Namibia harvests big from the Beach Party
WeekendLife
By Dave Baaitse
2016 has brought with it smiles for Tumelo Lekolwane, a young Motswana who is into the business of event promotions. The effervescent promoter has secured a contract with the Namibian Government to organise the annual International Beach Party in Namibia.
Lekolwane’s efforts have finally paid off after being rejected several times in Botswana due to complications with the venue and being bashed by “self-righteous moralists”.
This year’s Beach Party was officially opened by the Namibian Minister of Tourism. The Mayor of Walvis Bay also attended including other high level government officials as they encouraged Flying Promotions to sell the beauty of Namibia: where the Ocean meets the Desert.
Close to 3000 Batswana crossed the border to Namibia to attend the Beach Party International, he said.
He is a partner in a company called Flying Promotions, a local company that organises the popular annual Beach Party and other events of note. In an interview with Weekend Life, Lekolwane revealed that the international Beach party held in Walvis Bay was a success and has secured sponsorships from corporates and the government of Namibia.
Beach party is now continental brand and on 31st December 2015 it was inaugurated at Walvis Bay, Namibia. The event attracted people from various countries in the SADC region including Botswana, Zambia, Angola, Zimbabwe, and Swaziland and of course Namibia,” he said.
Since its inception in Botswana, the annual Beach Party has always been in catfights with the law due to the stereotypes that surround it and the negativities that comes with people who attend the show. The promoter has failed to secure a venue in almost all the possible sites hence his idea to export the entertainment to Namibia.
A vibrant city like Walvis Bay where the youth are given platform to be as creative as they can without limits chose to partner with Flying Promotions to actually take the Beach Party to Namibian re- branding it: Beach Party International. When it first started at Lions Park in Gaborone there were reports of Rape, Theft and causalities of drunken driving which later turned out to be untrue.
Last year when it was supposed to be hosted at a farm at Tlokweng, Batlokwa Chief tried to sabotage the event at a battle which was resolved at the courts. Meanwhile Lekolwane shared only positive news from Namibia,”our efforts to make the event clean were very successful people enjoyed themselves without harassment and we looking forward to a much bigger event this year,” he said. He pointed out that after moving the grand event to Walvis Bay they advertised in almost all SADC countries, “and the attendance was excellent for its maiden status,” he said.
The Namibian Tourism Board has also found it fit to import the idea thus endorsing the Beach Party at a place called Kuisebmond Beach in Walvis Bay on the 31st December 2015 until 1st January 2016. It is also supported by Air Namibia, Walvis Bay Municipality and Namibian Police. Packages for the event which include four nights’ accommodation as well as tickets to the event can be bought at Recca Tours at Masa Centre. There will be a lot of activities such Jet skies, sky diving, Quad bikes, sand boarding and others.
Air Namibia has given Lekolwane and his team an opportunity to advertise the event in all its airlines while the luxury train from Desert Express under Trans Namibia has volunteered to transport the media during the event. Namibian Breweries has also jumped into the bandwagon and wants the event to market its Windhoek Lager, a well-known Namibian brand liquor.
According to Lekolwane, Zeus, Kast, Fresh Prince and other artists performed at the event which was spiced with other activities including swimming, sand boarding on the desert, and many other exciting activities.
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Multi award winning author of fifteen (15) books, Dr Lame Pusetso has put together a platform to empower local writers. Dr Pusetso is a President and Chairperson of the Executive Board of Kasapa Society.
She is also the Managing Director of Poeticblood Publishers and an owner of an online bookstore dubbed Mind and Soul Bookstores. Dr Pusetso has reiterated her commitment to helping upcoming authors, writers and poets in establishing their crafts and capitalizing on them.
In an exclusive interview this week, she said that she has put together a platform dubbed Botswana Literature Awards, which have fourteen categories.
When quizzed on what the awards stand for, Dr Pusetso said “writing as a form of art in Botswana is a skill that many have and have always been exploring. As a publisher, I have met different writers from all walks of life and some indicating that there isn’t enough motivation to keep going.”
In Botswana and according to the writer, there has been a limited representation of appreciation of authors. This is despite their efforts year in year out.
The whole intention of these awards really is to honor and recognize the hard work that local authors put in, when doing what they know best (writing).
“This is a way of appreciating their creativity and we will be doing this across all genres. The awards also act as a motivational tool to young writers who still have dreams of becoming best selling authors. Quite frankly, their works are of great importance and we cannot afford to let that slide like that.”
Dr Pusetso emphasized that all the winners will walk away with an award, a certificate and complimentary gifts to take home. “The two winners of Best Overall Author and Best Young Author will in addition receive book publication deals which includes book distribution and marketing for a year.
She gave a clearer picture of how authors can be a part of the literature awards.
“The awards are open to every author from the age of 7, must be a Motswana, and their book should have been published before or by 2022. For authors with more than one book, they are allowed to compete with only one book for one category, and different books for different categories.”
The young writer pinned hope on institutional collaborations, in order to stage the second edition of the awards next year, saying “We believe with these awards, the different institutions and stakeholders will show interest in helping nurture the literature scenario in Botswana.”
“It will also give authors hope and light to keep writing and penning down their stories for the benefit of all. We anticipate to host the next edition in 2024 with assistance from all interested parties.”
THE LITERATURE AWARDS CATEGORIES
Dr Pusetso stressed that there are fourteen (14) categories, and they are: Religious or Faith Based Book, Poetry Book, Children’s Book, Multi-lingual Writer, Best Collaboration, Setswana Novel, English Novel, Motivational Book, Best Young Author (7-13), Overall Best Author, Best Theory, Best Online Writer, Best Media Writer (Honor Award) and Honor Award (Long Serving Best Author).
EXPLAINING SPECIAL AWARDS
Best Media and Honor Award, Dr Pusetso said are not based on submissions but nomination by the committee. “For Honor Award, we want to appreciate the individual who has inspired the Botswana writing scenario over the years and even assisted numerous authors as both a writer and a community leader.”
The Best Media Writer award is meant to appreciate a journalist who is actively taking part in appreciating and helping authors in marketing, advertising and affording them a platform to showcase their works through their writing skills.
Meanwhile, the Botswana Literature Awards will be held on the 29th April and they are partially sponsored through the literacy grant. This is a grant under the Botswana National Library Services which falls under the Ministry of Youth, Gender, Sports and Culture.

The second edition of the much-anticipated Women’s Awards Botswana will be going down on the 27th May 2023 in Gaborone at Travel Lodge. The organizers of the prestigious awards have announced finalists, with three nominees per category.
Women’s Awards Botswana is established to empower women and celebrate them from all walks of life and across sectors. The awards raise awareness for women to be granted equal participation, particularly in decision-making positions, as one way of breaking the gender bias.
They also seek to celebrate the outstanding achievements of women from diverse industries in Botswana. Taking a closer look at the categories, He for She award celebrates and shines a light on men who stand and support women.
These are men who advocate for inclusion of women, men who stand against GBV and men who promote any service that can better women life. Her Abilities award looks into women who have shown determination to keep moving and achieve any goal they have set for themselves, regardless of their disability.
Other awards are self-explanatory. They celebrate women in arts, culture and entertainment, agriculture, creativity, innovation and technology, tourism and hospitality, community impact as well as organization supporting women.
ORGANIZER SPEAKS ON CRITERIA USED
When speaking in an interview, Founder and Director of Women’s Awards Botswana, Bofelo Zebe, said in their first edition, they had fifteen categories, which was enough for a piloting project.
“But we left out many industries or lines of work. After the event, we received reviews and suggestions, and there was an intensive evaluation that led to us increasing the categories to eighteen for this second edition.”
He said the nominees were voted in by the public, adding that the finalists were judged by a panel with the support of votes from their supporters.
When shedding light on what winners take home, Zebe indicated that there is an award trophy, certificate and goodie bags for all categories but “we are working to have financial sponsors jump on board so that winners and nominees can receive monetary incentives. We are also busy at work trying to retain our previous sponsors.”
THE 2023 WOMEN’S AWARDS BOTSWANA NOMINEES
HE FOR SHE AWARD
Desmond Lunga, Tlhabo Kgosiemang and Christopher Seagateng
BEST WOMAN IN ARTS, CULTURE AND ENTERTAINMENT
Ditshupo Mosoboloko, Thanolo Keutlwile and Seneo Mabengano
HER ABILITIES AWARD
Koketso Seleke, Goabo Kgasa and Mumsie Odirile
SPORTS WOMAN OF THE YEAR
Naledi Marape, Ouname Mhotsha and Keamogetse Kenosi
WOMAN FASHION DESIGNER OF THE YEAR
Montle Rantatana, Lesedi Matlapeng and Trudy Bakwena
BEST WOMAN IN AGRICULTURE
Nomathemba Masuku, Basadi Molelekeng and Keolebogile Keabetswe
BEST WOMAN IN CREATIVITY, INNOVATION AND TECHNOLOGY
Marang Mbaakanyi, Didintle Moreki and Thandeka Palai
BEST WOMAN IN TOURISM AND HOSPITALITY
Masego Keleadile, Wapula Matshambane and Tshepo Phokoje
YOUNG WOMAN OF THE YEAR
Bridget Gothaang, Waone Makobo and Kimberly Matheakgomo
WOMAN OWNED SME BUSINESS OF THE YEAR
Suits Africa, Nomlu Nail Bar and Sunflower Desserts
BEST WOMAN OWNED BUSINESS
Prezlin Clothing and Dawn Bell Academy
FEMALE MUSIC ARTIST OF THE YEAR
Mpho Sebina, Dato Seiko and Priscilla K
BEST ORGANIZATION SUPPORTING WOMEN
Sekao Foundation, The Fighters Support Group and Single Mothers Living with HIV
BEST WOMAN WITH COMMUNITY IMPACT
Lebopo Bulayani, Nanzelela Chaitezvi and Kebadile Wasenda
MEDIA WOMAN OF THE YEAR
Poppy Sello, Keikantse Shumba and Kedi Lezozo
FAVOURITE PERSONALITY OF THE YEAR
Marang Selolwane, Palesa Molefe and Masi Sithole
BEST WOMAN IN LEADERSHIP
Naseem Lahri, Neo Bogatsu and Lily Rakorong