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Key Contributors to the rise of eCommerce in Africa

E-Commerce has rapidly grown in the recent years across Africa and the world at large.


This is conceivably because of the plentiful positive outcomes it has had on various industries including travel, tourism, and hospitality sectors, with a ripple effect on entire economies especially in developing countries. These include but not limited to increased revenue returns as businesses diversify their clientele reach, as well as efficient and faster transactions both online and via mobile money solutions.

For instance, the popularity of the famed HYPERLINK "https://travel.jumia.com/en-gb/kenya-black-friday-deals?utm_source=WebEngage&utm_medium=onsite&utm_campaign=BFSH"  Black Friday Sales in Africa that take place on every 25th November on various platforms such as Jumia Travel, is in itself a success story on eCommerce. Statistics by the leading online hotel booking company show that in 2015, it registered record performance on Black Friday having attracted more than 5 million visitors in Africa with a record of 250 000+ gross orders.

 

Bigger impact is expected this year, with mind-blowing deals already running since 14th November, with the actual Black Friday taking place on 25th November, 2016. That said, various factors have contributed to the rise and success of eCommerce in Africa, as discussed below.


Increasing mobile penetration
Statistics by GSMA Intelligence, the definitive source of mobile operator data, indicate that 46% of the population in Africa subscribed to mobile services at the end of 2015, which is equivalent to more than half a billion people. In Kenya alone, mobile penetration stood at 88.1% with 37.8million subscribers in 2015/2016, according to CAK. The adoption of mobile and smart devices has largely contributed to the growth of ecommerce due to the easy availability and accessibility of real-time information on the go.

Better connectivity/Internet growth
GSMA Intelligence also reports rapid growth in mobile internet adoption in Africa with the number of mobile internet subscribers having tripled over the last five years. By the end of 2015, 300 million mobile internet subscribers were registered, and an additional 250 million are expected by 2020.
The implication of this is that more people have access to more online services and products, which in turn boost eCommerce.

However, note that about 65% of mobile subscribers in Africa still operate feature phones according to Pew Research Center. Therefore, there’s need to develop ways to diversify operations to both online and offline processes, thus fully tapping into the market.

A digital savvy population
There is a growing population of DIY (Do It Yourself) millennials who are extremely ‘digitally’ smart. They seek relevant online content that will engage their energetic and curious mind. They are also after memorable online experiences, be it while doing an online purchase, a hotel booking, ordering food online etc. Online service providers are therefore propelled to give nothing but the best, as well as offer personal experiences to retain customers and stay competitive.

Mobile Money Solutions
Whether sending money to family or friends, booking hotels online or buying goods online, mobile payments which are done via mobile devices provide a convenient and efficient process for users. In Africa, the mobile money market is predicted to be worth $14.27 Billion by 2020. Mobile payment is highly preferred due to its convenient. For instance, approximately 60% of customers on Jumia Travel  HYPERLINK "https://travel.jumia.com/en-gb/kenya-vacation-packages" pay for their bookings via mobile money, including Mpesa in Kenya and Tigo Pesa in Tanzania.

Increased Consumer Spending
A McKinsey Global Institute analysis projects that by 2025, Africa’s household consumer spending will reach US$2.1Trillion, representing an increase of 45% from 2015. This presents promising business opportunities in a wide range of consumer-facing industries from entities offering healthcare to housing and leisure (travel). Projections show that Sub Saharan Africa (SSA) will contribute 67% (US$ 433B) of Africa’s total growth in consumer spending between 2015 and 2025 which is projected at US$ 645B in total.

Foreign Investment
Upon identifying Africa’s potential in ecommerce development, both angel investors and companies are playing an important role by investing in ecommerce businesses in the continent. Driven by the amazing innovative talents, tech startups are on the rise, and require constant mentorship and funding. For instance, Millicom, MTN, AXA, and Orange have equity stakes in Jumia, the parent company of some of Africa’s leading e-commerce platforms, including Jumia Travel, Jumia Mall and Market, Jumia House and Jumia Food.

Josephine Wawira is Global PR Assistant – Jumia Travel
 

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Business

Food prices continue to rise, but at a slower rate

28th November 2022

Prices for cereals or staple foods in Botswana and other Southern African countries continue to rise at a slower pace, following trends in the global markets, according to the latest November 2022 Food Price Monitoring and Analysis by Food Agricultural Organization (FAO) of the United Nations.

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Business

Still doing business the old way?

18th November 2022

It’s time to get business done better with MTN Business Botswana’s ICT Solutions.

Running a digital businessMTN Business Solutions Botswana, popularly known as MTN Business is an Internet Service Provider. We are a subsidiary of MTN Group Limited, a multinational telecommunications Group headquartered in South Africa, which operates in 19 markets across Africa and the Middle East.

More and more, clients are looking for ways to keep their staff productive in a dynamically changing business environment. Whether your people are working from home, the office or abroad, there is a growing recognition that digitising your operations can offer unprecedented commercial value in flexibility, productivity and growth. This new, digital reality means that it is more important than ever to stay agile – if there is anything that can slow a business down, it is being burdened by othatld technology.

Having made substantial investments in fibre technology, high-speed terrestrial and undersea networks and new frequency spectrum across the markets wherein it operates, MTN is perfectly positioned to respond to this shift in the market.

A few years ago, MTN also made the decision to build an IP capable radio network for its mobile services, giving its core network the ability to seamlessly integrate with enterprise IP networks. The mobile towers deliver services to enterprise clients absolutely anywhere it has a network, shortening the last mile and removing complexity and cost.

Now there is increasing demand from clients to connect their remote sites in all areas, including rural and semi- rural. MTN has assisted clients with overcoming this connectivity hurdle, enabling their staff to get the job done wherever they are.
MTN’s evolution

For MTN, the focus has shifted from just being a core telecommunications services provider, towards also becoming a technology solutions provider. The service offering now also includes Unified Communications, Data Hosting and Cloud Solutions, Security-As-A-Service and Managed Network Services. The scope has changed to being client and industry specific, so the requirements and service portfolio vary from one client to the next. The expectation is that a company like MTN must respond to these challenges, helping clients to get business done better as they shift from old to new technologies.

As many businesses continue to grapple with a digitally dynamic world, they face new challenges that have to be solved. This environment will benefit those that are more digitally enabled and agile. It is a brave new world that will favour online over on-site, wireless over wired and fluid over formulaic. Businesses will seek out partners and suppliers that are every bit as flexible and forward-looking as they are.
Ultimately, clients need partners like MTN Business that will invest in infrastructure, deliver the services they require, have market credibility, are financially sound and have a long-term commitment to their market presence.

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Business

BIE to vitalize the Dignity of Engineers

9th November 2022

Botswana Institution Of Engineers (BIE), has last week hosted a gala dinner in  which they appreciated engineers who worked tirelessly and with dedication for 10 years from 1983 to steer the BIE to its current status.

The event that was held at the Phakalane Golf Estate had brought together young, experienced and veteran engineers and was held under the theme “Vitalize the dignity and eminence of all professional engineers”.

Explaining the theme, the institution’s treasurer, Thanabalasingam Raveendran said that engineers were looked upon reverentially with respect as the educated but with time it seems to have deteriorated. He indicated that there is a need to change the narrative by all means.

“The BIE exists for the welfare and the betterment of us Botswana engineers, we need to recognize specialised units within our Institution. We Engineers strongly believe in Engineers make it happen” Raveendran said.

He indicated that under the theme they appeal to all engineers to energize, to attain quality of being worthy of honour and respect and to achieve recognized superiority amongst the Society.

Raveendran stated that engineers need to ensure their end product is of good quality satisfying the end users expectations and engineers must be honest in their work.

“Approximately 8000 engineers registered with Engineering Regulatory Board (ERB) are not members of the BIE, engineers need to make every effort to recruit them to BIE” he said.

He alluded that BIE being a society, it currently needs to upgrade itself at par with professional institutions elsewhere like the UK and USA.

He further stated that BIE has to have engineering units of specialised disciplines like Civil/Mechanical/electrical etc

“As President Masisi indicated in his inaugural speech, the young people, who make 60 percent of the population of this country, are the future leaders and therefore investing in them is building the bridge to the future” said Raveendran

Kandima indicated that BIE has a memorandum of Understanding with Engineers Registration Board (ERB), where BIE is a recognised provider of CPD training, mentorship programmes and more importantly IPD undertaking to upgrade the skills and know-how of our engineers.

“For us to achieve our mandate and make worthwhile changes to engineering in Botswana, we have to be totally focused and act with intent” said Kandima.

Furthermore, Stephen Williams, past president of the BIE from 1986-1988 told the engineers that  the BIE provides a fertile environment where they can meet, share ideas and grow professionally.

“The BIE is also a nesting place for graduate engineers to learn from their peers and seniors, it also cater for engineering technicians and technologists and so nobody in the technology field is left out” he said.

He further indicated that Botswana Government provides a conductive environment for growth of engineering professionals.

“It must be stated that the Botswana Government recognises the existence of BIE and it can further be stated that the government enables ERB to carry out its mandate as a regulator of engineering professionals” said Williams

He plead with engineering companies to recognize and support BIE as it is the only source of engineering personnel’s for various Industries .

Furthermore, when giving his farewell speech, Michael Pinard , a past president of the institution  said how they are viewed as engineers by the general public might be due to some lack of appreciation as to exactly what role they play in the development of the country.

“The BIE slogan is aptly coined-Engineers make it happen, in other words, what man dreams engineers create” Said Pinard.

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