Letshwiti to meet SAFA president
Sport
Newly elected Botswana Football Association (BFA) president, McLean Letshwiti, is expected to mount a spirited discussion in an attempt to transform local football when he meets his counterpart, South African Football Association (SAFA) president, Danny Jordan, next week.
This publication has been informed that the two presidents are expected to exchange discussions of bettering the game where Botswana is anticipated to be the main beneficiary. In the same meeting, WeekendSports has learnt, Premier Soccer League (PSL) chairman Irvin Khoza, also owner of Orlando Pirates, will be present to pitch more ideas.
Sources further say Letshwiti who is calling for corporate identity in football has dreams to change the fortunes of the domestic game forever. When campaigning for BFA presidency in June- July of this year, the former Mochudi Centre Chiefs financier said his intention is to create a handful of jobs in football once in office. Those close to developments say the man is expected to furnish his NEC with reports upon his return from South Africa this coming week.
At the top of his agenda, reports suggest, Letshwiti is more focused in turning the premier league into an attractive spectacle where sponsors will fight to be associated with the game. The league is expected to kick start on the 7th of October.
Moreover, reports say Letshwiti will also bring up the issue of the local premier league which is currently pushing for autonomy. His regime is anticipated to open shelved BFA files and analyse the model they deem fit to help the league administer its affairs.
Late last year, the task committee presented the case for ‘BPL independence’ with case studies from Kenya and South Africa’s premier leagues for the National Executive Committee to choose an appropriate model. It is however believed that the choice will ultimately come from one of the two.
Informants have however somewhat expressed concern over the delay by the Association as the matter is lying unattended at Lekidi football centre.
Although it is clear that the premier league cannot be dependent of the BFA, once a model is chosen, clubs will be able to keep checks and balances on each other.
With the Kenyan model which is the preferred one by the Association, the Premier League Clubs took advantage of the conflict between the Government and The FA and divorced itself totally from the FA, forming a Company called the Kenyan Premier League (KPL) owned by all the Clubs equally, as in England, with a unique structure of having only the Chairmen representing the Clubs in the Board with no deputies, acting Chairmen, representatives for absentees and the Chairman of the Board is automatically the Chairman of the winning team of the previous League assuming the position.
The model has ensured that the clubs appoint Chairmen suitable for such honour and since the League is owned by them as share-holders, they are bound to be transparent and accountable, and individually they serve as a check on each other. Expenditures are approved by the Board whilst the Secretariat handles all administrative works. Their only form of revenue is the TV Rights sold to Super Sport for $ 500,000 in the first year, and which has now been renewed at about $ 2 million a year.
The current status quo in Botswana is that, the league board is made of sixteen premier league chairpersons, there is a board executive committee which the premier league chairman and his vice are part of. There is also a chief executive officer who happens to head the league secretariat.
Although the league‘s dream of standing alone from the BFA comes from afar, it is widely reported that this time around Letshwiti is eager to leave no stone unturned in efforts to give his NEC and the BPL a positive answer. Insiders have also revealed to this publication that Sebego‘s regime liked the Kenyan model of autonomy and it was likely to be adopted.
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The year 2022 witnessed unprecedented phenomena. Several Africans- Gotytom Gebreslase, Sharon Lokedi, Victor Kiplangat, Tamarit Tola and many others- swept the World’s marathons records.
However, the COVID-19 pandemic, and the resulting control measures implemented in several countries, led to many high-level sports competitions being cancelled or shelved, the Dakar 2022 Youth Olympic Games was moved to 2026.
Founder and Executive Chairman, African Sports and Creative Institute, Will Mabiakop, says the inability to hold traditional and amateur sports events have had a serious effect on public health overall, including mental health, sparking a revolution whereby athletes began to talk more openly about stress, mental overload and performance anxiety.
“Africa is home to the fastest growing economies before the crisis, no longer on track to meet the Sustainable Development Goals (SDGs). COVID-19 deepened interdependence between SDGs, making them harder to achieve, especially SDG 10 (reducing inequality) and SDG 5 (gender equality_ as the pandemic had a disproportionate impact on poorer countries, and heavier burdens (such as care work) fell to women.”
Mabiakop stresses that as policymakers contemplate actions to speed up recovery and build resilience, they must argue that sports and creative businesses should play a central feature in this effort.
“The sports economy worldwide is estimated at 5% of GDP, but only 0.5% in Africa. If exploited, Africa’s sports and creative industries can offer policymakers innovative solutions. Especially, as regards job creation, and providing employment to the 15 million people entering the job market annually.”
HOW CAN THE INDUSTRY DO THIS?
By leveraging the two-for-one concept: past studies shown that a 1% growth in the economy delivers a 2% job increment in this sector (these ratios are calculated using data from 48 African countries and adjusted to the reality of the sports economy in Africa by the authors). There are between 30 and 50 job types, in sports and creative industries, respectively. These jobs do not fade away with the first major shock.
Mabiakop indicated that policymakers can use these industries to tackle multiple crises- jobs, poverty, and climate risks. Sports diplomacy- defined as communication, representation and negotiation in or through the prism of sports- has proven effective in building inclusive and cohesive societies. Moreover, sports and the creative industry can support better mental health and well-being, both important for productivity.
“Policymakers can also be true to the game by leveraging culture and tradition to celebrate identity and reap commercial value in sports, textiles and jewelry. Creative sectors allow deeper connection with culture, are not easily copied and provide great economic potential.”
He said supporting grassroots sports has powerful distributional effects. “Fortunately, technology has made reaching wide audiences easier, generating higher rates of success when talent is discovered.”
However, Mabiakop held that potential pitfalls must be highlighted. “First avoid build it and they will come policies with infrastructures denuded from the rest of the ecosystem. Like the many sports stadiums left largely unused.”
“Policymakers must remain mindful of how these sectors move the needle in human capital development. Also, align the requisite public policies needed for progress from grassroots participation to professional sports, and even to international sporting events. They should also support investment instruments to render these sectors performant.”