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Hashtag trend eluding Botswana

Hashtagging is undeniably pop culture-one that so eludes most Batswana. Although critics have ranted that the hashtag has ruined the English language, and despite its origin, they will not be going away anytime soon.

The hashtag though has come a long way, before social media, the little punctuation mark was only but a sign in the 60s used to denote telephone numbers, called the ‘octothorpe’ deriving from its eight ends. In the late 70s, it would go on to be used in C programming language, nd later on, it was adopted by various programming languages in various functions, according to Infographic.  In 1993, Internet Relay Chat (IRC) used the # sign to precede names of chat groups and topics.

However, since their invention, the hashtags have taken a life of their own, and are now basically the face of online tagging. In the late 2000s, Twitter popularised their use,from 2007, Twitter used the sign, adopting a system similar to that of IRC for tracking and tagging online topics on the site. It was in the same year that the name “hashtag was born, and it has since stuck. The sign and its use gained popularity during the years 2007 through 2010, and by 2014, many social media sites were using the sign, for various purposes.

More often than not, it is a tool used to reach new audiences, connect like-minded people, and facilitate streams of conversation. The hashtag has been used for conversations, brand campaigns, events, social activism campaigns and humour or emphasis in various sites

Hashtags are often among the most popular topics on various social platforms. Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. This is an easy way to identify popular streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network.

Notwithstanding this, hashtags still remain the least understood and most misused social media phenomena. On the surface, Botswana has caught on to the use of hashtags, but are they using it effectively.

In Africa, social media users have had hashtags trend for the right reasons. In 2014, the #BringBackOurGirls hashtag swept across social media, calling for the return of the 273 Chibok Governement Secondary School, who were taken from the school by Boko Harram militants. Although none of the girls were returned, the much needed publicity on the kidnappings was generated through the hashtag. Other notable hashtags about Africa that trendedin 2014 include #JusticeforHanna, #ThingsIloveaboutSouthSudan, #EvilNanny, #RememberingMandela, #DeadBeatKenya, #ThingsLongerThanPistoriusSentencing, #PayBackTheMoney, #MousserContreEbola, #IDreamofANigeria, #Orwell, #AfricaStopEbola, #JollofGate, #MyDressMyChoice, and #FreeAzyz. None of the tags were about Botswana or concerned our country, but this in no way meant there were no issues of interest in the country.

This year, it has pretty much been the same. Other than #IfAfricaWasABar   which was created by a Motswana writer, Siyanda Mohutsiwa earlier this year burning the internet, no influential hashtag has trended from the country.However, nothing stopped Batswana from riding on tags created for different causes in other countries, of note #FeesMustFall, #JeSuisCharlie, the Zimbabwean and South African #SONA, the hashtag gone wrong #AskMmusiMaimane and a trail of others.

On the other hand,Batswana sure know how to inject humour, riding on the hashtag. Just last month, #ausi trended following a supposed Twitter war between two State TV broadcaters. #Ausi trended until mid November on Twitter.

Events in Botswana have also effectively used the hashtag, like the recent #Botswana2015 used by the Chatham House De Beers Diamond Conference. A lot of discussions generated using the hashtag trended throughout the conference.

Everything on the Internet is forever. Hashtags are no exception; the life of a hashtag can be tracked online. Hashtags are often among the most popular topics on various social platforms. Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. On Facebook, you can track live hastags by using the search icon.

In June 2014, the hashtag was officially added into the Oxford English Dictionary, defining it as, “(on social media web sites and applications) a word or phrase preceded by a hash and used to identify messages relating to a specific topic; (also) the hash symbol itself, when used in this way.”  The Mirriam Webster Online Dictionary had earlier on in May of the same year.

Simple Etiquette for the hashtagger

While they have come a long way, and are now used in many platforms, it does not mean that they should be stuck anywhere for the sake of using a hashtag, or just because everyone is using them. The greatest faux pas with hashtag is perhaps string too many words together. While multiple words can be used together, they need not be too many, and instead of using underscores, like many people do here, the words strung together should not be spaced, and each word beginning another could be capitalised. Another deadly mistake made when using hashtags is hashtagging each and every word on a post, causing clutter. Equally, other people clutter posts with numerous hashtags, the general rule of thumb is that if your post has more than three hashtags, its annoying-people are likely to move on to other pressing #hashtags!

Another big no-no, very common to the Botswana social media user is using numerous descriptive synonym hashtags at the end of a post. If you are doing this it’s time you reflected on how you are contributing to ruining the #hashtag movement.

Locally, there is still a long way to go where hashtags are concerned. While the world over they have done more for communities, fighting for a cause, taking leaders to task, or simply discussing national issues of concern, in Botswana we have only achieved humour from them. While humour is good for us, change is certainly better, and Botswana, should invest more in trying to use the trend to achieve some level of change-or at least communicate our wish for it, at least.

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WeekendLife

Botswana fades away from Miss Universe pageant

17th May 2021
MISS-UNIVERSE-2013-Tirelo

Botswana once had a story love affair with the world’s biggest premium beauty pageant, Miss Universe. This was in 1999 when Botswana’s first representative at Miss Universe, Mpule Kwelagobe, effortlessly snatched the title.

It was every contestant’s beautiful dream to wear the crown, but winning at first entry was implausible if not magical. Kwelagobe made the country contented, and history was made. Taking a closure significant look at her performance at the Miss Universe held at the Chaguaramas Convention Centre in Chaguaramas, Trinidad and Tobago, Kwelagobe battled it out on and off stage with 84 contestants and showed them dust. She was in the Top 5 spot with South Africa, Venezuela, Philippines and Spain. There are countries which snatch the Miss Universe title every year.

Miss Universe 2019 was a South Africa, Zozibini Tunzi. Mpule Kwelagobe scorecard looked pretty remarkable. She scored 9.05 out of 10 on her interviews, 9.18 swimsuit, 9.36 evening gown, semi-final average 9.19 and 9.48 on the Top 5 question. These results were good enough to earn her the crown.

However, over the years (since the crowning of Mpule Kwelagobe), Botswana has been fading away from participating at the Miss Universe. Between 2002 and 2003, the country did not participate in Miss Universe but in 2004, the country sent a winning title of Miss Universe Botswana to Ecuador, Miss Universe 2004.

In 2010, Mos Syde Worldwide Entertainment Group: an international entertainment and fashion company domiciled in Botswana took over the Miss Universe Botswana pageant after a six-year absence. Tirelo Ramasedi was crowned Miss Universe Botswana 2010, and represented the country in Las Vegas on August 23. As it is right now, Ramasedi is the only former Miss Universe queen still keen in having her name shine out there: she works closely on projects aimed at empowering women and young girls.

Sadly so, 2013 was the last time Botswana participated in Miss Universe. After five years of not participating at Miss Universe pageant, the first Miss Universe Botswana Mpule Kwelagobe took over the franchise. The winner selection of Miss Universe Botswana 2019 was to remark Botswana to Miss Universe 2019, however, was cancelled.

2019 marked another possible six years since Botswana lacked participation in Miss Universe. This drastic zero participation in this premium beauty competition paved way for our neighbours South Africa to sail smoothly at the competition. Zozibini Tunzi became an instant global queen and everyone’s favourite after displaying intelligence, poise and taking up space to be crowned Miss Universe 2019.

The pageant was not held in 2020 due to COVID-19. This will be the third time in the history of the competition in which the event will be held after the calendar year has ended: this previously occurred during Miss Universe 2014 and Miss Universe 2016 (in which Botswana was not participating).

Miss Universe Organization announced early this year that the competition would be held on May 16 2021, at Seminole Hard rock Hotel and Casino in Hollywood, Florida, United States. Zozibini Tunzi will crown her successor at this competition.

Botswana, will not be participating at the Miss Universe 2020, again. The weakening Miss Universe Botswana has been attributed to by internal fights within the organization. But why participate at Miss Universe?

The Miss Universe Organization is a global, inclusive organization that celebrates women of all cultures and backgrounds and empowers them to realize their goals through experiences that build self-confidence and create opportunities for success.

Women participate annually to affect positive change personally, professionally and philanthropically as inspirational leaders and role models. The delegates and titleholders that have participated in the MUO system are able to cultivate their personal, professional and philanthropic goals. These women are forward thinking and motivated not just talk about change, but to initiate it.

Prominent beauty pageants analyst in Botswana Morekolodi Smith took Weekendlife in an exclusive interview that it has been so many years of absence from participating at Miss Universe, and this shows that Botswana lacks consistency and commitment.

“The franchise holders fail to host a national pageant. I think they should hand over the license to Miss Botswana Organization because it hosts the pageant annually. Then the winner gets to participate in both Miss World and Miss Universe. They can maybe crown two representatives. Botswana has faded away from Miss Universe platform and fans have forgotten about it,” he said in an interview on Thursday.

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WeekendLife

Given Carter fools Batswana – again

11th May 2021
Given Carter

Pranks, for a common man, is designated to the 1st of April- April fool’s day. Usually it’s the only day out of the entire 365 days one can make a fool of others and get away with practically anything, anything legal that is.

While there are fanatics who do it for amusement, there are some who do it to earn their daily bread and butter. Some obviously saw a niche to keep people fascinated especially in these emotionally straining times of COVID-19. For the record, they don’t play ordinary cards as you may think.

Their pranks are as big and as real as marriage wrecking and all the drama that comes along with it. Given Carter is not just your ordinary boy next door. The Tonota born prankster is currently taking the entire country on an emotional rollercoaster from the comfort of his home in Francistown.

At only 32-years, Carter BW’s skills of planning and executing a prank is what sets him apart from the rest. In fact one can go as far as to say that he’s the only prankster Batswana know.His ideas are unique and relevant, telling a tale that someone can sit and think about, perhaps learn from it because they are everyday life happenings that most people can relate to because they have a way of really hitting home.

In an exclusive interview with WeekendLife, the versatile Given Carter (who is also a photographer) says the inspiration behind pranking was to introduce something not so common in Botswana, and challenge typecasts associated with art, especially modern art.

“Growing up, we only saw pranks on the television dominantly done by the whites. We never thought this is something we can do, or maybe we didn’t understand the logic behind it. But I guess, pranks are real life lessons we need, its only that they are shared in a more hilarious and sometimes obstinate way,” he said.

Given Carter told this publication that, he spends most of his time on the internet, learning more tricky skills. This is quite a remarkable observation because in this era of advanced technology, one doesn’t necessarily have to go to school to learn from the grassroot. The use of technology has made it easier for people to acquire skills and knowledge, and still do exceptionally well without being in class.

“Of course, a bit of it is common sense but I make use of the internet to learn more on how I can improve my craft. It is quite unpretentious to do a prank because they are real-life situations, so its not much of a big deal. I needed people to learn and I think I came at the right time because most people are online, and the reception is just incredible.”

He however shed light on his first video shot in Shakawe that went viral, subsequently leading to speculations of his crew’s arrest. Given Carter was however not arrested instead he was brought before the police for questioning.

“We were not arrested as people may think. We were called to write statements on what the prank was all about and we were released the same day. I believe maybe we went too far in what we depicted in the video because it’s something that the society is not yet ready to accept, but it has been happening for a long time,” he told WeekendLife.

In many Western countries, pranksters do this for a living through YouTube accounts and subscriptions. “As it is currently, I do not have a YouTube channel. I am still building a platform and I’m certain very soon it will be up and running. I am primarily focused on taking my craft to the people, and let people know more about what I do. So technically, it has been about familiarising people with the art.”

Even though that’s the case, Given Carter says there is room for paid partnerships and endorsements. After all, there is an entire crew which need money to pay the bills. He says with so much ideas spinning in his head, there is need for financial support to be able to dish out more seeing that people love his works and how realistic his pranks are.

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WeekendLife

Vee, Charma Gal battle it out for fellow artistes

4th May 2021
Vee, Charma Gal

Odirile Sento, popularly known as Vee together with Magadeline Lesolobe (Charma Gal) took the liberty of playing as big of a part as they could to consolidate some resources for musicians which might be of assistance during these trying times.

In these unprecedented times of the overwhelming and the deadly COVID-19, it is only critical that people stand together and remain committed to helping each other, being kind enough to lend a helping hand in any way possible.

The contagious virus left people confounded, deprived and depressed. The pandemic shuttered many economies, industries and the entertainment sector was no exemption. If anything, the entertainment industry took the biggest hit of all the sectors but this was a hit felt in every country in the world not just a local tragedy.

There were tear-jerking testimonies of creatives, in particular artists, suffering from extreme hunger as events were given a rain check. Technically, social events have been shut for sixteen months now.

There were series of protests calling for the immediate opening of the creative sector, in a phased manner. Some brave yet unfortunate artists were arrested for taking up arms and protesting the strict COVID-19 regulations placed on the entertainment sector.

When protests failed and their laments falling on government’s usual deaf ears, prominent artists Odirile Sento, popularly known as Vee together with Magadeline Lesolobe (Charma Gal) took the liberty of playing as big of a part as they could to consolidate some resources for musicians which might be of assistance during these trying times.

COVID-19 has created untold challenges for musicians in Botswana, but there are possibilities- challenges have a way of breeding solutions nonetheless.

In an exclusive interview with WeekendLife on Wednesday, Vee said the Battle to Develop Artists Welfare is aimed at inspiring artists to learn diversification, which has been lacking for quite a stretch amongst fellow artists. A lot of local artists depend solely on music, which on its own has been performing below par, and COVID-19 has brought that into clear view, showing how most artists in Botswana live off scraps, barely making money off their beloved passion- music.

“This project was born out of compassion. The world as it is now is experiencing a rough patch, and you can imagine how other artists are coping. It is really a struggle, and we saw it critical to jump on-board and help our fellow colleagues. It will help artists start small businesses, some will start short courses which will enable them to find employment in the long run.

For it to have weight, we incorporated it into a challenge on stage, performing our songs. We hope this will inspire business moguls to sponsor and pledge some monies towards this initiative,” said Vee.

Charma gal indicated that the live battle on stage has been supported with musical instruments, further indicating that this is a volunteerism project with no proceeds to gain from.

“We will divide and disburse proceeds to our fellow artists, I mean these are people we have been working alongside for so many years. There is no how we can be reckless towards them when we see how hard the situation is.

We are in this together, and we are going to stick together like that. Some have started already doing something, and meeting them half way is only fundamental,” Charma Gal told WeekendLife.

The duo stressed that Gaborone North Member of Parliament, Mpho Balopi, has pledged P50 000 towards this battle, further calling on other businessmen to come to the party. Vee says Balopi supported the initiative from the get-go, brushing aside allegations that the project is politically influenced.

Initiatives brought forward to aid the entertainment sector have caused controversy, with Vee emphasizing that not all artists will benefit from this particular charity cause. “We have artists who are struggling, and sadly so. Some of them were bread winners and there is no income coming in, making it hard for them to cope with the economic challenges.

There has been an increase in VAT recently, and such developments make the situation worse. Rigorous assessments will be done to identify our desired beneficiaries.”

Vee and Charma Gal will be battling it out on stage with the battle scheduled to take place on the 28th May 2021. Because events are still striped, the show will be online with COVID-19 protocols to be adhered to.

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