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KBL launch St Louis Independence limited edition cans

St Louis, Botswana’s first clear beer, came from very humble beginnings and steadily grew to become one of the leading beer brands in the country and a bold symbol of Botswana’ s ‘pride in culture’. The pioneering beer brand has been placed on the pedestal in order to showcase the BOT50 celebrations in St Louis style.

Earlier this year they contemplated the myriad of ways that KBL could get involved with this year’s independence celebrations. KBL recognised that the independence festivities are as much about honouring a highly momentous milestone in Botswana’s history, turning the page on the country’s rich heritage to celebrate the present and heralding-in the future. To mark this milestone, on Monday this week KBL officially launched the St Louis Independence Limited Edition 440 ml can and awarded Bolokang Ovoyaubi P 50, 000 prize money for his winning design.

While officiating at the event, KBL Marketing Manager, Mpho Motlhabane said they were convinced that a more inclusive approach towards defining their participation lay in creating opportunities for the public to participate by artistically expressing their pride and identity alongside a proud Botswana beer that is steeped in pride in origins heritage.

“In conceiving this competition, we truly believed that through it, a unique experience could be developed for proud Batswana to be given the chance to venerate St Louis lager by designing the limited edition 440 ml packaging incorporating the BOT50 theme,” said Motlhabane. As part of the 3- phased campaign, St Louis consumers, followers, and brand lovers alike were invited to submit their design entries via the St Louis larger facebook page.

Through the competition they sought some alignment to the BOT50 celebrations in order to set St Louis apart from other beer brands- placing it at the very heart of every celebration, encouraging Batswana to find the joy in every moment and to live their lives to the fullest every day.

The competition drew over 200 hotly contested entries and from the top ten shortlisted designs the public were given an opportunity to vote for the winning can design. More than 20, 000 people voted for their favourite can design with close to 500, 000 consumers engaging about the promotion during public activations.

“My good friends, today’s award recognises the undeniably compelling and most liked St Louis Independence Limited Edition Can design that KBL has begun  to use on its St Louis 440 ml packs. This is in itself a proud achievement for the creator of the winning design,” said Motlhabane.

Ovoyaubi thanked KBL for the opportunity and for the recognition and spotlight that it has on artists and designers in Botswana. “It is also a chance to remember the day that a major event occurred and as well how we endured, achieved, and evolved over that time. It is a time that we celebrate and give thanks to the three chiefs monument, a historic statue that marks an critical turning point in the history of Botswana following the expedition by three senior chiefs of the time- Chief Khama III of the Bangwato, Chief Sebele I of Bakwena and Chief Bathoen of the Bangwaketse- who travelled to London in November 1895 to petition Joseph Chamberlain, Secretary of State for the Colonies.

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WeekendLife

Vee Mampeezy wants to marry again!

28th November 2022

In May 2014, controversial pint sized musician, Odirile Sento married his longtime girlfriend, Kagiso Sento in a glamorous wedding, not knowing that eight years later, the two will be fighting until the very end of their holy union.

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Motsetserepa needs help

18th October 2022

Mental health is one critical element in someone’s life but gloomily, it is often overlooked. Topics centered on mental health and depression dominate the public discourse. The national conversation surrounding mental wellness, both online and offline has aided in the stigma of suffering from depression being removed, slowly but surely.

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TatsoConnekt Leading Women Brunch

14th October 2022

On Saturday 29 October 2022 (11:00- 15:00) Bash Connektor will be presenting their 1st TatsoConnekt Leading Women Brunch which will be hosted by Basadi’Bash’Masimolole. Tatso. A Setswana word. Taste  .Tatso / ta-tso/. verb.

The Brunch will be held at Myhomecafe by Mogobane Dam and tickets are selling at P650 per person. Only 50 tickets available and sold through pre-booking. The value of the offering will be a brunch meal + bottomless mimosas + connekting conversations that matter with leading women in corporate and entrepreneurship. This is an inspirational / empowerment connekting session for Women.

Bash Connektor is a Marketing Company with a twist founded in March 2022 by Basadi Bash Masimolole who has 15 years plus Marketing Experience. The INTENT of Bash Connektor is to Link People, Experiences, and Brands. The K instead of C is INTENTIONAL. We are all about contributing towards AMPLIFYING brand and country messages through curating experiential offerings and connekting conversations that matter, said Basadi Masimolole.

With a sponsor or funding, Basadi Masimolole’s ultimate goal is to have visual podcasts and empowerment connektor sessions at villages as part of cultural tourism and contributing towards the Botswana Government’s Rural Areas Development Program (RADP).

Individuals interested in purchasing the limited number tickets or Brands interested in participating on the TatsoConnekt Leading Women Brunch through sponsorships/ brand placement opportunities can reach Basadi’Bash’Masimolole on +267 7140 6660 / masimololebasadi@gmail.com / Bash Connektor Facebook page.

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