When you think of Yarona Fm one name comes to the mind – former Station Manager and the mastermind behind the first private radio station in Botswana which went on air for the very first time on 22nd August 1999 at 1600 hrs.
This is none other than Percy Raditladi, the man who sacrificed his university education in Cape Town at the age of 24 to return home to set up Yarona Fm despite the mist and huddles that took a crack at his dream; he remained committed and focused even beyond frontiers.
Over the past weekend Percy Raditladi was awarded the 2015 Botswana Communications Regulatory Authority (BOCRA) Icon of the Year Award at the Yarona FM Music Awards held at Gaborone International Convention Centre (GICC). WeekendLife caught up with him to unearth the nerve stretching narrative of the story behind Yarona Fm, his future dreams of radio and what he is currently doing.
The 41 year old Raditladi is always a busy man; when this reporter arrived at his office adjust to Game City roundabout he was standing at his desk at Verimark with a Cellphone in his hand and an air- con remote control on the other hand looking all engaged. We sat and he started to tell of a story that finally crafted his dream. When he talks he expresses his emotions and speaks with great enthusiasm.
Believe it or not, he still has the copy of the newspaper which he described as having changed his life, The Midweek Sun dated 15th April 1998 carrying an advert calling for purchase of tender documents for FM commercial broadcasting services. Through his best friend Peter Kgosiemang he managed to buy the documents at the amount of P 500, 00 at the then Botswana Telecommunications Authority (BTA). At the time he was at university in Cape Town when he decided to quit school upon receiving the documents and took all his savings to start up the consortium.
One of the tender requirements was to have a technical partner in someone who is experienced and practising so Percy approached Arn Allingham, a radio expert, to help him with a proposal and paid R 1, 500. He then approached the only Motswana to have contracted to Y- Fm by then and willing to be the technical partner Thato Sikwane aka DJ Fresh. They talked and met up with DJ Fresh at Soweto in Yeoville who introduced him to Dirk Hartford another radio expert who started Y-Fm radio station in South Africa.
The tender documents required Motswana to be the major shareholder thus Dirk agreed to assemble a foreign stake in the consortium to a maximum of 49% shares; besides the newspaper again this is a letter that changed his life. He comes home but he does not have money nor place to stay in Gaborone, thus he opted to visit his mother who was a teacher by then in Palapye and she gave her P10, 000 to rent a house in Mogoditshane and start the consortium.
He was eventually shortlisted and later won the tender and proposed the name Yarona Fm which was then registered on his birthday. He says to him there are three critical months May, August and December. Anything bad or good has to happen during these months. One is his birthday, he got licensed in one of these months and registered again during these months. He got licensed on 17th May 1999. He tells of a story when the banks refused to finance him because he does not have a 3 million pula guarantee. At South Africa the Union Alliance Media Company which was listed in the South African Stock Exchange (SASE) bought Y- FM and Anthony Glass from the same company issued a guarantee to Nedbank who also issued a back-to-back guarantee to Barclays Bank. He was guaranteed and issued a licence.
On the 22nd August 1999 at 1600 hours they went live on air for the very first time becoming the first private radio station in Botswana. He ran the station without even a salary until he decided to quit in 2002 and handing over the ropes to Dumi Lopang to carry on as he persuaded other interests.
In the same year the station was awarded a national licence to broadcast countrywide. This to him was a major milestone and biggest achievement of all times.
He recalls that through Yarona FM he was able to buy himself a house and the Verimark franchise which he is currently managing. His biggest dream is to see the station grow to greater heights and transform to digital broadcasting. Early this year, January 15th 2015 Percy was interviewed on BBC Africa and shared the same sentiments of having started the first private national radio station in Botswana. He says the award itself does not belong to him or Yarona FM, it belongs to everyone who excels in their own space.
He says sooner or later broadcasting is going to change; the old or traditional way of radio is catching up with time.
Almost every year, Botswana Musicians Union (BOMU) attracts hullabaloo over its annual music awards. This time around, it was not only that. There has been much noise around compliance, Ministry of Youth Empowerment, Sport and Culture Development involvement in the affairs of this organisation, as well as the contentious sponsorship from the Department of Broadcasting Services (DBS).
Following a four-year hiatus, BOMU awards found themselves being the talk of the town due to unfair practices some artists claim clouded the non-complying organisation. These are serious accusations that BOMU has since rubbished as deliberate actions intended to tarnish its reputation.
Some disgruntled artists recently took to the streets to protest against these practices. However, these are not subscribing members of BOMU. Before being cut short by the Police, these artists demanded that the Minister of Youth Empowerment, Sport and Culture Development Tumiso Rakgare step down immediately. They claim that Rakgare has failed his mandate.
On the other hand, they demanded that the Youth Ministry reverse the P500 000 it has splashed on the BOMU awards, and the money be split among artists. A lead protester in these activities, Rhumba artist General Tuco, told Weekendlife that BOMU management should halt the awards and instead clean the organisation’s dirty laundry.
He further indicated that they would be dropping a petition at the DBS offices, urging the group to revoke the P1.5 million sponsorship it has awarded BOMU. Because these discontented artists claim that BOMU is non-compliant, they will also be marching to the Registrar of Societies to express their grievances.
In an interview this week, General Tuco said they are still engaging their attorney to formalise their protest and give them a way forward. The Police deny them a permit to hold their rally. According to information gathered last week, the artists were arrested and released the same day and asked to apply for a protest permit.
BOMU PRESIDENT SPEAKS
BOMU President Phemelo Lesokwane told a media member on Wednesday that “We have seen people on social media dragging our name on the mud as BOMU. They say we are non-compliant, corrupt and unfair. When we get to see who these people are, they are not our members. They call themselves artists, but as legalised agents of artists in Botswana, we do not know them, neither do we know what they are talking about. We condemn these acts.”
Lesokwane rubbished allegations that BOMU is not compliant. “We see journalists giving these guys who masquerade as artists more prime time for them to tarnish our name. But they do not have the evidence. BOMU is compliant, and we have all the documents. We also have verified documents from the Registrar of Societies, who are our key stakeholders.”
Talking about being backbitten, Lesokwane claims that government officials from the Registrar of Societies are promoting what unregistered artists are making noise about in the corridors. Some of these officers fed the Youth Minister Rakgare wrong information about BOMU. BOMU has much work to do in-house.
Further, Lesokwane revealed that when they took over the office, BOMU was mugged some of its finances. Investigations are ongoing to retrieve such monies, he said. As if that is not enough cleaning, Lesokwane has a headache dealing with another faction dubbed BW Artists, which represents artists in the Northside of the country.
“If you could look into the management of this organisation, you would question their interests. Two of them are politicians. Once they fail primary elections, they come back into the music industry and cause chaos. I always say I am going to fight with everything I have together with my team to make sure that we protect artists in Botswana.”
JOURNALISTS FINGERED IN THE BOMU MESS
BOMU President Lesokwane has accused journalists of being biased and unfair to his organisation. He stressed that BOMU depends on members of the press to help rebuild the dying Botswana music industry. “Most articles about our artists speak negatively about them. Foreign artists are always given priority instead of our local artists, but we value journalists as our equally significant stakeholders. We can grow this industry together.”
These media reports, Lesokwane said, have forced stakeholders to withdraw their sponsorships towards the BOMU awards, slated for October 2021. At times they are required to answer for hearsays that are not accurate. He reiterated that BOMU has nothing to hide as it is compliant.
BOMU MUSIC AWARDS CONSULTANT SPEAKS
BOMU Music Awards Consultant Seabelo Modibe has been topping the charts for a long good time. His appointment as a consultant was notorious as critics felt his company was relatively premature at the time of appointment.
He joined the BOMU get-together at the time the awards were still distressed by the hubbub. Many asked if he would manage the heat, but clearly, Modibe is having a hard time. He, however, stressed that BOMU is open to criticism.
“Lot of people say BOMU has been given money to waste. That is not precise. It has sold its product, its broadcasting rights. They were sold for P1.5 million to the DBS. Our contract is for a year, and we will be going back to them in December. MYSC has acquired what we call commercial rights. These are rights that someone buys to promote their mandate. MYSC seeks to promote local music using BOMU awards.”
Mpho Donald was undoubtedly the IT girl of the then tedious beauty industry. She loved looking pretty and smelling good. Of course, this is every girl’s dream, but making a living out of it doesn’t flash into many of these girls’ dreams.
Besides, it used to be a lot more common for the majority of entrepreneurs to be male in the past. However, in recent years the number of female entrepreneurs in the world has been on the rise. She is from a family of business-minded people. Both parents were entrepreneurs, but that is not why Donald is a powerful woman in this entrepreneurial space. At one point, life threw lemons at her, and she made lemonade.
At the age of 38, Donald has been to South Africa more than once. These frequent hazardous trips at the time were to acquire secret elements into being a real hustler. She would get robbed, risk being raped or hijacked, but she survived.
“At one point, life got too difficult to an extent where I found myself doing piece jobs for other people just so I earn something to buy toiletry, food and clothes even. I did laundry, and in the entire process, I got tired. I had to think about business, and it was easy because I come from a line of people who believe in trading. Somehow I got motivated, but I never wanted to work for anyone in life.”
Before embarking on shadowing missions in South Africa, Donald would go around the capital city, hunting for customers. Kgale Mews, Commerce Park are urban offices for various companies, but this did not restrict her from knocking, selling makeup, jewellery and accessories.
She was known for this particular hustle in all the offices. Some people will get exhausted because of her irritating products, but that did not stop her from acquiring a tiny spot in Main Mall. She pitched her gazibo, and her next items on display were plus size women’s outfits. These women are often overlooked, especially on beauty pageantry. The controversial Miss Plus Size Botswana pageant never saw the light of the day ever again.
“I guess that was after I saw the pains of plus-sized women when it came to shopping for something to wear. Being a plus-size woman made it easy for me to penetrate this space. I modelled all my clothes and advertised them on social media.”
Social media opened many doors for so many entrepreneurs. Donald can attest to that. She told Weekendlife that “People started coming in to buy both makeup and the clothes. Then, later on, I started selling second-hand clothes and while at it, I moved to my first shop. I think for me taking risks has never really been any scary because I convinced myself that in any case, I fall, I will rise again.”
“So I went boldly into everything that I could do at the time. I would travel to South Africa to places I never knew. I got my stock there, and even when I got robbed, I knew I would eventually reach my destination. It surely wasn’t an easy walk in a park, but I persevered,” she said.
From her mini boutique, Donald went full force into buying and supplying second-hand clothes. “As the COVID-19 lockdowns hit us, I was busy at work pushing the idea on mini bails and second-hand clothes. So it came down to my mind that I have to know what to sell in which season. It was a trial and error kind of hustle, but once you get a grip of it, you begin to sail smoothly.”
Donald currently supplies small businesses across the country. She gets to enjoy a good relationship with her customers, who are in other countries even. “It took me much effort, commitment and loyalty to be where I am today. I guess I could now boldly say that hard work is beginning to pay off. I have started knocking on bigger doors for partnerships, and I believe that if I can get them, beauty plus size clothing will be elevated to the next level.”
Mpho Donald is originally from Serowe. She studied her O and A-levels in Zimbabwe at the Specis College. Still, in Zimbabwe, she enrolled and qualified as a Travel and Tourism expert. She said in an interview that she will be venturing into other hustles too but couldn’t reveal which ones now. Donald is optimistic that everything will be ready and served in 2022.
After being announced as the next Miss Global Botswana, social media was ablaze, and curiosity was flown all over on whether Sakshi Bhargava is a native Motswana or the crown has incongruously been given to a non-citizen. Many Miss Global Botswana fans were breakneck in assuming that the queen is Indian, probably because the parents are of Indian descent and she looks Indian.
In a similar incident early this May, Miss Universe Canada Nova Stevens was chastened for being black. The beauty queen admitted that she’s disappointed with the behaviour of some pageant fans from other countries, noting that their hate takes away from the fun and enjoyment of the pageant.
“Is it that difficult to spread love instead of hate? No one is saying you have to support all contestants. All we’re saying is that you support your delegate without bringing others down,” she said. She called out racist comments on her Instagram criticizing her appearance. Stevens is of Sudanese descent. The remarks included: “Akala ko engkanto (I thought she was a mythical creature),” and “Hindi naman sa hinuhusgahan ko siya pero natatakot ako, promise. Parang hindi siya tao.” (I’m not judging her, but I’m terrified. It’sIt’s like she’s not a human being.)
Miss Global Botswana Bhargava told Weekendlife that she was born and brought up in Francistown, 19-years ago. She started her primary school in John Mackenzie and did her A-levels in Francistown, where she served as Deputy Head girl.
Her parents, she said, moved to Botswana from India in 1988. Technically, they have been in Botswana for 33 years. That then means they are Batswana by citizenship. According to data from the Ministry of Nationality, Immigration, and Gender Affairs, for a citizen of another country to qualify for Botswana citizenship, that person must satisfy few conditions.
The applicant has been resident in Botswana for a continuous period of 12 months immediately to the date of their application for a naturalization certificate. They should have been resident in Botswana for aggregate periods of not less than ten years during the 12 years immediately preceding the 12 months prescribed above. The applicant shall renounce the other country’s citizenship.
“Being born and brought up in Botswana, I have grown up learning Botswana culture, understanding Setswana, and I pride myself in being a Motswana by birth but Indian by race. We were lovingly welcomed into a very diverse nation. They fell in love with Botswana, and from then, they knew that this was the place where they wanted to birth and raise their children such that we grew up knowing this peaceful nation to be our home.”
“Our national flag, the black and white colors symbolize collaboration between people of diverse races and culture and a belief in racial cooperation and equality. I am proudly one of the first representations of the diversity our country has especially in the pageantry industry and I am fully equipped to represent our country.”
Bhargava further indicated that the Botswana culture is more of her identity than anything else as she has always known Botswana to be her home. “One should not be judged by race but should rather be embraced by character.”
BEAUTY WITH A PURPOSE
Having started pageantry at the age of 16, Bhargava has been a beauty queen with a purpose. She has worn two crowns too. In 2016, she was crowned Junior Miss Botswana 2nd princess and Miss Teen Hope 1st princess in 2017. During the past few years, she has also been pursuing ambassadorship with few companies.
“I became the brand ambassador of three local brands: the Diamond Pageantry Academy, BushT Fashions, and Em’s beauty Spa. She founded a non-governmental organization called Able Hearts Foundation. This is an NGO that strives to create equality for people living with disabilities.
“It runs with a slogan dubbed ”We are all equal in the fact that we are all different”. I believed that I am a true representation of what a beauty queen can help the community and how we have the ability to make the world a better place,” she told WeekendLife in an exclusive interview this week.
She started Able Hearts Foundation in 2017 after she realized that people faced with disabilities were ridiculed and made fun of, and, “I knew that as a teenager, I needed to stand up for this community and educate my peers on how to treat people faced with disabilities as equal in the society. For over 4 years now, I have worked with the Francistown Center for the Deaf Education, the Lephoi Center for the visually impaired and the Mochudi Resource Center for the blind.”
The newly crowned queen said she has worked with many more children living with disabilities and made it her mandate to nurture their talents and empower them to the point where they know and trust that they are equally important.
ATTENDING MISS GLOBAL IN INDONESIA
Miss Global organization has announced through their Instagram account that the competition is back, and a new edition is set to be held this September in Bali, Indonesia, with more than 80 delegates expected to participate.
Bhargava will be representing Botswana at the beauty competition, and she is ready to bring the crown home. “I entered the pageant industry at a very young age and my biggest dream was to represent Botswana on an international stage.
I applied to Miss Global organization as Botswana’s representative to hope that I would get a chance to truly showcase all of the hard work I have been putting into my ambitions of putting Botswana on the global map in allowedy. I am very excited to have been given the opportunity to live one of my biggest dreams.”