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Hashtag trend eluding Botswana

Hashtagging is undeniably pop culture-one that so eludes most Batswana. Although critics have ranted that the hashtag has ruined the English language, and despite its origin, they will not be going away anytime soon.

The hashtag though has come a long way, before social media, the little punctuation mark was only but a sign in the 60s used to denote telephone numbers, called the ‘octothorpe’ deriving from its eight ends. In the late 70s, it would go on to be used in C programming language, nd later on, it was adopted by various programming languages in various functions, according to Infographic.  In 1993, Internet Relay Chat (IRC) used the # sign to precede names of chat groups and topics.

However, since their invention, the hashtags have taken a life of their own, and are now basically the face of online tagging. In the late 2000s, Twitter popularised their use,from 2007, Twitter used the sign, adopting a system similar to that of IRC for tracking and tagging online topics on the site. It was in the same year that the name “hashtag was born, and it has since stuck. The sign and its use gained popularity during the years 2007 through 2010, and by 2014, many social media sites were using the sign, for various purposes.

More often than not, it is a tool used to reach new audiences, connect like-minded people, and facilitate streams of conversation. The hashtag has been used for conversations, brand campaigns, events, social activism campaigns and humour or emphasis in various sites

Hashtags are often among the most popular topics on various social platforms. Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network.

Notwithstanding this, hashtags still remain the least understood and most misused social media phenomena. On the surface, Botswana has caught on to the use of hashtags, but are they using it effectively.

In Africa, social media users have had hashtags trend for the right reasons. In 2014, the #BringBackOurGirls hashtag swept across social media, calling for the return of the 273 Chibok Governement Secondary School, who were taken from the school by Boko Harram militants. Although none of the girls were returned, the much needed publicity on the kidnappings was generated through the hashtag. Other notable hashtags about Africa that trendedin 2014 include #JusticeforHanna, #ThingsIloveaboutSouthSudan, #EvilNanny, #RememberingMandela, #DeadBeatKenya, #ThingsLongerThanPistoriusSentencing, #PayBackTheMoney, #MousserContreEbola, #IDreamofANigeria, #Orwell, #AfricaStopEbola, #JollofGate, #MyDressMyChoice, and #FreeAzyz. None of the tags were about Botswana or concerned our country, but this in no way meant there were no issues of interest in the country.

This year, it has pretty much been the same. Other than #IfAfricaWasABar   which was created by a Motswana writer, Siyanda Mohutsiwa earlier this year burning the internet, no influential hashtag has trended from the country.However, nothing stopped Batswana from riding on tags created for different causes in other countries, of note #FeesMustFall, #JeSuisCharlie, the Zimbabwean and South African #SONA, the hashtag gone wrong #AskMmusiMaimane and a trail of others.

On the other hand,Batswana sure know how to inject humour, riding on the hashtag. Just last month, #ausi trended following a supposed Twitter war between two State TV broadcaters. #Ausi trended until mid November on Twitter.

Events in Botswana have also effectively used the hashtag, like the recent #Botswana2015 used by the Chatham House De Beers Diamond Conference. A lot of discussions generated using the hashtag trended throughout the conference.

Everything on the Internet is forever. Hashtags are no exception; the life of a hashtag can be tracked online. Hashtags are often among the most popular topics on various social platforms. Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. On Facebook, you can track live hastags by using the search icon.

In June 2014, the hashtag was officially added into the Oxford English Dictionary, defining it as, “(on social media web sites and applications) a word or phrase preceded by a hash and used to identify messages relating to a specific topic; (also) the hash symbol itself, when used in this way.”  The Mirriam Webster Online Dictionary had earlier on in May of the same year.

Simple Etiquette for the hashtagger

While they have come a long way, and are now used in many platforms, it does not mean that they should be stuck anywhere for the sake of using a hashtag, or just because everyone is using them. The greatest faux pas with hashtag is perhaps string too many words together. While multiple words can be used together, they need not be too many, and instead of using underscores, like many people do here, the words strung together should not be spaced, and each word beginning another could be capitalised. Another deadly mistake made when using hashtags is hashtagging each and every word on a post, causing clutter. Equally, other people clutter posts with numerous hashtags, the general rule of thumb is that if your post has more than three hashtags, its annoying-people are likely to move on to other pressing #hashtags!

Another big no-no, very common to the Botswana social media user is using numerous descriptive synonym hashtags at the end of a post. If you are doing this it’s time you reflected on how you are contributing to ruining the #hashtag movement.

Locally, there is still a long way to go where hashtags are concerned. While the world over they have done more for communities, fighting for a cause, taking leaders to task, or simply discussing national issues of concern, in Botswana we have only achieved humour from them. While humour is good for us, change is certainly better, and Botswana, should invest more in trying to use the trend to achieve some level of change-or at least communicate our wish for it, at least.

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WeekendLife

The in thing; Appealing Mani-pedi

1st December 2020
Appealing medi-pedi

Women with manicure more attractive.The latest trending thing within the fashion diary of women has been manicures and pedicures.

It goes beyond the traditional nail polish painted on nails. It has become an art that is almost worshipped by women. A need to have fashion statement.

There’s a lot that goes into a well done manicure and pedicure.

THE SCIENCE OF MANI-PEDIS
According to the London College of Beauty Therapy mani-pedi offers a deep cleansing for nails as well as making sure that they look exceptionally well.

It also assist in removing dead skin and plays a pivotal function in encouraging the growth of new skin.
There is so much that is going on while doing mani-pedi, one of which being a rubbing and a soothing massage to both the feet and the hands. This is imperative in boosting circulation of blood, which can be disturbed during winter season.

Scheduling for mani-pedi from time to time will ensure that nails are in a good condition and lowers the chances of your hands and feet from swelling up especially when you have a busy and hectic schedule that’s why taking a mani-pedi break comes highly recommended.

NAIL BARS
Recently many beauticians have been neck to neck with nail art trends that have been set by fashion forward nations. This has seen the growth of nail tech bars in the country. Nail art varies from normal stick on artificial nails to having acrylic nails that have been sculpted and carved out on the natural nail.
It’s the art on the nails that really grabs attention; glittering diamonds and all sorts of small trinkets adorning nails. It depends on the style of the customer anyway and how flamboyant they want the nails to be.

There are also shapes to choose from, from coffin like shaped nails to ballerina shapes, there is really an array of shapes and designs to choose from. You can also choose the length you want, from talons that resemble a witch with class or a simple rubber base coat that gives both class and simplicity which is healthy for natural nails because rubber base gel is a base coat for gel polish that has an extra elastic and flexible nature. This extra flexibility allows your manicures to flex and bend with your natural nails instead of working against it.

ZURI NAILS
Bringing the art of nails to the shores of Botswana is Kato Masibi, a young lady in her mid-20s and a Media graduate who’s passionate about beauty and therapy.

Speaking to WeekendLife, Masibi explains that her love for manicures and pedicures, emanates from embracing looking good and feeling pretty which is why she founded Zuri Nails. A nail bar offering the best in nail tech in Francistown.They offer both manicure and pedicure services, from extensions to grooming natural nails, foot scrubbing and massages.

‘It is very important to make sure your hands are as clean and as presentable as they can be, as well as nails, they’re very sensitive and we need to ensure that we take good care of them to avoid nail infections. Clean nails say a lot about you as a lady and it says a lot about your hygiene status,” said Masibi.

While Zuri Nails offers different types of manicures, both natural looks and artificial, Masibi said; “Artificial nails are done to enhance a woman’s beauty (gel and acrylic extensions, stick-ons) and natural manicure is done to keep nails clean and protected from infections like cutting nails, filling them, keeping cuticles presentable and applying a nail hardener to keep them strong (no artificial agents used) this one can be done by men too,” she said.

Masibi agrees that there are physical benefits to doing your nails and it’s not just about looking good.
“Both the physical and mental health benefits of getting a nail treatment are extraordinary. Your feet and hands will both look and feel amazing, your stress will go down, the pain will be gone, and your blood circulation will boosted.”

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WeekendLife

Dark COVID-19 cloud engulf Festive gigs

23rd November 2020
Festive season to be punctuated by social distancing.

With Government tightening the noose around public areas through the State of Public Emergency tool, it is very unlikely that there could be celebrations this festive season.

Just this week Government, through the Government Gazette announced that hawkers will not be allowed to go inside parked buses to sell their goods; while at the same time buses will only be allowed to enter the bus rank to pick and drop.

This move is further instructive to the entertainment or creative industry that things are far from being let loose to allow for staging of festivals and gigs.

As the year comes to an end, artists normally anticipate increased rate of bookings inside and outside the country. This looks set not to be the case this year as the spread of COVID-19 remains a threat and Botswana is still under the State of Public Emergency.

As things stand large shows that attract multitudes are prohibited, as per the Emergency Regulations signed by President Dr Mokgweetsi Masisi. This is the period when events such as Born & Raised, Gaabo Motho and many more normally have their bread buttered.

When COVID-19 reached Botswana shores in February other big events such as The Hamptons, Gaborone International Music & Culture week (GIMC), African Attire on Fleek, Soul Fill Up with Franco and many more who were anticipating a great return were forced to cancel due to covid-19 restrictions.

Indications point to a Christmas and New Year that would be dominated by law enforcement officers patrolling the streets to ensure adherence to social distancing. Big music industry players like Vee Mampeezy can only hope that their industry will be opened – but this end does not appear in sight.

The popular musician recently spoke to this reporter and confirmed that he is running at a loss, “usually at this time of the year I am usually fully booked,” he said.“Obviously we are affected. We are only hoping that the government will open. We believe they will open.

This year, it is very rough, we are only getting bookings there and there by people who are doing events. I have lost too much money this season. A lot of it,” said Vee Mampeezy.As for Maxy, the songstress is not sure how things are coming up this festive season but she is positive that something is in the pipeline for her.

“I really don’t know; but as for me it’s been better for I have been getting a few corporate gigs there and there due to my corporate market clientele. As for what I’m planning, only time will tell depending on the COVID-19 rules and what is presented on the table for me because I don’t do nor organise my own gigs but I only take bookings from paying event organisers,” she said.

Amidst positive news on vaccine developments and successful trials, the coronavirus is surging in Europe with some countries announcing partial lockdowns to control the spread. On the 16th November 2020, through his formal missive noted that COVID-19 remains a concern in the country as infections continue rising. “As of 11th November 2020, Botswana had recorded 9103 cases.”

So far 30 people have died due to complications linked to COVID-19. Most of the deaths have been recorded in the Greater Gaborone area with the COVID-19 task team analysis depicting that Botswana records one death for every 250 positive cases detected.

Botswana currently has 837 active cases and 6801 recoveries.

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WeekendLife

Beauty Tips Skin Prep- The key to flawless make up

23rd November 2020
BEAUTY TIPS-skin prep- the key to flawless make up. PICTURE SOURCE(LUX MAGAZINE, 2020)

PICTURE SOURCE(LUX MAGAZINE, 2020)

BY:MAUNGO MASIAPETO
Have you been drooling over stunning make up looks posted by models, artists and influencers on social media? Have you tried to copy their looks, used the products advertised on their post, but your make up isn’t the same as theirs?

Here is the thing, you can devote hours blending out your foundation, crafting a flawless eye shadow look and mastering the perfect dewy highlight but your makeup will only be as good as its base. What do I mean by that? Well, prepping your skin correctly can make a world of a difference when it comes to applying your makeup.

Follow these steps for a flawless skin prep routine:

Step1: Cleansing has so many benefits for the skin. Not only does regular cleansing help retain pore size, but it also aids to create supple-looking and healthy skin. If you have oily skin, perhaps try the double cleansing trend as this can prevent the production of excess oils. For the best makeup application, cleanse in the remove any toxins built up from the night.

Step 2: Exfoliate, alongside your morning cleanse, it is vital to also exfoliate your skin. Not only will this get rid of any dead skin cells on the surface of your skin, but it will clear the skin of any accumulating sweat, bacteria and dirt. Alongside providing the ultimate smooth base for makeup application, it will help to minimise your pores for flawless looking makeup.

Step 3: Toner is the intermediate step, but it is a step that should not be overlooked. It is a great addition to your skincare routine because it prevents ingrown hairs, refreshes the skin and shrinks pores. For maximum hydration to the skin, toner should be applied after cleansing and before moisturising. Hydrated skin will result in a smooth, plump complexion, and therefore better-looking makeup.

Step 4: Moisturize, Lightly massaging your skin with a moisturizer will hydrate your skin, improve blood circulation and brighten it instantly. Choose a moisturizer that works well for your skin type, anything that does not absorb well or isn’t too hydrating for your skin is of no use. Opt for oil-free moisturizers such as the Ponds Super Light Gel Oil Free Moisturizer for oily skin. Dry skin should be moisturized with cream or oil-based moisturizers such as the Simple Kind To Skin Replenishing Rich Moisturizer.

Step 5: lip prep If you have ever applied lipstick on dry, chapped lips, you have probably noticed your lipstick flaking off. To combat this, use a lip scrub to ensure the best lipstick results and to get rid of any dry skin. An added benefit to using a lip scrub is that it prevents any discolouration on your lips, so you look your best makeup- free too. Be sure to use a lip balm immediately after to keep your lips soft and supple

Step 6: Prime, It is rare that your skin will always look flawless. Naturally, we all occasionally get acne, enlarged pores and imperfections. However, a primer can really help to provide a good base for your makeup. Primers fill in the pores on the skin, smooth out blemishes and provide a natural glow to the skin. Not only do they help to prevent your makeup sliding off your face, but there is now a primer for almost every skin condition. For example, if you have uneven pigmentation in your skin, you can opt for a colour correcting primer whereas if you suffer mainly from enlarged pores, try a blurring prime.

Now that you’ve let your primer sink into the skin, you’re ready to proceed with foundation. If you would like a rundown of how to get the best make up tips let me know! Go checkout a few detailed classes on our social media pages

@MKM make up. Stay glowy!

 

 

 

 

 

 

 

 

 

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