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Achieving Greater Brand Visibility With Careerpool

Lebogang Motubudi
Account Manager, Careerpool

In today’s modern world of information highways and data stored in microchips and clouds, it has become even more imperative that you find new ways into the view of consumers. Back in the day it used to be that information was accessed through very limited channels. You needed only pick from a handful of options and go with it.

That was how you got your company out there. Now you have the internet which provides a platform for social media, bloggers, networks and forums that provide the consumer with a plethora of options when connecting with the world around them.

When it comes to your company the manner in which you connect with the market has been revolutionized. It’s gotten to the point where it really isn’t a matter of choice when deciding to go digital with your business or not.

That ship has long sailed. The onus is now on the company to use as many platforms as possible to leverage greater exposure for their activities. It’s incredibly important that a company remains visible and accessible to the market by broadcasting its activities digitally to people.

This helps increase consumer confidence that the business is not stagnant but is active, healthy and effecting change in the market. One such organizational change or movement that companies can use to leverage their profile is job vacancy posting. This is because, when companies do well, they hire.

Yes it’s true a company could be hiring because someone has retired or resigned but more often than not the perception is that the company is doing well and hence it is hiring. Giving truth to the adage, “there’s no such thing as bad publicity”. This now becomes a chance to get into the public space with a positive message and keep yourself in the forefront of the markets mind. This is where digital media can do wonders for your brand image.

The next vacancy your company advertises for, ensure that it goes to the world. It’s not as difficult as you may think. Or expensive for that matter. After all, this is the digital age. It’s as easy as advertising your vacancy on Careerpool.

Botswana’s first online job board that posts your job vacancy to the world. “Why would I need to advertise to the world” you may ask? Simple answer, there are Batswana all over the world and they are seeking opportunities every day.

Careerpool can help you find that special individual who could reshape your business. By advertising on Careerpool you will be sure to find the candidate you are looking for as you will be looking both locally and internationally.

For only a couple hundred pula you kill two birds with one stone. You satisfy your recruitment needs and you also ensure positive brand visibility for your company. Simply jump onto and register as an employer.

All that is required is to fill out a quick 5 point registration page. Thereafter you will be contacted and a password will be sent to you. You can now send vacancy information digitally across the World Wide Web affordably.

For those companies that already have websites where they advertise for positions regularly, there is a special product that Careerpool provides that can further increase their digital footprint. It’s about increasing brand visibility after all.

Careerpool provides companies with mircrosites. These are exactly what they sound like, a miniature website, represented by a given company’s logo. These microsites provide general as well as vacancy information about your company to the market. This is truly taking advantage of ICT solutions that are on offer.

As successful companies with active digital profiles have discovered, use of these solutions can only serve you well to increase brand awareness and subsequent stakeholder engagement. The beauty of all of this is that these microsites will create increased traffic for your existing company and career websites as they will be linked. Not only that but you stand a better chance of attracting top talent to your organization through this smart online job board platform.

So start using Careerpool today! Don’t have any vacancies right now? Not a problem. You can still register your company today so that when a vacancy does arise you are more than ready to take advantage of the great services Careerpool provides. Advertising your position is only the beginning. Register your company at  HYPERLINK "" today.

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Matsheka seeks raise bond program ceiling to P30 billion

14th September 2020
Dr Matsheka

This week Minister of Finance & Economic Development, Dr Thapelo Matsheka approached parliament seeking lawmakers approval of Government’s intention to increase bond program ceiling from the current P15 Billion to P30 billion.

“I stand to request this honorable house to authorize increase in bond issuance program from the current P15 billion to P30 billion,” Dr Matsheka said. He explained that due to the halt in economic growth occasioned by COVID-19 pandemic government had to revisit options for funding the national budget, particularly for the second half of the National Development Plan (NDP) 11.

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Lucara sits clutching onto its gigantic stones with bear claws in a dark pit

14th September 2020
Lesedi La Rona

Botswana Stock Exchange (BSE) has this week revealed a gloomy picture of diamond mining newcomer, Lucara, with its stock devaluated and its entire business affected by the COVID-19 pandemic.

A BSE survey for a period between 1st January to 31st August 2020 — recording the second half of the year, the third quarter of the year and five months of coronavirus in Botswana — shows that the Domestic Company Index (DCI) depreciated by 5.9 percent.

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Botswana Diamonds issues 50 000 000 shares to raise capital

14th September 2020

Botswana Diamond PLC, a diamond exploration company trading on both London Stock Exchange Alternative Investment Market (AIM) and Botswana Stock Exchange (BSE) on Monday unlocked value from its shares to raise capital for its ongoing exploration works in Botswana and South Africa.

A statement from the company this week reveals that the placing was with existing and new investors to raise £300,000 via the issue of 50,000,000 new ordinary shares at a placing price of 0.6p per Placing Share.

Each Placing Share, according to Botswana Diamond Executives has one warrant attached with the right to subscribe for one new ordinary share at 0.6p per new ordinary share for a period of two years from, 7th September 2020, being the date of the Placing Warrants issue.

In a statement Chairman of Botswana Diamonds, John Teeling explained that the funds raised will be used to fund ongoing exploration activities during the current year in Botswana and South Africa, and to provide additional working capital for the Company.

The company is currently drilling kimberlite M8 on the Marsfontein licence in South Africa and has generated further kimberlite targets which will be drilled on the adjacent Thorny River concession.

In Botswana, the funds will be focused on commercializing the KX36 project following the recent acquisition of Sekaka Diamonds from Petra Diamonds. This will include finalizing a work programme to upgrade the grades and diamond value of the kimberlite pipe as well as investigating innovative mining options.

Drilling is planned for the adjacent Sunland Minerals property and following further assessment of the comprehensive Sekaka database more drilling targets are likely. “This is a very active and exciting time for Botswana Diamonds. We are drilling the very promising M8 kimberlite at Marsfontein and further drilling is likely on targets identified on the adjacent Thorny River ground,” he said.

The company Board Chair further noted, “We have a number of active projects. The recently acquired KX36 diamond resource in the Kalahari offers great potential. While awaiting final approvals from the Botswana authorities some of the funds raised will be used to detail the works we will do to refine grade, size distribution and value per carat.”

In addition BOD said the Placing Shares will rank pari passu with the Company’s existing ordinary shares. Application will be made for the Placing Shares to be admitted to trading on AIM and it is expected that such admission will become effective on or around 23 September 2020.

Last month Botswana Diamond announced that it has entered into agreement with global miner Petra Diamonds to acquire the latter’s exploration assets in Botswana. Key to these assets, housed under Sekaka Diamonds, 100 % subsidiary of Petra is the KX36 Diamond discovery, a high grade ore Kimberlite pipe located in the CKGR, considered Botswana’s next diamond glory after the magnificent Orapa and prolific Jwaneng Mines.

The acquisition entailed two adjacent Prospecting Licences and a diamond processing plant. Sekaka has been Petra’s exploration vehicle in Botswana for year and holds three Prospecting Licenses in the Central Kalahari Game Reserve (Kalahari) PL169/2019, PL058/2007 and PL224/2007, which includes the high grade KX36 kimberlite pipe.

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