Jazz on the lawn to embrace tourism, leisure
WeekendLife
Gaborone International Jazz Festival (PTY) Ltd has been established with the notion of not only developing Botswana’s entertainment industry but also to speak to the country’s economic diversification initiatives within the arts and culture sphere.
It is envisaged that the company will highlight Botswana as one of Africa’s entertainment destinations adding to the country’s tourism strategy. One of the objectives of the event is to bring together entertainment, tourism and leisure.
The event will also spill over to various players within the services market, some of which are owned by the youth. During the week of the event, tourists as well as Batswana living outside Gaborone will require accommodation, transportation, telecommunications and entertainment services.
According to the company Director Lesedi Keletso Rakhudu, corporate and government Institutions around the globe have taken a keen interest in Festival Sponsorship. Government ministries that deal with issues of trade, sports, culture as well as youth take particular interest on such activities as they provide a vehicle that espouses to their respective mandates.
Part of mandate of the Ministry of Youth, Sports and Culture is to develop youth, create jobs and sustainable wealth for them. Cities such as Singapore, Cape Town, Dubai have profiled themselves as entertainment areas of choice. The launch of the Dubai shopping and or jazz festivals has seen it attract tourists from across the globe that during their stay contribute significantly to the United Arab Emirates GDP.
Popularly known as ‘Africa’s grandest gathering’, Cape Town Jazz Festival, which has been running for 17 years now and is hosted by the city of Cape Town, has grown tremendously to attract approximately 30,000 people, 60% of which are tourist.
What is of particular importance is that the Cape Town Jazz festival was able to raise approximately R820,000.00 to Cape Town’s economy during its 2014 jazz festival. This in essences translates to job creation amounting to the same value over the duration of the Jazz festival.
A recent report by Bloom Consulting’s Country Brand Ranking Tourism Edition 2014/15 has shown that Botswana has dropped 4 places down. The research has highlighted that Botswana is ranked at position 17 and 132 in Africa and the world respectively.
This in essence presents the reality that our strategic focus and brand positioning attributed to this decline as an attractive tourist destination, is the lack of growth in our tourist receipts brand positioning strategies as compared to our counterparts relative to our main competitors.
The Gaborone International Jazz Festival avails Botswana the opportunity to showcase its ability to host cosmopolitan events and upgrade its status as a tourist destination of choice. By extension, the show will tremendously add value to the arts and culture market, services market, hospitality industry and the arts and culture communities in general. This will of course be achievable over time and with support from governing bodies of Government and the Private business communities.
The GIJF Team launched its campaign during the last week of January 2015 on social and print media. On Facebook, GIJF has to date generated an average following of 215 likes a day which comes to a total of approximately 11000 likes to date.
Most of their page likes are from Botswana whilst others are generated from neighbouring countries such as South Africa, Zimbabwe, Zambia and Namibia. They also note with excitement that they are followed from as far as the United Kingdom, United States, Australia, Slovakia, Cuba, Malawi and Ethiopia etcetera.
The Inaugural Gaborone International Jazz Festival is scheduled for 4 April 2015 at Serokolwane Lawns. This year’s event themed ‘Jazz on the Lawn’ will feature approximately 11 different performers performing with a live band representing 4 African countries and 1 European country.
The festival will be the biggest international jazz event ever hosted by Gaborone and has over the course of its campaign managed to attract local media support, international media support, potential tourists, international and local jazz fanatics.
The public should expect a relaxed setting that will allow people to bring in their camp chairs, cooler boxes and picnic blankets. Those who prefer VIP packages will have access to any of our 4 VIP Lounges which offer a 3 course meal, bar coupons, a cash bar and loads of VIP treatment.
GIJF’s limited Chill Spots will allow groups of 10 individual’s access to private entertainment and these will begin selling from Monday 16 March 2015. The GIJF team is putting together a surprise for our customers on the General Section and this will be revealed mid next week on our Facebook page. In addition to their package, food and beverage will be sold throughout the festival.
Tickets are currently selling on Computicket Botswana, Computicket South Africa, Shoprite & Checkers as well as Usave. The public can contact Team GIJF on 71320920 or 71601344 or follow them on their Facebook page for more information.
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There is an intimate relationship between material wealth and poverty of spirit, posits Jeff Golden, whose award-winning book, Reclaiming the Sacred: Healing Our Relationships with Ourselves and the World, begins with scientific revelations regarding the things that nourish the human spirit and the things that don’t, most notably money and possessions.
“As we’ve surrounded ourselves with more and more possessions, we’ve grown further from the sacredness of the world, and the sacredness of ourselves,” Golden writes. “As we’ve elevated economic growth and consumption to the highest measures of success and purpose, we’ve closed ourselves off from so much of the joy and wonder that are inherent in us and the world.”
The result of 12 years of research, Reclaiming the Sacred draws upon the work of thousands of psychologists and economists, cosmologists and activists, saints and poets, to ground readers in their inherent joy, purpose and belonging — both for their own sakes and for the sake of the world.
Golden explores the profound consequences of materialism, including how it impacts the global climate crisis. Then he goes beyond all of that, diving into the very heart of humanity’s existence, by charting a path — both scientific and mystical — for reclaiming the inherent joy and richness of life.
Money accounts for just 2-4% of our happiness, according to former Vassar College instructor and activist Jeff Golden. What about the remaining 96-98%? Jeff’s thoroughly researched insights provide the answers, and he shares them in his new book, Reclaiming the Sacred, which received the 2023 Nautilus Book Awards Grand Prize, putting him in the company of the Dalai Lama, Barbara Kingsolver, Eckhart Tolle, Deepak Chopra and other luminaries.
Reclaiming the Sacred explores profound questions, including:
- How important is money to happiness?
- What is the optimal amount of money and possessions for a person to be happy?
- Does having kids make people happy? Getting married? Having sex? Working?
- What are some of the most serious effects of global warming?
- What kinds of changes will people have to make as individuals and as a society as a result of global warming? How will those changes allow people to actually live better lives?
- What does the economic system get wrong when it comes to what really matters, and how should progress be measured?
Ultimately, Reclaiming the Sacred takes readers on a journey that follows the golden threads of happiness, abundance and belonging — and leads them home.
“We have an opportunity to reweave ourselves back into the human community and the family of all living beings, the family of the land and trees, the otters and grasses — to live with them in relationships of respect and wonder,” Golden adds. “We have an opportunity to reclaim ourselves and this world as sacred.”
About the Author
Jeff Golden has been teaching and writing about the topics he covers in his book for over 30 years, most recently at Vassar College. He was a Fulbright Scholar in sustainable development and a recipient of the State Department’s Millennium International Volunteer Award. He is a prison reform and animal rights activist, and has headed several nonprofits promoting social justice, sustainability and international education. A native of Idaho, he resides in the Mohicanituk Valley in New York, with his children, the river and the stars.

The best sex of sexually active persons begins in Spring. Well, this season is time to pack up puffer coats and throw on some lacy lingerie, just so the bedroom is lightened up and the sex gets spicier. For singles, and just in case the libido has been hibernating all winter, it has now become crucial to bring in some heat.
Sexologists and therapists say better sex means different things to different people and it can mean changing many things over time, but one thing’s for sure, to improve sex life in any way, one got to be ready for change.
Certified Sex Therapist Kendra Capalbo suggests that lovers should make most of the weather. “Studies have shown the positive correlation between sunlight and mood, and now that there is more of it, harness the impact it can have on the mood of your relationship. One study from Tel Aviv University showed that increased exposure to sunlight can enhance romantic passion.”
Moving around outside won’t only improve your mood and possible mental approach to sex though, Clinical Sexologist Megwyn White says. “It has physical benefits too. It increases libido by releasing endorphins and improving self-confidence, and it brings more blood flow to the genitals.”
Removing negativity can also work this Spring. Think of the warm weather as a time in which to reset your mindset as well, especially when it comes to your time in the bedroom (or in this case the camping tent.)
“No more negative self-talk or other people’s opinions holding you back. If there is that one fantasy that you and your partner keep agreeing, then make it your mission to finally check it off your bucket list. Spring is all about adventure, so it is time to embrace it.”
Therapists also say that something about Spring makes people want to strip down. Plus, the mild forecast does wonders for your skin and hair, and you can see your legs again. The season allows sex enthusiasts to engage with windows open. Think of it as exhibitionism without the threat of jail time.
Its just as sensual as summer, without the sweat. Those summer months get all the sexual glory, but it’s hard to feel hot when you’re actually, legitimately so hot! When the bedroom turns into a sauna mid-hookup, it’s a little hard to get in the mood.
Experts say there are a number of factors that make Spring sensual. “The weather is the catalyst. Ever since the spring equinox, the days have been getting longer. More exposure to sunlight increases our production of serotonin, a neurotransmitter that boots mood. And happy people tend to be horny people,” said Danielle Forshee, a psychologist, family, marriage and individual therapist.
Having started her business in 2016, Forshee specializes in the evaluation and treatment of high-conflict family problems, high-risk behaviors, and psychological disorders within and outside of the family court system.
She also said that the pleasant weather also urges sex lovers outdoors, where they’re likely to socialize and meet potential new partners. “It encourages us to shed some of the bulky layers we’ve been wearing all winter too. People are coming out of hibernation, and they’re swapping out their sweats and comfy clothes for more, shall we say, ‘scantily clad’ options.”
“They are exposing more body parts. As humans we notice those things, and it makes us more apt to go into mating mode.”
Whether you are looking for a casual hookup or you just want to get more loving from your partner, Spring will boost your desire. According to a study published in the US National Library of Medicine, animal mating habits are directly correlated to the changing of the seasons.
“We’re attuned to our biological clocks. Our bodies know that offspring survival rates soar when the weather is warmer; food is plentiful, climate is temperate and no one will freeze to death. Therefore, when Spring hits and warm weather abounds, our biological mating siren is ticked off.”
Now, while there is conflicting discourse on whether Spring fever is an actual illness, most scientists agree that there are documented psychological changes associated with the change in season.
“Spring fever is not a definitive diagnostic category. But I would say it begins as a rapid and yet unpredictable fluctuating mood and energy state that contrasts with the relative low winter months that precede it,” said Michael Terman, Director of the Center for Light Treatment and Biological Rhythms at Columbia University Medical Center.

The country’s Afrocentric and most popular youth fashion brand, Glotto, continues to dominate the fashion industry and shape fashion trends. It is reaching heights and staying relevant in a fast-paced and ever-changing landscape. Without doubt, the youthful fashion brand has revolutionized the fashion and lifestyle industry in Botswana.
Not only that, its iconic logo and tagline have become synonymous with style and sophistication, and Glotto’s influence extends far beyond the world of fashion. Haute couture, elegant designs and ready to wear is what Glotto has to offer.
New York Fashion Week (NYFW), a semi-annual series of events in Manhattan typically spanning seven to nine days when international fashion collections are shown to buyers, the press and fashion enthusiasts is coming up, and Glotto has been invited to showcase at the same top fashion event.
This is one of four major fashion weeks in the world, collectively known as the “Big Four”, along with those in Paris, London and Milan. This year’s NYFW schedule includes a range of runway shows and presentations for both men’s and women’s clothing lines.
Designers such as Marc Jacobs, Ralph Lauren, The Blonds, Proenza Schouler and Carolina Herrera will be showcasing their upcoming collections in a variety of different formats ranging from traditional runway shows to virtual showrooms and digital activations.
NYFW organizers say every great designer began as an “unknown”, so in addition to some of fashion’s most storied names, their schedule includes independent and emerging designers, many making their appearance on the runway for the first time.
“This is where NYFW becomes a true journey of discovery, the perfect opportunity to discover emerging designers who are pushing the boundaries of fashion and style. Some are new, and others are successful designers in their home country making an appearance at NYFW for the first time.”
Talking about making an appearance at the NYFW, WeekendLife had a conversation with the creative behind Glotto, Mboko Basiami this week, who unpacked how she was invited to showcase in New York and how things are unfolding.
When speaking to this publication, Basiami said a series of invitations were sent via email and social media, inviting her to be a part of the fashion week, something that she wouldn’t trade for anything.
She expanded a bit on collections that she will be showcasing, saying “It’s a seven-look collection and this is our first time participating in the NYFW. Glotto was founded seven years ago and everything is going to come altogether and of course, our attention to detail and texture and a lot of storytelling is what fashion lovers should expect.”
Quizzed if this is a self-sponsored trip to New York, Basiami stressed that in the business of fashion, one can’t expect to have talented runway models, hair, makeup and two assistants sponsored, therefore the trip will be taking money from her pockets. “It is heavily subsidized but there is still a 7000 US Dollar bill to it.”
Networking, global reach and exposure is what is motivating Glotto to go and shine in Manhattan. This is predominantly because New York Fashion Week has been there for so many years, having established itself as the most reputable fashion week in the whole world.
There is the media, right buyers, great location, investors and scholarships. “It will also allow me to compare the quality of my garments with that of designers all over the world. This adds on our unique product offering and what makes Glotto competitive, something that we have been striving for even though we are a local brand.
In preparing for this phenomenal opportunity, a lot needs to be done and thus far, everything is on track. According to Basiami, “I’m trying to balance not worrying about the business and accounts side of things, but rather about the looks and integrity of garments and fashion sustainability. We have reached out corporates who are willing to support us on the journey, the moral support is beautiful and heartwarming.
Meanwhile, Glotto recently showcased at the US-Africa Business Summit in Gaborone. The fashion brand hosted President Mokgweetsi Masisi, who was introduced to ready to wear collections and Glotto live mannequins.