize at the end of the show by avoiding being evicted from the house by the viewers.

These viewers vote their favorite housemates to stay on the show. The show features housemates from South Africa and Nigeria. The first season of the show premiered on January 15 2023 on DStv.

DStv Botswana Corporate Affairs Manager, Thembile Legwaila told WeekendLife that they saw it critical to host media friends to experience how it feels by being in the Big Brother house.

“For the very first time in history of Big Brother, we’ve seen the merging of two superpowers, Mzansi and Naija, with the Big Brother Titans season and what a better way to celebrate the monumental season than hosting our media friends.”

THE LOVE

Participants were treated to top notch reception complimented by the Oodi sunset which just blew them away. A special shuttle was organized from Gaborone to Oodi, at a farm house that is just incredible in terms of design, aesthetics and ambience.

Of course they were welcomed by soft cocktails and non-alcoholic beverages for those who are not drinkers, and the next booth was an opportunity for housemates to introduce themselves to the man of the house, Biggie. RB2’s new baby Mdu the Party played the role of Biggie, and he nailed the character.

Some of the contestants were asked what they will do with the grand prize of P5000. With my ongoing voluntary movement, #Pad4HER, I needed the cash prize to push the campaign.  #Pad4HER is a campaign that I started last year with an aim of helping female students from disadvantaged backgrounds to have access to sanitary towels. Anyway, luck was not on my side but my colleague from The Botswana Gazette, Gosego Motsumi emerged as the winner.

We got done with the questions and made way into the house. The party began with more drinks and the first challenge kicked off. For this particular challenge, we were divided into pairs. I was matched with Motsumi and we won the first challenge.

WINNING STRATEGY

Other housemates asked how we managed but it was simple: we had a strategy before embarking on the challenge. We sat down and debated on what we need to do in order to emerge victorious.

DStv engaged a phenomenal local chef, Rachel Tlagae who served some enchanting, light meal. Its Big Brother Titans so we ought to mind what we eat and also take note of quantities. Chefs also brought some wine to go with the meal and everyone was contented.

THE WINNING CHALLENGE

Housemates were taken through the last challenge: mental ability. This particular challenge needed them to know who they are as well as knowing their fellow housemates. It was one of the simplest challenges yet difficult. This is where I lost lot of points even though I was at the top (after winning the first challenge).

These housemates were all unique in their own way. From the media side was myself, Sharon Mathala, Leungo Mokgwathi, Gosego Motsumi and Nancy Ramokhua. This is a team which did exceptionally well altogether. Motsumi emerged as the winner, followed by Mathala and me on fourth position.

The third position was won by Loungo Pitse from influencer’s side, and he tagged alongside DJ Gouveia, Dato Seiko, Kedi Molosiwa and Gape Makwati.

Legwaila said “We wanted to have a healthy mix of traditional media (print and radio) as well as social media personalities, artists and content creators in the house. We chose individuals who were characteristically different from each other because variety and diversity is important to us. We of course chose those with outgoing personalities as well as those who are a little more introverted as we wanted the interaction to be authentic and organic. We wanted a solid group of individuals who represented the many different people that make up this beautiful country.”

DSTV IS COOKING SOMETHING

When quizzed if there are plans to have a similar Big Brother Titans Botswana, Legwaila said “MultiChoice Africa is focused on entertaining audiences all over Africa with the current Big Brother franchises; BB Titans, Mzansi and Naija. Though we have no immediate plans to have a Big Brother Botswana in the future, we are continuously looking at ways to entertain our Botswana audience with local content and we are excited for what’s to come in the next few weeks from our country.”

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