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Hashtag trend eluding Botswana

Hashtagging is undeniably pop culture-one that so eludes most Batswana. Although critics have ranted that the hashtag has ruined the English language, and despite its origin, they will not be going away anytime soon.

The hashtag though has come a long way, before social media, the little punctuation mark was only but a sign in the 60s used to denote telephone numbers, called the ‘octothorpe’ deriving from its eight ends. In the late 70s, it would go on to be used in C programming language, nd later on, it was adopted by various programming languages in various functions, according to Infographic.  In 1993, Internet Relay Chat (IRC) used the # sign to precede names of chat groups and topics.

However, since their invention, the hashtags have taken a life of their own, and are now basically the face of online tagging. In the late 2000s, Twitter popularised their use,from 2007, Twitter used the sign, adopting a system similar to that of IRC for tracking and tagging online topics on the site. It was in the same year that the name “hashtag was born, and it has since stuck. The sign and its use gained popularity during the years 2007 through 2010, and by 2014, many social media sites were using the sign, for various purposes.

More often than not, it is a tool used to reach new audiences, connect like-minded people, and facilitate streams of conversation. The hashtag has been used for conversations, brand campaigns, events, social activism campaigns and humour or emphasis in various sites

Hashtags are often among the most popular topics on various social platforms. Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network.

Notwithstanding this, hashtags still remain the least understood and most misused social media phenomena. On the surface, Botswana has caught on to the use of hashtags, but are they using it effectively.

In Africa, social media users have had hashtags trend for the right reasons. In 2014, the #BringBackOurGirls hashtag swept across social media, calling for the return of the 273 Chibok Governement Secondary School, who were taken from the school by Boko Harram militants. Although none of the girls were returned, the much needed publicity on the kidnappings was generated through the hashtag. Other notable hashtags about Africa that trendedin 2014 include #JusticeforHanna, #ThingsIloveaboutSouthSudan, #EvilNanny, #RememberingMandela, #DeadBeatKenya, #ThingsLongerThanPistoriusSentencing, #PayBackTheMoney, #MousserContreEbola, #IDreamofANigeria, #Orwell, #AfricaStopEbola, #JollofGate, #MyDressMyChoice, and #FreeAzyz. None of the tags were about Botswana or concerned our country, but this in no way meant there were no issues of interest in the country.

This year, it has pretty much been the same. Other than #IfAfricaWasABar   which was created by a Motswana writer, Siyanda Mohutsiwa earlier this year burning the internet, no influential hashtag has trended from the country.However, nothing stopped Batswana from riding on tags created for different causes in other countries, of note #FeesMustFall, #JeSuisCharlie, the Zimbabwean and South African #SONA, the hashtag gone wrong #AskMmusiMaimane and a trail of others.

On the other hand,Batswana sure know how to inject humour, riding on the hashtag. Just last month, #ausi trended following a supposed Twitter war between two State TV broadcaters. #Ausi trended until mid November on Twitter.

Events in Botswana have also effectively used the hashtag, like the recent #Botswana2015 used by the Chatham House De Beers Diamond Conference. A lot of discussions generated using the hashtag trended throughout the conference.

Everything on the Internet is forever. Hashtags are no exception; the life of a hashtag can be tracked online. Hashtags are often among the most popular topics on various social platforms. Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. On Facebook, you can track live hastags by using the search icon.

In June 2014, the hashtag was officially added into the Oxford English Dictionary, defining it as, “(on social media web sites and applications) a word or phrase preceded by a hash and used to identify messages relating to a specific topic; (also) the hash symbol itself, when used in this way.”  The Mirriam Webster Online Dictionary had earlier on in May of the same year.

Simple Etiquette for the hashtagger

While they have come a long way, and are now used in many platforms, it does not mean that they should be stuck anywhere for the sake of using a hashtag, or just because everyone is using them. The greatest faux pas with hashtag is perhaps string too many words together. While multiple words can be used together, they need not be too many, and instead of using underscores, like many people do here, the words strung together should not be spaced, and each word beginning another could be capitalised. Another deadly mistake made when using hashtags is hashtagging each and every word on a post, causing clutter. Equally, other people clutter posts with numerous hashtags, the general rule of thumb is that if your post has more than three hashtags, its annoying-people are likely to move on to other pressing #hashtags!

Another big no-no, very common to the Botswana social media user is using numerous descriptive synonym hashtags at the end of a post. If you are doing this it’s time you reflected on how you are contributing to ruining the #hashtag movement.

Locally, there is still a long way to go where hashtags are concerned. While the world over they have done more for communities, fighting for a cause, taking leaders to task, or simply discussing national issues of concern, in Botswana we have only achieved humour from them. While humour is good for us, change is certainly better, and Botswana, should invest more in trying to use the trend to achieve some level of change-or at least communicate our wish for it, at least.

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Self-taught fashion designer speaks

26th July 2022
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A job, lucrative or not, is a job after all. Sometimes one has to compromise in order to make a living, few people get a job their dream jobs. But once in a while there is an emergence of people who listen to their inner calling to pursue their passion.

The founder and head designer of Butterfly Couture, Chawa July is one of those few people who left their job to pursue their passion. An inspiring fact about July is that she is a self-taught fashion designer, she used to copy patterns from her old clothes until she learnt how to draw them, and she also searched information from the internet to increase her knowledge and skills.

“It all started as a hobby from my love for beautiful dresses and I started adjusting and making clothes for myself. Gradually people around me started to take interest in my craft and the hobby slowly grew into a profitable business,” July said.

The 41 year fashion designer from Molepolole worked her way up in the Procurement space for over 10 years. She worked at Stanbic Bank, Kromberg & Schubert and Clover Dairy as a Procurement supervisor. Her last job before she entered the fashion industry was a Manager for Contacts & Sourcing at a Facilities Management Company.

She established her fashion house in October 2019 and it has become synonyms with elegant wedding gowns and exquisite evening wear. July said when designing she is inspired by various aspects such as the client’s personality, the mood of the event and the theme. She further mentioned that every opportunity is to show her craft so she always aims to please.

“Every Butterfly Couture piece must represent the elegance and the creativity the brand is about,” she said. Butterfly Couture has adorned beauty queens; Miss Botswana 2021/2022 Ambrociah Samboko at Miss Universe in South Korea and Miss Botswana 2019,Oweditse Fafah Phirinyane during her reign of which is the highlight of her career. They have also marked their presence in a few fashion events locally and in the neighbouring countries.”

They showcased at The Grand Palm Wedding Expo, Masa Fashion Show, Miss Botswana Fashion Show and Sacunda plus Size Fashion Show. The will also be showcasing at Gabs July Fashion Show on the 15th of July alongside the South African designer, popularly known as the King of glamour David Tlale.

July also identified that one of the challenges they face in the couture is that, it’s a seasonal business. “There are times in the year when the business is great and challenging. Winter in particular, is difficult time to stay afloat as there aren’t as many events that people are inspired to dress spectacularly for,” she said. She further said that her aim is to be a prime couturier of choice in Botswana.

“Craft like your life depends on it because every happy client is 10 more referrals” is what she said when asked to serve a word of wisdom to people hoping to make it in the fashion industry.

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WeekendLife

Gospel awards re-organised

26th July 2022
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The Botswana Gospel Music Awards (BOGMA) and the Annual Gospel Awards (AGA) are said to be no longer in existence and a joint venture project has been put up that will carry out the awarding of gospel musicians.

The new entity has been established as Gospel Music Awards, which is a project at this moment is nearer to dishing out the first Gospel Awards under the leadership of the dissolved entities (BOGMA and AGA). “The difference is the same, it is just that the two projects were run by different minds which had differing objectives,” said the project coordinator, Letsweletse Moshabi when asked what the difference was between the two previous awards.

He added that at this junction their focus is on the future of the gospel musicians and they would like to direct their energies to the new project and forgo the past projects. “The Music market especially the gospel genre is too small and that basically means the very small market was experiencing the imbalance in the supply and demand forces. At that stage, supply was more than the demand so the reason for the joint forces is to allow the supply and demand forces to readjust and form equilibrium,” added Moshabi.

The mandate and objectives of the project are to recognize and award gospel music talent, to create awareness of the Botswana gospel music industry and to create a platform where fellow musicians may exchange ideas and network amongst themselves and approach international markets in cohesion.

The first of these joint awards will be held on the 27th August 2022 at Molapo Showcase under the theme ‘Cohesiveness to Build’ where about 18 categories will be up for grabs.

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Makhadzi, Master KG invade Thamaga

18th July 2022
Makhadzi,-Master-KG-invade-Thamaga

The Kumnandi Ekhaya musik festival will be held on the 30th September 2022 at Thamaga village. The event coincides with the release of famous host, Dj Ngwazi’s first album called ‘spring day’ on the 2nd of September 2022.

The Thamaga born and raised Lefika Lushen Kebatlege is a disc jockey and a music producer signed under WanitwaMos Entertainment in South Africa. Famously known as Dj Ngwazi and formally known as DJ superstar, he has really worked hard to become one of the finest export DJs the country has produced. Internationally, he is described as a DJ from South African because of his works with popular music artist Master KG.

Meanwhile, the music festival will feature South African artists, Makhazi, Master KG, Prince Benza and Mthunzi. They will also be joined by some of the big local artists, Franco, Vee Mampeezy, among others.  “The tickets of the concert will be available at Spar stores, webticket and Kings bar. There will be three categories for VIP tickets, the one that goes for P1000, P1500 and P2200,” said the Kumnandi Ekhaya musik fest promoter Sadie Swartz of Saysay Entertainment.

“We have a new system to tackle the cry of promoters about security at the events. We will have a team of 100 security men, 10 horses and 15 dogs. We also agreed with the police to help with traffic control and no tickets will be sold at the gate to avoid circulation of money which can attract thieves,” said Kagiso Gaodumelwe from All Night Security.

“I started deejaying back in the days when I was still schooling at Kagiso Senior School and I never stopped working towards my career since then. I have a career in South Africa, since 2018 when Master KG took me in and his support as a brother has taken me to places,” said DJ Ngwazi describing his career journey.

“Kumnandi Ekhaya is Zulu language which means ‘go monate ko gae’ in Setswana. The name came about as a way of inviting my South African fans and supporters to my home village Thamaga to come experience the joy that comes with celebrating our freedom and independence. I used isiZulu because it’s the dominant language in South Africa,” explained Dj Ngwazi.

“The concert will be held in an open space which was used for agricultural purposes and we would like to call it ‘Ko Legoleng’. With this concert I want to redeem the dignity of our village because we once had the cases of youth who were terrorizing the community, beating up people in the streets and stealing and these was really a concern in our community because they were tarnishing the village name,” said Dj Ngwazi.

The purpose of this concert is to empower the community of Thamaga and local artist, more especially artist from Thamaga village like, Kgabo Sereto traditional group. There will be a litter picking campaign around the village before the launch of the concert .The sponsors which are already on board are Dladleng Entertainment and Kings bar and there are still more sponsors to be revealed.

”As the Kumnandi Ekhaya musik fest management, we are going to buy food combos and take them to Thamaga village Kgotla so they can be donated to the less privileged and orphans. Starting from October we will be donating pads to all Junior Schools in Thamaga,” said Dj Ngwazi. Dj Ngwazi’s motivational words to other artist and everyone else; work hard, be patient and be determined.

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