President Ian Khama’s prestigious African Muzik Magazine Awards (AFRIMMA) was in honour of Botswana’s artists “who actually do all the work”, Zenzele Hirschfield underscored early this week.
Botswana Entertainment and Promoters Association (BEPA) handed over the award this past week Tuesday to the president who had not attended the awards ceremony held in Texas USA last year.
During the award handover, the president could not hide his contentment, dedicating it to all Batswana musicians.
He said during his time serving as the country’s Vice President whenever he went outside the country he used to see Botswana artists being appreciated and recognised very much, something that made him to give them a wider platform during his stay as the President. He introduced the President’s Day celebrations in which he dedicated the whole week to the performing arts across the country.
Although he did not attend the ceremony, the award was received by his Chief of Staff (Senior Secretary to the President); Brig George Tlhalerwa.
The award, according to many comes at the right time as Botswana is counting down to its 50th anniversary.
Hirschfield said the award has set a tone and platform for Botswana artists to start taking their work very seriously because “now the global eye is on us to see what it is that we are doing different”. She further said last year when they were leaving for the United Sates to attend the AFRIMMAs there was talk of the Presidency not supporting them even though His Excellency was already announced as the recipient of the prestigious award.
“The Presidency did not sabotage us, as Batswana we have a culture of doing things slowly but they were really helping a lot,” she said.
She said the country has a very young Minister in the Ministry of Youth Sports and Culture Thapelo Olopeng who has an artistic heart and very keen and eager to help them.
She said it was only impossible for the ministry to help them to their expectations because of some budget constraints and other projects already on cue. She said they are currently working with four Ministries to try to bring them on board and standardize things.
The BEPA leader called on the private sector to partake in developing the arts which she said is a market which can immensely contribute to the economy of this country. She said for Batswana to have an identity language and culture they should support their own and embrace them. They are already working with BOT 50 and sitting on the board to engage in preparations for the celebrations.
In 2014 the Transformational Leadership Award went to Chief Dr. Godswill Akpabio of Nigeria.
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On Saturday 29 October 2022 (11:00- 15:00) Bash Connektor will be presenting their 1st TatsoConnekt Leading Women Brunch which will be hosted by Basadi’Bash’Masimolole. Tatso. A Setswana word. Taste .Tatso / ta-tso/. verb.
The Brunch will be held at Myhomecafe by Mogobane Dam and tickets are selling at P650 per person. Only 50 tickets available and sold through pre-booking. The value of the offering will be a brunch meal + bottomless mimosas + connekting conversations that matter with leading women in corporate and entrepreneurship. This is an inspirational / empowerment connekting session for Women.
Bash Connektor is a Marketing Company with a twist founded in March 2022 by Basadi Bash Masimolole who has 15 years plus Marketing Experience. The INTENT of Bash Connektor is to Link People, Experiences, and Brands. The K instead of C is INTENTIONAL. We are all about contributing towards AMPLIFYING brand and country messages through curating experiential offerings and connekting conversations that matter, said Basadi Masimolole.
With a sponsor or funding, Basadi Masimolole’s ultimate goal is to have visual podcasts and empowerment connektor sessions at villages as part of cultural tourism and contributing towards the Botswana Government’s Rural Areas Development Program (RADP).
Individuals interested in purchasing the limited number tickets or Brands interested in participating on the TatsoConnekt Leading Women Brunch through sponsorships/ brand placement opportunities can reach Basadi’Bash’Masimolole on +267 7140 6660 / firstname.lastname@example.org / Bash Connektor Facebook page.