Vees new video Africa an erroneous representation
WeekendLife
By Dave Baaitse
From his new studio recording album titled Supernatural vol. 3 Vee Mampeezy is yet again bringing his magic to live, he also celebrates his twelve years in music. However his new video ‘Africa’ the first single from this album which was recently shot in South Africa is a misguided representation of a patriotic artist, he goes all out to hype the South African tourists destinations from the Nelson Mandela Bridge to the Vilakazi Street in Orlando East, Soweto.
When the much acclaimed ‘Africa’ video was launched this past Wednesday night at Massa Centre, my expectation was to see a top of the notch high quality masterpiece, indeed, he did not disappoint. He undoubtedly hired a very experienced production team which was directed by one of the highly respected top producers with experience of working with mainstream artists.
While addressing the crowd who had gathered to see the video for the first time and give him support, Vee revealed that it was now a chance for him to invade Africa with his unique genre of House- Kwasa that is rooted here in Botswana with its unique dance. All the while, I was waiting to see the video and eager to see how Africa was represented in it, I am certain many were expecting to see the same, including his native land, where the music comes from.
What a disappointment when I learnt that he chose to hire a producer from South Africa and hire dancers from South Africa for the video. Along with a South African production crew, he went on to film the famous Nelson Mandela Bridge, the statue of Nelson Mandela which is located at Nelson Mandela Square in Sandton, the Nelson Mandela Family Restaurant in Soweto, the famous towers located in Soweto as well as the Vilakazi Street to mention just a few.
Well, according to me, this much celebrated artist who had the opportunity to entertain the industry for past twelve years is not looking forward to invading Africa but South Africa, and this track could have been as well titled ‘South Africa’ instead.
While we acknowledge that our country is lagging behind in terms of expertise and experience as a country, with with our entertainment industry still in its infancy, but this is the same perception that has over the years made the South Africans belittle us. Vee is a very big artist and to me he should have seen this coming.
Other spectators argue that he is not the first one to shoot a video in South Africa as other artists like Zeus has done it in the past. My bone of contention in this matter is that the latter has gone all out to put South Africa on the map as compared to that Champagne music video of Zeus which was only shot inside a club in an undisclosed location.
Sometime last month one of the biggest US Artists Tailor Swift was accused of secretly entering the country to shoot her video and never credited our beautiful land. This shows that there are people who know the worth of our land, despite their failure to acknowledge it, Vee as a Motswana should have at least brought his high profile production team here in Botswana to promote our culture or atleast went all out to shoot the whole of Africa if indeed he wanted this video to appeal to the whole continent. He says the video was sponsored by his all time partners Orange Botswana as well as Brand Botswana.
Yours truly is still trying to figure out why Brand Botswana went all out to brand South Africa. That notwithstanding, the video was of great quality (clearly lots of money was spent, or it seems) I applaud that, Batswana should too., and we all rally behind you, still.
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