In the future, smart devices will become smarter and more diverse. Huawei is developing future-oriented capabilities focused on consumer needs under all scenarios, including the way people live, work, and play. The company’s approach to its business is revolutionary in many ways. ‘The New Thing’ is the concept by which Huawei now presents itself.
Understanding the way people relate to a brand is crucial in the development of a business strategy. Huawei has achieved much in respect to this and results have followed: this year Huawei is ranked among the world’s top 100 renowned brands, after being included in the Interbrand "Best Global Brands" for both 2014 and 2015, as well as being selected by BrandZ for its "Global Top 100 Most Valuable Brands" in 2015.
To support the growth of the smartphone brand which exists since five years, Huawei announced earlier this year of its new global brand ambassador, world football superstar, Lionel Messi. This cooperation is expected to help Huawei go further in the high-end market and will attract more global consumers to know and love the Huawei brand. The positioning is evolving and the perception is changing quite rapidly.
Huawei’s global brand awareness jumped from 65% in 2014 to 76%, and its brand awareness increased to 97% in the Chinese market.
To connect to the consumer requires in-depth understanding of his needs. Huawei heads say that though consumer electronics are constantly changing, but users are unchanging in their pursuit of high-quality products and services. Today, we are shifting away from a shortage economy, and are entering a surplus economy. In this new era, quality is king. Their take is that high standards lead to high quality, and higher quality leads to a larger market share.
The focus is now on quality and to make any significant advancement towards this, R&D and innovation become key: “Last year, we continued to innovate, focusing on cutting-edge technology and an inspired user experience. By openly collaborating with more partners, we have worked hard to integrate technology with culture, fashion, and art, and become an active trendsetter in technology and culture. Our brand awareness, industry influence, and consumer interest also improved,” says Ada Xu, Huawei Consumer Business Group’s PR Director.
Africa remains an important market for Huawei. In May 2015, Huawei Consumer Business Group announced the arrival of its Huawei GR5 and GR3 to the African shores. Packaged in an attractive metallic body with impressive specs, the G series is a range of devices tailored to provide a premium smart experience for the youth – connecting the right person to the right device. The Huawei G-Series has leapfrogged the smartphones in its range with its latest offering of the GR5 and GR3.
More recently, the Huawei P9 and P9 plus have been launched in Africa, including Botswana. “Driven by a shared commitment to innovation and engineering excellence, the partnership between Huawei and Leica empower P9 and P9 Plus users to capture photographs with unmatched richness, clarity and authenticity. The product is already proving popular in various countries in Africa and this shows that we are right to make shift towards the premium product”, says Ada Xu. “Our penetration of the African market will be sustained and strengthened”.
Two things, when combined, make of Huawei a unique company. Firstly, it has three rotating CEOs and, secondly, the company belongs to its employees (99%).
Huawei implements the rotating CEO system under the Board of Director's (BOD) leadership. As the primary owner of the company's operations during the tenure, the Rotating and Acting CEO is responsible for the company's survival and development. Three Deputy Chairmen take turns to act as the Rotating and Acting CEO for a tenure of six months: Guo Ping, Ken Hu and Eric Xu.
The rotating CEOs, employee ownership, the focus on R&D and innovation and the fact that the company is privately held leads to the concept of Global Innovation Hive, explains Ada Xu. Huawei's shipments grew 60% on the year in the first quarter of 2016, at a time when global demand for smartphones is softening. “We are doing things right and results are following”, she adds.
“Huawei’s upbeat performance comes at a time when industry leaders Samsung and Apple are potentially facing a tough year ahead”, wrote Reuters recently.
Earlier this year, the Huawei Consumer Business Group shared the details of a slate of partnerships that will create a new consumer ecosystem in mobile, bringing together the best in technology, payment, sound and fashion in its newly launched consumer electronic devices.
Huawei’s approach to partnerships is changing the smartphone industry:
People using Huawei’s M2 Tablet will have an opportunity to enjoy the rich sonic experience of Harman/Kardon, as the result of a new partnership that integrates that company’s leading audio technology into the 10-inch tablet.
The company announced the Huawei Watch for Lady, a luxurious version of the well-received smartwatch device alongside a design partnership with Swarovski AG.
Huawei continues its collaboration with Google as it launches a new gold version of Nexus 6P. Jointly manufactured by Huawei and Google, this special edition gold Nexus 6P offers a stylish option for people who want a more luxurious, premium device
“The products that result from these collaborations define premium by combining the industry’s best technology, fashion and sound, providing our customers with the ultimate user experience.
Together with our partners, we are proud to deliver the devices that today’s discerning consumers are demanding”, says Richard Yu, CEO, Consumer Business Group.
This week Minister of Finance & Economic Development, Dr Thapelo Matsheka approached parliament seeking lawmakers approval of Government’s intention to increase bond program ceiling from the current P15 Billion to P30 billion.
“I stand to request this honorable house to authorize increase in bond issuance program from the current P15 billion to P30 billion,” Dr Matsheka said. He explained that due to the halt in economic growth occasioned by COVID-19 pandemic government had to revisit options for funding the national budget, particularly for the second half of the National Development Plan (NDP) 11.
Botswana Stock Exchange (BSE) has this week revealed a gloomy picture of diamond mining newcomer, Lucara, with its stock devaluated and its entire business affected by the COVID-19 pandemic.
A BSE survey for a period between 1st January to 31st August 2020 — recording the second half of the year, the third quarter of the year and five months of coronavirus in Botswana — shows that the Domestic Company Index (DCI) depreciated by 5.9 percent.
Botswana Diamond PLC, a diamond exploration company trading on both London Stock Exchange Alternative Investment Market (AIM) and Botswana Stock Exchange (BSE) on Monday unlocked value from its shares to raise capital for its ongoing exploration works in Botswana and South Africa.
A statement from the company this week reveals that the placing was with existing and new investors to raise £300,000 via the issue of 50,000,000 new ordinary shares at a placing price of 0.6p per Placing Share.
Each Placing Share, according to Botswana Diamond Executives has one warrant attached with the right to subscribe for one new ordinary share at 0.6p per new ordinary share for a period of two years from, 7th September 2020, being the date of the Placing Warrants issue.
In a statement Chairman of Botswana Diamonds, John Teeling explained that the funds raised will be used to fund ongoing exploration activities during the current year in Botswana and South Africa, and to provide additional working capital for the Company.
The company is currently drilling kimberlite M8 on the Marsfontein licence in South Africa and has generated further kimberlite targets which will be drilled on the adjacent Thorny River concession.
In Botswana, the funds will be focused on commercializing the KX36 project following the recent acquisition of Sekaka Diamonds from Petra Diamonds. This will include finalizing a work programme to upgrade the grades and diamond value of the kimberlite pipe as well as investigating innovative mining options.
Drilling is planned for the adjacent Sunland Minerals property and following further assessment of the comprehensive Sekaka database more drilling targets are likely. “This is a very active and exciting time for Botswana Diamonds. We are drilling the very promising M8 kimberlite at Marsfontein and further drilling is likely on targets identified on the adjacent Thorny River ground,” he said.
The company Board Chair further noted, “We have a number of active projects. The recently acquired KX36 diamond resource in the Kalahari offers great potential. While awaiting final approvals from the Botswana authorities some of the funds raised will be used to detail the works we will do to refine grade, size distribution and value per carat.”
In addition BOD said the Placing Shares will rank pari passu with the Company’s existing ordinary shares. Application will be made for the Placing Shares to be admitted to trading on AIM and it is expected that such admission will become effective on or around 23 September 2020.
Last month Botswana Diamond announced that it has entered into agreement with global miner Petra Diamonds to acquire the latter’s exploration assets in Botswana. Key to these assets, housed under Sekaka Diamonds, 100 % subsidiary of Petra is the KX36 Diamond discovery, a high grade ore Kimberlite pipe located in the CKGR, considered Botswana’s next diamond glory after the magnificent Orapa and prolific Jwaneng Mines.
The acquisition entailed two adjacent Prospecting Licences and a diamond processing plant. Sekaka has been Petra’s exploration vehicle in Botswana for year and holds three Prospecting Licenses in the Central Kalahari Game Reserve (Kalahari) PL169/2019, PL058/2007 and PL224/2007, which includes the high grade KX36 kimberlite pipe.