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BTC Monolithic brand

How it all began

  1.  As you witnessed in the theatrical acts, the BTCL journey has been long. We have a rich heritage and tradition which makes us one of the most enduring local brands in our industry.
  1. When Michael Porter one of the demi gods of competitive advantage and branding was asked what defines a leading brand his response was simple – “the ability to constantly recreate and redefine yourself in line with market dynamics.”
  1. More than three decades ago through the BTC Act of 1980, this Company was born and I am proud to say BTCL is still going strong and remains commercial viable.
  1.  Some would argue that the establishment of BTC was the beginning of a journey into a knowledge-based economy.
  1. Our legacy as the only truly local brand is testament to the excellence and ingenuity that prevails among Batswana as a people.
  1.  As Batswana, you built a legacy and for more than 30 years BTC has been an economic player, an innovator, an enabler towards the local empowerment drive.

 

Where we are

11.  BTCL listing on the Botswana Stock Exchange (BSE) was a watershed moment in the economic inclusion narrative of Botswana. Through Botswana’s first major privatization of a public asset, over fifty thousand Batswana took up the Offer to purchase and became a part of this great legacy.

 12. The BTCL story is a story about the future.  Through BTCL, I believe Batswana have taken the first steps into the world of stocks and shareholding increasing direct citizen participation in the ownership of national assets.

     13. The unprecedented uptake of BTCL shares is a strong confirmation that citizens and citizen owned companies have hope in the future of BTCL, a truly made in Botswana brand.

 

The Strategy

 

14. Director of Ceremony, we have a solid strategy underpinned by a history of consistently returning great value to shareholders.

15 .Our journey is blending a strong heritage and the new energy, an ambition to ensure that the business’ new legacy is a dynamic, and evolving drive that takes stock of the current, uses research and development to provide the best solutions for our customers and stakeholders.

16. The future is not just service delivery; it is creating opportunities as we marshal a new brand experience. We have no intention of resting on our laurels or basking in our previous glory.

 17. As we launch a new brand and usher in the new era our sleeves are rolled up. It’s the beginning of an efficient service delivery premised on a performance-driven culture.

 18. We have the expertise, capital, the support and drive to usher Botswana into knowledge based economy and open gateways of communication to the rest of the world upon which many industries were built.

19. Unlike any other player in the market our value proposition involves creating partnerships that deliver shareholder value.

20. We have identified strategic partners who will not only enhance innovation for our product offerings but will in the process provide Batswana with the best solutions   creating new capabilities and industries.

21. Furthermore, ladies and gentlemen, BTCL structures and fundamentals are robust. As a consistently profitable company BTCL will continue to capitalise on its unique market positioning.

22. Bagaetsho, BTCL has a positive outlook and expects to remain profitable in the future as it focuses on five key strategic areas.  First and foremost, BTCL will focus on further growing its mobile business and market share from a revenue and subscriber perspective.

23. The Corporation, will also ride on its robust and reliable network that many businesses including Government rely on to run their business to promote and increase uptake of its data and broadband services.

24 We will continue to strive for world class customer service excellence to ensure that customers are happy and put together a cost reduction plan so that all employees know what to do to reduce costs while delivering excellent service.

25. Going forward, we will also ensure that our assets and technology generate value for the company. We are a strong economic player mindful of communities in which we operate. We dare to walk the talk and transverse where others dread. That’s our brand promise, that’s our DNA.

New opportunities

26. In conclusion, as we move towards a monolithic brand, I have absolute faith that our new identity, our fresh look and style will reflect the new energy. The new symbol that has been revealed to you is the future of telecommunications in Botswana.

27 As a private company BTCL remains solid and is on course to be number one. We are a well-resourced and adequately capitalised company with a heritage of returning value to the shareholder.

28 . Let me invite you to join us on the journey to the future. We are truly on course to be a one stop telecommunication shop providing seamless service to our stakeholders.

 29 .Today as two home-made successful brands beMOBILE and BTC become one monolithic brand, a path to a new future has been created.

30. To me this goes beyond the two brands, it is us coming together to ensure that we live up to the new brand promise and I invite you to a better future.

Anthony Masunga is the Acting MD of BTC

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Woman swindled out of P62 000 by fake CID officers

17th June 2021
Motube

Botswana Police Service (BPS) has indicated concern about the ongoing trend where the general public falls victim to criminals purporting to be police officers.

According to BPS Assistant Commissioner, Dipheko Motube, the criminals target individuals at shopping malls and Automated Teller Machines (ATMs) where upon approaching the unsuspecting individual the criminals would pretend to have picked a substantial amount of money and they would make a proposal to the victims that the money is counted and shared in an isolated place.

“On the way, as they stop at the isolated place, they would start to count and sharing of the money, a criminal syndicate claiming to be Criminal Investigation Department (CID) officer investigating a case of stolen money will approach them,” said Motube in a statement.

The Commissioner indicated that the fake police officers would instruct the victims to hand over all the cash they have in their possession, including bank cards and Personal Identification Number (PIN), the perpetrators would then proceed to withdraw money from the victim’s bank account.

Motube also revealed that they are also investigating a case in which a 69 year old Motswana woman from Molepolole- who is a victim of the scam- lost over P62 000 last week Friday to the said perpetrators.

“The Criminal syndicate introduced themselves as CID officers investigating a case of robbery where a man accompanying the woman was the suspect.’’

They subsequently went to the woman’s place and took cash amounting to over P12 000 and further swindled amount of P50 000 from the woman’s bank account under the pretext of the further investigations.

In addition, Motube said they are currently investigating the matter and therefore warned the public to be vigilant of such characters and further reminds the public that no police officer would ask for bank cards and PINs during the investigations.

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BCP walks out of UDC meeting

15th June 2021
Boko and Saleshando

Botswana Congress Party (BCP) leadership walked out of Umbrella for Democratic Change (UDC) National Executive Committee (NEC) meeting this week on account of being targeted by other cooperating partners.

UDC meet for the first time since 2020 after previous futile attempts, but the meeting turned into a circus after other members of the executive pushed for BCP to explain its role in media statements that disparate either UDC and/or contracting parties.

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Katlholo wins against DPP

15th June 2021
DCEC DIRECTOR: Tymon Katlholo

The Director General of the Directorate on Corruption and Economic Crimes (DCEC), Tymon Katlholo’s spirited fight against the contentious transfers of his management team has forced the Office of the President to rescind the controversial decision. However, some insiders suggest that the reversal of the transfers may have left some interested parties with bruised egos and nursing red wounds.

The transfers were seen by observers as a badly calculated move to emasculate the DCEC which is seen as defiant against certain objectionable objectives by certain law enforcement agencies – who are proven decisionists with very little regard for the law and principle.

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