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KBL launch St Louis Independence limited edition cans

St Louis, Botswana’s first clear beer, came from very humble beginnings and steadily grew to become one of the leading beer brands in the country and a bold symbol of Botswana’ s ‘pride in culture’. The pioneering beer brand has been placed on the pedestal in order to showcase the BOT50 celebrations in St Louis style.

Earlier this year they contemplated the myriad of ways that KBL could get involved with this year’s independence celebrations. KBL recognised that the independence festivities are as much about honouring a highly momentous milestone in Botswana’s history, turning the page on the country’s rich heritage to celebrate the present and heralding-in the future. To mark this milestone, on Monday this week KBL officially launched the St Louis Independence Limited Edition 440 ml can and awarded Bolokang Ovoyaubi P 50, 000 prize money for his winning design.

While officiating at the event, KBL Marketing Manager, Mpho Motlhabane said they were convinced that a more inclusive approach towards defining their participation lay in creating opportunities for the public to participate by artistically expressing their pride and identity alongside a proud Botswana beer that is steeped in pride in origins heritage.

“In conceiving this competition, we truly believed that through it, a unique experience could be developed for proud Batswana to be given the chance to venerate St Louis lager by designing the limited edition 440 ml packaging incorporating the BOT50 theme,” said Motlhabane. As part of the 3- phased campaign, St Louis consumers, followers, and brand lovers alike were invited to submit their design entries via the St Louis larger facebook page.

Through the competition they sought some alignment to the BOT50 celebrations in order to set St Louis apart from other beer brands- placing it at the very heart of every celebration, encouraging Batswana to find the joy in every moment and to live their lives to the fullest every day.

The competition drew over 200 hotly contested entries and from the top ten shortlisted designs the public were given an opportunity to vote for the winning can design. More than 20, 000 people voted for their favourite can design with close to 500, 000 consumers engaging about the promotion during public activations.

“My good friends, today’s award recognises the undeniably compelling and most liked St Louis Independence Limited Edition Can design that KBL has begun  to use on its St Louis 440 ml packs. This is in itself a proud achievement for the creator of the winning design,” said Motlhabane.

Ovoyaubi thanked KBL for the opportunity and for the recognition and spotlight that it has on artists and designers in Botswana. “It is also a chance to remember the day that a major event occurred and as well how we endured, achieved, and evolved over that time. It is a time that we celebrate and give thanks to the three chiefs monument, a historic statue that marks an critical turning point in the history of Botswana following the expedition by three senior chiefs of the time- Chief Khama III of the Bangwato, Chief Sebele I of Bakwena and Chief Bathoen of the Bangwaketse- who travelled to London in November 1895 to petition Joseph Chamberlain, Secretary of State for the Colonies.

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6th December 2023

Even though Botswana has over the years been performing extremely poorly at the Miss World competition, the country has confirmed that it will be hosting the beauty festival in 2026. Initially, the country was to host Miss World next year, something it failed to confirm before deadline. Director at Miss Botswana, Benjamin Raletsatsi, says Botswana will be ready then to host all participants. Miss Botswana Top 25 finalists left the boot camp yesterday. Quite shocking though, Miss Botswana team is still failing basics as responding to media inquiries on time yet it is dangerously hoping to host an event of high status

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DJ Sway ‘saved’ the YAMAs

22nd November 2023

DJ Sway, the daring and ambitious on-air presenter of Yarona FM, played a crucial role in saving the radio station’s music awards, known as the YAMAs. The event was initially dry and disorganized, but DJ Sway, who co-hosted with Pearl Thusi, injected life into the show. However, things took a turn for the worse when Pearl Thusi abruptly left the stage, leaving DJ Sway to carry on alone. Despite the unexpected setback, DJ Sway rose to the occasion and captivated the audience, effectively putting an end to the drama caused by Pearl Thusi.

In an exclusive interview after the YAMAs, DJ Sway revealed the behind-the-scenes chaos that unfolded during the event. He acknowledged the script editors, Phalana and Hope, who worked tirelessly to reedit the script and adapt it to a one-host format. Despite the last-minute changes, DJ Sway remained composed and focused, thanks to the support of his colleagues, such as Owen Rampha, Katlego Rakola, Tshepang Motsisi (DJ Easy), and LB.

When asked about his initial reaction to the unexpected turn of events, DJ Sway admitted to feeling saddened by how things ended. However, he credited Pearl Thusi for giving him a much-needed confidence boost during his moment of doubt. She reminded him that he was destined for greatness and that he didn’t need big stars to succeed. With her words of encouragement, DJ Sway regained his composure and approached the rest of the show with the same professionalism and charisma he displays on the radio.

To overcome the challenges he faced, DJ Sway relied on his radio skills and calm personality. He engaged with the audience as if he were speaking to a single person, pointing out individuals in the crowd to create a more intimate connection. He also expressed gratitude for his backstage team, who provided support and ensured the smooth running of the show.

DJ Sway expressed satisfaction in being seen as the saving grace of the YAMAs. He believed that he fulfilled his role as a host and brought joy to the Yarona FM board, his family, and his fans. Despite his success, DJ Sway’s journey has not been without hardships. He has experienced the loss of his mother and sister, which has left a lasting impact on him. While he continues to grieve, he seeks solace in therapy sessions and relies on his father for emotional support.

DJ Sway’s dedication to his craft and ability to overcome adversity make him a remarkable figure in the radio industry. His vibrant personality and deep knowledge of music have made him a perfect fit for Yarona FM. Despite the challenges he has faced, DJ Sway remains determined to make a positive impact and bring joy to his listeners. With his talent and resilience, there is no doubt that DJ Sway will continue to thrive in his career and leave a lasting legacy in the world of radio.


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Chef Gustos walk of shame

22nd November 2023

Chef Gustos, the renowned hitmaker, recently experienced what can only be described as a walk of shame at the 8th edition of the Yarona FM Music Awards (YAMAs). Despite being nominated a whopping seven times, he failed to secure a single win. Ouch!

The night was filled with surprises, drama, and controversy, but the biggest winner of the evening was Han C, who walked away with three awards, including Best Pop and Best Male Single for his hit song, “Sebinki.” Han C graciously announced that he would be donating P10,000 from his winnings to his fellow nominees, promoting a spirit of togetherness among artists. What a noble gesture!

Meanwhile, Chef Gustos found himself on the losing end of several categories, including People’s Choice Artist of the Year, which he had won in the past. He seemed unfazed by the loss, stating, “People know that ‘Away’ was big, but they won’t stop me.” It’s clear that Chef Gustos is determined to continue making music, regardless of the awards he receives.

However, he did express his frustration with the outcome, suggesting that the awards may be corrupt. He declined to comment further, citing the need to protect his brand and maintain good relationships with corporate clients. It’s understandable that he wants to avoid any potential damage to his future prospects.

In fact, Chef Gustos went so far as to request that Yarona FM not nominate him for future YAMAs. It seems he wants to distance himself from the disappointment and focus on his music without the pressure of awards. Perhaps this decision will allow him to create freely and without the burden of expectations.

While Chef Gustos may have experienced a walk of shame at the YAMAs, it’s important to remember that awards do not define an artist’s talent or success. His fans still appreciate his music, and he continues to have gigs with corporate clients. So, despite the disappointment, Chef Gustos remains optimistic about his future in the industry.

In the end, the YAMAs may have been a letdown for Chef Gustos, but he’s determined to keep moving forward. He won’t let a lack of awards dampen his spirits or hinder his creativity. And who knows, maybe next time he’ll come back stronger and prove that he’s deserving of recognition. After all, the true measure of an artist’s success lies in the hearts of their fans, not in shiny trophies.


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